Airbnb market data · 202612 months to May 2026
Lawrence, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lawrence brought in $10,837 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Lawrence run through May 2026.
The short answer
Lawrence Airbnb Market at a Glance
Listings averaged $96 a night and were booked on 42% of available nights.
Timing matters: in October, the best month, the average listing earned about 3.4 times as much as in March, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Lawrence is the 118th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live Lawrence Airbnb market See Every Lawrence ListingRevenue
How Much Do Airbnb Hosts Make in Lawrence?
Gross bookings per Lawrence listing averaged $10,837 over the 12 months to May 2026 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average Lawrence listing brought in $1,890 in October, its best month, and $558 in March, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Lawrence's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,660+ a month, about three times the typical property.
- Strong performers (top 25%) earn $1,570 or more, roughly $680 a month above the median.
- Typical properties (median) earn about $887 a month.
- Entry-level properties (bottom 25%) earn $547 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 3.4 times what March did
Average revenue per active listing, by month
Lawrence Airbnb Data by Month
Latest 12 months in the May 2026 data.
October led on revenue. Nightly rates peaked in December and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,556 | 52.8% | $100 | $52 | 62 days | 6 nights |
| Jul 2025 | $1,513 | 51.4% | $100 | $49 | 69 days | 5.4 nights |
| Aug 2025 | $1,310 | 45.6% | $101 | $42 | 24 days | 4.9 nights |
| Sep 2025 | $1,375 | 48.0% | $101 | $46 | 26 days | 6.6 nights |
| Oct 2025 | $1,887 | 50.7% | $103 | $61 | 37 days | 2.6 nights |
| Nov 2025 | $1,132 | 42.7% | $101 | $38 | 16 days | 5.1 nights |
| Dec 2025 | $1,317 | 40.9% | $103 | $42 | 22 days | 3.8 nights |
| Jan 2026 | $1,286 | 42.2% | $99 | $41 | 11 days | 5.6 nights |
| Feb 2026 | $929 | 34.8% | $97 | $33 | 16 days | 5.7 nights |
| Mar 2026 | $558 | 20.2% | $97 | $18 | 9 days | 2.3 nights |
| Apr 2026 | $825 | 31.5% | $98 | $27 | 30 days | 3.6 nights |
| May 2026 | $1,208 | 34.9% | $100 | $39 | 15 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Lawrence address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Lawrence Profitable?
Yes, when it's run well. The average Lawrence Airbnb took in $10,837 in the 12 months to May 2026, and run by its owner at everyday costs, about $620 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,100 a month.
Cleaning it yourself keeps the $630 a year guests pay in cleaning fees, for about $670 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $530 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Lawrence Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $10,207 | $18,030 |
| Cleaning fees guests pay6% of Lawrence bookings | $630 | $1,120 |
| Gross bookings | $10,837 | $19,150 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Lawrence listings on Simplified Pricing, 3% for the rest | −$1,540 | −$2,730 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$630 | −$1,120 |
| Utilities and internetAbout 5% of bookings | −$540 | −$960 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$220 | −$380 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$330 | −$570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$50 | −$50 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$3,420 | −$5,920 |
| Left for housing costs, then profit | $7,417about $620 a month | $13,230about $1,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Lawrence Airbnb Profit
The estimate starts from Lawrence's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lawrence home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lawrence's Top Earners Get There
- More nights booked. The busiest quarter of Lawrence listings are booked on 56% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $92 adds about $920 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $120 a night or more, against a median of $92. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,020 a year.
- Open for the busy months. October brought the average listing about $1,890, against $558 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Lawrence listings average 4.68 stars, and 10% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,600 a month, against $900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lawrence?
Lawrence listings were booked on 42% of the nights they were open over the past year, 2 percentage points below the Massachusetts average (44%) and in line with the U.S. average. Occupancy swings from 20% in March to 53% in June.
Across Lawrence's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
June was the busiest month in Lawrence, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Lawrence?
The average nightly rate in Lawrence, known as ADR (average daily rate), was $96 over the past year, about 76% below the Massachusetts average of $405 and about 71% below the U.S. average of $335. Averaged month by month, rates barely change through the year, staying between about $97 and $105.
Across Lawrence's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $195+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $120 or more, about $30 above the median.
- Typical properties (median) charge about $92 a night.
- Entry-level properties (bottom 25%) charge $55 or less, about 60% of the median.
Average nightly rate by month in Lawrence
Average nightly rate (ADR), by month
The 12-month ADR of $96 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Lawrence?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lawrence it averaged $42 over the past year, from about $18 in March to about $61 in October.
Across Lawrence's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $96+ per open night, about 3.4 times the median.
- Strong performers (top 25%) earn $47 or more, about $19 a night above the median.
- Typical properties (median) earn about $28 per open night.
- Entry-level properties (bottom 25%) earn $19 or less, about two-thirds of the median.
October RevPAR was about 3.4 times March's
Revenue per open night (RevPAR), by month
Seasonality
Best and Worst Months for Airbnb in Lawrence
With only 20 active listings, the monthly pattern in Lawrence is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Lawrence?
Guests book Lawrence stays 23 days ahead on average (about three weeks). July stays are booked furthest out, about 69 days ahead, and March stays closest to arrival, about 9 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 23 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Lawrence
None of the 20 active listings in Lawrence display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Lawrence.
Neighborhoods
Best Neighborhoods for Airbnb in Lawrence
AirROI's area guide picks eight Lawrence neighborhoods that draw short-term rental guests, led by South Lawrence, New England Plaza and Merrimack Valley. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| South Lawrence | A growing neighborhood with a mix of residential and commercial spaces, making it appealing for both long-term and short-term rentals due to its affordability and local amenities. | Merrimack Riverwalk, Lawrence Heritage State Park, Lawrence Public Library, Canal Street Historic District, South Lawrence East Park |
| New England Plaza | A commercial hub with easy access to shopping and restaurants, attracting both tourists and business travelers. Its proximity to major routes makes it convenient for travelers. | New England Plaza Shopping, Café Azteca, Lawrence Common, Lowe's, Hampstead Plaza |
| Merrimack Valley | Known for its scenic landscapes and historical significance, this area draws in visitors looking for recreational activities and a cultural experience. | Merrimack Valley Rail Trail, Woodland Park, The Peddler's Daughter, Canalbridge Park, Lawrence History Center |
| Mount Vernon | A quiet suburban area that is attractive to families and tourists seeking a peaceful retreat while having access to city amenities. | Mount Vernon Park, Mason Park, St. Mary Immaculate Church, Mount Vernon Auditorium, Lawrence Farmers' Market |
| North Lawrence | Historically rich and diverse, this area has a good mix of cultural attractions and outdoor activities, making it appealing to a wide range of guests. | North Andover Common, Ronald J. Cormier Park, Potter's Field, Candlewood Park, Lawrence General Hospital |
| Downtown Lawrence | The vibrant heart of the city, bustling with activities and events. An ideal location for short-term rentals due to its nightlife and entertainment options. | The Lawrence Art Center, Essex Street, Lawrence Heritage State Park Visitor Center, The Common, Claddagh Pub |
| South Lawrence East | A trendy area with new developments and an upcoming dining scene. Great for guests looking to explore local cuisine and culture. | Dunn Park, Lawrence Public Library, Starbucks, South Lawrence East Community Park, La Familia Market |
| Salisbury | Just a short drive from Lawrence, Salisbury offers beach access and attracts visitors during the summer. An excellent location for vacation rentals. | Salisbury Beach State Reservation, Salisbury Beach, The Pavilion, Salisbury Town Beach, Seabrook Beach |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Lawrence vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Ipswich (29 km away, 53 listings) earned the most per listing, about four times as much as Lawrence.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Andover 4 km | 37 | $28,287 | $283 | 37% |
| Lowell 14 km | 64 | $11,453 | $147 | 37% |
| Woburn 24 km | 48 | $34,277 | $268 | 39% |
| Danvers 24 km | 32 | $30,181 | $234 | 45% |
| Nashua 25 km | 54 | $14,519 | $129 | 43% |
| Peabody 26 km | 38 | $23,223 | $236 | 39% |
| Newburyport 29 km | 116 | $34,972 | $323 | 41% |
| Ipswich 29 km | 53 | $43,730 | $328 | 48% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
FAQ
Lawrence Airbnb FAQ
How much do Airbnb hosts make in Lawrence?
An active Lawrence Airbnb grossed $10,837 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,570 or more in a typical month.
How much can I make on Airbnb in Lawrence?
It depends most on the home's size, location and how it's run. The middle half of Lawrence listings earn between $547 and $1,570 in a typical month, and the top tenth $2,660 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lawrence?
Listings in Lawrence were booked on 42% of available nights over the past year. That compares with 44% for the Massachusetts average. June was the busiest month.
How much does an Airbnb cost per night in Lawrence?
The average booked night in Lawrence cost $96 before fees. Half of listings charge between $55 and $120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Lawrence?
None of the active Lawrence listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Lawrence?
Yes, when it's run well. The average Lawrence Airbnb grossed $10,837 in the 12 months to May 2026, 76% below the Massachusetts average of $44,621, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,417 a year (about $620 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Lawrence?
October paid best over the past year, at $1,890 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Lawrence?
Each night a Lawrence listing was open to book earned $42 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $96 or more.
How far in advance do guests book Airbnbs in Lawrence?
Lawrence stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Lawrence?
The average Lawrence Airbnb stay lasted 5.1 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Lawrence rated?
Guests rate Lawrence Airbnbs 4.68 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Lawrence?
South Lawrence, New England Plaza and Merrimack Valley draw the most short-term rental interest in Lawrence. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lawrence?
AirROI counted 20 active Airbnb listings in Lawrence as of May 2026. The closest tracked market is Andover, 4 km away.
How much are Airbnb cleaning fees in Lawrence?
In Lawrence, about eight in ten listings add a cleaning fee. The median fee is $10; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Lawrence from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.