Airbnb market data · 202612 months to October 2026
Okaloosa Island, FL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Okaloosa Island brought in $51,466 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
Okaloosa Island Airbnb Market at a Glance
Both rates and bookings run ahead of the Florida average. Listings averaged $387 a night and were booked on 56% of available nights, against $345 and 43% for the Florida average.
Timing matters: in June, the best month, the average listing earned about 10.5 times as much as in January, the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, Okaloosa Island is the 410th-largest of 478 Florida markets AirROI tracks.
Browse the live Okaloosa Island Airbnb market See Every Okaloosa Island ListingRevenue
How Much Do Airbnb Hosts Make in Okaloosa Island?
Gross bookings per Okaloosa Island listing averaged $51,466 over the 12 months to October 2026 (Florida average: $41,358), before cleaning, platform and management costs and taxes.
The average Okaloosa Island listing brought in $11,300 in June, its best month, and $1,080 in January, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Okaloosa Island's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $9,390+ a month, about 1.7 times the typical property.
- Strong performers (top 25%) earn $7,120 or more, roughly $1,700 a month above the median.
- Typical properties (median) earn about $5,400 a month.
- Entry-level properties (bottom 25%) earn $3,410 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 10.5 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
Okaloosa Island Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and nightly rate; bookings peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,327 | 42.5% | $376 | $107 | 32 days | 3.3 nights |
| Nov 2025 | $3,525 | 43.3% | $374 | $117 | 12 days | 12.2 nights |
| Dec 2025 | $2,868 | 32.3% | $370 | $93 | 31 days | 4.5 nights |
| Jan 2026 | $1,081 | 14.5% | $369 | $35 | 22 days | 15.8 nights |
| Feb 2026 | $7,616 | 76.0% | $365 | $272 | 12 days | 18.5 nights |
| Mar 2026 | $4,638 | 51.8% | $371 | $150 | 36 days | 4.2 nights |
| Apr 2026 | $3,865 | 38.8% | $376 | $129 | 26 days | 4.8 nights |
| May 2026 | $8,589 | 64.5% | $419 | $277 | 33 days | 6.3 nights |
| Jun 2026 | $11,305 | 74.1% | $488 | $377 | 52 days | 4.9 nights |
| Jul 2026 | $9,866 | 62.3% | $440 | $318 | 40 days | 4.7 nights |
| Aug 2026 | $5,542 | 53.6% | $325 | $179 | 37 days | 3.5 nights |
| Sep 2026 | $4,312 | 49.0% | $292 | $144 | 37 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Okaloosa Island address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Okaloosa Island Profitable?
Yes, when it's run well. The average Okaloosa Island Airbnb took in $51,466 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,620 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,480 a month.
Cleaning it yourself keeps the $6,080 a year guests pay in cleaning fees, for about $3,130 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Okaloosa Island Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $45,386 | $59,880 |
| Cleaning fees guests pay12% of Okaloosa Island bookings | $6,080 | $8,020 |
| Gross bookings | $51,466 | $67,900 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Okaloosa Island listings on Simplified Pricing, 3% for the rest | −$7,980 | −$10,530 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,080 | −$8,020 |
| Utilities and internetAbout 5% of bookings | −$2,570 | −$3,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,030 | −$1,360 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,540 | −$2,040 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$510 | −$510 |
| Permit and registrationWhere one is required | −$260 | −$260 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$19,970 | −$26,120 |
| Left for housing costs, then profit | $31,496about $2,620 a month | $41,780about $3,480 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Okaloosa Island Airbnb Profit
The estimate starts from Okaloosa Island's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Okaloosa Island home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Okaloosa Island's Top Earners Get There
- More nights booked. The busiest quarter of Okaloosa Island listings are booked on 65% or more of their nights, against 50% for the median listing. Ten more booked nights a year at the median rate of $375 adds about $3,770 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $450 a night or more, against a median of $375. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,540 a year.
- Open for the busy months. June brought the average listing about $11,300, against $1,080 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Okaloosa Island listings average 4.80 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,660 a month, against $4,290 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Okaloosa Island?
Okaloosa Island listings were booked on 56% of the nights they were open over the past year, 13 percentage points above the Florida average (43%) and 15 points above the U.S. average (41%). Occupancy swings from 15% in January to 76% in February.
Across Okaloosa Island's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 50% of open nights.
- Entry-level properties (bottom 25%) fill 32% or less, under three nights a week.
February was the busiest month in Okaloosa Island, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 56% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Okaloosa Island?
The average nightly rate in Okaloosa Island, known as ADR (average daily rate), was $387 over the past year, about 12% above the Florida average of $345 and about 16% above the U.S. average of $335. Rates swing with the seasons, from about $290 in September to about $490 in June.
Across Okaloosa Island's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $525+ a night, about 39% above the median.
- Strong performers (top 25%) charge $450 or more, about $75 above the median.
- Typical properties (median) charge about $375 a night.
- Entry-level properties (bottom 25%) charge $285 or less, about three-quarters of the median.
June rates ran 67% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
What Is the RevPAR for Airbnb in Okaloosa Island?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Okaloosa Island it averaged $231 over the past year, from about $35 in January to about $377 in June.
Across Okaloosa Island's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $351+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $285 or more, about $75 a night above the median.
- Typical properties (median) earn about $208 per open night.
- Entry-level properties (bottom 25%) earn $160 or less, about three-quarters of the median.
June RevPAR was about 10.8 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The 12-month RevPAR of $231 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Okaloosa Island
With only 24 active listings, the monthly pattern in Okaloosa Island is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Okaloosa Island?
Guests book Okaloosa Island stays 38 days ahead on average (about five weeks). June stays are booked furthest out, about 52 days ahead, and November stays closest to arrival, about 12 days. A typical June booking is made in late April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Okaloosa Island
None of the 24 active listings in Okaloosa Island display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Okaloosa Island.
Neighborhoods
Best Neighborhoods for Airbnb in Okaloosa Island
AirROI's area guide picks four Okaloosa Island neighborhoods that draw short-term rental guests, led by The Boardwalk and Pier District, Central Gulf Front and West Santa Rosa Boulevard. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| The Boardwalk and Pier District | Situated around Highway 98, this zone attracts families and weekend vacationers seeking direct walking access to dining, marine exhibits, and beach recreation. | The Boardwalk on Okaloosa Island, Okaloosa Island Fishing Pier, Gulfarium Marine Adventure Park, Wild Willy's Adventure Zone, Newman-Brackin Wayside Park |
| Central Gulf Front | Dominated by multi-story condominium complexes along the south side of Santa Rosa Boulevard, this strip draws week-long vacationers and multi-generational family groups who prioritize immediate sand access. | John Beasley Park, Okaloosa Island Beach Access 2, Okaloosa Island Beach Access 3, Okaloosa Island Beach Access 4 |
| West Santa Rosa Boulevard | Positioned at the western dead-end of the boulevard bordering Eglin Air Force Base federal reserve lands, this section appeals to travelers seeking lower foot traffic away from commercial strips. | Okaloosa Island Beach Access 6, Okaloosa Island Beach Access 7, Eglin Beach Park, Matterhorn Dunes |
| Santa Rosa Sound Waterfront | Guests book here for calm water conditions suitable for paddleboarding, kayaking, and boat watching, while retaining pedestrian access across the boulevard to the shoreline. | Marler Park, Brooks Bridge, Okaloosa Island Beach Access 1, Santa Rosa Sound |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Okaloosa Island vs. Nearby Airbnb Markets
Okaloosa Island earns about as much per listing as Destin, the top earner of the eight nearby markets in the table, all within 41 km. None of them fills more nights than Okaloosa Island (56%); the busiest, Niceville and Navarre, each reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fort Walton Beach 0 km | 2,589 | $38,820 | $363 | 41% |
| Mary Esther 10 km | 103 | $36,529 | $296 | 44% |
| Destin 15 km | 4,479 | $53,497 | $495 | 40% |
| Niceville 20 km | 74 | $30,789 | $242 | 45% |
| Miramar Beach 25 km | 4,985 | $48,727 | $476 | 37% |
| Navarre 26 km | 1,389 | $52,635 | $410 | 45% |
| Crestview 41 km | 60 | $24,018 | $211 | 43% |
| Freeport 41 km | 42 | $31,880 | $272 | 35% |
Other Airbnb Markets in Florida
- Kissimmee Airbnb data 10,968 listings
- Panama City Beach Airbnb data 10,441 listings
- Four Corners Airbnb data 10,347 listings
- Miami Airbnb data 9,434 listings
- Orlando Airbnb data 4,752 listings
- Tampa Airbnb data 4,601 listings
- Miami Beach Airbnb data 4,529 listings
- Cape Coral Airbnb data 4,260 listings
See all 478 Florida Airbnb markets
Markets Similar to Okaloosa Island
Markets elsewhere in the United States with a similar nightly rate and occupancy to Okaloosa Island:
- Lamoine Airbnb data ME · $376/night · 55.5%
- Trinidad Airbnb data CA · $370/night · 55.8%
- Trenton Airbnb data ME · $421/night · 55.5%
- Tremont Airbnb data ME · $418/night · 54.8%
- Placentia Airbnb data CA · $386/night · 52.8%
- Hoboken Airbnb data NJ · $354/night · 54.3%
FAQ
Okaloosa Island Airbnb FAQ
How much do Airbnb hosts make in Okaloosa Island?
An active Okaloosa Island Airbnb grossed $51,466 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,120 or more in a typical month.
How much can I make on Airbnb in Okaloosa Island?
It depends most on the home's size, location and how it's run. The middle half of Okaloosa Island listings earn between $3,410 and $7,120 in a typical month, and the top tenth $9,390 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Okaloosa Island?
Listings in Okaloosa Island were booked on 56% of available nights over the past year. That compares with 43% for the Florida average. February was the busiest month.
How much does an Airbnb cost per night in Okaloosa Island?
The average booked night in Okaloosa Island cost $387 before fees. Half of listings charge between $285 and $450, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Okaloosa Island?
None of the active Okaloosa Island listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Okaloosa Island?
Yes, when it's run well. The average Okaloosa Island Airbnb grossed $51,466 in the 12 months to October 2026, 24% above the Florida average of $41,358, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $31,496 a year (about $2,620 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,480 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Okaloosa Island?
June paid best over the past year, at $11,300 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Okaloosa Island?
Each night a Okaloosa Island listing was open to book earned $231 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $351 or more.
How far in advance do guests book Airbnbs in Okaloosa Island?
Okaloosa Island stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Okaloosa Island?
The average Okaloosa Island Airbnb stay lasted 5.4 nights over the past year. A listing took 29 reservations over the year on average.
How are Airbnbs in Okaloosa Island rated?
Guests rate Okaloosa Island Airbnbs 4.80 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Okaloosa Island?
The Boardwalk and Pier District, Central Gulf Front and West Santa Rosa Boulevard draw the most short-term rental interest in Okaloosa Island. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Okaloosa Island?
AirROI counted 24 active Airbnb listings in Okaloosa Island as of October 2026. The closest tracked market is Mary Esther, 10 km away.
How much are Airbnb cleaning fees in Okaloosa Island?
In Okaloosa Island, nearly all listings add a cleaning fee, and the typical fee is about $195.
How many tourists visit Okaloosa Island, FL?
All of Florida had 143.3 million visitors in 2025, a preliminary estimate from the State of Florida. AirROI estimates 687 Airbnb stays in Okaloosa Island, FL in the 12 months to October 2026, which counts bookings and not tourists. See Florida tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in Okaloosa Island from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.