Falmouth, Kentucky Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Falmouth, Kentucky? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,805 per year — at a $210 nightly rate, 23.1% occupancy, and a $47 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Falmouth is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 13.6% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Falmouth?
In Falmouth, the headline Airbnb metrics are $12,805 in average annual revenue,23.1% occupancy, $210 ADR, and $47 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Falmouth?
Understanding the monthly revenue variations for Airbnb listings in Falmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falmouth is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,785+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,101 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $966 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $344, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falmouth
What Is the Monthly Airbnb Occupancy Rate in Falmouth?
Maximize your bookings by understanding the Falmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falmouth:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falmouth
What Is the Average Airbnb Nightly Rate in Falmouth?
Effective short term rental pricing strategy in Falmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falmouth typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $511+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Falmouth
What Is the RevPAR for Airbnb in Falmouth?
RevPAR in Falmouth is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $133 RevPAR.
Average Monthly RevPAR Trend in Falmouth
RevPAR Insights for Falmouth
- The average RevPAR in Falmouth is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($133) and bottom 25% ($6) is $127, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in May and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Falmouth benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Falmouth?
Falmouth's peak Airbnb season falls in May, July, November, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, July, November)
- Revenue averages $2,865 per month
- Occupancy rates average 43.2%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,824 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $188
Low Season (January, February, December)
- Revenue drops to average $1,146 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $205
Seasonality Insights for Falmouth
- Airbnb seasonality in Falmouth is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Falmouth's highest earning potential, with monthly revenues climbing to $2,936, occupancy reaching 45.8%, and ADRs peaking at $213.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $898, occupancy could drop to 21.4%, and ADRs may adjust to $179.
- Lower occupancy paired with meaningful seasonality means hosts in Falmouth need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Falmouth, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Falmouth?
Low regulation and minimal registration activity in Falmouth, Kentucky, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Falmouth to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Falmouth?
With a compact short-term rental market, Falmouth gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cumberland Riverfront | Scenic waterfront area perfect for nature lovers and outdoor activities. Close to parks and provides beautiful views, attracting tourists looking for relaxation and recreation. | Cumberland River Park, Fishing and boating activities, Hiking trails nearby, Local picnic areas, Scenic viewpoints |
| Historic Downtown Falmouth | Charming downtown area rich in history and local culture. Visitors can explore quaint shops, dining options, and experience the small-town hospitality of Falmouth. | Falmouth Historical Society, Local artisan shops, Restaurants with local cuisine, Weekly farmers market, Community events |
| Kincaid Lake State Park | A beautiful natural area great for camping and outdoor adventures. This location attracts families and outdoor enthusiasts looking for a getaway in nature. | Kincaid Lake, Camping grounds, Hiking and biking trails, Fishing, Wildlife viewing |
| Pendleton County Fairgrounds | Events and fairs are frequently held at this location, drawing visitors year-round. Ideal for hosting guests during fair season and big events. | Annual Pendleton County Fair, Local events, Farmers market, Community gatherings, Concerts and shows |
| Falmouth City Park | A central park in Falmouth that offers green space for recreation and gatherings. Some visitors appreciate the areas for outdoor activities and relaxation. | Walking trails, Playground, Picnic spots, Community events, Sport courts |
| Local Wineries and Breweries | The area is home to some local wineries and breweries, attracting visitors interested in tasting local beverages and enjoying tours. | Elk Creek Vineyards, Local craft breweries, Wine tasting events, Guided tours, Picnic areas at wineries |
| Falmouth Riverwalk | A recently developed area along the river, great for strolls and enjoying nature. It is increasingly becoming a favorite spot for both locals and tourists. | Scenic paths, Benches and rest areas, Art installations, Fishing spots, Nature viewing areas |
| Nearby Attractions - Natural Bridge State Resort Park | While not in Falmouth, this nearby state park is a significant attraction for outdoor enthusiasts and can increase visitors to Falmouth as a base location. | Natural Bridge, Hiking trails, Scenic views, Rock climbing, Picnicking areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Falmouth offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Falmouth?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falmouth
- The Falmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Falmouth, Others properties are the most common (47.4%), reflecting the local real estate landscape.
Falmouth Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falmouth
- The dominant room capacity in Falmouth is 3 bedrooms listings, making up 10.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 21.0% of the active Airbnb listings in Falmouth, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falmouth.
Falmouth Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falmouth
- The most common guest capacity trend in Falmouth vacation rentals is listings accommodating 8+ guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Falmouth STR market, accounting for 52.6% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falmouth.
- On average, properties in Falmouth are equipped to host 4.0 guests.
How Do Listings in Falmouth Compare on Quality?
Listing quality in Falmouth can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Falmouth
- At 23.4 photos per listing on average, Falmouth hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 5.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Falmouth averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Falmouth?
Amenity Prevalence
Amenity Insights for Falmouth
- Essential amenities in Falmouth that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falmouth: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falmouth to stay competitive.
Which Airbnb Amenities Boost Revenue in Falmouth?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Falmouth, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Private entrance | 47.4% | $25,604 | $1,287 | 1890.2% |
Microwave | 63.2% | $19,389 | $1,520 | 1175.9% |
Dishes and silverware | 47.4% | $24,636 | $2,157 | 1041.9% |
Coffee maker | 73.7% | $16,748 | $1,766 | 848.6% |
Kitchen | 26.3% | $36,112 | $4,482 | 705.8% |
Extra pillows and blankets | 26.3% | $36,112 | $4,482 | 705.8% |
Clothing storage | 26.3% | $36,112 | $4,482 | 705.8% |
Stove | 26.3% | $36,112 | $4,482 | 705.8% |
Freezer | 26.3% | $36,112 | $4,482 | 705.8% |
Dishwasher | 26.3% | $36,112 | $4,482 | 705.8% |
Revenue Impact Insights for Falmouth
- Private entrance tops the revenue impact list with a 1890.2% uplift — listings with this amenity earn $25,604 vs. $1,287 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Falmouth STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalmouth Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Falmouth
- The typical guest profile for Airbnb in Falmouth consists of primarily domestic travelers (97%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (2.7%).
- Top languages spoken are English (76.3%) followed by French (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Okemos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Falmouth?
Listings in Falmouth average 4.82 out of 5 overall, with about 45.2 reviews per active listing and 42.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Falmouth
- With an overall rating of 4.82, Falmouth listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.87), while Cleanliness (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Falmouth Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falmouth
- The most common availability pattern in Falmouth falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Falmouth (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Falmouth?
Average Booking Lead Time by Month
Booking Lead Time Insights for Falmouth
- The overall average booking lead time for vacation rentals in Falmouth is 70 days.
- Guests book furthest in advance for stays during October (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (95 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Falmouth.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Falmouth averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Falmouth?
Guests in Falmouth stay about 2.6 nights on average, generating roughly 327 reservations and 18.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Falmouth
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Falmouth
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 18.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (5.3 nights) and shorten in Aug (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Falmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
3 listings
15.8% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Falmouth is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Falmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Falmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Falmouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falmouth.
Falmouth Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
52.6% of total
Moderate
4 listings
21.1% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Falmouth
- The prevailing Airbnb cancellation policy trend in Falmouth is Flexible, used by 52.6% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Falmouth may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.6% market standard in Falmouth.
- Given the high prevalence of Flexible policies (52.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Falmouth.
How Much Are Airbnb Cleaning Fees in Falmouth?
Cleaning fees in Falmouth are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Falmouth
- 84.2% of listings charge a cleaning fee, making it standard practice in Falmouth. Guests expect it and factor it into their booking decisions.
- The gap between the average ($44) and median ($5) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Falmouth median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Falmouth Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Barn Loft at Catawba Farm
Entire Place • 4 bedrooms
The York House at Catawba Farm
Entire Place • 3 bedrooms
Countryside Inn (9 mi to Ark)| Fire Pit|Barn Games
Entire Place • 2 bedrooms
Top of the Bank
Private Room • 8 bedrooms
Ruby’s Rest (10 miles from Ark)
Entire Place • 2 bedrooms
Bunkhouse for Youth Group up to 30 - Ark Encounter
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Falmouth?
Learn from the best! This table showcases top-performing Airbnb hosts in Falmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 2 | $109,910 | 174 | 4.96/5.0 |
| Jennifer | 9 | $46,301 | 296 | 4.87/5.0 |
| Holly | 1 | $38,977 | 136 | 4.99/5.0 |
| Rebecca | 1 | $26,857 | 73 | 5.00/5.0 |
| Summer | 6 | $21,254 | 180 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falmouth.
Who Are the Airbnb Hosts in Falmouth?
Falmouth is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Falmouth
- With 73.7% Superhosts, Falmouth has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 31.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Falmouth averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Falmouth's Airbnb Market Compare to Nearby Cities?
How does the Falmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walton, Falmouth has 31 percentage points lower occupancy and about $34 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lawrenceburg | 65 | $4,481 | $367.19 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Crittenden | 17 | $3,963 | $269.52 | 48% |
| Burlington | 17 | $3,796 | $247.10 | 47% |
| Walton | 22 | $3,773 | $243.49 | 54% |
| Williamstown | 204 | $3,733 | $276.74 | 48% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Rising Sun | 11 | $3,673 | $333.70 | 37% |
| Lebanon | 31 | $3,586 | $279.80 | 44% |
| Rogers | 112 | $3,575 | $265.75 | 45% |
Frequently Asked Questions About Airbnb in Falmouth
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Falmouth.
How much do Airbnb hosts make in Falmouth?
Falmouth hosts earn about $12,805 per year on average, with an average nightly rate of $210 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Falmouth, Kentucky, not the ceiling for the best operators. Source: AirROI 2026 data, Falmouth market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Falmouth?
The average Airbnb occupancy rate in Falmouth is 23.1%. May is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Falmouth?
Listings in Falmouth average $210 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Falmouth?
Falmouth currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Falmouth?
AirROI currently classifies the short-term rental regulation level in Falmouth as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Falmouth?
RevPAR in Falmouth is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Falmouth?
Occupancy of 23.1% means Falmouth is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,805, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Falmouth?
The average booking lead time in Falmouth is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Falmouth?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Falmouth include Cumberland Riverfront, Historic Downtown Falmouth, Kincaid Lake State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Falmouth?
entire_home listings make up 52.6% of the active supply in Falmouth. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Falmouth compare to nearby Airbnb markets?
Among neighboring markets, Lawrenceburg posts $53,773 in average annual revenue with 44.3% occupancy, compared to Falmouth's $12,805 and 23.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Falmouth?
The average Airbnb stay length in Falmouth is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Falmouth?
Airbnb listings in Falmouth average 4.82 out of 5 overall. About 42.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Falmouth?
Private entrance and Microwave are among the strongest revenue-linked amenities in Falmouth. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Falmouth?
Yes. About 84.2% of active Airbnb listings in Falmouth charge a cleaning fee, and the average fee is $44. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Falmouth?
A 73.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.