Airbnb market data · 202612 months to October 2026
Falmouth, KY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Falmouth brought in $16,690 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Falmouth Airbnb Market at a Glance
Rates and bookings both trail the Kentucky average. Listings averaged $209 a night and were booked on 29% of available nights, against $270 and 39% for the Kentucky average.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Falmouth is the 86th-largest of 112 Kentucky markets AirROI tracks.
Browse the live Falmouth Airbnb market See Every Falmouth ListingRevenue
How Much Do Airbnb Hosts Make in Falmouth?
Gross bookings per Falmouth listing averaged $16,690 over the 12 months to October 2026 (Kentucky average: $30,126), before cleaning, platform and management costs and taxes.
In a typical year, the average Falmouth listing brings in $2,860 in July, its best month, and $1,310 in February, its slowest. May runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Falmouth's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,520+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn $3,580 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $1,670 a month.
- Entry-level properties (bottom 25%) earn $499 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Falmouth Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in May 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,721 | 28.3% | $233 | $56 | 134 days | 2.8 nights |
| Nov 2025 | $2,820 | 45.8% | $232 | $94 | 40 days | 5.1 nights |
| Dec 2025 | $1,361 | 27.9% | $227 | $44 | 30 days | 2.2 nights |
| Jan 2026 | $1,465 | 21.1% | $219 | $47 | 21 days | 8.3 nights |
| Feb 2026 | $1,510 | 27.1% | $213 | $54 | 6 days | 3.9 nights |
| Mar 2026 | $2,593 | 39.0% | $224 | $84 | 28 days | 2.7 nights |
| Apr 2026 | $3,029 | 41.0% | $244 | $101 | 41 days | 3.1 nights |
| May 2026 | $2,627 | 35.5% | $252 | $85 | 60 days | 2.5 nights |
| Jun 2026 | $2,827 | 33.0% | $246 | $94 | 55 days | 2.7 nights |
| Jul 2026 | $2,660 | 36.0% | $247 | $86 | 70 days | 3.7 nights |
| Aug 2026 | $3,070 | 48.7% | $240 | $99 | 39 days | 3.2 nights |
| Sep 2026 | $2,894 | 39.1% | $240 | $96 | 59 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Falmouth home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Falmouth Profitable?
Yes, when it's run well. The average Falmouth Airbnb took in $16,690 in the 12 months to October 2026, and run by its owner at everyday costs, about $950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,050 a month.
Cleaning it yourself keeps the $1,150 a year guests pay in cleaning fees, for about $1,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $820 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Falmouth Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,540 | $33,200 |
| Cleaning fees guests pay7% of Falmouth bookings | $1,150 | $2,460 |
| Gross bookings | $16,690 | $35,660 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Falmouth listings on Simplified Pricing, 3% for the rest | −$2,250 | −$4,810 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,150 | −$2,460 |
| Utilities and internetAbout 5% of bookings | −$830 | −$1,780 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$710 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$500 | −$1,070 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$5,310 | −$11,080 |
| Left for housing costs, then profit | $11,380about $950 a month | $24,580about $2,050 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Falmouth Airbnb Profit
The estimate starts from Falmouth's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Falmouth home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Falmouth's Top Earners Get There
- More nights booked. The busiest quarter of Falmouth listings are booked on 58% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,270 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $275 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,550 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,860, against $1,310 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Falmouth listings average 4.88 stars, and 48% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,970 a month, against $1,390 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Falmouth?
Falmouth listings were booked on 29% of the nights they were open over the past year, 10 percentage points below the Kentucky average (39%) and 12 points below the U.S. average (41%). In a typical year, occupancy climbs to 40% in August and falls to 22% in February.
Across Falmouth's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 48 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August is usually the busiest month in Falmouth, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Falmouth?
The average nightly rate in Falmouth, known as ADR (average daily rate), was $209 over the past year, about 23% below the Kentucky average of $270 and about 38% below the U.S. average of $335. In a typical year, rates peak in May and July at about $245 and bottom out in November and December at about $195.
Across Falmouth's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $570+ a night, about 4.5 times the median.
- Strong performers (top 25%) charge $275 or more, about $150 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $82 or less, about two-thirds of the median.
May rates run 25% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $209 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Falmouth?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Falmouth it averaged $61 over the past year, from about $47 in a typical February to about $92 in a typical July.
Across Falmouth's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $148+ per open night, about 7 times the median.
- Strong performers (top 25%) earn $107 or more, about $85 a night above the median.
- Typical properties (median) earn about $21 per open night.
- Entry-level properties (bottom 25%) earn $9 or less, about 42% of the median.
July RevPAR is about twice February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $61 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Falmouth
With only 25 active listings, the monthly pattern in Falmouth is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Falmouth
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Falmouth in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,690 |
| February | $1,310 |
| March | $2,040 |
| April | $2,570 |
| May | $2,860 |
| June | $2,350 |
| July | $2,860 |
| August | $2,680 |
| September | $2,340 |
| October | $1,690 |
| November | $2,230 |
| December | $1,550 |
How Far in Advance Do Guests Book Airbnb in Falmouth?
Guests book Falmouth stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 121 days ahead, and February stays closest to arrival, about 11 days. A typical October booking is made in mid-June.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Falmouth
None of the 25 active listings in Falmouth display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Falmouth.
Neighborhoods
Best Neighborhoods for Airbnb in Falmouth
AirROI's area guide picks eight Falmouth neighborhoods that draw short-term rental guests, led by Cumberland Riverfront, Historic Downtown Falmouth and Kincaid Lake State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cumberland Riverfront | Scenic waterfront area perfect for nature lovers and outdoor activities. Close to parks and provides beautiful views, attracting tourists looking for relaxation and recreation. | Cumberland River Park, Fishing and boating activities, Hiking trails nearby, Local picnic areas, Scenic viewpoints |
| Historic Downtown Falmouth | Charming downtown area rich in history and local culture. Visitors can explore quaint shops, dining options, and experience the small-town hospitality of Falmouth. | Falmouth Historical Society, Local artisan shops, Restaurants with local cuisine, Weekly farmers market, Community events |
| Kincaid Lake State Park | A beautiful natural area great for camping and outdoor adventures. This location attracts families and outdoor enthusiasts looking for a getaway in nature. | Kincaid Lake, Camping grounds, Hiking and biking trails, Fishing, Wildlife viewing |
| Pendleton County Fairgrounds | Events and fairs are frequently held at this location, drawing visitors year-round. Ideal for hosting guests during fair season and big events. | Annual Pendleton County Fair, Local events, Farmers market, Community gatherings, Concerts and shows |
| Falmouth City Park | A central park in Falmouth that offers green space for recreation and gatherings. Some visitors appreciate the areas for outdoor activities and relaxation. | Walking trails, Playground, Picnic spots, Community events, Sport courts |
| Local Wineries and Breweries | The area is home to some local wineries and breweries, attracting visitors interested in tasting local beverages and enjoying tours. | Elk Creek Vineyards, Local craft breweries, Wine tasting events, Guided tours, Picnic areas at wineries |
| Falmouth Riverwalk | A recently developed area along the river, great for strolls and enjoying nature. It is increasingly becoming a favorite spot for both locals and tourists. | Scenic paths, Benches and rest areas, Art installations, Fishing spots, Nature viewing areas |
| Nearby Attractions - Natural Bridge State Resort Park | While not in Falmouth, this nearby state park is a significant attraction for outdoor enthusiasts and can increase visitors to Falmouth as a base location. | Natural Bridge, Hiking trails, Scenic views, Rock climbing, Picnicking areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Falmouth vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 52 km, Williamstown (20 km away) earned the most per listing, about three times as much as Falmouth. Dayton was the busiest, booked on 50% of nights against 29% in Falmouth.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Williamstown 20 km | 229 | $49,608 | $302 | 48% |
| Dry Ridge 22 km | 91 | $35,599 | $234 | 47% |
| Florence 44 km | 37 | $22,470 | $167 | 47% |
| Covington 46 km | 217 | $30,435 | $219 | 44% |
| Newport 46 km | 36 | $25,000 | $202 | 43% |
| Dayton 49 km | 33 | $32,669 | $240 | 50% |
| Maysville 51 km | 40 | $16,843 | $164 | 39% |
| Cincinnati 52 km | 1,724 | $25,844 | $209 | 42% |
Other Airbnb Markets in Kentucky
- Louisville Airbnb data 2,171 listings
- Lexington Airbnb data 827 listings
- Stanton Airbnb data 327 listings
- Campton Airbnb data 228 listings
- Frankfort Airbnb data 223 listings
- Bowling Green Airbnb data 209 listings
- Elizabethtown Airbnb data 175 listings
- Paducah Airbnb data 174 listings
See all 112 Kentucky Airbnb markets
Markets Similar to Falmouth
Markets elsewhere in the United States with a similar nightly rate and occupancy to Falmouth:
- Lajas Airbnb data PR · $208/night · 29.1%
- Calabash Airbnb data NC · $207/night · 29.8%
- Natchez Airbnb data MS · $219/night · 30.2%
- Mena Airbnb data AR · $208/night · 31.4%
- Jefferson Airbnb data TX · $206/night · 31.7%
- Irvington Airbnb data NJ · $205/night · 31.9%
FAQ
Falmouth Airbnb FAQ
How much do Airbnb hosts make in Falmouth?
An active Falmouth Airbnb grossed $16,690 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,580 or more in a typical month.
How much can I make on Airbnb in Falmouth?
It depends most on the home's size, location and how it's run. The middle half of Falmouth listings earn between $499 and $3,580 in a typical month, and the top tenth $5,520 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Falmouth?
Listings in Falmouth were booked on 29% of available nights over the past year. That compares with 39% for the Kentucky average. August is usually the busiest month.
How much does an Airbnb cost per night in Falmouth?
The average booked night in Falmouth cost $209 before fees. Half of listings charge between $82 and $275, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Falmouth?
None of the active Falmouth listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Falmouth?
Yes, when it's run well. The average Falmouth Airbnb grossed $16,690 in the 12 months to October 2026, 45% below the Kentucky average of $30,126, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,380 a year (about $950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,050 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Falmouth?
July usually pays best, averaging $2,860 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Falmouth?
Each night a Falmouth listing was open to book earned $61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $148 or more.
How far in advance do guests book Airbnbs in Falmouth?
Falmouth stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Falmouth?
The average Falmouth Airbnb stay lasted 3.5 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Falmouth rated?
Guests rate Falmouth Airbnbs 4.88 out of 5 on average. Guests score value highest and communication lowest.
What are the best neighborhoods for Airbnb in Falmouth?
Cumberland Riverfront, Historic Downtown Falmouth and Kincaid Lake State Park draw the most short-term rental interest in Falmouth. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Falmouth?
AirROI counted 25 active Airbnb listings in Falmouth as of October 2026. The closest tracked market is Williamstown, 20 km away.
How much are Airbnb cleaning fees in Falmouth?
In Falmouth, about eight in ten listings add a cleaning fee, and the typical fee is about $50.
How many tourists visit Falmouth, KY?
All of Kentucky had 81.1 million visitors in 2025, the Kentucky Department of Tourism reports. AirROI estimates 528 Airbnb stays in Falmouth, KY in the 12 months to October 2026, which counts bookings and not tourists. See Kentucky tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Falmouth from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.