Wellingborough, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wellingborough, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,661 per year — at a $125 nightly rate, 36.7% occupancy, and a $46 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Wellingborough is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 87.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wellingborough?
In Wellingborough, the headline Airbnb metrics are $13,661 in average annual revenue,36.7% occupancy, $125 ADR, and $46 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wellingborough?
Understanding the monthly revenue variations for Airbnb listings in Wellingborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellingborough is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellingborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,141+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $519, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellingborough
What Is the Monthly Airbnb Occupancy Rate in Wellingborough?
Maximize your bookings by understanding the Wellingborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellingborough:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellingborough
What Is the Average Airbnb Nightly Rate in Wellingborough?
Effective short term rental pricing strategy in Wellingborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellingborough typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Wellingborough
What Is the RevPAR for Airbnb in Wellingborough?
RevPAR in Wellingborough is currently $46. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $64 RevPAR.
- Best-in-class (Top 10%) achieve $98 RevPAR.
Average Monthly RevPAR Trend in Wellingborough
RevPAR Insights for Wellingborough
- The average RevPAR in Wellingborough is $46. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($98) and bottom 25% ($14) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wellingborough benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $64+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wellingborough?
Wellingborough's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $1,845 per month
- Occupancy rates average 42.5%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,505 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $123
Low Season (January, March, November)
- Revenue drops to average $1,183 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $125
Seasonality Insights for Wellingborough
- The Airbnb seasonality pattern in Wellingborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wellingborough's highest earning potential, with monthly revenues climbing to $1,948, occupancy reaching 56.1%, and ADRs peaking at $131.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,137, occupancy could drop to 29.0%, and ADRs may adjust to $114.
- Lower occupancy paired with meaningful seasonality means hosts in Wellingborough need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wellingborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wellingborough?
Low regulation and minimal registration activity in Wellingborough, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wellingborough to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wellingborough?
With a compact short-term rental market, Wellingborough gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Forest Road | A pleasant residential area that has seen rising interest from tourists due to its proximity to parks and local amenities. It's ideal for families looking for a peaceful stay close to nature. | Irchester Country Park, Wellingborough Museum, Croyland Park, The Castle Theatre, Wellingborough town center |
| Wellingborough Town Centre | The heart of the town with easy access to shops, restaurants, and public transport, making it a convenient location for visitors wanting to explore the area around the clock. | Wellingborough Market, The Swan Hotel, Victoria Park, Nene Court, The Old Grammer School |
| Finedon | A historic village just outside Wellingborough, known for its charming homes and local culture. An attractive option for visitors interested in exploring a quieter side of Northamptonshire. | Finedon Church, Finedon Cemetery, Local pubs, Finedon Hall, Nature walks |
| Irthlingborough | A nearby town that offers a mix of historical sites and natural beauty. It's a great base for visitors wanting to explore both Wellingborough and the surrounding countryside. | Irthlingborough Grange, Stanwick Lakes, Local walking trails, St. Peter's Church, Irthlingborough Nature Reserve |
| Bozeat | A village that offers a rural feel with the charm of countryside living, popular among travelers looking for a serene getaway close to nature. | Bozeat Village Hall, The local pub, Nearby walking paths, Historical sites, Community events |
| Earls Barton | Known for its rich history and local community feel, this village appeals to visitors who want to experience the traditional side of England. | Earls Barton Church, Local festivals, Historical landmarks, Community shops, Nature reserves |
| Great Doddington | A picturesque village with scenic views and a welcoming atmosphere, making it ideal for those who want a peaceful stay while being near Wellingborough. | Great Doddington Church, Local parks, Scenic walking routes, Community events, Village pub |
| Mears Ashby | This small village offers a beautiful rural setting and a quaint village life, ideal for those looking to escape the hustle and bustle of the city. | Mears Ashby Church, Open countryside, Local wildlife spotting, Village green, Walking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wellingborough offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wellingborough?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellingborough
- The Wellingborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wellingborough, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Wellingborough Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellingborough
- The dominant room capacity in Wellingborough is 3 bedrooms listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 40.0% of the active Airbnb listings in Wellingborough, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wellingborough.
Wellingborough Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellingborough
- The most common guest capacity trend in Wellingborough vacation rentals is listings accommodating 5 guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 8+ guests dominate the Wellingborough STR market, accounting for 33.3% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellingborough.
- On average, properties in Wellingborough are equipped to host 3.6 guests.
How Do Listings in Wellingborough Compare on Quality?
Listing quality in Wellingborough can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wellingborough
- The average of 17.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 26.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wellingborough averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wellingborough?
Amenity Prevalence
Amenity Insights for Wellingborough
- Essential amenities in Wellingborough that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellingborough: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellingborough to stay competitive.
Which Airbnb Amenities Boost Revenue in Wellingborough?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wellingborough, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 56.7% | $20,945 | $4,135 | 406.5% |
Dishes and silverware | 70.0% | $17,613 | $4,439 | 296.8% |
Microwave | 70.0% | $17,578 | $4,521 | 288.8% |
Bed linens | 70.0% | $17,502 | $4,698 | 272.5% |
Iron | 73.3% | $16,970 | $4,559 | 272.2% |
Refrigerator | 73.3% | $16,937 | $4,652 | 264.1% |
Dining table | 60.0% | $18,774 | $5,991 | 213.3% |
Oven | 60.0% | $18,742 | $6,039 | 210.3% |
Hot water | 83.3% | $15,364 | $5,147 | 198.5% |
Wine glasses | 46.7% | $20,891 | $7,335 | 184.8% |
Revenue Impact Insights for Wellingborough
- Cooking basics tops the revenue impact list with a 406.5% uplift — listings with this amenity earn $20,945 vs. $4,135 without it.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wellingborough STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellingborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellingborough Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wellingborough
- The typical guest profile for Airbnb in Wellingborough consists of primarily domestic travelers (89%), often arriving from nearby Hawarden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and Germany (1.9%).
- Top languages spoken are English (69.2%) followed by German (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hawarden and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wellingborough?
Listings in Wellingborough average 4.73 out of 5 overall, with about 34.9 reviews per active listing and 30.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wellingborough
- An average rating of 4.73 places Wellingborough in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Location (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wellingborough Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellingborough
- The most common availability pattern in Wellingborough falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wellingborough (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wellingborough?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellingborough
- The overall average booking lead time for vacation rentals in Wellingborough is 37 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Wellingborough.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Wellingborough averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wellingborough?
Guests in Wellingborough stay about 4.7 nights on average, generating roughly 744 reservations and 25.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wellingborough
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wellingborough
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (7 nights) and shorten in Mar (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wellingborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
43.3% of total
2 Nights
6 listings
20% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
2 listings
6.7% of total
7-29 Nights
3 listings
10% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wellingborough is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Wellingborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Wellingborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Wellingborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellingborough.
Wellingborough Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
15 listings
50% of total
Moderate
7 listings
23.3% of total
Firm
3 listings
10% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Wellingborough
- The prevailing Airbnb cancellation policy trend in Wellingborough is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 73.3% of listings offering Flexible or Moderate policies. This suggests guests in Wellingborough may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Wellingborough.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellingborough.
How Much Are Airbnb Cleaning Fees in Wellingborough?
Cleaning fees in Wellingborough are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wellingborough
- About 66.7% of Wellingborough listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $37 is close to the median ($20), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wellingborough median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wellingborough Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellingboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Bedroom Flat in Town Center Wellingborough
Entire Place • 3 bedrooms
4 Bedroom Terrace House Near Town Cntr Wellingboro
Entire Place • 4 bedrooms
Stanton Cross 5 persons/3 Bed Home
Entire Place • 3 bedrooms
Bright, airy & beautiful home in a quiet location
Entire Place • 2 bedrooms
Rated 5 Star! Perfect For Business & Leisure Stays
Entire Place • 4 bedrooms
2 Bedroom Flat in Town Center Wellingborough
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wellingborough?
Learn from the best! This table showcases top-performing Airbnb hosts in Wellingborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moeed | 5 | $141,174 | 352 | 4.87/5.0 |
| Sunny | 2 | $38,454 | 19 | 4.69/5.0 |
| Phillippa | 1 | $34,392 | 72 | 4.88/5.0 |
| Sarinder | 1 | $26,492 | 28 | 4.86/5.0 |
| Tipu | 1 | $25,895 | 12 | 5.00/5.0 |
| Ash | 2 | $24,488 | 15 | 4.75/5.0 |
| Susan | 1 | $21,716 | 42 | 4.93/5.0 |
| Arjun | 1 | $20,207 | 51 | 4.71/5.0 |
| Shaun | 1 | $16,707 | 128 | 4.99/5.0 |
| Nomaan | 1 | $11,457 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellingborough.
Who Are the Airbnb Hosts in Wellingborough?
Wellingborough is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wellingborough
- With 53.3% Superhosts, Wellingborough has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wellingborough averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wellingborough
These are the highest-grossing professional property management operations in Wellingborough, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sunny | 2 | $38,454 | $238 | 29.8% | 4.69/5 |
Management Company Insights for Wellingborough
- The leading management company, Sunny, operates 2 listings with $38,454 in gross revenue — a useful benchmark for what scale looks like in Wellingborough.
- Top managers average 2 properties each, suggesting professional management in Wellingborough still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wellingborough's Airbnb Market Compare to Nearby Cities?
How does the Wellingborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Wellingborough has 15 percentage points lower occupancy and about $172 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Stamford Bridge | 11 | $5,449 | $437.28 | 41% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
Frequently Asked Questions About Airbnb in Wellingborough
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wellingborough.
How much do Airbnb hosts make in Wellingborough?
Wellingborough hosts earn about $13,661 per year on average, with an average nightly rate of $125 and RevPAR of $46. Those figures describe the typical revenue environment for active listings in Wellingborough, England, not the ceiling for the best operators. Source: AirROI 2026 data, Wellingborough market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wellingborough?
The average Airbnb occupancy rate in Wellingborough is 36.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wellingborough?
Listings in Wellingborough average $125 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wellingborough?
Wellingborough currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wellingborough?
AirROI currently classifies the short-term rental regulation level in Wellingborough as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wellingborough?
RevPAR in Wellingborough is about $46. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wellingborough?
Occupancy of 36.7% means Wellingborough is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,661, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wellingborough?
The average booking lead time in Wellingborough is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wellingborough?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wellingborough include Forest Road, Wellingborough Town Centre, Finedon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wellingborough?
entire_home listings make up 63.3% of the active supply in Wellingborough. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wellingborough compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Wellingborough's $13,661 and 36.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wellingborough?
The average Airbnb stay length in Wellingborough is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wellingborough?
Airbnb listings in Wellingborough average 4.73 out of 5 overall. About 30.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wellingborough?
Cooking basics and Dishes and silverware are among the strongest revenue-linked amenities in Wellingborough. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wellingborough?
Yes. About 66.7% of active Airbnb listings in Wellingborough charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wellingborough?
A 53.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.