Airbnb market data · 202512 months to August 2025
Calne, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Calne brought in £7,374 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Calne run through August 2025.
The short answer
Calne Airbnb Market at a Glance
Listings averaged £91 a night and were booked on 31% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.6 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Calne is the 1022nd-largest of 1,128 England markets AirROI tracks.
Browse the live Calne Airbnb market See Every Calne ListingRevenue
How Much Do Airbnb Hosts Make in Calne?
Gross bookings per Calne listing averaged £7,374 over the 12 months to August 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Calne listing brought in £1,410 in July, its best month, and £394 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Calne's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £1,790+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn £1,250 or more, roughly £510 a month above the median.
- Typical properties (median) earn about £742 a month.
- Entry-level properties (bottom 25%) earn £292 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.6 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £856.
Calne Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue and bookings; nightly rates peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | £1,065 | 40.2% | £101 | 70 days |
| Oct 2024 | £528 | 22.0% | £100 | 59 days |
| Nov 2024 | £551 | 23.1% | £100 | 104 days |
| Dec 2024 | £801 | 30.4% | £100 | 76 days |
| Jan 2025 | £903 | 24.0% | £101 | 55 days |
| Feb 2025 | £394 | 19.6% | £100 | 17 days |
| Mar 2025 | £747 | 34.3% | £99 | 51 days |
| Apr 2025 | £857 | 35.6% | £89 | 33 days |
| May 2025 | £920 | 35.5% | £95 | 110 days |
| Jun 2025 | £995 | 37.6% | £97 | 49 days |
| Jul 2025 | £1,408 | 49.5% | £100 | 70 days |
| Aug 2025 | £1,111 | 41.7% | £101 | 60 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Calne listing earns about £742 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Calne Profitable?
Yes, when it's run well. The average Calne Airbnb took in £7,374 in the 12 months to August 2025, and run by its owner at everyday costs, about £450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £760 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Calne Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £7,374 | £12,400 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£1,140 | −£1,920 |
| Utilities and internetAbout 5% of bookings | −£370 | −£620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£150 | −£250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£220 | −£370 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£70 | −£70 |
| Permit and registrationWhere one is required | −£40 | −£40 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£1,990 | −£3,270 |
| Left for housing costs, then profit | £5,384about £450 a month | £9,130about £760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Calne Airbnb Profit
The estimate starts from Calne's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Calne home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Calne's Top Earners Get There
- More nights booked. The busiest quarter of Calne listings are booked on 50% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of £85 adds about £854 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £115 a night or more, against a median of £85. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £740 a year.
- Open for the busy months. July brought the average listing about £1,410, against £394 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,030 a month, against £610 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Calne?
Calne listings were booked on 31% of the nights they were open over the past year, 10 percentage points below the England average (41%) and 10 points below the U.K. average (41%). Occupancy swings from 20% in February to 50% in July.
Across Calne's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
July was the busiest month in Calne, February the quietest
Share of open nights booked, by month
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Calne?
The average nightly rate in Calne, known as ADR (average daily rate), was £91 over the past year, about 53% below the England and U.K. averages (both about £195). Rates peak in January and August at about £100 and bottom out in April at about £89.
Across Calne's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £145+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £115 or more, about £30 above the median.
- Typical properties (median) charge about £85 a night.
- Entry-level properties (bottom 25%) charge £68 or less, about 79% of the median.
August rates ran 14% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £99. The 12-month ADR of £91 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Calne
With only 18 active listings, the monthly pattern in Calne is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Calne?
Guests book Calne stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. May stays are booked furthest out, about 110 days ahead, and February stays closest to arrival, about 17 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Calne
None of the 18 active listings in Calne display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Calne.
Neighborhoods
Best Neighborhoods for Airbnb in Calne
AirROI's area guide picks eight Calne neighborhoods that draw short-term rental guests, led by Calne Town Centre, Bowood and Cherhill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Calne Town Centre | The heart of Calne, bustling with shops, restaurants, and local attractions. Ideal for visitors wanting to experience the local culture and amenities. | Calne Heritage Centre, The White Horse Trail, John Gaze Memorial Garden, The weekly market, Local dining options |
| Bowood | Home to the stunning Bowood House and gardens, this area is perfect for nature lovers and those looking for a relaxing retreat. | Bowood House and Gardens, Golf courses, Walking trails, Family activities in the grounds |
| Cherhill | Famous for its iconic White Horse and stunning views, this area attracts walkers and history enthusiasts. | Cherhill White Horse, Avebury Stone Circle, Long Barrow, Walking and hiking trails |
| Bremhill | A picturesque village that offers a serene countryside experience, perfect for those looking to escape the city. | Bremhill Church, Scenic countryside, Local nature walks |
| Stockley | A quaint area known for its rural charm and close-knit community, ideal for visitors wanting peace and quiet. | Local pubs, Countryside walks, Friendly village atmosphere |
| Derry Hill | With easy access to the nearby Bowood estate, this area is great for both relaxation and outdoor activities. | Bowood House, Nature trails, Stunning countryside views |
| Calne Nature Park | A local park perfect for families and nature enthusiasts, great for guests looking for outdoor activities and relaxation. | Walking paths, Picnic areas, Local flora and fauna |
| Heddington | An idyllic village offering beautiful views and a taste of traditional village life, appealing to tourists looking for authenticity. | Heddington Hill, Village charm, Local history |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Calne vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Box (18 km away, 34 listings) earned the most per listing, about 5.3 times as much as Calne. Bradford-on-Avon was the busiest, booked on 53% of nights against 31% in Calne.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Chippenham 9 km | 35 | £27,603 | £181 | 48% |
| Wiltshire 14 km | 200 | £19,813 | £182 | 45% |
| Box 18 km | 34 | £38,779 | £244 | 46% |
| Bradford-on-Avon 20 km | 71 | £25,009 | £150 | 53% |
| Swindon 21 km | 284 | £7,683 | £108 | 33% |
| Horton 21 km | 36 | £26,257 | £175 | 44% |
| Bath 26 km | 960 | £34,765 | £218 | 50% |
| South Cerney 26 km | 38 | £32,830 | £250 | 46% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
FAQ
Calne Airbnb FAQ
How much do Airbnb hosts make in Calne?
An active Calne Airbnb grossed £7,374 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,250 or more in a typical month.
How much can I make on Airbnb in Calne?
It depends most on the home's size, location and how it's run. The middle half of Calne listings earn between £292 and £1,250 in a typical month, and the top tenth £1,790 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Calne?
Listings in Calne were booked on 31% of available nights over the past year. That compares with 41% for the England average. July was the busiest month.
How much does an Airbnb cost per night in Calne?
The average booked night in Calne cost £91 before fees. Half of listings charge between £68 and £115, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Calne?
None of the active Calne listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Calne?
Yes, when it's run well. The average Calne Airbnb grossed £7,374 in the 12 months to August 2025, 65% below the England average of £20,990, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £5,384 a year (about £450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £760 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Calne?
July paid best over the past year, at £1,410 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Calne?
Calne stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Calne?
Calne Town Centre, Bowood and Cherhill draw the most short-term rental interest in Calne. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Calne?
AirROI counted 18 active Airbnb listings in Calne as of August 2025. The closest tracked market is Chippenham, 9 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Calne from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.