Airbnb market data · 202612 months to October 2026
South Thomaston, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in South Thomaston brought in $37,074 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
South Thomaston Airbnb Market at a Glance
Listings averaged $404 a night and were booked on 43% of available nights, close to the Maine average on both counts.
Timing matters: in July, usually the best month, the average listing earns about 5.5 times as much as in March, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, South Thomaston is the 130th-largest of 189 Maine markets AirROI tracks.
Browse the live South Thomaston Airbnb market See Every South Thomaston ListingRevenue
How Much Do Airbnb Hosts Make in South Thomaston?
Gross bookings per South Thomaston listing averaged $37,074 over the 12 months to October 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
In a typical year, the average South Thomaston listing brings in $9,880 in July, its best month, and $1,790 in March, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across South Thomaston's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $10,500+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $6,550 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $4,480 a month.
- Entry-level properties (bottom 25%) earn $2,440 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.5 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
South Thomaston Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $6,222 | 52.5% | $369 | $201 | 63 days | 4.4 nights |
| Nov 2025 | $3,186 | 35.3% | $354 | $106 | 35 days | 3.4 nights |
| Dec 2025 | $5,588 | 63.2% | $359 | $180 | 93 days | 11.6 nights |
| Jan 2026 | $3,832 | 30.9% | $364 | $124 | 26 days | 8.6 nights |
| Feb 2026 | $2,057 | 19.2% | $356 | $73 | 13 days | 3.8 nights |
| Mar 2026 | $1,862 | 22.1% | $346 | $60 | 15 days | 3.5 nights |
| Apr 2026 | $2,591 | 33.7% | $358 | $86 | 22 days | 6.1 nights |
| May 2026 | $2,981 | 31.1% | $387 | $96 | 79 days | 4.8 nights |
| Jun 2026 | $6,629 | 47.3% | $430 | $221 | 87 days | 4.7 nights |
| Jul 2026 | $10,702 | 65.4% | $467 | $345 | 122 days | 8.1 nights |
| Aug 2026 | $9,474 | 68.0% | $451 | $306 | 101 days | 5.6 nights |
| Sep 2026 | $6,035 | 50.5% | $390 | $201 | 76 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical South Thomaston listing earns about $4,480 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in South Thomaston Profitable?
Yes, when it's run well. The average South Thomaston Airbnb took in $37,074 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,940 a month.
Cleaning it yourself keeps the $3,820 a year guests pay in cleaning fees, for about $2,310 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
South Thomaston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $33,254 | $48,700 |
| Cleaning fees guests pay10% of South Thomaston bookings | $3,820 | $5,600 |
| Gross bookings | $37,074 | $54,300 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of South Thomaston listings on Simplified Pricing, 3% for the rest | −$5,060 | −$7,410 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,820 | −$5,600 |
| Utilities and internetAbout 5% of bookings | −$1,850 | −$2,710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$740 | −$1,090 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,110 | −$1,630 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$370 | −$370 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$13,140 | −$19,000 |
| Left for housing costs, then profit | $23,934about $1,990 a month | $35,300about $2,940 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own South Thomaston Airbnb Profit
The estimate starts from South Thomaston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Thomaston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How South Thomaston's Top Earners Get There
- More nights booked. The busiest quarter of South Thomaston listings are booked on 61% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $315 adds about $3,130 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $470 a night or more, against a median of $315. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,330 a year.
- Open for the busy months. In a typical year, July brings the average listing about $9,880, against $1,790 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. South Thomaston listings average 4.86 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,530 a month, against $3,090 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in South Thomaston?
South Thomaston listings were booked on 43% of the nights they were open over the past year, in line with the Maine average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 19% in February to 64% in August.
Across South Thomaston's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
August is usually the busiest month in South Thomaston, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in South Thomaston?
The average nightly rate in South Thomaston, known as ADR (average daily rate), was $404 over the past year, about the same as the Maine average ($390) and about 21% above the U.S. average of $335. In a typical year, rates peak in July at about $445 and bottom out in November and December at about $305.
Across South Thomaston's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $670+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $470 or more, about $160 above the median.
- Typical properties (median) charge about $315 a night.
- Entry-level properties (bottom 25%) charge $240 or less, about three-quarters of the median.
July rates run 45% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $404 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in South Thomaston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Thomaston it averaged $188 over the past year, from about $58 in a typical March to about $319 in a typical July.
Across South Thomaston's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $348+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $287 or more, about $120 a night above the median.
- Typical properties (median) earn about $166 per open night.
- Entry-level properties (bottom 25%) earn $97 or less, about 59% of the median.
July RevPAR is about 5.5 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $188 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in South Thomaston
With only 27 active listings, the monthly pattern in South Thomaston is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in South Thomaston
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in South Thomaston in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,670 |
| February | $2,060 |
| March | $1,790 |
| April | $3,130 |
| May | $3,160 |
| June | $5,640 |
| July | $9,880 |
| August | $8,850 |
| September | $5,880 |
| October | $4,510 |
| November | $2,970 |
| December | $4,170 |
How Far in Advance Do Guests Book Airbnb in South Thomaston?
Guests book South Thomaston stays 82 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 119 days ahead, and February stays closest to arrival, about 13 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 82 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in South Thomaston
None of the 27 active listings in South Thomaston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Thomaston.
Neighborhoods
Best Neighborhoods for Airbnb in South Thomaston
AirROI's area guide picks four South Thomaston neighborhoods that draw short-term rental guests, led by Thomaston, Hope and Isle au Haut. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Thomaston | A historic village with a blend of maritime culture and history, offering scenic views and proximity to various outdoor activities. Ideal for families and history enthusiasts. | Thomaston Historical Society, Shore Village Museum, Maine State Prison Store, Liberty Tool Company, St. George River |
| Hope | A serene and quiet town perfect for those looking for a peaceful getaway within nature, featuring lakes and hiking spots. Great for nature lovers. | Hope Woods, Chicken Pond, Gull Pond, Maine Hikes, Hope Community Center |
| Isle au Haut | A remote island offering secluded experiences and natural beauty, attracting adventurous visitors looking for tranquility and picturesque landscapes. | Acadia National Park, Isle au Haut Lighthouse, Museum at Islesford, Hiking trails, Kayaking opportunities |
| Tenants Harbor | A quaint fishing village known for its beautiful harbor and local seafood, appealing to those looking for an authentic Maine coastal experience. | Tenants Harbor Marina, Cliff Island, Local seafood shacks and markets, Lighthouses, Fishing opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
South Thomaston vs. Nearby Airbnb Markets
South Thomaston earns about as much per listing as Camden, the top earner of the eight nearby markets in the table, all within 30 km. Owls Head was the busiest, booked on 46% of nights against 43% in South Thomaston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Owls Head 6 km | 46 | $30,162 | $334 | 46% |
| Saint George 9 km | 81 | $25,420 | $381 | 37% |
| Rockland 9 km | 50 | $28,006 | $273 | 44% |
| Rockport 17 km | 72 | $34,026 | $346 | 45% |
| Waldoboro 21 km | 32 | $26,135 | $333 | 41% |
| Camden 21 km | 167 | $35,763 | $359 | 44% |
| Vinalhaven 24 km | 44 | $21,746 | $324 | 43% |
| Lincolnville 30 km | 89 | $27,542 | $308 | 40% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to South Thomaston
Markets elsewhere in the United States with a similar nightly rate and occupancy to South Thomaston:
- Oceano Airbnb data CA · $407/night · 43.0%
- Cambria Airbnb data CA · $404/night · 43.3%
- Logan Airbnb data OH · $413/night · 43.1%
- Marina del Rey Airbnb data CA · $393/night · 43.0%
- Miami Beach Airbnb data FL · $409/night · 42.4%
- St. Simons Airbnb data GA · $405/night · 42.1%
FAQ
South Thomaston Airbnb FAQ
How much do Airbnb hosts make in South Thomaston?
An active South Thomaston Airbnb grossed $37,074 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,550 or more in a typical month.
How much can I make on Airbnb in South Thomaston?
It depends most on the home's size, location and how it's run. The middle half of South Thomaston listings earn between $2,440 and $6,550 in a typical month, and the top tenth $10,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in South Thomaston?
Listings in South Thomaston were booked on 43% of available nights over the past year. That compares with 44% for the Maine average. August is usually the busiest month.
How much does an Airbnb cost per night in South Thomaston?
The average booked night in South Thomaston cost $404 before fees. Half of listings charge between $240 and $470, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in South Thomaston?
None of the active South Thomaston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in South Thomaston?
Yes, when it's run well. The average South Thomaston Airbnb grossed $37,074 in the 12 months to October 2026, 8% below the Maine average of $40,509, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,934 a year (about $1,990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,940 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in South Thomaston?
July usually pays best, averaging $9,880 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in South Thomaston?
Each night a South Thomaston listing was open to book earned $188 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $348 or more.
How far in advance do guests book Airbnbs in South Thomaston?
South Thomaston stays were booked 82 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in South Thomaston?
The average South Thomaston Airbnb stay lasted 5.7 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in South Thomaston rated?
Guests rate South Thomaston Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in South Thomaston?
Thomaston, Hope and Isle au Haut draw the most short-term rental interest in South Thomaston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in South Thomaston?
AirROI counted 27 active Airbnb listings in South Thomaston as of October 2026. The closest tracked market is Owls Head, 6 km away.
How much are Airbnb cleaning fees in South Thomaston?
In South Thomaston, 85% of listings add a cleaning fee, and the typical fee is about $200.
How many tourists visit South Thomaston, ME?
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 455 Airbnb stays in South Thomaston, ME in the 12 months to October 2026, which counts bookings and not tourists. See Maine tourism statistics.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in South Thomaston from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.