Airbnb market data · 202612 months to September 2026
Val Mara, Switzerland Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Val Mara brought in CHF 20,328 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Val Mara Airbnb Market at a Glance
Bookings in Val Mara run ahead of the Ticino average at similar prices. Listings averaged CHF 178 a night and were booked on 40% of available nights, against CHF 175 and 36% for the Ticino average.
Timing matters: in July, usually the best month, the average listing earns about 4.6 times as much as in January, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Val Mara is the 36th-largest of 46 Ticino markets AirROI tracks.
Browse the live Val Mara Airbnb market See Every Val Mara ListingRevenue
How Much Do Airbnb Hosts Make in Val Mara?
Gross bookings per Val Mara listing averaged CHF 20,328 over the 12 months to September 2026 (Ticino average: CHF 15,853), before cleaning, platform and management costs and taxes.
In a typical year, the average Val Mara listing brings in CHF 4,340 in July, its best month, and CHF 954 in January, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Val Mara's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn CHF 4,490+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn CHF 2,900 or more, roughly CHF 870 a month above the median.
- Typical properties (median) earn about CHF 2,030 a month.
- Entry-level properties (bottom 25%) earn CHF 1,090 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 2,170. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Val Mara Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CHF 2,513 | 49.8% | CHF 173 | CHF 84 | 49 days | 4.5 nights |
| Oct 2025 | CHF 2,474 | 44.1% | CHF 168 | CHF 80 | 35 days | 4.7 nights |
| Nov 2025 | CHF 992 | 23.8% | CHF 158 | CHF 33 | 22 days | 4.6 nights |
| Dec 2025 | CHF 1,732 | 30.0% | CHF 163 | CHF 56 | 73 days | 7.6 nights |
| Jan 2026 | CHF 854 | 15.3% | CHF 166 | CHF 28 | 24 days | 3.4 nights |
| Feb 2026 | CHF 610 | 13.5% | CHF 160 | CHF 22 | 5 days | 2.8 nights |
| Mar 2026 | CHF 1,292 | 30.2% | CHF 160 | CHF 42 | 22 days | 3.9 nights |
| Apr 2026 | CHF 2,110 | 47.1% | CHF 169 | CHF 70 | 41 days | 4 nights |
| May 2026 | CHF 3,193 | 57.0% | CHF 183 | CHF 103 | 43 days | 4.3 nights |
| Jun 2026 | CHF 3,721 | 62.6% | CHF 194 | CHF 124 | 66 days | 6.2 nights |
| Jul 2026 | CHF 4,626 | 66.2% | CHF 213 | CHF 149 | 94 days | 5.5 nights |
| Aug 2026 | CHF 4,178 | 62.4% | CHF 204 | CHF 135 | 84 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Val Mara market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Val Mara Profitable?
Yes, when it's run well. The average Val Mara Airbnb took in CHF 20,328 in the 12 months to September 2026, and run by its owner at everyday costs, about CHF 1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CHF 1,600 a month.
Cleaning it yourself keeps the CHF 2,180 a year guests pay in cleaning fees, for about CHF 1,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CHF 960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Val Mara Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CHF 18,148 | CHF 25,910 |
| Cleaning fees guests pay11% of Val Mara bookings | CHF 2,180 | CHF 3,110 |
| Gross bookings | CHF 20,328 | CHF 29,020 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Val Mara listings on Simplified Pricing, 3% for the rest | −CHF 2,440 | −CHF 3,480 |
| Cleaning and laundryPaid for by the cleaning fee; CHF 0 if you clean yourself | −CHF 2,180 | −CHF 3,110 |
| Utilities and internetAbout 5% of bookings | −CHF 1,020 | −CHF 1,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CHF 410 | −CHF 580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CHF 610 | −CHF 870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CHF 200 | −CHF 200 |
| Permit and registrationWhere one is required | −CHF 100 | −CHF 100 |
| ManagementCHF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CHF 0 | CHF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CHF 0 | CHF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CHF 0 | CHF 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −CHF 6,960 | −CHF 9,790 |
| Left for housing costs, then profit | CHF 13,368about CHF 1,110 a month | CHF 19,230about CHF 1,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Val Mara Airbnb Profit
The estimate starts from Val Mara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Val Mara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Val Mara's Top Earners Get There
- More nights booked. The busiest quarter of Val Mara listings are booked on 57% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of CHF 155 adds about CHF 1,560 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge CHF 215 a night or more, against a median of CHF 155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about CHF 1,810 a year.
- Open for the busy months. In a typical year, July brings the average listing about CHF 4,340, against CHF 954 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Val Mara listings average 4.69 stars, and 4% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CHF 2,420 a month, against CHF 1,690 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Val Mara?
Val Mara listings were booked on 40% of the nights they were open over the past year, 4 percentage points above the Ticino average (36%) and in line with the Switzerland average. In a typical year, occupancy swings from 24% in January to 66% in July.
Across Val Mara's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
July is usually the busiest month in Val Mara, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Val Mara?
The average nightly rate in Val Mara, known as ADR (average daily rate), was CHF 178 over the past year, about the same as the Ticino average (CHF 175) and about 24% below the Switzerland average of CHF 235. In a typical year, rates peak in July and August at about CHF 200 and bottom out in November at about CHF 150.
Across Val Mara's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge CHF 245+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge CHF 215 or more, about CHF 60 above the median.
- Typical properties (median) charge about CHF 155 a night.
- Entry-level properties (bottom 25%) charge CHF 115 or less, about three-quarters of the median.
July rates run 34% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 168. The 12-month ADR of CHF 178 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Val Mara?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Val Mara it averaged CHF 72 over the past year, from about CHF 31 in a typical January to about CHF 140 in a typical July.
Across Val Mara's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn CHF 108+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn CHF 86 or more, about CHF 17 a night above the median.
- Typical properties (median) earn about CHF 69 per open night.
- Entry-level properties (bottom 25%) earn CHF 42 or less, about 61% of the median.
July RevPAR is about 4.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, CHF 71.
Seasonality
Best and Worst Months for Airbnb in Val Mara
With only 25 active listings, the monthly pattern in Val Mara is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Val Mara
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, CHF 2,270.
Revenue by month in Val Mara in numbers
| Month | Revenue per listing |
|---|---|
| January | CHF 954 |
| February | CHF 1,100 |
| March | CHF 1,310 |
| April | CHF 1,980 |
| May | CHF 3,190 |
| June | CHF 3,300 |
| July | CHF 4,340 |
| August | CHF 3,920 |
| September | CHF 2,140 |
| October | CHF 2,340 |
| November | CHF 1,160 |
| December | CHF 1,470 |
How Far in Advance Do Guests Book Airbnb in Val Mara?
Guests book Val Mara stays 51 days ahead on average (about seven weeks). July stays are booked furthest out, about 79 days ahead, and February stays closest to arrival, about 8 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Val Mara
68% of the 25 active listings in Val Mara display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Val Mara.
Neighborhoods
Best Neighborhoods for Airbnb in Val Mara
AirROI's area guide picks Ticino Wine Region and Canton of Ticino as the parts of Val Mara that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ticino Wine Region | Famous for its vineyards and wine production, this area offers visitors scenic landscapes and wine tasting experiences. It's perfect for those who appreciate the culinary arts. | Vineyards of Ticino, Wine Cellars, Grottoes, Mendrisiotto, Ticino Wine Trail |
| Canton of Ticino | This entire canton is known for its stunning natural beauty, combining mountains and lakes, and offers a wide range of activities and sights for all kinds of travelers. | Lake Maggiore, Lake Lugano, Parco Nazionale del Locarnese, Hiking Trails, Scenic Drives |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Val Mara vs. Nearby Airbnb Markets
Val Mara out-earns every one of the eight nearby markets in the table, all within 9 km; the best of them, Lugano, averaged about 9% less per listing. Porto Ceresio was the busiest, booked on 44% of nights against 40% in Val Mara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bissone 3 km | 33 | CHF 16,114 | CHF 239 | 34% |
| Morcote 5 km | 44 | CHF 17,929 | CHF 238 | 30% |
| Mendrisio 6 km | 35 | CHF 8,283 | CHF 138 | 28% |
| Porto Ceresio Italy · 7 km | 48 | CHF 16,441 | CHF 131 | 44% |
| Paradiso 7 km | 42 | CHF 13,822 | CHF 221 | 31% |
| Collina d'Oro 7 km | 34 | CHF 14,740 | CHF 180 | 36% |
| Lugano 9 km | 593 | CHF 18,500 | CHF 185 | 38% |
| Caslano 9 km | 43 | CHF 14,438 | CHF 187 | 31% |
Other Airbnb Markets in Ticino
- Locarno Airbnb data 291 listings
- Ascona Airbnb data 225 listings
- Gambarogno Airbnb data 167 listings
- Bellinzona Airbnb data 163 listings
- Minusio Airbnb data 129 listings
- Brissago Airbnb data 119 listings
- Verzasca Airbnb data 84 listings
- Muralto Airbnb data 69 listings
See all 46 Ticino Airbnb markets
Markets Similar to Val Mara
Markets elsewhere in Switzerland with a similar nightly rate and occupancy to Val Mara:
- Evolène Airbnb data Switzerland · CHF 204/night · 39.6%
- Basel Airbnb data Switzerland · CHF 185/night · 36.0%
- Sion Airbnb data Switzerland · CHF 208/night · 38.0%
- Saas-Grund Airbnb data Switzerland · CHF 198/night · 36.2%
- Geneva Airbnb data Switzerland · CHF 155/night · 42.8%
- Bern Airbnb data Switzerland · CHF 155/night · 43.0%
FAQ
Val Mara Airbnb FAQ
How much do Airbnb hosts make in Val Mara?
An active Val Mara Airbnb grossed CHF 20,328 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CHF 2,900 or more in a typical month.
How much can I make on Airbnb in Val Mara?
It depends most on the home's size, location and how it's run. The middle half of Val Mara listings earn between CHF 1,090 and CHF 2,900 in a typical month, and the top tenth CHF 4,490 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Val Mara?
Listings in Val Mara were booked on 40% of available nights over the past year. That compares with 36% for the Ticino average. July is usually the busiest month.
How much does an Airbnb cost per night in Val Mara?
The average booked night in Val Mara cost CHF 178 before fees. Half of listings charge between CHF 115 and CHF 215, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Val Mara?
In Val Mara, 68% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Val Mara?
Yes, when it's run well. The average Val Mara Airbnb grossed CHF 20,328 in the 12 months to September 2026, 28% above the Ticino average of CHF 15,853, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CHF 13,368 a year (about CHF 1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CHF 1,600 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Val Mara?
July usually pays best, averaging CHF 4,340 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Val Mara?
Each night a Val Mara listing was open to book earned CHF 72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CHF 108 or more.
How far in advance do guests book Airbnbs in Val Mara?
Val Mara stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Val Mara?
The average Val Mara Airbnb stay lasted 5.8 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Val Mara rated?
Guests rate Val Mara Airbnbs 4.69 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Val Mara?
Ticino Wine Region and Canton of Ticino draw the most short-term rental interest in Val Mara. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Val Mara?
AirROI counted 25 active Airbnb listings in Val Mara as of September 2026. The closest tracked market is Bissone, 3 km away.
How much are Airbnb cleaning fees in Val Mara?
In Val Mara, more than seven in ten listings add a cleaning fee, and the typical fee is about CHF 122.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Val Mara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swiss francs at CHF 0.80 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.