Matlacha, Florida Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Matlacha, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,978 per year — at a $207 nightly rate, 35.0% occupancy, and a $78 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 67 active listings, Matlacha is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 81.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Matlacha?

In Matlacha, the headline Airbnb metrics are $16,978 in average annual revenue,35.0% occupancy, $207 ADR, and $78 in RevPAR, and guests book about 59 days in advance.

Avg. Daily Rate (ADR)(?)
$207
The average rental revenue earned for an occupied room per day in Matlacha.
Occupancy Rate(?)
35.0%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$16,978
Average annual income for an Airbnb listing in Matlacha. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$78
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-7.7%
Slight decrease (-7.7%) vs. last year.
Active Airbnb Listings(?)
67
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
59 days
How far in advance guests typically book in Matlacha. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Matlacha.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Matlacha.
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How Much Do Airbnb Hosts Earn Monthly in Matlacha?

Understanding the monthly revenue variations for Airbnb listings in Matlacha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matlacha is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matlacha across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,255 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,702 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Matlacha

What Is the Monthly Airbnb Occupancy Rate in Matlacha?

Maximize your bookings by understanding the Matlacha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matlacha:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Matlacha

What Is the Average Airbnb Nightly Rate in Matlacha?

Effective short term rental pricing strategy in Matlacha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matlacha typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
  • Typical properties (Median) charge around $192 per night.
  • Entry-level properties (Bottom 25%) earn around $142 per night.

Average Daily Rate (ADR) Trend by Month in Matlacha

What Is the RevPAR for Airbnb in Matlacha?

RevPAR in Matlacha is currently $78. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $36 RevPAR.
  • Typical properties (Median) generate $62 RevPAR.
  • Strong performers (Top 25%) earn $110 RevPAR.
  • Best-in-class (Top 10%) achieve $136 RevPAR.

Average Monthly RevPAR Trend in Matlacha

RevPAR Insights for Matlacha

  • The average RevPAR in Matlacha is $78. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($136) and bottom 25% ($36) is $100, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Matlacha benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Matlacha?

Matlacha's peak Airbnb season falls in February, January, March, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (February, January, March)
  • Revenue averages $3,215 per month
  • Occupancy rates average 45.0%
  • Daily rates average $240
Shoulder Season
  • Revenue averages $2,039 per month
  • Occupancy maintains around 32.3%
  • Daily rates hold near $199
Low Season (September, October, November)
  • Revenue drops to average $1,543 per month
  • Occupancy decreases to average 27.6%
  • Daily rates adjust to average $196

Seasonality Insights for Matlacha

  • Airbnb seasonality in Matlacha is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Matlacha's highest earning potential, with monthly revenues climbing to $3,811, occupancy reaching 53.7%, and ADRs peaking at $243.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,253, occupancy could drop to 23.7%, and ADRs may adjust to $191.
  • Lower occupancy paired with meaningful seasonality means hosts in Matlacha need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Matlacha, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Matlacha?

Low regulation and minimal registration activity in Matlacha, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matlacha to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Matlacha?

Matlacha is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Matlacha
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Matlacha Village
A charming fishing village known for its colorful cottages and vibrant art scene. Ideal for tourists seeking a laid-back atmosphere with unique local shops and art galleries.
Matlacha Community Park, Gordon's Pass, Matlacha Art District, Bokeelia, Pine Island
Pine Island
The largest island in Southwest Florida, offering a tranquil retreat with opportunities for fishing, boating, and exploring nature. Appeals to nature lovers and those seeking a serene getaway.
Bokeelia, Pine Island Center, Cayo Costa State Park, Great Calusa Blueway, Pine Island Sound
Cape Coral
Known for its extensive canal system and proximity to various outdoor activities. Attracts families and tourists looking for water-based activities and nearby beaches.
Sunset Beach, Four Freedoms Park, Tarpon Point Marina, Lowe's City Park, Cape Coral Yacht Club
Fort Myers Beach
Popular beach destination with beautiful sandy shores and lively entertainment options. A great spot for beach lovers and those looking for nightlife.
Times Square, Lynn Hall Beach Park, Bowditch Point Park, Fort Myers Beach Theater, Estero Island
Sanibel Island
Renowned for its shell beaches and pristine nature reserves. Ideal for families and couples seeking a peaceful beach experience.
Sanibel Island Lighthouse, J.N. Ding Darling National Wildlife Refuge, Bowman's Beach, Bailey-Matthews Shell Museum, Clam Pass Park
Captiva Island
Known for its upscale resorts and beautiful coastlines. Attracts luxury travelers and those looking for a romantic getaway.
Captiva Beach, Blind Pass Beach, J. N. Ding Darling National Wildlife Refuge, South Seas Island Resort, Captiva Island Historical Society
Lehigh Acres
A growing community with affordable housing and a suburban feel. A good option for those looking for longer-term rental opportunities.
Lehigh Acres Community Park, Lehigh Acres Canal, Veterans Park, White Springs Park, Harmes Marsh Preserve
Alva
A quaint rural area offering access to outdoor activities and the Caloosahatchee River. Attracts those seeking a local experience away from the tourist crowds.
Alva Village, Caloosahatchee Regional Park, Alva Scrub, Caloosahatchee River, Hernando De Soto Bridge

With 8 distinct neighborhoods showing meaningful short-term rental activity, Matlacha offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Matlacha?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Matlacha

  • The Matlacha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 67 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Matlacha, House properties are the most common (64.2%), reflecting the local real estate landscape.
  • Houses represent a significant 64.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 4.5%) offer potential for unique stay experiences.

Matlacha Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Matlacha

  • The dominant room capacity in Matlacha is 2 bedrooms listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 71.6% of the active Airbnb listings in Matlacha, indicating a high concentration in these sizes.
  • A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matlacha.

Matlacha Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Matlacha

  • The most common guest capacity trend in Matlacha vacation rentals is listings accommodating 6 guests (29.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Matlacha STR market, accounting for 58.3% of listings.
  • 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matlacha.
  • On average, properties in Matlacha are equipped to host 4.7 guests.

How Do Listings in Matlacha Compare on Quality?

Listing quality in Matlacha can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
34.2
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.7
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
43.3%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Matlacha

  • At 34.2 photos per listing on average, Matlacha hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 43.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Matlacha averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Matlacha?

Amenity Prevalence

Amenity Insights for Matlacha

  • Essential amenities in Matlacha that guests expect include: TV, Air conditioning, Wifi, Free parking on premises, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Refrigerator, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Matlacha: TV, Air conditioning, Wifi, Free parking on premises, Hot water, Kitchen.
  • Prioritize adding missing essentials: TV, Air conditioning, Wifi, Free parking on premises, Hot water, Kitchen.
  • Consider adding popular differentiators like Smoke alarm or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Matlacha to stay competitive.

Which Airbnb Amenities Boost Revenue in Matlacha?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matlacha, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Waterfront
86.6%$18,597$6,542184.3%
Washer
86.6%$18,453$7,472147.0%
Boat slip
43.3%$25,495$10,479143.3%
Coffee maker
86.6%$18,412$7,735138.1%
Pack ’n play/Travel crib
14.9%$33,308$14,113136.0%
Cooking basics
64.2%$21,305$9,225130.9%
Bikes
19.4%$31,053$13,590128.5%
CribHigh opportunity
9.0%$33,652$15,338119.4%
Beach essentials
16.4%$30,435$14,335112.3%
Portable fans
23.9%$28,347$13,411111.4%

Revenue Impact Insights for Matlacha

  • Waterfront tops the revenue impact list with a 184.3% uplift — listings with this amenity earn $18,597 vs. $6,542 without it.
  • High-opportunity amenities — Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Waterfront, Washer, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in Matlacha.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Matlacha STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matlacha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Matlacha Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Matlacha

  • The typical guest profile for Airbnb in Matlacha consists of primarily domestic travelers (98%), often arriving from nearby Fort Lauderdale, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.2% of guests.
  • Key international markets include United States (98.2%) and Canada (0.7%).
  • Top languages spoken are English (70.7%) followed by Spanish (15.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Fort Lauderdale and Miami.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Matlacha?

Listings in Matlacha average 4.82 out of 5 overall, with about 36.3 reviews per active listing and 50.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Matlacha

  • With an overall rating of 4.82, Matlacha listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 50.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Matlacha Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Matlacha

  • The most common availability pattern in Matlacha falls within the 271-366 days range, representing 64.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Matlacha (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Matlacha?

Average Booking Lead Time by Month

Booking Lead Time Insights for Matlacha

  • The overall average booking lead time for vacation rentals in Matlacha is 59 days.
  • Guests book furthest in advance for stays during February (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (82 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Matlacha.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Matlacha averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Matlacha?

Guests in Matlacha stay about 7 nights on average, generating roughly 1,018 reservations and 15.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Matlacha

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Matlacha

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 15.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Jan (11.4 nights) and shorten in May (3.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Matlacha Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.8%)

1 Night

24 listings

35.8% of total

2 Nights (11.9%)

2 Nights

8 listings

11.9% of total

3 Nights (14.9%)

3 Nights

10 listings

14.9% of total

4-6 Nights (9%)

4-6 Nights

6 listings

9% of total

7-29 Nights (7.5%)

7-29 Nights

5 listings

7.5% of total

30+ Nights (20.9%)

30+ Nights

14 listings

20.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Matlacha is 1 Night, adopted by 35.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (20.9%) caters to monthly stays (30+ nights) in Matlacha, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.8% of Matlacha hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matlacha.

Matlacha Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

2 listings

3% of total

Limited

2 listings

3% of total

Flexible (20.9%)

Flexible

14 listings

20.9% of total

Moderate (16.4%)

Moderate

11 listings

16.4% of total

Firm (47.8%)

Firm

32 listings

47.8% of total

Strict (9%)

Strict

6 listings

9% of total

Cancellation Policy Insights for Matlacha

  • The prevailing Airbnb cancellation policy trend in Matlacha is Firm, used by 47.8% of listings.
  • A majority (56.8%) of hosts in Matlacha utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 47.8% market standard in Matlacha.
  • Using a Strict policy might deter some guests, as only 9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Matlacha.

How Much Are Airbnb Cleaning Fees in Matlacha?

Cleaning fees in Matlacha are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$134
Median Cleaning Fee
$120
Listings Charging a Fee
95.5%
Fee as Revenue Share
11.1%

Cleaning Fee Insights for Matlacha

  • 95.5% of listings charge a cleaning fee, making it standard practice in Matlacha. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $134 is close to the median ($120), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Matlacha median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Matlacha Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Matlachabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Waterfront 
Pool
Kayak bikes 
fish from dock

Waterfront Pool Kayak bikes fish from dock

Entire Place • 3 bedrooms

$60,397
Revenue
69.2%
Occupancy
$286.12
Daily Rate
Key West Style Home w/ Hot Tub & Boat Lift

Key West Style Home w/ Hot Tub & Boat Lift

Entire Place • 2 bedrooms

$53,721
Revenue
58.6%
Occupancy
$235.16
Daily Rate
Matlacha waterfront home

Matlacha waterfront home

Entire Place • 2 bedrooms

$49,554
Revenue
53.0%
Occupancy
$255.92
Daily Rate
Charming Waterfront  Cottage on peaceful Matlacha!

Charming Waterfront Cottage on peaceful Matlacha!

Entire Place • 2 bedrooms

$45,329
Revenue
72.9%
Occupancy
$165.18
Daily Rate
Nature Lover's Dream - Waterfront Living Matlacha

Nature Lover's Dream - Waterfront Living Matlacha

Entire Place • 3 bedrooms

$42,883
Revenue
37.1%
Occupancy
$305.56
Daily Rate
The White Egret On Matlacha

The White Egret On Matlacha

Entire Place • 2 bedrooms

$41,100
Revenue
30.3%
Occupancy
$372.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Matlacha?

Learn from the best! This table showcases top-performing Airbnb hosts in Matlacha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Matlacha by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Carina3$124,0361734.90/5.0
Matlacha11$110,568714.73/5.0
Ron2$72,115804.87/5.0
Martina5$58,9664854.75/5.0
Chris1$53,721724.94/5.0
Kevin And Kimberly1$49,554265.00/5.0
Allison1$45,329444.93/5.0
Charles1$42,883154.87/5.0
Katrina1$41,100495.00/5.0
Kati1$39,829724.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matlacha.

Who Are the Airbnb Hosts in Matlacha?

Matlacha is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
52.2%
Professional Management
22.4%
Cohosted Listings
26.9%
Instant Book Enabled
1.5%
Simplified Pricing
76.1%

Host Profile Insights for Matlacha

  • With 52.2% Superhosts, Matlacha has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 22.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 76.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 26.9% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Matlacha averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Matlacha

These are the highest-grossing professional property management operations in Matlacha, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Matlacha
CompanyListingsRevenueADROcc.Rating
Matlacha11$110,568$19123.8%4.73/5
Debbie1$23,255$21051.1%4.80/5
Evolve1$22,939$29629.1%4.80/5
Kelly1$19,416$23142.7%4.80/5
Chris1$12,705$21139.2%4.98/5

Management Company Insights for Matlacha

  • The leading management company, Matlacha, operates 11 listings with $110,568 in gross revenue — a useful benchmark for what scale looks like in Matlacha.
  • Top managers average 3 properties each, suggesting professional management in Matlacha still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Matlacha's Airbnb Market Compare to Nearby Cities?

How does the Matlacha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Anna Maria, Matlacha has 18 percentage points lower occupancy and about $565 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Matlacha — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Anna Maria56$8,842$771.8353%
Anna Maria island590$8,049$867.6740%
Boca Grande30$6,310$812.9737%
Captiva297$5,450$689.3636%
Bradenton Beach126$5,273$540.6442%
Indian Rocks Beach856$5,263$433.8946%
Siesta Key1,191$5,084$531.4341%
Belleair Beach99$4,782$345.3650%
Brandenton Beach490$4,051$515.7036%
Seminole505$4,048$331.6347%

Frequently Asked Questions About Airbnb in Matlacha

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matlacha.

How much do Airbnb hosts make in Matlacha?

Matlacha hosts earn about $16,978 per year on average, with an average nightly rate of $207 and RevPAR of $78. Those figures describe the typical revenue environment for active listings in Matlacha, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Matlacha market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Matlacha?

The average Airbnb occupancy rate in Matlacha is 35.0%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Matlacha?

Listings in Matlacha average $207 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Matlacha?

Matlacha currently has about 67 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Matlacha?

AirROI currently classifies the short-term rental regulation level in Matlacha as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Matlacha?

RevPAR in Matlacha is about $78. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Matlacha?

Occupancy of 35.0% means Matlacha is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,978, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Matlacha?

The average booking lead time in Matlacha is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Matlacha?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matlacha include Matlacha Village, Pine Island, Cape Coral. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Matlacha?

entire_home listings make up 82.1% of the active supply in Matlacha. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Matlacha compare to nearby Airbnb markets?

Among neighboring markets, Anna Maria posts $106,100 in average annual revenue with 53.0% occupancy, compared to Matlacha's $16,978 and 35.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Matlacha?

The average Airbnb stay length in Matlacha is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Matlacha?

Airbnb listings in Matlacha average 4.82 out of 5 overall. About 50.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Matlacha?

Waterfront and Washer are among the strongest revenue-linked amenities in Matlacha. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Matlacha?

Yes. About 95.5% of active Airbnb listings in Matlacha charge a cleaning fee, and the average fee is $134. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Matlacha?

A 52.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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