Gurnard, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gurnard, England? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $27,980 per year — at a $274 nightly rate, 41.5% occupancy, and a $116 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Gurnard is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady as the market finds a new equilibrium. For hosts in Gurnard, this is the ideal moment to sharpen guest experience, refresh listing photos, and implement dynamic pricing — incremental improvements compound quickly when competition is stable.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gurnard?
In Gurnard, the headline Airbnb metrics are $27,980 in average annual revenue,41.5% occupancy, $274 ADR, and $116 in RevPAR, and guests book about 77 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gurnard?
Understanding the monthly revenue variations for Airbnb listings in Gurnard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gurnard is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gurnard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,626+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,981 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,516 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gurnard
What Is the Monthly Airbnb Occupancy Rate in Gurnard?
Maximize your bookings by understanding the Gurnard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gurnard:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gurnard
What Is the Average Airbnb Nightly Rate in Gurnard?
Effective short term rental pricing strategy in Gurnard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gurnard typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $544+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Gurnard
What Is the RevPAR for Airbnb in Gurnard?
RevPAR in Gurnard is currently $116. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $69 RevPAR.
- Typical properties (Median) generate $98 RevPAR.
- Strong performers (Top 25%) earn $151 RevPAR.
- Best-in-class (Top 10%) achieve $237 RevPAR.
Average Monthly RevPAR Trend in Gurnard
RevPAR Insights for Gurnard
- The average RevPAR in Gurnard is $116. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($237) and bottom 25% ($69) is $168, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gurnard benchmarks. If your RevPAR falls below the median of $98, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $151+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gurnard?
Gurnard's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,204 per month
- Occupancy rates average 55.6%
- Daily rates average $280
Shoulder Season
- Revenue averages $2,665 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $267
Low Season (January, March, November)
- Revenue drops to average $1,681 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $257
Seasonality Insights for Gurnard
- Airbnb seasonality in Gurnard is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gurnard's highest earning potential, with monthly revenues climbing to $7,605, occupancy reaching 75.3%, and ADRs peaking at $302.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,476, occupancy could drop to 13.2%, and ADRs may adjust to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gurnard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gurnard, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gurnard?
Low regulation and minimal registration activity in Gurnard, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gurnard to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gurnard?
With a compact short-term rental market, Gurnard gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gurnard Beach | A picturesque coastal area ideal for beach lovers and families, Gurnard Beach offers scenic views and a relaxed atmosphere, perfect for those looking to unwind by the sea. | Gurnard Beach, Egypt Point, Newtown National Nature Reserve, Cowes Maritime Museum, Cowes Seafront, Holy Trinity Church |
| Cowes Town | Famous for its sailing heritage, Cowes Town attracts visitors year-round, especially during the Cowes Week sailing regatta, making it an excellent location for rentals. | Cowes Week, Cowes Marina, Cowes Market, Northwood House, Sailing Schools, Maritime Museum |
| Egypt Point | The northernmost point of the Isle of Wight with stunning coastal views, Egypt Point is popular with tourists for its natural beauty and provides a charming spot for vacation rentals. | Egypt Point, Coastal Path Walks, Sunset Viewing, Local Beaches, Historical Landmarks |
| Newtown | Known for its historical significance and nature reserve, Newtown is appealing for those looking for a peaceful retreat surrounded by natural beauty, ideal for longer stays. | Newtown National Nature Reserve, Newtown Creek, Historical Buildings, Local Wildlife, Scenic Walking Trails |
| Westwood House | A serene residential area close to Cowes, Westwood House is perfect for families and couples seeking a quieter stay while being close to urban attractions. | Local Parks, Westwood Farm, Nearby Beaches, Shopping Areas, Cafes and Restaurants |
| Gurnard Marsh | A tranquil area known for its natural habitats and walking paths, Gurnard Marsh attracts nature lovers and peace seekers, making it an attractive rental opportunity. | Gurnard Marsh, Bird Watching, Walking Trails, Local Flora and Fauna |
| Cowes Seafront | The vibrant seafront area of Cowes is bustling with activity, restaurants, and shops, making it a prime location for short-term rentals. | Cowes Seafront Promenade, Restaurants and Cafes, Local Events, Shopping Spots, Beach Access |
| Little Gurnard | A small, quiet community with a close-knit feel, ideal for those looking for a relaxing getaway while still having access to larger areas like Cowes. | Little Gurnard Beach, Scenic Views, Community Events, Local Restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gurnard offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gurnard?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gurnard
- The Gurnard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gurnard, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.8%) offer potential for unique stay experiences.
Gurnard Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gurnard
- The dominant room capacity in Gurnard is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in Gurnard, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gurnard.
Gurnard Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gurnard
- The most common guest capacity trend in Gurnard vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Gurnard STR market, accounting for 50.0% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gurnard.
- On average, properties in Gurnard are equipped to host 4.5 guests.
How Do Listings in Gurnard Compare on Quality?
Listing quality in Gurnard can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gurnard
- At 27 photos per listing on average, Gurnard hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gurnard averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gurnard?
Amenity Prevalence
Amenity Insights for Gurnard
- Essential amenities in Gurnard that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gurnard: Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gurnard to stay competitive.
Which Airbnb Amenities Boost Revenue in Gurnard?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gurnard, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 80.8% | $33,428 | $5,097 | 555.8% |
Wifi | 80.8% | $32,946 | $7,124 | 362.5% |
Essentials | 76.9% | $33,266 | $10,362 | 221.0% |
Iron | 73.1% | $33,988 | $11,673 | 191.2% |
Private entrance | 73.1% | $33,926 | $11,842 | 186.5% |
High chair | 46.2% | $41,905 | $16,044 | 161.2% |
Dedicated workspace | 38.5% | $44,687 | $17,538 | 154.8% |
Hair dryer | 73.1% | $33,296 | $13,550 | 145.7% |
Pack ’n play/Travel crib | 30.8% | $47,463 | $19,321 | 145.7% |
Dishwasher | 61.5% | $35,886 | $15,330 | 134.1% |
Revenue Impact Insights for Gurnard
- Hangers tops the revenue impact list with a 555.8% uplift — listings with this amenity earn $33,428 vs. $5,097 without it.
- Hangers, Wifi — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gurnard STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gurnard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGurnard Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gurnard
- The typical guest profile for Airbnb in Gurnard consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United Kingdom (92.4%) and Germany (1.5%).
- Top languages spoken are English (61.1%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gurnard?
Listings in Gurnard average 4.89 out of 5 overall, with about 69.9 reviews per active listing and 61.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gurnard
- With an overall rating of 4.89, Gurnard listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gurnard Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gurnard
- The most common availability pattern in Gurnard falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gurnard (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gurnard?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gurnard
- The overall average booking lead time for vacation rentals in Gurnard is 77 days.
- Guests book furthest in advance for stays during June (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Gurnard.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Gurnard averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gurnard?
Guests in Gurnard stay about 5.2 nights on average, generating roughly 570 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gurnard
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gurnard
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (7.7 nights) and shorten in Mar (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gurnard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.7% of total
2 Nights
5 listings
19.2% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
3 listings
11.5% of total
30+ Nights
14 listings
53.8% of total
Key Insights
- The most prevalent minimum stay requirement in Gurnard is 30+ Nights, adopted by 53.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (53.8%) caters to monthly stays (30+ nights) in Gurnard, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.8% of Gurnard hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gurnard.
Gurnard Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
7.7% of total
Flexible
2 listings
7.7% of total
Moderate
3 listings
11.5% of total
Firm
13 listings
50% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Gurnard
- The prevailing Airbnb cancellation policy trend in Gurnard is Firm, used by 50% of listings.
- A majority (73.1%) of hosts in Gurnard utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Gurnard.
- Regularly review your cancellation policy against competitors and market demand shifts in Gurnard.
How Much Are Airbnb Cleaning Fees in Gurnard?
Cleaning fees in Gurnard are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gurnard
- 73.1% of listings charge a cleaning fee, making it standard practice in Gurnard. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $103 is close to the median ($94), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gurnard median of $94. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gurnard Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gurnardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Aquanaut - Sea Views and heated Swim Spa
Entire Place • 4 bedrooms
Rotherwood, Luxury Home Steps from Gurnard Beach
Entire Place • 4 bedrooms
Cowes family home 3 mins walk from Gurnard Beach.
Entire Place • 3 bedrooms
Beachside chalet at Gurnard Bay near Cowes
Entire Place • 2 bedrooms
Seaside coastal retreat, sea & sunsets, EV charger
Entire Place • 2 bedrooms
Green Poplars
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gurnard?
Learn from the best! This table showcases top-performing Airbnb hosts in Gurnard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura & Ceri | 2 | $99,842 | 95 | 4.93/5.0 |
| Elisabeth | 1 | $82,447 | 28 | 4.96/5.0 |
| Andy & Jill | 2 | $71,994 | 415 | 4.96/5.0 |
| Alison | 1 | $68,018 | 108 | 5.00/5.0 |
| Deborah | 1 | $57,536 | 208 | 4.99/5.0 |
| Cottages | 1 | $36,686 | 10 | 4.70/5.0 |
| Tim | 1 | $34,622 | 9 | 4.89/5.0 |
| Gemma | 1 | $32,678 | 14 | 5.00/5.0 |
| Nicole | 1 | $30,556 | 279 | 4.95/5.0 |
| Crystal | 1 | $27,835 | 52 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gurnard.
Who Are the Airbnb Hosts in Gurnard?
Gurnard is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gurnard
- With 50.0% Superhosts, Gurnard has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gurnard averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gurnard
These are the highest-grossing professional property management operations in Gurnard, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 1 | $36,686 | $190 | 38.8% | 4.70/5 |
| Sykes | 1 | $4,570 | $358 | 21.0% | 4.67/5 |
Management Company Insights for Gurnard
- The leading management company, Cottages, operates 1 listings with $36,686 in gross revenue — a useful benchmark for what scale looks like in Gurnard.
- Top managers average 1 properties each, suggesting professional management in Gurnard still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 7.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gurnard's Airbnb Market Compare to Nearby Cities?
How does the Gurnard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Gurnard has 12 percentage points lower occupancy and about $68 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 16 | $7,786 | $498.58 | 45% |
| Lambourn | 12 | $6,543 | $795.85 | 35% |
| Ashley | 13 | $6,344 | $389.19 | 50% |
| East Knoyle | 11 | $6,288 | $405.00 | 40% |
| Long Sutton | 19 | $6,262 | $392.61 | 48% |
| Dorney | 11 | $6,125 | $747.12 | 39% |
| Wraysbury | 17 | $5,886 | $631.42 | 42% |
| City of Westminster | 1,315 | $5,660 | $530.89 | 48% |
| Chew Magna | 15 | $5,648 | $411.28 | 40% |
| Freshford | 12 | $5,540 | $341.67 | 54% |
Frequently Asked Questions About Airbnb in Gurnard
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gurnard.
How much do Airbnb hosts make in Gurnard?
Gurnard hosts earn about $27,980 per year on average, with an average nightly rate of $274 and RevPAR of $116. Those figures describe the typical revenue environment for active listings in Gurnard, England, not the ceiling for the best operators. Source: AirROI 2026 data, Gurnard market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Gurnard?
The average Airbnb occupancy rate in Gurnard is 41.5%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gurnard?
Listings in Gurnard average $274 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gurnard?
Gurnard currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gurnard?
AirROI currently classifies the short-term rental regulation level in Gurnard as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gurnard?
RevPAR in Gurnard is about $116. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gurnard?
At 41.5% occupancy, Gurnard can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,980, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gurnard?
The average booking lead time in Gurnard is about 77 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gurnard?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gurnard include Gurnard Beach, Cowes Town, Egypt Point. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gurnard?
entire_home listings make up 100.0% of the active supply in Gurnard. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gurnard compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $93,432 in average annual revenue with 45.4% occupancy, compared to Gurnard's $27,980 and 41.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gurnard?
The average Airbnb stay length in Gurnard is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gurnard?
Airbnb listings in Gurnard average 4.89 out of 5 overall. About 61.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gurnard?
Hangers and Wifi are among the strongest revenue-linked amenities in Gurnard. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gurnard?
Yes. About 73.1% of active Airbnb listings in Gurnard charge a cleaning fee, and the average fee is $103. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gurnard?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.