Mae Rim, Chiang Mai Province Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Mae Rim, Chiang Mai Province? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $11,708 per year — at a $167 nightly rate, 30.2% occupancy, and a N/A RevPAR.
With just 18 active listings, Mae Rim is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply remained flat as revenue grew despite softer nightly rates, meaning occupancy improvements are driving returns. Consistent demand and stable competition create a predictable operating environment.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mae Rim?
In Mae Rim, the headline Airbnb metrics are $11,708 in average annual revenue,30.2% occupancy, $167 ADR, and $0 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mae Rim?
Understanding the monthly revenue variations for Airbnb listings in Mae Rim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mae Rim is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mae Rim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,327 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mae Rim
What Is the Monthly Airbnb Occupancy Rate in Mae Rim?
Maximize your bookings by understanding the Mae Rim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mae Rim:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mae Rim
What Is the Average Airbnb Nightly Rate in Mae Rim?
Effective short term rental pricing strategy in Mae Rim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mae Rim typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Mae Rim
What Is the RevPAR for Airbnb in Mae Rim?
RevPAR in Mae Rim is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Mae Rim
RevPAR Insights for Mae Rim
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mae Rim benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mae Rim?
Mae Rim's peak Airbnb season falls in January, December, October, while the softest stretch is April, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, October)
- Revenue averages $2,713 per month
- Occupancy rates average 43.5%
- Daily rates average $198
Shoulder Season
- Revenue averages $1,586 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $181
Low Season (April, June, July)
- Revenue drops to average $1,220 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $174
Seasonality Insights for Mae Rim
- Airbnb seasonality in Mae Rim is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mae Rim's highest earning potential, with monthly revenues climbing to $3,280, occupancy reaching 54.6%, and ADRs peaking at $203.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,068, occupancy could drop to 20.6%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Mae Rim need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mae Rim, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mae Rim?
Low regulation and minimal registration activity in Mae Rim, Chiang Mai Province, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mae Rim to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mae Rim?
With a compact short-term rental market, Mae Rim gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mae Rim Valley | Known for its stunning natural beauty and proximity to outdoor activities, Mae Rim Valley attracts nature lovers and adventure seekers, making it ideal for hosting travelers. | Elephant Nature Park, Queen Sirikit Botanical Garden, Nong Hoi Royal Project, Mountain biking trails, Wat Pa Dara Phirom |
| Doi Suthep | Located near the famous Doi Suthep temple, this area attracts tourists looking for cultural experiences and stunning views of Chiang Mai; ideal for spiritual and nature tourism. | Wat Phra That Doi Suthep, Doi Suthep National Park, Bhuping Palace, Local markets, Beautiful hiking trails |
| Bua Thong Waterfalls | Also known as the 'Sticky Waterfalls', this area is famous for its unique limestone waterfalls that allow visitors to climb up them, appealing to adventure tourists. | Bua Thong Waterfalls, Hiking trails, Local food stalls, Surrounding nature views |
| Pai | A bit further north but popular among young travelers for its laid-back atmosphere, artistic vibe, and beautiful landscapes, making it a prime location for Airbnb hosting. | Pai Canyon, Tha Pai Hot Springs, Bamboo Bridge, Waterfalls, Local art scene |
| Samoeng | This area is known for its beautiful landscapes and cooler climate, attracting those looking to escape the heat of the city, ideal for peaceful getaways. | Samoeng Loop, Cool District, Local coffee shops, Scenic viewpoints, Nature trails |
| Hang Dong | With its luxury resorts and proximity to Chiang Mai city, Hang Dong attracts affluent travelers who seek both relaxation and convenience. | Baan Tawai Craft Village, Wat Phra That Doi Kham, Local markets, Nature spots and parks |
| Chiang Mai Zoo | A family-friendly area, best known for the zoo and nearby attractions, attracts families and tourists looking for family-oriented activities. | Chiang Mai Zoo, Chiang Mai Zoo Aquarium, Doi Suthep views, Family parks, Adventure playgrounds |
| Huai Kaew | Located close to the city center, this area is popular for students and young professionals due to its proximity to universities and nightlife. | Nimmanhaemin road, Local cafes, Art galleries, Night life, University campuses |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mae Rim offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mae Rim?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mae Rim
- The Mae Rim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mae Rim, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
Mae Rim Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mae Rim
- The dominant room capacity in Mae Rim is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Mae Rim, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mae Rim.
Mae Rim Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mae Rim
- The most common guest capacity trend in Mae Rim vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mae Rim STR market, accounting for 61.1% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mae Rim.
- On average, properties in Mae Rim are equipped to host 5.3 guests.
What Amenities Do Airbnb Guests Expect in Mae Rim?
Amenity data is currently unavailable for Mae Rim.
Dive Deeper: Advanced Mae Rim STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mae Rim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMae Rim Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mae Rim
- The typical guest profile for Airbnb in Mae Rim consists of predominantly international visitors (90%), with top international origins including Thailand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 9.6% of guests.
- Key international markets include China (26.5%) and Thailand (9.6%).
- Top languages spoken are English (37.6%) followed by Chinese (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Thailand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Mae Rim Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mae Rim
- The most common availability pattern in Mae Rim falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mae Rim (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Mae Rim?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mae Rim
- The overall average booking lead time for vacation rentals in Mae Rim is 36 days.
- Guests book furthest in advance for stays during January (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Mae Rim.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Mae Rim averages to identify opportunities for dynamic pricing adjustments.
Mae Rim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
58.8% of total
2 Nights
4 listings
23.5% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mae Rim is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Mae Rim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Mae Rim, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.8% of Mae Rim hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mae Rim.
Mae Rim Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
31.3% of total
Moderate
3 listings
18.8% of total
Firm
6 listings
37.5% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Mae Rim
- The prevailing Airbnb cancellation policy trend in Mae Rim is Firm, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.1%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Mae Rim.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mae Rim.
What Do the Top Airbnb Listings in Mae Rim Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mae Rimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rainforest Villa - Private Pool / Free Airport Tra
Entire Place • 4 bedrooms
Garden Villa - Private Pool / Free Airport Transfe
Entire Place • 3 bedrooms
Grace Villa - Private Pool / Free Airport Transfer
Entire Place • 4 bedrooms
Frangipani Home, 3 Bedrooms, Private Lap Pool
Entire Place • 3 bedrooms
Pool villa at Green Valley, 4BRs
Entire Place • 5 bedrooms
Hill View Villa-Private Pool/Free Airport Transfer
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mae Rim?
Learn from the best! This table showcases top-performing Airbnb hosts in Mae Rim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mae Rim Grace | 4 | $152,359 | 44 | 4.92/5.0 |
| Ravinan | 2 | $19,100 | 314 | 4.76/5.0 |
| Sirada | 1 | $12,862 | 3 | 5.00/5.0 |
| Suphaporn | 2 | $7,680 | 136 | 4.95/5.0 |
| Wanwisa | 1 | $4,710 | 1 | Not Rated |
| Ben | 1 | $3,862 | 35 | 4.94/5.0 |
| Kanlapapulk | 1 | $3,654 | 24 | 5.00/5.0 |
| Host #446935393 | 1 | $2,061 | 2 | Not Rated |
| Host #515625886 | 1 | $1,909 | 0 | Not Rated |
| กัญญาณัฐ | 1 | $1,132 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mae Rim.
How Does Mae Rim's Airbnb Market Compare to Nearby Cities?
How does the Mae Rim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Nong Hoi, Mae Rim has 21 percentage points lower occupancy and about $93 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 23 | $1,513 | $141.43 | 40% |
| Ban Tong Kai | 11 | $1,324 | $220.51 | 38% |
| Phudoi | 10 | $1,269 | $117.68 | 37% |
| Ban Ko Klang | 16 | $1,051 | $159.08 | 39% |
| Ban Rong Ruea Kham | 27 | $961 | $143.07 | 38% |
| Nong Hoi | 215 | $876 | $73.83 | 51% |
| San Phra Net | 44 | $858 | $103.58 | 41% |
| Ban Pa Daet North | 13 | $842 | $113.66 | 43% |
| Ban Pa Daet Tai | 17 | $827 | $148.01 | 35% |
| Nong Phueng | 28 | $800 | $110.34 | 36% |
Frequently Asked Questions About Airbnb in Mae Rim
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mae Rim.
How much do Airbnb hosts make in Mae Rim?
Mae Rim hosts earn about $11,708 per year on average, with an average nightly rate of $167 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Mae Rim, Chiang Mai Province, not the ceiling for the best operators. Source: AirROI 2025 data, Mae Rim market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Mae Rim?
The average Airbnb occupancy rate in Mae Rim is 30.2%. January is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mae Rim?
Listings in Mae Rim average $167 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mae Rim?
Mae Rim currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mae Rim?
AirROI currently classifies the short-term rental regulation level in Mae Rim as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mae Rim?
RevPAR in Mae Rim is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mae Rim?
Occupancy of 30.2% means Mae Rim is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,708, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mae Rim?
The average booking lead time in Mae Rim is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mae Rim?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mae Rim include Mae Rim Valley, Doi Suthep, Bua Thong Waterfalls. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mae Rim?
entire_home listings make up 83.3% of the active supply in Mae Rim. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mae Rim compare to nearby Airbnb markets?
Among neighboring markets, Don Keow Village posts $18,156 in average annual revenue with 40.1% occupancy, compared to Mae Rim's $11,708 and 30.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Mae Rim?
January is the highest-revenue month in Mae Rim, while July is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.