Lakefront & dock· 6BR/Sleeps 18/Wildcat Winner Entire home · 6 bedrooms Rated 4.95 - Revenue
- $108,002
- Occupancy
- 41.8%
- Daily rate
- $708
Airbnb market data · 202612 months to September 2026
London, KY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in London brought in $17,308 over the 12 months through September 2026, about 38% less than the Kentucky average of $27,730.
The short answer
London Airbnb Market at a Glance
Rates and bookings both trail the Kentucky average. Listings averaged $189 a night and were booked on 35% of available nights, against $250 and 39% for the Kentucky average.
Timing matters: in July, usually the best month, the average listing earns about 2.8 times as much as in January, usually the slowest.
With 70 active listings, London is the 31st-largest of 112 Kentucky markets AirROI tracks. From a year earlier, average revenue fell 6% while the number of active listings grew 49%.
Browse the live London Airbnb market See Every London ListingRevenue
How Much Do Airbnb Hosts Make in London?
Gross bookings per London listing averaged $17,308 over the 12 months to September 2026 (Kentucky average: $27,730), before cleaning, platform and management costs and taxes.
In a typical year, the average London listing brings in $3,810 in July, its best month, and $1,350 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,270+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,000 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $1,810 a month.
- Entry-level properties (bottom 25%) earn $989 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,310 $4,230 $1,330
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
London Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,023 | 35.0% | $173 | $67 | 50 days | 3.5 nights |
| Oct 2025 | $2,599 | 43.6% | $174 | $84 | 46 days | 4.5 nights |
| Nov 2025 | $2,079 | 39.6% | $172 | $69 | 45 days | 3.3 nights |
| Dec 2025 | $1,920 | 36.4% | $173 | $62 | 27 days | 3.6 nights |
| Jan 2026 | $1,332 | 24.9% | $167 | $43 | 19 days | 5.8 nights |
| Feb 2026 | $1,602 | 37.4% | $167 | $57 | 18 days | 5.1 nights |
| Mar 2026 | $1,494 | 31.5% | $169 | $48 | 29 days | 3.8 nights |
| Apr 2026 | $1,797 | 34.2% | $170 | $60 | 43 days | 3.9 nights |
| May 2026 | $2,530 | 39.8% | $190 | $82 | 60 days | 3.4 nights |
| Jun 2026 | $3,276 | 49.2% | $197 | $109 | 35 days | 4.1 nights |
| Jul 2026 | $4,231 | 51.3% | $200 | $136 | 39 days | 4.7 nights |
| Aug 2026 | $2,522 | 42.8% | $193 | $81 | 34 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one London address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in London Profitable?
Yes, when it's run well. The average London Airbnb took in $17,308 in the 12 months to September 2026, and run by its owner at everyday costs, about $950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,590 a month.
Cleaning it yourself keeps the $1,850 a year guests pay in cleaning fees, for about $1,110 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $820 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
London Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,458 | $25,550 |
| Cleaning fees guests pay11% of London bookings | $1,850 | $3,050 |
| Gross bookings | $17,308 | $28,600 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of London listings on Simplified Pricing, 3% for the rest | −$2,030 | −$3,360 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,850 | −$3,050 |
| Utilities and internetAbout 5% of bookings | −$870 | −$1,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$350 | −$570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$520 | −$860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$5,880 | −$9,530 |
| Left for housing costs, then profit | $11,428about $950 a month | $19,070about $1,590 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own London Airbnb Profit
The estimate starts from London's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one London home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How London's Top Earners Get There
- More nights booked. The busiest quarter of London listings are booked on 55% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,380 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $185 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,550 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,810, against $1,350 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. London listings average 4.89 stars, and 61% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,380 a month, against $1,440 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in London?
London listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the Kentucky average (39%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 25% in January to 53% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 37% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July is usually the busiest month in London, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 41% 55% 25%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in London?
The average nightly rate in London, known as ADR (average daily rate), was $189 over the past year, about 24% below the Kentucky average of $250 and about 41% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in June and July at about $185 and bottom out in January and February at about $160.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $340+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $185 or more, about $45 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about 18% below the median.
July rates run 15% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $171 $200 $157
The 12-month ADR of $189 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in London?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In London it averaged $68 over the past year, from about $43 in a typical January to about $123 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $109+ per open night, about twice the median.
- Strong performers (top 25%) earn $92 or more, about $35 a night above the median.
- Typical properties (median) earn about $55 per open night.
- Entry-level properties (bottom 25%) earn $34 or less, about 62% of the median.
July RevPAR is about 2.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $76 $136 $43
The 12-month RevPAR of $68 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in London
London has two high seasons, May–August and October, which makes it a moderately seasonal market. Business is slowest from November to April and slows again in September. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in London
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,310 $3,810 $1,350
Revenue by month in London in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,350 |
| February | Low season | $1,650 |
| March | Low season | $2,070 |
| April | Low season | $2,020 |
| May | High season | $2,530 |
| June | High season | $3,340 |
| July | High season | $3,810 |
| August | High season | $2,730 |
| September | Low season | $1,850 |
| October | High season | $2,510 |
| November | Low season | $2,080 |
| December | Low season | $1,820 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $3,100 | 47% | $183 |
| High seasonOctober | $2,510 | 47% | $167 |
| Low seasonSeptember, November–April | $1,830 | 36% | $164 |
How Far in Advance Do Guests Book Airbnb in London?
Guests book London stays 38 days ahead on average (about five weeks). May stays are booked furthest out, about 63 days ahead, and January stays closest to arrival, about 15 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 37 days 67 days 11 days
Permits
Airbnb Permits and Registration in London
None of the 70 active listings in London display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in London.
Neighborhoods
Best Neighborhoods for Airbnb in London
AirROI's area guide picks six London neighborhoods that draw short-term rental guests, led by Downtown London, Middlesboro and Laurel Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown London | The heart of the city, Downtown London is a vibrant area filled with shops, restaurants, and entertainment options. It's popular with both tourists and locals, making it an excellent choice for Airbnb hosts. | Laurel River Lake, London-Corbin Airport, Redbud Park, Downtown Shops, Local Restaurants, Annual Events and Festivals |
| Middlesboro | Nearby Middlesboro offers a unique blend of history and outdoor activities, appealing to visitors seeking adventure and scenic views. Its proximity to the Pine Mountain State Resort Park makes it a popular spot. | Pine Mountain State Resort Park, Cumberland Gap National Historical Park, Middlesboro Mall, Historic Town Square, Local Museums |
| Laurel Lake | This area is perfect for outdoor enthusiasts, with opportunities for fishing, boating, and hiking. Its natural beauty draws in families and groups looking to enjoy nature. | Laurel River Lake, Water Sports, Nature Trails, Camping Areas, Family Picnic Spots |
| Southern Kentucky | A beautiful region that showcases Kentucky's natural landscapes and attractions. Great for hosts looking to cater to those wanting a more rural experience. | Daniel Boone National Forest, Natural Bridge State Resort Park, Historic Landmarks, Outdoor Adventures, Scenic Drives |
| Williamsburg | A charming small town with friendly locals and a rich history, Williamsburg attracts visitors looking for a peaceful getaway and local culture. | Historic Sites, Local Craft Shops, Cumberland River, Community Events, Nearby Outdoor Activities |
| Gray | A quaint town that provides easy access to natural attractions and recreational activities, making it a suitable spot for vacationers. | Cumberland Falls, Kayaking and Canoeing, Hiking Trails, Fishing Spots, Scenic Lookouts |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
London Airbnb Listings by Type and Size
Almost every Airbnb in London is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 71%, about 5 times the share of cabins and other outdoor stays (14%).
Nearly all listings rent the whole place
London Airbnb listings by room type
- Entire home 97%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.1% | 68 |
| Private room | 2.9% | 2 |
Listings by property type
London Airbnb listings by property type
- House 71%
- Cabin/Outdoor 14%
- Apartment/Condo 13%
- Unique stay 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 71.4% | 50 |
| Cabin/Outdoor | 14.3% | 10 |
| Apartment/Condo | 12.9% | 9 |
| Unique stay | 1.4% | 1 |
How Many Bedrooms Do Airbnb Listings in London Have?
Three-bedroom homes are the most common size in London (37% of entire homes), followed by two-bedroom homes (32%).
London entire homes by number of bedrooms
Entire homes with each number of bedrooms
21%
32%
37%
9%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 20.6% | 14 |
| 2 bedrooms | 32.4% | 22 |
| 3 bedrooms | 36.8% | 25 |
| 4 bedrooms | 8.8% | 6 |
| 5+ bedrooms | 1.5% | 1 |
What Each Home Size Earns in London
A typical one-bedroom home in London earned $5,570 over the past year, against $20,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | $5,570 | $8,570 | $120 | 29% |
| 2 bedrooms | 22 | $6,270 | $12,400 | $140 | 37% |
| 3 bedrooms | 25 | $20,300 | $22,400 | $215 | 39% |
How Many Guests Do Airbnbs in London Sleep?
The most common capacity in London is six guests (30% of listings), and 53% of listings sleep six or more.
London listings by guest capacity
Share of listings by the number of guests they sleep
9%
6%
27%
6%
30%
3%
20%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 8.6% | 6 |
| 3 guests | 5.7% | 4 |
| 4 guests | 27.1% | 19 |
| 5 guests | 5.7% | 4 |
| 6 guests | 30.0% | 21 |
| 7 guests | 2.9% | 2 |
| 8+ guests | 20.0% | 14 |
How London Airbnb Listings Are Set Up
London hosts set up an average of 3.2 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 3.2
- Show exact location
- 27%
What Amenities Do Airbnb Listings in London Offer?
Free on-site parking is close to standard in London: 99% of listings offer it, and 60% have a barbecue grill.
Share of London listings with each common amenity
Guests
Who Books Airbnbs in London?
London draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Louisville is the largest source, at about 4% of reviews.
97% of London guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where London guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Louisville | 4.2% |
| Lexington | 2.3% |
| Indianapolis | 1.7% |
| Nashville | 1.6% |
| Columbus | 1.3% |
Where London guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.9% |
| Lebanon | 0.6% |
| Germany | 0.5% |
| United Kingdom | 0.3% |
| Colombia | 0.3% |
Languages spoken by London guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 77.3% |
| Spanish | 8.6% |
| German | 3.1% |
| Hindi | 2.4% |
| Urdu | 1.7% |
What Are Airbnb Guest Ratings in London?
London Airbnbs average 4.89 stars, and 61% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.87.
Check-in scores highest in London; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.87 |
| Communication | 4.92 |
| Location | 4.88 |
| Check-in | 4.94 |
| Value | 4.88 |
Booking patterns
How Guests Book in London: Stays, Rules and Fees
Nearly nine in ten London listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 30% of listings; blocked nights include any the host closes off.
Days a year London listings are open to guests
Share of listings by days a year
- 271-366 days 57%
- 181-270 days 31%
- 91-180 days 11%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.1% | 40 |
| 181-270 days | 31.4% | 22 |
| 91-180 days | 11.4% | 8 |
Days a year London listings are booked or blocked
Share of listings by days a year
- 181-270 days 14%
- 91-180 days 30%
- 31-90 days 29%
- 1-30 days 27%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.3% | 10 |
| 91-180 days | 30.0% | 21 |
| 31-90 days | 28.6% | 20 |
| 1-30 days | 27.1% | 19 |
What Is the Average Length of Stay for Airbnb in London?
The average London booking lasts 4.4 nights, longest in February and shortest in May. Listings took about 21 bookings each over the year, some 1,430 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in London
Average nights per booking, by month of stay
Average 4.5 nights 5.8 nights 3.4 nights
Two-year average by calendar month.
London Airbnb Minimum Stay Requirements
94% of listings in London accept stays of one or two nights.
Minimum stay set by London listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in London?
Flexible is the most common cancellation policy in London, used by 41% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 23% on Firm or stricter ones.
Cancellation policies of London listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in London?
More than eight in ten London listings charge a cleaning fee. The typical fee is $75, and some higher fees lift the average to $109. Spread over the average stay of 4.4 nights, that adds roughly $17 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $75
- Average cleaning fee
- $109
- Listings charging a fee
- 82.9%
- Share of gross revenue
- 10.7%
Top earners
Top-Earning Airbnbs and Hosts in London
The top-grossing Airbnb in London, a six-bedroom home, took in $108,000 over the past year, about 6.2 times the city's average of $17,300.
Lakefront & dock· 6BR/Sleeps 18/Wildcat Winner Entire home · 6 bedrooms Rated 4.95 
Lakefront Treehouse · Dock · Sleeps 12 · 2 Kings Entire home · 4 bedrooms Rated 4.94 - Revenue
- $66,728
- Occupancy
- 39.1%
- Daily rate
- $536
Cabin Fever - Waterfront Cabin with Private Dock Entire home · 3 bedrooms Rated 4.90 - Revenue
- $60,266
- Occupancy
- 45.5%
- Daily rate
- $342
Upper Room at Miller's Crossing (Barn & Loft) Entire home · 2 bedrooms Rated 5.00 - Revenue
- $41,440
- Occupancy
- 51.9%
- Daily rate
- $210
The London Bridge 2 Entire home · 3 bedrooms Rated 5.00 - Revenue
- $39,978
- Occupancy
- 50.3%
- Daily rate
- $213
The Eagles Nest Entire home · 3 bedrooms Rated 4.88 - Revenue
- $37,065
- Occupancy
- 53.1%
- Daily rate
- $172
Who Are the Airbnb Hosts in London?
Only 7% of London listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 27% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 70% of listings.
- Superhosts
- 60.0%
- Professional management
- 7.1%
- Cohosted listings
- 17.1%
- Instant Book enabled
- 27.1%
- Simplified Pricing
- 70.0%
Nearby markets
London vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 65 km, Burnside (47 km away) earned the most per listing, about 28% more than London.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Corbin 21 km | 50 | $15,828 | $157 | 35% |
| Somerset 46 km | 94 | $21,044 | $211 | 37% |
| Burnside 47 km | 101 | $22,180 | $254 | 30% |
| Bronston 48 km | 54 | $17,980 | $253 | 30% |
| Berea 53 km | 71 | $14,535 | $140 | 36% |
| Pineville 54 km | 32 | $5,716 | $141 | 18% |
| Nancy 64 km | 76 | $14,230 | $231 | 30% |
| Beattyville 65 km | 110 | $13,251 | $153 | 33% |
Other Airbnb Markets in Kentucky
- Louisville Airbnb data 2,190 listings
- Lexington Airbnb data 819 listings
- Stanton Airbnb data 322 listings
- Williamstown Airbnb data 227 listings
- Campton Airbnb data 223 listings
- Covington Airbnb data 220 listings
- Frankfort Airbnb data 220 listings
- Bowling Green Airbnb data 203 listings
See all 112 Kentucky Airbnb markets
Markets Similar to London
Markets elsewhere in the United States with a similar nightly rate and occupancy to London:
- Nacogdoches Airbnb data TX · $191/night · 35.7%
- Mableton Airbnb data GA · $183/night · 35.5%
- Springfield Airbnb data MA · $187/night · 34.9%
- Panguitch Airbnb data UT · $189/night · 36.5%
- Burlington Airbnb data NC · $188/night · 36.4%
- Fantasy Harbour Airbnb data SC · $200/night · 35.5%
FAQ
London Airbnb FAQ
How much do Airbnb hosts make in London?
An active London Airbnb grossed $17,308 on average in the 12 months to September 2026, according to AirROI's tracking of 70 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,000 or more in a typical month.
How much can I make on Airbnb in London?
It depends most on the home's size, location and how it's run. The middle half of London listings earn between $989 and $3,000 in a typical month, and the top tenth $4,270 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in London?
Listings in London were booked on 35% of available nights over the past year. That compares with 39% for the Kentucky average. July is usually the busiest month.
How much does an Airbnb cost per night in London?
The average booked night in London cost $189 before fees. Half of listings charge between $115 and $185; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in London?
None of the active London listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in London?
Yes, when it's run well. The average London Airbnb grossed $17,308 in the 12 months to September 2026, 38% below the Kentucky average of $27,730. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,428 a year (about $950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,590 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in London?
July usually pays best, averaging $3,810 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in London?
Each night a London listing was open to book earned $68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $109 or more.
How far in advance do guests book Airbnbs in London?
London stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in London?
The average London Airbnb stay lasted 4.4 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in London rated?
Guests rate London Airbnbs 4.89 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in London?
Downtown London, Middlesboro and Laurel Lake draw the most short-term rental interest in London. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in London?
AirROI counted 70 active Airbnb listings in London as of September 2026. The closest tracked market is Corbin, 21 km away.
How much are Airbnb cleaning fees in London?
In London, more than eight in ten listings add a cleaning fee. The median fee is $75, and some higher fees lift the average to $109.
Method
About This Data
Figures on this page cover 70 active Airbnb listings in London from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.