Airbnb market data · 202512 months to June 2025
South Hadley, MA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in South Hadley brought in $22,837 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for South Hadley run through June 2025.
The short answer
South Hadley Airbnb Market at a Glance
Listings averaged $214 a night and were booked on 43% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.6 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, South Hadley is the 127th-largest of 128 Massachusetts markets AirROI tracks.
Browse the live South Hadley Airbnb market See Every South Hadley ListingRevenue
How Much Do Airbnb Hosts Make in South Hadley?
Gross bookings per South Hadley listing averaged $22,837 over the 12 months to June 2025 (Massachusetts average: $44,621), before cleaning, platform and management costs and taxes.
The average South Hadley listing brought in $3,560 in July, its best month, and $1,370 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across South Hadley's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,450+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $3,630 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $1,990 a month.
- Entry-level properties (bottom 25%) earn $1,130 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.6 times what January did
Average revenue per active listing, by month
Dashed: June left out, as the latest month's data looks incomplete.
South Hadley Airbnb Data by Month
Latest 12 months in the June 2025 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $3,562 | 59.2% | $215 | 43 days |
| Aug 2024 | $2,838 | 52.7% | $215 | 32 days |
| Sep 2024 | $2,252 | 43.7% | $215 | 37 days |
| Oct 2024 | $2,761 | 43.8% | $214 | 72 days |
| Nov 2024 | $3,115 | 40.6% | $214 | 49 days |
| Dec 2024 | $2,401 | 34.3% | $212 | 46 days |
| Jan 2025 | $1,373 | 25.8% | $211 | 16 days |
| Feb 2025 | $1,866 | 32.1% | $209 | 37 days |
| Mar 2025 | $2,716 | 34.8% | $208 | 9 days |
| Apr 2025 | $2,413 | 38.7% | $212 | 47 days |
| May 2025 | $3,458 | 48.1% | $235 | 117 days |
| Jun 2025* | $2,644 | 37.3% | $231 | 33 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jun 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one South Hadley address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in South Hadley Profitable?
Yes, when it's run well. The average South Hadley Airbnb took in $22,837 in the 12 months to June 2025, and run by its owner at everyday costs, about $1,390 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
South Hadley Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $22,837 | $41,560 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,540 | −$6,440 |
| Utilities and internetAbout 5% of bookings | −$1,140 | −$2,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$830 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$1,250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,170 | −$10,940 |
| Left for housing costs, then profit | $16,667about $1,390 a month | $30,620about $2,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own South Hadley Airbnb Profit
The estimate starts from South Hadley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Hadley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How South Hadley's Top Earners Get There
- More nights booked. The busiest quarter of South Hadley listings are booked on 56% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $220 adds about $2,180 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $265 a night or more, against a median of $220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,280 a year.
- Open for the busy months. July brought the average listing about $3,560, against $1,370 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,460 a month, against $1,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in South Hadley?
South Hadley listings were booked on 43% of the nights they were open over the past year, in line with the Massachusetts average and 2 percentage points above the U.S. average (41%). Occupancy swings from 26% in January to 59% in July.
Across South Hadley's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in South Hadley, January the quietest
Share of open nights booked, by month
Dashed: June data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in South Hadley?
The average nightly rate in South Hadley, known as ADR (average daily rate), was $214 over the past year, about 47% below the Massachusetts average of $405 and about 36% below the U.S. average of $335. Rates peak in May at about $235 and bottom out in February and March at about $210.
Across South Hadley's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $285+ a night, about 32% above the median.
- Strong performers (top 25%) charge $265 or more, about $45 above the median.
- Typical properties (median) charge about $220 a night.
- Entry-level properties (bottom 25%) charge $125 or less, about 56% of the median.
May rates ran 13% above March's
Average nightly rate (ADR), by month
Dashed: June data incomplete.
Seasonality
Best and Worst Months for Airbnb in South Hadley
With only 18 active listings, the monthly pattern in South Hadley is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in South Hadley?
Guests book South Hadley stays 46 days ahead on average (about seven weeks). May stays are booked furthest out, about 117 days ahead, and March stays closest to arrival, about 9 days. A typical May booking is made in mid-January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: June data incomplete.
Permits
Airbnb Permits and Registration in South Hadley
None of the 18 active listings in South Hadley display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Hadley.
Neighborhoods
Best Neighborhoods for Airbnb in South Hadley
AirROI's area guide picks eight South Hadley neighborhoods that draw short-term rental guests, led by Mount Tom State Reservation, South Hadley Falls and McCray's Farm. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Mount Tom State Reservation | A beautiful natural area with hiking trails, stunning views, and picnic spots. Popular for outdoor enthusiasts and nature lovers seeking a tranquil escape close to South Hadley. | Mount Tom, Hiking Trails, Scenic Views, Picnicking Areas |
| South Hadley Falls | An area with historical significance and proximity to the Connecticut River. It's becoming popular due to its community vibe and local businesses, appealing for visitors interested in the city's history. | Canal Park, Historic Buildings, Connecticut River |
| McCray's Farm | A family-friendly destination known for its seasonal activities, like apple picking and hayrides. Ideal for families looking for outdoor experiences and local produce. | Apple Picking, Farmers Market, Hayrides |
| Hampshire College | Known for its unique approach to education and beautiful campus, it attracts students and visitors looking for cultural and educational experiences. | Art Galleries, Student Exhibitions, Campus Tours |
| Village Commons | A bustling area with shops, dining options, and cultural events. Attractive to visitors looking for a mix of shopping and entertainment. | Shopping Stores, Restaurants, Cultural Events |
| South Hadley Public Library | A community hub that offers events and resources, making it a good spot for those interested in local culture and activities. | Library Events, Reading Programs, Study Areas |
| Bicycle Path | A scenic trail that is popular for cycling and walking, appealing to fitness enthusiasts and those who enjoy outdoor leisure activities. | Biking Trails, Walking Paths, Nature Views |
| Connecticut River | The river offers recreational activities such as kayaking, fishing, and scenic views, appealing to nature lovers and adventure seekers. | Kayaking, Fishing, Scenic Views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
South Hadley vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 44 km, Becket (41 km away, 61 listings) earned the most per listing, about twice as much as South Hadley. Northampton was the busiest, booked on 54% of nights against 43% in South Hadley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Holyoke 6 km | 32 | $25,620 | $237 | 39% |
| Northampton 10 km | 159 | $37,794 | $249 | 54% |
| Amherst 15 km | 77 | $33,596 | $297 | 46% |
| Springfield 16 km | 164 | $17,634 | $200 | 34% |
| Enfield 28 km | 33 | $22,511 | $162 | 43% |
| Becket 41 km | 61 | $47,653 | $354 | 44% |
| Otis 42 km | 50 | $42,923 | $376 | 38% |
| Windsor 44 km | 31 | $18,367 | $173 | 39% |
Other Airbnb Markets in Massachusetts
- Boston Airbnb data 2,772 listings
- Cambridge Airbnb data 828 listings
- Provincetown Airbnb data 728 listings
- Dennis Airbnb data 673 listings
- Barnstable Airbnb data 623 listings
- Falmouth Airbnb data 599 listings
- Yarmouth Airbnb data 595 listings
- Somerville Airbnb data 436 listings
See all 128 Massachusetts Airbnb markets
Markets Similar to South Hadley
Markets elsewhere in the United States with a similar nightly rate and occupancy to South Hadley:
- Wildwood Airbnb data FL · $213/night · 43.2%
- Fruita Airbnb data CO · $216/night · 43.3%
- Renton Airbnb data WA · $216/night · 43.3%
- Portsmouth Airbnb data VA · $215/night · 43.4%
- Lynnwood Airbnb data WA · $212/night · 43.3%
- Roseville Airbnb data CA · $217/night · 43.4%
FAQ
South Hadley Airbnb FAQ
How much do Airbnb hosts make in South Hadley?
An active South Hadley Airbnb grossed $22,837 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,630 or more in a typical month.
How much can I make on Airbnb in South Hadley?
It depends most on the home's size, location and how it's run. The middle half of South Hadley listings earn between $1,130 and $3,630 in a typical month, and the top tenth $5,450 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in South Hadley?
Listings in South Hadley were booked on 43% of available nights over the past year. That compares with 44% for the Massachusetts average. July was the busiest month.
How much does an Airbnb cost per night in South Hadley?
The average booked night in South Hadley cost $214 before fees. Half of listings charge between $125 and $265, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in South Hadley?
None of the active South Hadley listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in South Hadley?
Yes, when it's run well. The average South Hadley Airbnb grossed $22,837 in the 12 months to June 2025, 49% below the Massachusetts average of $44,621, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,667 a year (about $1,390 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,550 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in South Hadley?
July paid best over the past year, at $3,560 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in South Hadley?
South Hadley stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in South Hadley?
Mount Tom State Reservation, South Hadley Falls and McCray's Farm draw the most short-term rental interest in South Hadley. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in South Hadley?
AirROI counted 18 active Airbnb listings in South Hadley as of June 2025. The closest tracked market is Holyoke, 6 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in South Hadley from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.