Tha Sala, Chiang Mai Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tha Sala, Chiang Mai Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,693 per year — at a $89 nightly rate, 30.1% occupancy, and a $26 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 28 active listings, Tha Sala is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 460.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Tha Sala?
In Tha Sala, the headline Airbnb metrics are $6,693 in average annual revenue,30.1% occupancy, $89 ADR, and $26 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tha Sala?
Understanding the monthly revenue variations for Airbnb listings in Tha Sala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tha Sala is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tha Sala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,898+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,353 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $759 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tha Sala
What Is the Monthly Airbnb Occupancy Rate in Tha Sala?
Maximize your bookings by understanding the Tha Sala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tha Sala:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tha Sala
What Is the Average Airbnb Nightly Rate in Tha Sala?
Effective short term rental pricing strategy in Tha Sala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tha Sala typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Tha Sala
What Is the RevPAR for Airbnb in Tha Sala?
RevPAR in Tha Sala is currently $26. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $15 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $52 RevPAR.
Average Monthly RevPAR Trend in Tha Sala
RevPAR Insights for Tha Sala
- The average RevPAR in Tha Sala is $26. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($52) and bottom 25% ($11) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tha Sala benchmarks. If your RevPAR falls below the median of $15, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Tha Sala Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Tha Sala?
Tha Sala's peak Airbnb season falls in October, June, August, while the softest stretch is April, May, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, June, August)
- Revenue averages $1,469 per month
- Occupancy rates average 51.8%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,205 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $97
Low Season (April, May, September)
- Revenue drops to average $930 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $88
Seasonality Insights for Tha Sala
- The Airbnb seasonality pattern in Tha Sala shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tha Sala's highest earning potential, with monthly revenues climbing to $1,577, occupancy reaching 55.6%, and ADRs peaking at $98.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $767, occupancy could drop to 31.4%, and ADRs may adjust to $85.
- Lower occupancy paired with meaningful seasonality means hosts in Tha Sala need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Tha Sala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Tha Sala?
Low regulation and minimal registration activity in Tha Sala, Chiang Mai Province, Thailand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tha Sala to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tha Sala?
With a compact short-term rental market, Tha Sala gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tha Sala Riverside | A peaceful area along the river, popular for its natural beauty and tranquility. Ideal for families and those seeking a relaxing getaway near nature. | Ping River, Local markets, Scenic cycling routes, Temples, Natural parks |
| Doi Saket | Just outside Tha Sala, a quaint town known for its rural charm, famous hot springs, and beautiful mountain views. Great for eco-tourism and wellness retreats. | Doi Saket Hot Springs, Temples, Local farms, Traditional Thai cooking classes, Nature trails |
| San Kamphaeng | Famous for its hot springs and silk weaving, this area attracts tourists looking for cultural experiences and relaxation. Easy access to local handicrafts and cuisine. | San Kamphaeng Hot Springs, Silk weaving factories, Local handicraft shops, Cafes, Temples |
| Mae On | A picturesque district known for its beautiful countryside, perfect for travelers wanting to escape the busyness of the city. Scenic views of mountains and farmland. | Sticky Waterfall, Mae On Hot Springs, Caves, Local farms, Hiking trails |
| Hang Dong | A popular area for expats and long-term stays, featuring upscale properties, golf courses, and great dining options. Attracts both tourists and expats. | Golf courses, Local markets, Art galleries, Temples, Nature parks |
| Chiang Mai Old City | The historic heart of Chiang Mai, full of temples and cultural sites. A hotspot for tourists interested in history and culture. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai Sunday Market, Local restaurants, Cultural museums |
| Nimmanhaemin | Trendy neighborhood known for its cafes, art galleries, and vibrant nightlife. Altogether appeals to young travelers and digital nomads. | Nimmanhaemin Road, Art galleries, Cafes, Shopping malls, Night markets |
| Doi Suthep | Famed for the stunning Doi Suthep temple, this area offers breathtaking views of Chiang Mai. Suitable for those looking for spiritual experiences and nature hikes. | Wat Phra That Doi Suthep, Doi Pui National Park, Mountain trails, Hill tribe villages, Scenic viewpoints |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tha Sala offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tha Sala?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tha Sala
- The Tha Sala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tha Sala, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Tha Sala Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tha Sala
- The dominant room capacity in Tha Sala is 4 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Tha Sala, indicating a high concentration in these sizes.
- A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tha Sala.
Tha Sala Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tha Sala
- The most common guest capacity trend in Tha Sala vacation rentals is listings accommodating 7 guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 7 guests and 5 guests dominate the Tha Sala STR market, accounting for 46.4% of listings.
- 53.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tha Sala.
- On average, properties in Tha Sala are equipped to host 5.1 guests.
How Do Listings in Tha Sala Compare on Quality?
Listing quality in Tha Sala can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tha Sala
- At 35.8 photos per listing on average, Tha Sala hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tha Sala averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tha Sala?
Amenity Prevalence
Amenity Insights for Tha Sala
- Essential amenities in Tha Sala that guests expect include: Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tha Sala: Air conditioning, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tha Sala to stay competitive.
Which Airbnb Amenities Boost Revenue in Tha Sala?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tha Sala, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 82.1% | $8,016 | $611 | 1211.0% |
Microwave | 75.0% | $8,662 | $788 | 999.4% |
Shampoo | 82.1% | $7,989 | $734 | 989.0% |
Hot water | 82.1% | $7,980 | $775 | 929.4% |
Patio or balcony | 64.3% | $9,782 | $1,134 | 762.7% |
Essentials | 75.0% | $8,571 | $1,060 | 708.4% |
Outdoor furniture | 53.6% | $10,449 | $2,360 | 342.8% |
Body soap | 57.1% | $9,773 | $2,587 | 277.8% |
Stove | 50.0% | $10,465 | $2,922 | 258.1% |
Outdoor dining area | 57.1% | $9,607 | $2,809 | 242.0% |
Revenue Impact Insights for Tha Sala
- Hangers tops the revenue impact list with a 1211.0% uplift — listings with this amenity earn $8,016 vs. $611 without it.
- Hangers, Shampoo, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tha Sala STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tha Sala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTha Sala Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tha Sala
- The typical guest profile for Airbnb in Tha Sala consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 3.3% of guests.
- Key international markets include China (43.3%) and United States (12.2%).
- Top languages spoken are English (44%) followed by Chinese (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tha Sala?
Listings in Tha Sala average 4.82 out of 5 overall, with about 19.1 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tha Sala
- With an overall rating of 4.82, Tha Sala listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Tha Sala Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tha Sala
- The most common availability pattern in Tha Sala falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tha Sala (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tha Sala?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tha Sala
- The overall average booking lead time for vacation rentals in Tha Sala is 36 days.
- Guests book furthest in advance for stays during February (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (61 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Tha Sala.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Tha Sala averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tha Sala?
Guests in Tha Sala stay about 5 nights on average, generating roughly 414 reservations and 14.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Tha Sala
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tha Sala
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (8.9 nights) and shorten in Apr (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tha Sala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
71.4% of total
2 Nights
3 listings
10.7% of total
3 Nights
1 listings
3.6% of total
30+ Nights
4 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tha Sala is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Tha Sala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Tha Sala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Tha Sala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tha Sala.
Tha Sala Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
50% of total
Moderate
3 listings
10.7% of total
Firm
8 listings
28.6% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Tha Sala
- The prevailing Airbnb cancellation policy trend in Tha Sala is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Tha Sala.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tha Sala.
How Much Are Airbnb Cleaning Fees in Tha Sala?
Cleaning fees in Tha Sala are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tha Sala
- About 57.1% of Tha Sala listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $20 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tha Sala median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tha Sala Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tha Salabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kinzen Home - Chiangmai
Entire Place • 4 bedrooms
Baan Nai Suan, Slow Life in the City
Entire Place • 1 bedroom
Wiran's home
Entire Place • 2 bedrooms
Ma-Meaw cottage, simply cozy living
Entire Place • N/A
Upstairs @Lantana, simply cozy living
Entire Place • 1 bedroom
Lanna local stay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tha Sala?
Learn from the best! This table showcases top-performing Airbnb hosts in Tha Sala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chakrin | 1 | $63,127 | 72 | 4.99/5.0 |
| Ratana | 3 | $49,743 | 228 | 5.00/5.0 |
| Wiranya | 1 | $17,071 | 16 | 5.00/5.0 |
| เกื้อ | 1 | $10,876 | 18 | 5.00/5.0 |
| Rose | 1 | $9,480 | 18 | 4.78/5.0 |
| Zhang | 4 | $7,659 | 24 | 4.73/5.0 |
| Phimtat | 1 | $6,337 | 30 | 4.80/5.0 |
| SangSom Water Front | 2 | $5,169 | 5 | 5.00/5.0 |
| Preawpicha | 1 | $3,921 | 30 | 4.53/5.0 |
| Chiangmai Villa 清迈泳池别墅 | 3 | $3,912 | 36 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tha Sala.
Who Are the Airbnb Hosts in Tha Sala?
Tha Sala is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Tha Sala
- With 64.3% Superhosts, Tha Sala has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 46.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tha Sala averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Tha Sala's Airbnb Market Compare to Nearby Cities?
How does the Tha Sala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Si Phum, Tha Sala has 20 percentage points lower occupancy and about $23 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Phranet | 11 | $2,158 | $256.00 | 41% |
| Tambon Si Phum | 29 | $1,504 | $88.08 | 49% |
| Ban Muang Kung | 10 | $1,177 | $177.88 | 29% |
| Si Phum | 23 | $1,129 | $112.50 | 50% |
| Ban Pong | 12 | $1,005 | $194.71 | 29% |
| Ban Rong Ruea Kham | 15 | $995 | $113.48 | 38% |
| Ban Tom | 11 | $989 | $147.59 | 33% |
| Don Keow Village | 22 | $970 | $132.17 | 32% |
| Amphoe Mueang Chiang Mai | 44 | $962 | $83.12 | 48% |
| Nong Hoi | 189 | $877 | $77.40 | 45% |
Frequently Asked Questions About Airbnb in Tha Sala
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tha Sala.
How much do Airbnb hosts make in Tha Sala?
Tha Sala hosts earn about $6,693 per year on average, with an average nightly rate of $89 and RevPAR of $26. Those figures describe the typical revenue environment for active listings in Tha Sala, Chiang Mai Province, not the ceiling for the best operators. Source: AirROI 2026 data, Tha Sala market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tha Sala?
The average Airbnb occupancy rate in Tha Sala is 30.1%. October is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tha Sala?
Listings in Tha Sala average $89 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tha Sala?
Tha Sala currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tha Sala?
AirROI currently classifies the short-term rental regulation level in Tha Sala as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tha Sala?
RevPAR in Tha Sala is about $26. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tha Sala?
Occupancy of 30.1% means Tha Sala is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,693, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tha Sala?
The average booking lead time in Tha Sala is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tha Sala?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tha Sala include Tha Sala Riverside, Doi Saket, San Kamphaeng. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tha Sala?
entire_home listings make up 89.3% of the active supply in Tha Sala. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tha Sala compare to nearby Airbnb markets?
Among neighboring markets, San Phranet posts $25,891 in average annual revenue with 41.1% occupancy, compared to Tha Sala's $6,693 and 30.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tha Sala?
The average Airbnb stay length in Tha Sala is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tha Sala?
Airbnb listings in Tha Sala average 4.82 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tha Sala?
Hangers and Microwave are among the strongest revenue-linked amenities in Tha Sala. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tha Sala?
Yes. About 57.1% of active Airbnb listings in Tha Sala charge a cleaning fee, and the average fee is $20. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tha Sala?
A 64.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.