Airbnb market data · 202612 months to October 2026
Highfield, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Highfield brought in £9,181 over the 12 months through October 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Highfield Airbnb Market at a Glance
Rates and bookings both trail the England average. Listings averaged £120 a night and were booked on 33% of available nights, against £195 and 41% for the England average.
Timing matters: in July, the best month, the average listing earned about three times as much as in February, the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Highfield is the 678th-largest of 1,108 England markets AirROI tracks.
Browse the live Highfield Airbnb market See Every Highfield ListingRevenue
How Much Do Airbnb Hosts Make in Highfield?
Gross bookings per Highfield listing averaged £9,181 over the 12 months to October 2026 (England average: £21,011), before cleaning, platform and management costs and taxes.
The average Highfield listing brought in £2,210 in July, its best month, and £744 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Highfield's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,020+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn £1,670 or more, roughly £780 a month above the median.
- Typical properties (median) earn about £889 a month.
- Entry-level properties (bottom 25%) earn £319 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about three times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, £1,250.
Highfield Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in October 2025 and bookings in September 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,166 | 31.5% | £125 | £38 | 35 days | 2.3 nights |
| Nov 2025 | £1,209 | 37.8% | £124 | £40 | 11 days | 3.7 nights |
| Dec 2025 | £1,370 | 34.6% | £124 | £44 | 6 days | 4.5 nights |
| Jan 2026 | £1,175 | 32.6% | £119 | £38 | 16 days | 3.5 nights |
| Feb 2026 | £744 | 27.5% | £119 | £27 | 18 days | 4.6 nights |
| Mar 2026 | £1,203 | 41.9% | £115 | £39 | 11 days | 4.1 nights |
| Apr 2026 | £937 | 25.2% | £119 | £31 | 33 days | 2.8 nights |
| May 2026 | £978 | 24.3% | £121 | £32 | 28 days | 2 nights |
| Jun 2026 | £924 | 27.5% | £118 | £31 | 14 days | 3.5 nights |
| Jul 2026 | £2,209 | 39.4% | £123 | £71 | 55 days | 3.4 nights |
| Aug 2026 | £1,364 | 35.5% | £105 | £44 | 19 days | 4.9 nights |
| Sep 2026 | £1,711 | 54.1% | £97 | £57 | 26 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Highfield market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Highfield Profitable?
Yes, when it's run well. The average Highfield Airbnb took in £9,181 in the 12 months to October 2026, and run by its owner at everyday costs, about £490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £930 a month.
Cleaning it yourself keeps the £880 a year guests pay in cleaning fees, for about £560 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £420 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Highfield Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £8,301 | £15,620 |
| Cleaning fees guests pay10% of Highfield bookings | £880 | £1,650 |
| Gross bookings | £9,181 | £17,270 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Highfield listings on Simplified Pricing, 3% for the rest | −£1,380 | −£2,600 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£880 | −£1,650 |
| Utilities and internetAbout 5% of bookings | −£460 | −£860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£180 | −£350 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£280 | −£520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£90 | −£90 |
| Permit and registrationWhere one is required | −£50 | −£50 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£3,320 | −£6,120 |
| Left for housing costs, then profit | £5,861about £490 a month | £11,150about £930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Highfield Airbnb Profit
The estimate starts from Highfield's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Highfield home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Highfield's Top Earners Get There
- More nights booked. The busiest quarter of Highfield listings are booked on 50% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,160 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £145 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £830 a year.
- Open for the busy months. July brought the average listing about £2,210, against £744 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Highfield listings average 4.57 stars, and 21% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,440 a month, against £770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Highfield?
Highfield listings were booked on 33% of the nights they were open over the past year, 8 percentage points below the England average (41%) and 8 points below the U.K. average (41%). Occupancy swings from 24% in May to 54% in September.
Across Highfield's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 45 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
September was the busiest month in Highfield, May the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Highfield?
The average nightly rate in Highfield, known as ADR (average daily rate), was £120 over the past year, about 38% below the England and U.K. averages (both about £195). Rates peak in October and November at about £125 and bottom out in September at about £97.
Across Highfield's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £190+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge £145 or more, about £30 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £91 or less, about three-quarters of the median.
October rates ran 29% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £117.
What Is the RevPAR for Airbnb in Highfield?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Highfield it averaged £39 over the past year, from about £27 in February to about £71 in July.
Across Highfield's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £93+ per open night, about three times the median.
- Strong performers (top 25%) earn £45 or more, about £14 a night above the median.
- Typical properties (median) earn about £31 per open night.
- Entry-level properties (bottom 25%) earn £18 or less, about 59% of the median.
July RevPAR was about 2.7 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £41. The 12-month RevPAR of £39 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Highfield
With only 28 active listings, the monthly pattern in Highfield is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Highfield?
Guests book Highfield stays 24 days ahead on average (about three weeks). July stays are booked furthest out, about 55 days ahead, and December stays closest to arrival, about 6 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 24 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Highfield
None of the 28 active listings in Highfield display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Highfield.
Neighborhoods
Best Neighborhoods for Airbnb in Highfield
AirROI's area guide picks eight Highfield neighborhoods that draw short-term rental guests, led by Highfield, Portswood and Shirley. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Highfield | A popular residential area with a strong sense of community and proximity to universities, making it an attractive location for students and young professionals. | Southampton Common, University of Southampton, Highfield Campus, Highfield Park, local cafes and restaurants |
| Portswood | Vibrant area close to the university with an array of shops, eateries, and nightlife. It attracts a younger demographic and has a lively atmosphere. | Portswood High Street, Cafes and bars, The Hobbit Pub, Local boutiques, Stagecoach Theatre Arts |
| Shirley | A family-friendly suburb with a mix of residential and commercial properties. Offers a range of amenities and parks, appealing to travelers with families. | Shirley Park, Local shopping areas, Restaurants, Chartered parks, Close to the city center |
| Bitterne | A suburb located near the river with a mix of residential homes and local businesses, great for families and those seeking a quieter stay. | Bitterne Park, Itchen Riverside Country Park, Local shops, Bitterne Triangle, Historical sites |
| West End | An attractive area known for its quieter living with quick access to the city center, ideal for both short-term and long-term visitors. | West End Park, Local eateries, Shopping facilities, Transport links to Southampton, Family-friendly atmosphere |
| Swaythling | Home to many university students and offering a mix of residential options, it's perfect for younger travelers or those visiting for educational purposes. | Swaythling Railway Station, Local parks, University facilities, Shops and cafes, Quiet residential feel |
| Eastleigh | Just a short distance from Southampton, this area offers a range of shopping and leisure options, appealing to those looking for a more suburban experience. | Eastleigh Lakeside Country Park, Local shopping centers, Southampton Airport, Transport connections, Parks and open spaces |
| Millbrook | A diverse area with a mix of residential homes and amenities, providing affordable options for travelers looking for convenience and accessibility. | Millbrook railway station, Local parks, Shopping facilities, Community centers, Affordable dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Highfield vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, North East Derbyshire (17 km away) earned the most per listing, about 3.2 times as much as Highfield.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Sheffield 2 km | 790 | £12,796 | £116 | 37% |
| South Yorkshire 8 km | 298 | £10,151 | £108 | 37% |
| Rotherham 12 km | 79 | £17,750 | £140 | 37% |
| Chesterfield 14 km | 72 | £14,738 | £149 | 35% |
| Barnsley 16 km | 109 | £21,010 | £222 | 40% |
| North East Derbyshire 17 km | 189 | £29,036 | £222 | 44% |
| Bolsover 22 km | 49 | £25,841 | £188 | 43% |
| Derbyshire 24 km | 309 | £21,705 | £247 | 42% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to Highfield
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Highfield:
- Aberdeen Airbnb data UK · £119/night · 35.8%
- Swansea Airbnb data UK · £129/night · 34.9%
FAQ
Highfield Airbnb FAQ
How much do Airbnb hosts make in Highfield?
An active Highfield Airbnb grossed £9,181 on average in the 12 months to October 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,670 or more in a typical month.
How much can I make on Airbnb in Highfield?
It depends most on the home's size, location and how it's run. The middle half of Highfield listings earn between £319 and £1,670 in a typical month, and the top tenth £3,020 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Highfield?
Listings in Highfield were booked on 33% of available nights over the past year. That compares with 41% for the England average. September was the busiest month.
How much does an Airbnb cost per night in Highfield?
The average booked night in Highfield cost £120 before fees. Half of listings charge between £91 and £145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Highfield?
None of the active Highfield listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Highfield?
Yes, when it's run well. The average Highfield Airbnb grossed £9,181 in the 12 months to October 2026, 56% below the England average of £21,011, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £5,861 a year (about £490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £930 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Highfield?
July paid best over the past year, at £2,210 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Highfield?
Each night a Highfield listing was open to book earned £39 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £93 or more.
How far in advance do guests book Airbnbs in Highfield?
Highfield stays were booked 24 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Highfield?
The average Highfield Airbnb stay lasted 4.1 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Highfield rated?
Guests rate Highfield Airbnbs 4.57 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Highfield?
Highfield, Portswood and Shirley draw the most short-term rental interest in Highfield. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Highfield?
AirROI counted 28 active Airbnb listings in Highfield as of October 2026. The closest tracked market is Sheffield, 2 km away.
How much are Airbnb cleaning fees in Highfield?
In Highfield, nearly eight in ten listings add a cleaning fee. The median fee is £40, and some higher fees lift the average to £72.
How many tourists visit Highfield, UK?
All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports. AirROI estimates 403 Airbnb stays in Highfield, UK in the 12 months to October 2026, which counts bookings and not tourists. See England tourism statistics.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Highfield from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.