Luxury Napa Downtown Estate With Pool/ Hot Tub Entire home · 10 bedrooms Rated 5.00 - Revenue
- $576,681
- Occupancy
- 34.0%
- Daily rate
- $3,757
Airbnb market data · 202612 months to September 2026
Napa, CA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Napa brought in $45,014 over the 12 months through September 2026, in line with the California average of $43,088.
The short answer
Napa Airbnb Market at a Glance
Napa earns on price rather than volume. Listings averaged $457 a night and were booked on 35% of available nights, against $355 and 43% for the California average.
Timing matters: in May, usually the best month, the average listing earns about twice as much as in January, usually the slowest.
With 599 active listings, Napa is the 35th-largest of 643 California markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 11%.
Browse the live Napa Airbnb market
See Every Napa Listing
Revenue
How Much Do Airbnb Hosts Make in Napa?
Gross bookings per Napa listing averaged $45,014 over the 12 months to September 2026 (California average: $43,088), before cleaning, platform and management costs and taxes.
In a typical year, the average Napa listing brings in $7,210 in May, its best month, and $3,480 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $13,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn $8,160 or more, roughly $3,800 a month above the median.
- Typical properties (median) earn about $4,320 a month.
- Entry-level properties (bottom 25%) earn $1,860 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $5,700 $7,370 $3,260
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Napa Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $6,319 | 42.2% | $475 | $211 | 73 days | 4.3 nights |
| Oct 2025 | $7,209 | 47.1% | $468 | $233 | 75 days | 4.2 nights |
| Nov 2025 | $6,223 | 41.3% | $456 | $207 | 65 days | 3.6 nights |
| Dec 2025 | $4,668 | 33.9% | $444 | $151 | 50 days | 4.1 nights |
| Jan 2026 | $3,697 | 32.2% | $427 | $119 | 42 days | 4.3 nights |
| Feb 2026 | $4,046 | 33.8% | $433 | $144 | 55 days | 3.8 nights |
| Mar 2026 | $5,322 | 38.6% | $444 | $172 | 45 days | 4.5 nights |
| Apr 2026 | $5,712 | 41.1% | $456 | $190 | 62 days | 4.7 nights |
| May 2026 | $7,374 | 40.9% | $510 | $238 | 113 days | 4.2 nights |
| Jun 2026 | $6,839 | 43.4% | $487 | $228 | 64 days | 4.1 nights |
| Jul 2026 | $7,269 | 41.0% | $489 | $234 | 64 days | 4.2 nights |
| Aug 2026 | $7,100 | 41.8% | $486 | $229 | 66 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Napa home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Napa Profitable?
Yes, when it's run well. The average Napa Airbnb took in $45,014 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,560 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,890 a month.
Cleaning it yourself keeps the $3,710 a year guests pay in cleaning fees, for about $2,870 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,220 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Napa Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $41,304 | $78,040 |
| Cleaning fees guests pay8% of Napa bookings | $3,710 | $7,010 |
| Gross bookings | $45,014 | $85,050 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Napa listings on Simplified Pricing, 3% for the rest | −$5,370 | −$10,150 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,710 | −$7,010 |
| Utilities and internetAbout 5% of bookings | −$2,250 | −$4,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$900 | −$1,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,350 | −$2,550 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$450 | −$450 |
| Permit and registrationWhere one is required: see Napa's Airbnb rules | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$14,260 | −$26,340 |
| Left for housing costs, then profit | $30,754about $2,560 a month | $58,710about $4,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Napa Airbnb Profit
The estimate starts from Napa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Napa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Napa's Top Earners Get There
- More nights booked. The busiest quarter of Napa listings are booked on 60% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $360 adds about $3,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $585 a night or more, against a median of $360. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,130 a year.
- Open for the busy months. In a typical year, May brings the average listing about $7,210, against $3,480 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Napa listings average 4.87 stars, and 47% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,090 a month, against $3,750 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Napa?
Napa listings were booked on 35% of the nights they were open over the past year, 8 percentage points below the California average (43%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 47% in October and falls to 31% in January.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
October is usually the busiest month in Napa, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 40% 47% 31%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Napa?
The average nightly rate in Napa, known as ADR (average daily rate), was $457 over the past year, about 29% above the California average of $355 and about 43% above the U.S. average of $320. In a typical year, rates peak in May at about $505 and bottom out in January and December at about $435.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $855+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $585 or more, about $230 above the median.
- Typical properties (median) charge about $360 a night.
- Entry-level properties (bottom 25%) charge $240 or less, about two-thirds of the median.
May rates run 17% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $463 $510 $426
What Is the RevPAR for Airbnb in Napa?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Napa it averaged $165 over the past year, from about $112 in a typical January to about $233 in a typical May.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn $370+ per open night, about 3.3 times the median.
- Strong performers (top 25%) earn $227 or more, about $110 a night above the median.
- Typical properties (median) earn about $113 per open night.
- Entry-level properties (bottom 25%) earn $59 or less, about half of the median.
May RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $187 $238 $105
The 12-month RevPAR of $165 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Napa
Napa has one high season, May through October, which makes it a moderately seasonal market. Business is slowest from December to February. A listing earns about 63% more a month in June through August than in December through February.
Average revenue by month in Napa
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $5,700 $7,210 $3,480
Revenue by month in Napa in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,480 |
| February | Low season | $3,900 |
| March | Shoulder season | $5,460 |
| April | Shoulder season | $5,870 |
| May | High season | $7,210 |
| June | High season | $6,450 |
| July | High season | $6,500 |
| August | High season | $6,560 |
| September | High season | $6,170 |
| October | High season | $6,510 |
| November | Shoulder season | $5,770 |
| December | Low season | $4,570 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–October | $6,570 | 43% | $480 |
| Shoulder seasonMarch–April, November | $5,700 | 41% | $456 |
| Low seasonDecember–February | $3,980 | 34% | $435 |
How Far in Advance Do Guests Book Airbnb in Napa?
Guests book Napa stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 113 days ahead, and January stays closest to arrival, about 38 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 61 days 113 days 35 days
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Napa
Airbnb is legal in the City of Napa only with a capped city permit: 41 whole-house permits (all taken) and 60 owner-occupied hosted permits. Taxes total 15%, and fines reach $1,000 a day.
None of the 599 active listings in Napa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
The permit, operating limits and taxes on a stay are set out in the Napa Airbnb regulations, each rule linked to its official source and checked October 2026.
Neighborhoods
Best Neighborhoods for Airbnb in Napa
AirROI's area guide picks five Napa neighborhoods that draw short-term rental guests, led by Yountville, St. Helena and Napa Downtown. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Yountville | Famous for its upscale dining options, including the renowned French Laundry. Ideal for foodies and wine enthusiasts, offering a charming small-town experience. | The French Laundry, V Marketplace, Bouchon Bistro, Jessup Cellars, Yountville Park |
| St. Helena | Known for its beautiful vineyards and quaint downtown area. Great for couples and wine lovers seeking a romantic getaway. | Beringer Vineyards, St. Helena Olive Oil Company, Sharpsteen Museum, Heitz Winery, Lyman Vineyards |
| Napa Downtown | The cultural hub of Napa Valley with a vibrant arts scene, shops, and restaurants. Perfect for those wanting to experience city life in wine country. | Oxbow Public Market, Napa Valley Opera House, Napa Riverwalk, Cadet Wine & Beer Bar, Napa Art Walk |
| Oak Knoll | A quieter area in Napa Valley known for its vineyards and relaxed atmosphere. Ideal for guests seeking a peaceful retreat with wine-tasting opportunities. | Robert Mondavi Winery, PlumpJack Winery, Baldacci Family Vineyards, Saddleback Cellars, Oak Knoll District |
| Rutherford | Known for its high-end wineries and beautiful scenery. Attracts wine enthusiasts and those looking for luxury experiences in Napa. | Caymus Vineyards, Harlan Estate, Rutherford Grill, Cliff Lede Vineyards, Pine Ridge Vineyards |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Napa Airbnb Listings by Type and Size
Entire homes make up 80% of listings in Napa, but private rooms are a real segment: about one listing in five (19%) rents out a single room. Houses (40%) and apartments or condos (37%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Napa Airbnb listings by room type
- Entire home 80%
- Private room 19%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.1% | 480 |
| Private room | 19.4% | 116 |
| Hotel room | 0.5% | 3 |
Houses and apartments split the stock
Napa Airbnb listings by property type
- House 40%
- Apartment/Condo 37%
- Hotel/Boutique 19%
- Others 3%
- Cabin/Outdoor <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 40.1% | 240 |
| Apartment/Condo | 37.4% | 224 |
| Hotel/Boutique | 18.7% | 112 |
| Others | 2.8% | 17 |
| Cabin/Outdoor | 0.7% | 4 |
| Unique stay | 0.3% | 2 |
How Many Bedrooms Do Airbnb Listings in Napa Have?
One-bedroom homes are the most common size in Napa (33% of entire homes), followed by two-bedroom homes (28%). Shares are of the 463 entire homes that give a bedroom count; rented rooms are left out.
Napa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
11%
33%
28%
16%
8%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 10.8% | 50 |
| 1 bedroom | 33.3% | 154 |
| 2 bedrooms | 28.3% | 131 |
| 3 bedrooms | 16.0% | 74 |
| 4 bedrooms | 8.2% | 38 |
| 5+ bedrooms | 3.5% | 16 |
What Each Home Size Earns in Napa
A typical studio in Napa earned $5,740 over the past year, against $71,200 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 50 | $5,740 | $14,200 | $275 | 23% |
| 1 bedroom | 154 | $17,100 | $29,500 | $340 | 36% |
| 2 bedrooms | 131 | $47,800 | $55,600 | $453 | 44% |
| 3 bedrooms | 74 | $68,800 | $76,600 | $630 | 37% |
| 4 bedrooms | 38 | $102,000 | $106,000 | $846 | 42% |
| 5+ bedrooms | 16 | $71,200 | $136,000 | $1,481 | 32% |
How Many Guests Do Airbnbs in Napa Sleep?
Most Napa listings are sized for couples and small families: 70% sleep four guests or fewer, and just 13% take eight or more. Shares are of the 566 listings with a guest capacity on file (94% of the market).
Napa listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
22%
2%
45%
3%
13%
1%
13%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.1% | 6 |
| 2 guests | 21.7% | 123 |
| 3 guests | 1.8% | 10 |
| 4 guests | 45.2% | 256 |
| 5 guests | 2.7% | 15 |
| 6 guests | 13.1% | 74 |
| 7 guests | 1.2% | 7 |
| 8+ guests | 13.3% | 75 |
How Napa Airbnb Listings Are Set Up
Napa hosts set up an average of 2.5 beds per listing, close to one bed per bedroom. About a quarter of listings (24%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 15
- Beds per listing
- 2.5
- Show exact location
- 24%
What Amenities Do Airbnb Listings in Napa Offer?
Free on-site parking is close to standard in Napa: 94% of listings offer it, and 67% offer self check-in.
Share of Napa listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Napa
Listings in Napa with a sound system earned about twice as much a year, on average, as those without: $81,600 against $41,200. Listings with a backyard show about the same gap. The gap is smaller for outdoor furniture (about 85% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Napa listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 9% | $81,600 | $41,200 | +98% |
| Backyard | 46% | $61,200 | $31,100 | +97% |
| Outdoor furniture | 56% | $56,300 | $30,500 | +85% |
| Smart lock | 21% | $66,500 | $39,500 | +68% |
| Outdoor dining area | 48% | $55,100 | $35,700 | +54% |
| BBQ grill | 46% | $54,800 | $36,500 | +50% |
| Patio or balcony | 64% | $51,200 | $34,100 | +50% |
| Self check-in | 67% | $50,500 | $33,800 | +49% |
| Dedicated workspace | 60% | $51,700 | $34,900 | +48% |
| Keypad | 19% | $60,500 | $41,300 | +46% |
Guests
Who Books Airbnbs in Napa?
Napa draws mostly domestic guests: 94% of those who left reviews live in the United States. No single city dominates: San Francisco is the largest source, at about 5% of reviews. Of the 6% from abroad, the largest groups come from Canada and the United Kingdom. English is spoken by 68% of guests, and Spanish by 13%.
94% of Napa guests are domestic
Where guests who left reviews live
- Domestic 94%
- International 6%
Where Napa guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| San Francisco | 5.5% |
| Los Angeles | 2.9% |
| New York | 2.7% |
| Chicago | 1.8% |
| San Jose | 1.8% |
Where Napa guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 93.9% |
| Canada | 1.1% |
| United Kingdom | 1.0% |
| Australia | 0.5% |
Languages spoken by Napa guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 67.6% |
| Spanish | 12.9% |
| French | 3.7% |
| Chinese | 2.5% |
| Italian | 1.5% |
What Are Airbnb Guest Ratings in Napa?
Napa Airbnbs average 4.87 stars, and 47% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for host communication and location. Listings here carry long review histories, about 95 reviews each on average.
Communication and location score highest in Napa; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.89 |
| Communication | 4.92 |
| Location | 4.92 |
| Check-in | 4.89 |
| Value | 4.76 |
Booking patterns
How Guests Book in Napa: Stays, Rules and Fees
More than eight in ten Napa listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Napa listings are open to guests
Share of listings by days a year
- 271-366 days 61%
- 181-270 days 22%
- 91-180 days 13%
- 31-90 days 4%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 60.9% | 365 |
| 181-270 days | 21.9% | 131 |
| 91-180 days | 13.4% | 80 |
| 31-90 days | 3.8% | 23 |
Days a year Napa listings are booked or blocked
Share of listings by days a year
- 271-366 days 5%
- 181-270 days 13%
- 91-180 days 24%
- 31-90 days 27%
- 1-30 days 31%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.5% | 27 |
| 181-270 days | 13.4% | 80 |
| 91-180 days | 23.7% | 142 |
| 31-90 days | 27.4% | 164 |
| 1-30 days | 31.1% | 186 |
What Is the Average Length of Stay for Airbnb in Napa?
The average Napa booking lasts 5.4 nights, longest in April and shortest in November. Listings took about 23 bookings each over the year, some 13,700 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Napa
Average nights per booking, by month of stay
Average 4.3 nights 5.5 nights 3.8 nights
Two-year average by calendar month.
Napa Airbnb Minimum Stay Requirements
About six in ten listings in Napa accept stays of one or two nights. A smaller group, 16%, takes only stays of 30 nights or more.
Minimum stay set by Napa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Napa?
Firm is the most common cancellation policy in Napa, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than two-thirds of listings use Firm or stricter terms, against 28% on Flexible or Moderate.
Cancellation policies of Napa listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Napa?
More than eight in ten Napa listings charge a cleaning fee. The typical fee is $175; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.4 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- $175
- Listings charging a fee
- 83.0%
- Share of gross revenue
- 8.2%
Top earners
Top-Earning Airbnbs and Hosts in Napa
The top-grossing Airbnb in Napa, a ten-bedroom home, took in $577,000 over the past year, about 13 times the city's average of $45,000.
Luxury Napa Downtown Estate With Pool/ Hot Tub Entire home · 10 bedrooms Rated 5.00 
The McClelland House Entire home · 6 bedrooms Rated 4.95 - Revenue
- $447,804
- Occupancy
- 43.4%
- Daily rate
- $2,912
The Main Street House - Designer Napa Home Entire home · 4 bedrooms Rated 4.97 - Revenue
- $277,052
- Occupancy
- 55.2%
- Daily rate
- $1,325
A Peaceful Home in the Heart of Napa Valley Entire home · 4 bedrooms Rated 5.00 - Revenue
- $270,104
- Occupancy
- 67.9%
- Daily rate
- $1,020
An Italian Villa in the heart of Napa Valley! Entire home · 4 bedrooms Rated 4.95 - Revenue
- $259,986
- Occupancy
- 85.0%
- Daily rate
- $810
Gorgeous 3.5 acre estate in Napa Entire home · 4 bedrooms - Revenue
- $232,668
- Occupancy
- 27.3%
- Daily rate
- $2,778
Who Are the Top Airbnb Hosts in Napa?
Krista is the top-grossing host in Napa, with $1.32 million in bookings across 14 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 12% of the market's 599 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Krista | 14 | $1,319,270 | $94,234 | 4.99/5 | |
| Michelle | 11 | $1,246,468 | $113,315 | 4.97/5 | |
| Steffanie | 7 | $765,059 | $109,294 | 4.84/5 | |
| 4 | Choolwe | 7 | $738,929 | $105,561 | 4.99/5 |
| 5 | Joe | 6 | $597,136 | $99,523 | 4.98/5 |
| 6 | Saloni | 1 | $576,681 | $576,681 | 5.00/5 |
| 7 | Johnathan And Kaylee | 5 | $572,937 | $114,587 | 4.97/5 |
| 8 | Bijou Getaways | 11 | $564,946 | $51,359 | 4.63/5 |
| 9 | Francesca & Mark | 4 | $494,664 | $123,666 | 4.95/5 |
| 10 | Chris | 4 | $485,058 | $121,265 | 4.94/5 |
Who Are the Airbnb Hosts in Napa?
Only 10% of Napa listings are classed as professionally managed, though 25% of listings have a co-host. Superhosts run 53% of listings. Most hosts still vet their guests: only 28% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
- Superhosts
- 53.3%
- Professional management
- 10.0%
- Cohosted listings
- 25.0%
- Instant Book enabled
- 27.5%
- Simplified Pricing
- 71.5%
Largest Airbnb Management Companies in Napa
5 management companies run five or more active Airbnb listings in Napa, and companies run 9% of its 599 active listings. Bijou Getaways is the largest, with 11 listings and an average guest rating of 4.64; the next largest are Vacasa, Crown Vacation Rentals, Evolve and BulldogVacations. Among the five largest, BulldogVacations' homes rate highest, at 4.80.
The five largest run 7% of Napa's listings
Share of Napa's 599 active Airbnb listings each company runs as host or co-host
- Bijou Getaways 2% · 11
- Vacasa 2% · 11
- Crown Vacation Rentals 2% · 9
- Evolve 1% · 6
- BulldogVacations <1% · 5
- All other listings 93%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in California, with a profile of each.
Nearby markets
Napa vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Sonoma (15 km away) earned the most per listing, about 2.6 times as much as Napa. Boyes Hot Springs was the busiest, booked on 47% of nights against 35% in Napa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| American Canyon 15 km | 30 | $32,173 | $455 | 29% |
| Sonoma 15 km | 241 | $118,037 | $836 | 43% |
| Boyes Hot Springs 17 km | 64 | $70,043 | $451 | 47% |
| Fetters Hot Springs 18 km | 63 | $82,426 | $553 | 44% |
| El Verano 18 km | 48 | $77,708 | $583 | 40% |
| Fairfield 20 km | 96 | $30,067 | $346 | 36% |
| Vallejo 22 km | 189 | $19,622 | $191 | 38% |
| Glen Ellen 23 km | 94 | $104,536 | $784 | 45% |
Other Airbnb Markets in California
- Los Angeles Airbnb data 9,937 listings
- San Diego Airbnb data 9,532 listings
- San Francisco Airbnb data 4,310 listings
- Palm Springs Airbnb data 3,491 listings
- Big Bear Lake Airbnb data 3,189 listings
- Mammoth Lakes Airbnb data 2,652 listings
- San Jose Airbnb data 2,228 listings
- South Lake Tahoe Airbnb data 1,814 listings
See all 643 California Airbnb markets
Markets Similar to Napa
Markets elsewhere in the United States with a similar nightly rate and occupancy to Napa:
- Nisswa Airbnb data MN · $456/night · 35.0%
- Jamaica Airbnb data VT · $450/night · 35.1%
- Tunkhannock Township Airbnb data PA · $445/night · 34.7%
- Topsail Beach Airbnb data NC · $471/night · 34.8%
- Moultonborough Airbnb data NH · $449/night · 35.5%
- Jekyll Island Airbnb data GA · $445/night · 35.3%
FAQ
Napa Airbnb FAQ
How much do Airbnb hosts make in Napa?
An active Napa Airbnb grossed $45,014 on average in the 12 months to September 2026, according to AirROI's tracking of 599 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,160 or more in a typical month.
How much can I make on Airbnb in Napa?
It depends most on the home's size, location and how it's run. The middle half of Napa listings earn between $1,860 and $8,160 in a typical month, and the top tenth $13,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Napa?
Listings in Napa were booked on 35% of available nights over the past year. That compares with 43% for the California average. October is usually the busiest month.
How much does an Airbnb cost per night in Napa?
The average booked night in Napa cost $457 before fees. Half of listings charge between $240 and $585, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Napa?
Yes, with a City of Napa vacation rental permit: owners who live in the home can rent up to two bedrooms, but a whole-house rental needs one of 41 permits that are all taken. The Napa Airbnb regulations set out the permit, its cost, the taxes on a stay and the operating limits, each linked to its official source.
Is Airbnb profitable in Napa?
Yes, when it's run well. The average Napa Airbnb grossed $45,014 in the 12 months to September 2026, in line with the California average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $30,754 a year (about $2,560 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,890 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Napa?
May usually pays best, averaging $7,210 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Napa?
Each night a Napa listing was open to book earned $165 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $370 or more.
How far in advance do guests book Airbnbs in Napa?
Napa stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Napa?
The average Napa Airbnb stay lasted 5.4 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Napa rated?
Guests rate Napa Airbnbs 4.87 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Napa?
Yountville, St. Helena and Napa Downtown draw the most short-term rental interest in Napa. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Napa?
AirROI counted 599 active Airbnb listings in Napa as of September 2026. The closest tracked market is American Canyon, 15 km away.
How much are Airbnb cleaning fees in Napa?
In Napa, more than eight in ten listings add a cleaning fee. The median fee is $175; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 599 active Airbnb listings in Napa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.