Morrilton, Arkansas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Morrilton, Arkansas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,690 per year — at a $201 nightly rate, 34.5% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 39 active listings, Morrilton is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 50.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Morrilton?
In Morrilton, the headline Airbnb metrics are $22,690 in average annual revenue,34.5% occupancy, $201 ADR, and $73 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Morrilton?
Understanding the monthly revenue variations for Airbnb listings in Morrilton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morrilton is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morrilton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,308+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,114 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,068, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morrilton
What Is the Monthly Airbnb Occupancy Rate in Morrilton?
Maximize your bookings by understanding the Morrilton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morrilton:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morrilton
What Is the Average Airbnb Nightly Rate in Morrilton?
Effective short term rental pricing strategy in Morrilton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morrilton typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Morrilton
What Is the RevPAR for Airbnb in Morrilton?
RevPAR in Morrilton is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $115 RevPAR.
Average Monthly RevPAR Trend in Morrilton
RevPAR Insights for Morrilton
- The average RevPAR in Morrilton is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($115) and bottom 25% ($38) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Morrilton benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Morrilton?
Morrilton's peak Airbnb season falls in October, June, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, June, July)
- Revenue averages $3,248 per month
- Occupancy rates average 46.2%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,363 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $204
Low Season (January, February, April)
- Revenue drops to average $1,477 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $197
Seasonality Insights for Morrilton
- Airbnb seasonality in Morrilton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Morrilton's highest earning potential, with monthly revenues climbing to $3,373, occupancy reaching 48.6%, and ADRs peaking at $213.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,358, occupancy could drop to 25.7%, and ADRs may adjust to $189.
- Lower occupancy paired with meaningful seasonality means hosts in Morrilton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Morrilton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Morrilton?
Low regulation and minimal registration activity in Morrilton, Arkansas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Morrilton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Morrilton?
With a compact short-term rental market, Morrilton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morrilton | The heart of Morrilton, featuring local shops, restaurants, and cultural sites. Ideal for visitors wanting to explore the city's history and activities within walking distance. | Historic Downtown District, Art Galleries, Local Restaurants, Conway County Courthouse |
| Petit Jean State Park | A popular natural destination with hiking trails, scenic views, and outdoor activities. Great for nature lovers and families looking for a relaxing getaway. | Petit Jean Mountain, Mather Lodge, Cedar Falls, Hiking Trails, Scenic Overlooks |
| Morrilton Recreation Center | A family-friendly area with parks and recreational facilities, making it attractive for those traveling with children or seeking outdoor activities. | Recreation Center, Public Parks, Sports Facilities, Picnic Areas |
| Morrilton Historic District | This area is rich in history with well-preserved architecture and local landmarks. Ideal for visitors interested in history and culture. | Historic Buildings, Local Museums, Walking Tours |
| Lake Dardanelle State Park | A scenic lakeside area that appeals to fishing enthusiasts and those who enjoy water-based activities. Families and outdoor adventurers will find plenty to do here. | Fishing, Boating, Hiking Trails, Birdwatching, Picnic Areas |
| Morrilton Farmers Market | A vibrant community market that attracts both locals and tourists. Ideal for those looking for fresh produce and local goods, enhancing the local experience. | Farmers Market Stalls, Local Produce, Community Events |
| Nearby Conway | Just a short drive from Morrilton, Conway is a larger city with more attractions, shopping, and dining options, making it suitable for visitors who want a mix of small-town charm and city amenities. | UCA Campus, Conway Downtown, Shopping Malls, Cultural Events |
| Museums and Theaters | Morrilton offers a variety of cultural experiences including local museums and theaters, making it attractive for those interested in arts and entertainment. | Local Theatres, Cultural Festivals, Art Exhibitions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Morrilton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Morrilton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morrilton
- The Morrilton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morrilton, Outdoor/Unique properties are the most common (48.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 7.8%) offer potential for unique stay experiences.
Morrilton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morrilton
- The dominant room capacity in Morrilton is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 56.4% of the active Airbnb listings in Morrilton, indicating a high concentration in these sizes.
- A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morrilton.
Morrilton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morrilton
- The most common guest capacity trend in Morrilton vacation rentals is listings accommodating 8+ guests (28.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Morrilton STR market, accounting for 56.4% of listings.
- 48.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morrilton.
- On average, properties in Morrilton are equipped to host 5.2 guests.
How Do Listings in Morrilton Compare on Quality?
Listing quality in Morrilton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Morrilton
- At 29.1 photos per listing on average, Morrilton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 7.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Morrilton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Morrilton?
Amenity Prevalence
Amenity Insights for Morrilton
- Essential amenities in Morrilton that guests expect include: Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morrilton: Heating, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morrilton to stay competitive.
Which Airbnb Amenities Boost Revenue in Morrilton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Morrilton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 87.2% | $25,719 | $2,094 | 1128.2% |
Kitchen | 82.1% | $26,472 | $5,399 | 390.3% |
Cooking basics | 71.8% | $28,210 | $8,639 | 226.5% |
Washer | 59.0% | $31,612 | $9,865 | 220.5% |
Dryer | 56.4% | $32,149 | $10,449 | 207.7% |
Oven | 56.4% | $32,049 | $10,578 | 203.0% |
Stove | 59.0% | $30,930 | $10,845 | 185.2% |
Dishes and silverware | 74.4% | $26,931 | $10,390 | 159.2% |
Dishwasher | 48.7% | $33,099 | $12,801 | 158.6% |
Baking sheet | 48.7% | $32,788 | $13,097 | 150.3% |
Revenue Impact Insights for Morrilton
- TV tops the revenue impact list with a 1128.2% uplift — listings with this amenity earn $25,719 vs. $2,094 without it.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Morrilton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morrilton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorrilton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Morrilton
- The typical guest profile for Airbnb in Morrilton consists of primarily domestic travelers (99%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and United Kingdom (0.5%).
- Top languages spoken are English (87.1%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Memphis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Morrilton?
Listings in Morrilton average 4.91 out of 5 overall, with about 66.8 reviews per active listing and 48.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Morrilton
- With an overall rating of 4.91, Morrilton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Morrilton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morrilton
- The most common availability pattern in Morrilton falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morrilton (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Morrilton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Morrilton
- The overall average booking lead time for vacation rentals in Morrilton is 62 days.
- Guests book furthest in advance for stays during October (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (80 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Morrilton.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Morrilton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Morrilton?
Guests in Morrilton stay about 3.8 nights on average, generating roughly 1,167 reservations and 29.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Morrilton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Morrilton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.2 nights) and shorten in Nov (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Morrilton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
20.5% of total
2 Nights
27 listings
69.2% of total
30+ Nights
4 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Morrilton is 2 Nights, adopted by 69.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Morrilton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Morrilton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 69.2% of Morrilton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morrilton.
Morrilton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.6% of total
Flexible
7 listings
17.9% of total
Moderate
11 listings
28.2% of total
Firm
7 listings
17.9% of total
Strict
13 listings
33.3% of total
Cancellation Policy Insights for Morrilton
- The prevailing Airbnb cancellation policy trend in Morrilton is Strict, used by 33.3% of listings.
- A majority (51.2%) of hosts in Morrilton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Morrilton.
- With 33.3% using Strict terms, this is a viable option in Morrilton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morrilton.
How Much Are Airbnb Cleaning Fees in Morrilton?
Cleaning fees in Morrilton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Morrilton
- 92.3% of listings charge a cleaning fee, making it standard practice in Morrilton. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $83 is close to the median ($80), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Morrilton median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Morrilton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morriltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Two Houses at Paw Paw Tree Estate at Petit Jean Mt
Entire Place • 6 bedrooms
Petit Jean Cliffside Retreat
Entire Place • 5 bedrooms
Seven Hollows Modern A-Frame | Panoramic Views
Entire Place • 2 bedrooms
Cedar Falls Modern A-Frame | Panoramic Views
Entire Place • 2 bedrooms
Bear Cave Modern A-Frame | Panoramic Views
Entire Place • 2 bedrooms
BearCreek Cabin, Nostalgic, Park-like setting
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Morrilton?
Learn from the best! This table showcases top-performing Airbnb hosts in Morrilton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dee | 3 | $125,428 | 549 | 4.98/5.0 |
| Gwen | 3 | $111,659 | 120 | 4.90/5.0 |
| Mark | 9 | $80,457 | 166 | 4.95/5.0 |
| Sarah | 1 | $72,528 | 194 | 4.99/5.0 |
| Jodi | 2 | $70,132 | 288 | 4.92/5.0 |
| Michaela | 2 | $49,241 | 25 | 4.88/5.0 |
| Emily | 1 | $39,144 | 83 | 4.94/5.0 |
| Mary Ruth | 1 | $36,732 | 218 | 4.93/5.0 |
| Sherrie | 2 | $32,341 | 178 | 4.88/5.0 |
| Eleanor | 1 | $31,987 | 134 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morrilton.
Who Are the Airbnb Hosts in Morrilton?
Morrilton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Morrilton
- With 89.7% Superhosts, Morrilton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Morrilton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Morrilton
These are the highest-grossing professional property management operations in Morrilton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michael | 1 | $7,278 | $148 | 59.5% | 4.72/5 |
Management Company Insights for Morrilton
- The leading management company, Michael, operates 1 listings with $7,278 in gross revenue — a useful benchmark for what scale looks like in Morrilton.
- Top managers average 1 properties each, suggesting professional management in Morrilton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Morrilton's Airbnb Market Compare to Nearby Cities?
How does the Morrilton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Blue Eye, Morrilton has 14 percentage points lower occupancy and about $241 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $8,363 | $570.29 | 46% |
| Blue Eye | 32 | $5,819 | $441.97 | 49% |
| Hollister | 310 | $5,027 | $453.33 | 41% |
| Omaha | 37 | $3,801 | $279.53 | 47% |
| Piney | 23 | $3,733 | $439.53 | 29% |
| Ridgedale | 122 | $3,413 | $450.81 | 36% |
| Flippin | 35 | $3,197 | $279.32 | 38% |
| Lake Hamilton | 77 | $3,157 | $343.47 | 33% |
| Branson West | 266 | $3,124 | $259.39 | 42% |
| Garland County | 112 | $3,111 | $322.00 | 37% |
Frequently Asked Questions About Airbnb in Morrilton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Morrilton.
How much do Airbnb hosts make in Morrilton?
Morrilton hosts earn about $22,690 per year on average, with an average nightly rate of $201 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Morrilton, Arkansas, not the ceiling for the best operators. Source: AirROI 2026 data, Morrilton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Morrilton?
The average Airbnb occupancy rate in Morrilton is 34.5%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Morrilton?
Listings in Morrilton average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Morrilton?
Morrilton currently has about 39 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Morrilton?
AirROI currently classifies the short-term rental regulation level in Morrilton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Morrilton?
RevPAR in Morrilton is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Morrilton?
Occupancy of 34.5% means Morrilton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,690, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Morrilton?
The average booking lead time in Morrilton is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Morrilton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Morrilton include Downtown Morrilton, Petit Jean State Park, Morrilton Recreation Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Morrilton?
entire_home listings make up 94.9% of the active supply in Morrilton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Morrilton compare to nearby Airbnb markets?
Among neighboring markets, Rockwell posts $100,361 in average annual revenue with 45.6% occupancy, compared to Morrilton's $22,690 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Morrilton?
The average Airbnb stay length in Morrilton is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Morrilton?
Airbnb listings in Morrilton average 4.91 out of 5 overall. About 48.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Morrilton?
TV and Kitchen are among the strongest revenue-linked amenities in Morrilton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Morrilton?
Yes. About 92.3% of active Airbnb listings in Morrilton charge a cleaning fee, and the average fee is $83. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Morrilton?
A 89.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.