Russellville, Arkansas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Russellville, Arkansas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,328 per year — at a $160 nightly rate, 41.6% occupancy, and a $67 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 79 active listings, Russellville is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 125.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Russellville?
In Russellville, the headline Airbnb metrics are $18,328 in average annual revenue,41.6% occupancy, $160 ADR, and $67 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Russellville?
Understanding the monthly revenue variations for Airbnb listings in Russellville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Russellville is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Russellville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,523+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,015, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Russellville
What Is the Monthly Airbnb Occupancy Rate in Russellville?
Maximize your bookings by understanding the Russellville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Russellville:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Russellville
What Is the Average Airbnb Nightly Rate in Russellville?
Effective short term rental pricing strategy in Russellville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Russellville typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Russellville
What Is the RevPAR for Airbnb in Russellville?
RevPAR in Russellville is currently $67. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $138 RevPAR.
Average Monthly RevPAR Trend in Russellville
RevPAR Insights for Russellville
- The average RevPAR in Russellville is $67. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($138) and bottom 25% ($35) is $104, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Russellville benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Russellville?
Russellville's peak Airbnb season falls in October, March, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, March, June)
- Revenue averages $2,873 per month
- Occupancy rates average 57.4%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,171 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $155
Low Season (January, February, December)
- Revenue drops to average $1,616 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $152
Seasonality Insights for Russellville
- Airbnb seasonality in Russellville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Russellville's highest earning potential, with monthly revenues climbing to $3,599, occupancy reaching 69.4%, and ADRs peaking at $165.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,423, occupancy could drop to 31.6%, and ADRs may adjust to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Russellville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Russellville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Russellville?
Low regulation and minimal registration activity in Russellville, Arkansas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Russellville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Russellville?
Russellville is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Russellville | The heart of the city, surrounded by restaurants, shops, and amenities. Great location for guests seeking a central place to explore Eastern Arkansas. | Pope County Courthouse, Russellville Depot, Local restaurants and cafes, Arkansas River, City Park |
| Lake Dardanelle | A popular recreational area for outdoor activities. Ideal for guests who enjoy water sports, fishing, and nature. | Lake Dardanelle State Park, Fishing and boating, Hiking trails, Birdwatching spots, Beautiful lake views |
| North Russellville | A quieter residential area that offers easy access to the city and attractions, appealing to families and long-term stay guests. | Local parks, Family-friendly activities, Centrally located near schools and shopping areas |
| ATU Campus | Home to Arkansas Tech University, attracting students, families, and visitors to campus events and related activities. | University events, Cultural activities, Study spots, Athletic events |
| South Russellville | A residential and suburban area with easy access to nearby attractions, perfect for guests looking for a homey experience. | Local restaurants, Neighborhood parks, Community events |
| Outdoors - Ozark National Forest | Nearby natural beauty provides an escape for outdoor enthusiasts. Great for guests interested in hiking, camping, and exploring nature. | Ozark National Forest, Hiking trails, Scenic views, Wildlife watching |
| West Russellville | A developing area with new establishments and growing amenities, catering to both short-term and long-term stays. | Shopping centers, Dining options, Recreational facilities |
| Cultural District | A vibrant area that celebrates local arts and culture, appealing to visitors looking for a unique cultural experience. | Art galleries, Local music venues, Cultural festivals, Workshops and classes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Russellville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Russellville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Russellville
- The Russellville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Russellville, House properties are the most common (74.7%), reflecting the local real estate landscape.
- Houses represent a significant 74.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.0%) offer potential for unique stay experiences.
Russellville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Russellville
- The dominant room capacity in Russellville is 3 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.2% of the active Airbnb listings in Russellville, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Russellville.
Russellville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Russellville
- The most common guest capacity trend in Russellville vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Russellville STR market, accounting for 45.6% of listings.
- 50.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Russellville.
- On average, properties in Russellville are equipped to host 5.0 guests.
How Do Listings in Russellville Compare on Quality?
Listing quality in Russellville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Russellville
- At 32.3 photos per listing on average, Russellville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Russellville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Russellville?
Amenity Prevalence
Amenity Insights for Russellville
- Essential amenities in Russellville that guests expect include: Free parking on premises, Air conditioning, Wifi, Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Russellville: Free parking on premises, Air conditioning, Wifi, Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Wifi, Heating, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Russellville to stay competitive.
Which Airbnb Amenities Boost Revenue in Russellville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Russellville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 93.7% | $19,188 | $5,603 | 242.5% |
Microwave | 88.6% | $19,881 | $6,250 | 218.1% |
Oven | 79.7% | $21,096 | $7,429 | 184.0% |
Refrigerator | 86.1% | $20,051 | $7,676 | 161.2% |
Coffee maker | 91.1% | $19,279 | $8,544 | 125.6% |
Cooking basics | 89.9% | $19,406 | $8,765 | 121.4% |
Iron | 75.9% | $20,929 | $10,115 | 106.9% |
Dryer | 83.5% | $19,976 | $9,963 | 100.5% |
Stove | 83.5% | $19,969 | $9,998 | 99.7% |
Toaster | 59.5% | $22,921 | $11,583 | 97.9% |
Revenue Impact Insights for Russellville
- Dishes and silverware tops the revenue impact list with a 242.5% uplift — listings with this amenity earn $19,188 vs. $5,603 without it.
- Dishes and silverware, Microwave, Refrigerator, Coffee maker, Cooking basics, Dryer, Stove — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Russellville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Russellville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRussellville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Russellville
- The typical guest profile for Airbnb in Russellville consists of primarily domestic travelers (97%), often arriving from nearby Fayetteville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Germany (0.4%).
- Top languages spoken are English (76.8%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fayetteville and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Russellville?
Listings in Russellville average 4.93 out of 5 overall, with about 75 reviews per active listing and 62.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Russellville
- With an overall rating of 4.93, Russellville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.91) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 62.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Russellville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Russellville
- The most common availability pattern in Russellville falls within the 181-270 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Russellville (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Russellville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Russellville
- The overall average booking lead time for vacation rentals in Russellville is 27 days.
- Guests book furthest in advance for stays during October (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Russellville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Russellville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Russellville?
Guests in Russellville stay about 7 nights on average, generating roughly 1,743 reservations and 22.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Russellville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Russellville
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 22.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (13.1 nights) and shorten in Feb (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Russellville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
58.2% of total
2 Nights
18 listings
22.8% of total
3 Nights
1 listings
1.3% of total
30+ Nights
14 listings
17.7% of total
Key Insights
- The most prevalent minimum stay requirement in Russellville is 1 Night, adopted by 58.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Russellville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.7%) caters to monthly stays (30+ nights) in Russellville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.2% of Russellville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Russellville.
Russellville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
7 listings
8.9% of total
Flexible
21 listings
26.6% of total
Moderate
28 listings
35.4% of total
Firm
17 listings
21.5% of total
Strict
6 listings
7.6% of total
Cancellation Policy Insights for Russellville
- The prevailing Airbnb cancellation policy trend in Russellville is Moderate, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (29.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.4% market standard in Russellville.
- Using a Strict policy might deter some guests, as only 7.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Russellville.
How Much Are Airbnb Cleaning Fees in Russellville?
Cleaning fees in Russellville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Russellville
- 91.1% of listings charge a cleaning fee, making it standard practice in Russellville. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $76 is close to the median ($65), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Russellville median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Russellville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Russellvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aidan's Mountainside Manor
Entire Place • 6 bedrooms
Pleasant View 5br/3bath Home
Entire Place • 5 bedrooms
Beautiful Spacious Great For Groups & Long Stays
Entire Place • 4 bedrooms
The Clubhouse (Views, Hot Tub, Fire Pit & More)
Entire Place • 3 bedrooms
Russellville Lakehouse with private dock
Entire Place • 3 bedrooms
The Hobbit House, Fantasy comes Home!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Russellville?
Learn from the best! This table showcases top-performing Airbnb hosts in Russellville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 6 | $268,401 | 767 | 4.87/5.0 |
| Berrie | 3 | $80,798 | 202 | 4.96/5.0 |
| Parker | 6 | $75,288 | 189 | 4.75/5.0 |
| Brandon | 3 | $56,143 | 107 | 4.86/5.0 |
| Cindy | 1 | $54,938 | 43 | 4.93/5.0 |
| Alberto | 1 | $54,873 | 25 | 5.00/5.0 |
| Chelsea | 1 | $51,669 | 123 | 4.99/5.0 |
| Ross And Rachele | 1 | $51,178 | 253 | 4.95/5.0 |
| JennyandJeff | 5 | $49,599 | 563 | 4.98/5.0 |
| Evolve | 1 | $43,804 | 43 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Russellville.
Who Are the Airbnb Hosts in Russellville?
Russellville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Russellville
- With 75.9% Superhosts, Russellville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Russellville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Russellville
These are the highest-grossing professional property management operations in Russellville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michael | 6 | $268,401 | $223 | 56.3% | 4.87/5 |
| Evolve | 1 | $43,804 | $182 | 65.1% | 5.00/5 |
| Rollin | 1 | $19,123 | $119 | 43.2% | 4.96/5 |
Management Company Insights for Russellville
- The leading management company, Michael, operates 6 listings with $268,401 in gross revenue — a useful benchmark for what scale looks like in Russellville.
- Top managers average 3 properties each, suggesting professional management in Russellville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Russellville's Airbnb Market Compare to Nearby Cities?
How does the Russellville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Blue Eye, Russellville has 7 percentage points lower occupancy and about $282 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $8,363 | $570.29 | 46% |
| Blue Eye | 32 | $5,819 | $441.97 | 49% |
| Hollister | 310 | $5,027 | $453.33 | 41% |
| McCurtain County | 84 | $5,011 | $534.08 | 33% |
| Broken Bow | 2,828 | $4,564 | $446.99 | 36% |
| Omaha | 37 | $3,801 | $279.53 | 47% |
| Piney | 23 | $3,733 | $439.53 | 29% |
| Hochatown | 17 | $3,696 | $408.35 | 32% |
| Ridgedale | 122 | $3,413 | $450.81 | 36% |
| Flippin | 35 | $3,197 | $279.32 | 38% |
Frequently Asked Questions About Airbnb in Russellville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Russellville.
How much do Airbnb hosts make in Russellville?
Russellville hosts earn about $18,328 per year on average, with an average nightly rate of $160 and RevPAR of $67. Those figures describe the typical revenue environment for active listings in Russellville, Arkansas, not the ceiling for the best operators. Source: AirROI 2026 data, Russellville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Russellville?
The average Airbnb occupancy rate in Russellville is 41.6%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Russellville?
Listings in Russellville average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Russellville?
Russellville currently has about 79 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Russellville?
AirROI currently classifies the short-term rental regulation level in Russellville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Russellville?
RevPAR in Russellville is about $67. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Russellville?
At 41.6% occupancy, Russellville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,328, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Russellville?
The average booking lead time in Russellville is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Russellville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Russellville include Downtown Russellville, Lake Dardanelle, North Russellville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Russellville?
entire_home listings make up 92.4% of the active supply in Russellville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Russellville compare to nearby Airbnb markets?
Among neighboring markets, Rockwell posts $100,361 in average annual revenue with 45.6% occupancy, compared to Russellville's $18,328 and 41.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Russellville?
The average Airbnb stay length in Russellville is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Russellville?
Airbnb listings in Russellville average 4.93 out of 5 overall. About 62.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Russellville?
Dishes and silverware and Microwave are among the strongest revenue-linked amenities in Russellville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Russellville?
Yes. About 91.1% of active Airbnb listings in Russellville charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Russellville?
A 75.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.