Airbnb market data · 202512 months to June 2025
Sturminster Marshall, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sturminster Marshall brought in £11,151 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sturminster Marshall run through June 2025.
The short answer
Sturminster Marshall Airbnb Market at a Glance
Listings averaged £129 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.3 times as much as in May, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Sturminster Marshall is the 1068th-largest of 1,108 England markets AirROI tracks.
Browse the live Sturminster Marshall Airbnb market See Every Sturminster Marshall ListingRevenue
How Much Do Airbnb Hosts Make in Sturminster Marshall?
Gross bookings per Sturminster Marshall listing averaged £11,151 over the 12 months to June 2025 (England average: £21,011), before cleaning, platform and management costs and taxes.
The average Sturminster Marshall listing brought in £2,620 in August, its best month, and £1,150 in May, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sturminster Marshall's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,650+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn £2,050 or more, roughly £960 a month above the median.
- Typical properties (median) earn about £1,090 a month.
- Entry-level properties (bottom 25%) earn £548 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.3 times what May did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,700.
Sturminster Marshall Airbnb Data by Month
Latest 12 months in the June 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | £1,966 | 45.4% | £163 | 39 days |
| Aug 2024 | £2,625 | 55.7% | £180 | 48 days |
| Sep 2024 | £1,803 | 49.3% | £152 | 50 days |
| Oct 2024 | £1,375 | 35.5% | £151 | 26 days |
| Nov 2024 | £1,714 | 47.0% | £150 | 24 days |
| Dec 2024 | £1,191 | 47.9% | £148 | 49 days |
| Jan 2025 | £1,516 | 48.0% | £171 | 47 days |
| Feb 2025 | £2,100 | 48.2% | £154 | 47 days |
| Mar 2025 | £1,911 | 45.5% | £121 | 34 days |
| Apr 2025 | £1,448 | 43.0% | £128 | 43 days |
| May 2025 | £1,153 | 36.2% | £133 | 34 days |
| Jun 2025 | £1,548 | 42.3% | £136 | 30 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Sturminster Marshall market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Sturminster Marshall Profitable?
Yes, when it's run well. The average Sturminster Marshall Airbnb took in £11,151 in the 12 months to June 2025, and run by its owner at everyday costs, about £680 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sturminster Marshall Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £11,151 | £20,880 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£1,730 | −£3,240 |
| Utilities and internetAbout 5% of bookings | −£560 | −£1,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£220 | −£420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£330 | −£630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£110 | −£110 |
| Permit and registrationWhere one is required | −£60 | −£60 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,010 | −£5,500 |
| Left for housing costs, then profit | £8,141about £680 a month | £15,380about £1,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sturminster Marshall Airbnb Profit
The estimate starts from Sturminster Marshall's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sturminster Marshall home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sturminster Marshall's Top Earners Get There
- More nights booked. The busiest quarter of Sturminster Marshall listings are booked on 64% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of £115 adds about £1,160 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £205 a night or more, against a median of £115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,120 a year.
- Open for the busy months. August brought the average listing about £2,620, against £1,150 in May, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,740 a month, against £930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sturminster Marshall?
Sturminster Marshall listings were booked on 37% of the nights they were open over the past year, 4 percentage points below the England average (41%) and 4 points below the U.K. average (41%). Occupancy climbs to 56% in August and falls to 35% in October.
Across Sturminster Marshall's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 64% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
August was the busiest month in Sturminster Marshall, October the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sturminster Marshall?
The average nightly rate in Sturminster Marshall, known as ADR (average daily rate), was £129 over the past year, about 34% below the England and U.K. averages (both about £195). Rates peak in August at about £180 and bottom out in March at about £120.
Across Sturminster Marshall's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £300+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge £205 or more, about £90 above the median.
- Typical properties (median) charge about £115 a night.
- Entry-level properties (bottom 25%) charge £71 or less, about 62% of the median.
August rates ran 49% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £149. The 12-month ADR of £129 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Sturminster Marshall
With only 18 active listings, the monthly pattern in Sturminster Marshall is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in Sturminster Marshall?
Guests book Sturminster Marshall stays 35 days ahead on average (about five weeks). September stays are booked furthest out, about 50 days ahead, and November stays closest to arrival, about 24 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sturminster Marshall
None of the 18 active listings in Sturminster Marshall display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sturminster Marshall.
Neighborhoods
Best Neighborhoods for Airbnb in Sturminster Marshall
AirROI's area guide picks four Sturminster Marshall neighborhoods that draw short-term rental guests, led by Sturminster Marshall Village, Canford Heath and Corfe Mullen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sturminster Marshall Village | A picturesque village located near the River Stour, offering a peaceful environment and local charm. Ideal for those seeking a country retreat close to Dorset's attractions. | Sturminster Marshall Church, River Stour, Local pubs and cafes, Scenic walking trails |
| Canford Heath | This area is known for its beautiful heathland and is popular for outdoor activities. Great for those who enjoy nature and walking trails. | Canford Heath Heathland, Walking and cycling paths, Wildlife spotting |
| Corfe Mullen | A suburban area with easy access to the surrounding countryside, making it popular among families and those wanting to explore the Purbecks. | Local parks, Nearby nature reserves, Access to Purbeck Hills |
| Blandford Forum | A historic market town that attracts visitors with its attractive Georgian architecture and access to the Dorset countryside. | Blandford Forum Town Centre, Dorset County Museum, St. Peter and St. Paul Church |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sturminster Marshall vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 18 km, Wick (15 km away, 93 listings) earned the most per listing, about three times as much as Sturminster Marshall. Lytchett Minster, Wimborne Minster, Wareham and Wick were the busiest, each booked on 44% of nights against 37% in Sturminster Marshall.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lytchett Minster 6 km | 30 | £13,989 | £155 | 44% |
| Wimborne Minster 7 km | 35 | £30,214 | £248 | 44% |
| Poole 11 km | 516 | £21,832 | £215 | 39% |
| Wareham 12 km | 57 | £27,773 | £210 | 44% |
| Ferndown 14 km | 39 | £21,572 | £187 | 38% |
| Wick 15 km | 93 | £34,361 | £269 | 44% |
| Bournemouth 16 km | 1,167 | £19,548 | £182 | 40% |
| Corfe Castle 18 km | 84 | £26,846 | £267 | 41% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
See all 1,108 England Airbnb markets
Markets Similar to Sturminster Marshall
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Sturminster Marshall:
- Aberdeen City Airbnb data UK · £122/night · 37.9%
- Swansea Airbnb data UK · £129/night · 34.9%
- Derry/Londonderry Airbnb data UK · £142/night · 38.5%
- Carmarthenshire Airbnb data UK · £148/night · 36.6%
- Bangor Airbnb data UK · £140/night · 40.9%
- Ayr Airbnb data UK · £150/night · 34.5%
FAQ
Sturminster Marshall Airbnb FAQ
How much do Airbnb hosts make in Sturminster Marshall?
An active Sturminster Marshall Airbnb grossed £11,151 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,050 or more in a typical month.
How much can I make on Airbnb in Sturminster Marshall?
It depends most on the home's size, location and how it's run. The middle half of Sturminster Marshall listings earn between £548 and £2,050 in a typical month, and the top tenth £3,650 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sturminster Marshall?
Listings in Sturminster Marshall were booked on 37% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Sturminster Marshall?
The average booked night in Sturminster Marshall cost £129 before fees. Half of listings charge between £71 and £205, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sturminster Marshall?
None of the active Sturminster Marshall listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sturminster Marshall?
Yes, when it's run well. The average Sturminster Marshall Airbnb grossed £11,151 in the 12 months to June 2025, 47% below the England average of £21,011, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £8,141 a year (about £680 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,280 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sturminster Marshall?
August paid best over the past year, at £2,620 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sturminster Marshall?
Sturminster Marshall stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sturminster Marshall?
Sturminster Marshall Village, Canford Heath and Corfe Mullen draw the most short-term rental interest in Sturminster Marshall. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sturminster Marshall?
AirROI counted 18 active Airbnb listings in Sturminster Marshall as of June 2025. The closest tracked market is Lytchett Minster, 6 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sturminster Marshall from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.