Hopkins, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hopkins, Minnesota? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $24,227 per year — at a $212 nightly rate, 53.0% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Hopkins is a micro-market where solid booking activity throughout the year. Supply grew 80.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hopkins?
In Hopkins, the headline Airbnb metrics are $24,227 in average annual revenue,53.0% occupancy, $212 ADR, and $95 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hopkins?
Understanding the monthly revenue variations for Airbnb listings in Hopkins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hopkins is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hopkins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,426 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hopkins
What Is the Monthly Airbnb Occupancy Rate in Hopkins?
Maximize your bookings by understanding the Hopkins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hopkins:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hopkins
What Is the Average Airbnb Nightly Rate in Hopkins?
Effective short term rental pricing strategy in Hopkins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hopkins typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Hopkins
What Is the RevPAR for Airbnb in Hopkins?
RevPAR in Hopkins is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $64 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $113 RevPAR.
- Best-in-class (Top 10%) achieve $170 RevPAR.
Average Monthly RevPAR Trend in Hopkins
RevPAR Insights for Hopkins
- The average RevPAR in Hopkins is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($170) and bottom 25% ($64) is $106, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hopkins benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $113+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hopkins?
Hopkins's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,839 per month
- Occupancy rates average 66.0%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,660 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $208
Low Season (January, February, March)
- Revenue drops to average $1,860 per month
- Occupancy decreases to average 45.0%
- Daily rates adjust to average $201
Seasonality Insights for Hopkins
- Airbnb seasonality in Hopkins is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hopkins's highest earning potential, with monthly revenues climbing to $4,244, occupancy reaching 73.7%, and ADRs peaking at $222.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,552, occupancy could drop to 37.4%, and ADRs may adjust to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hopkins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hopkins, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hopkins?
Low regulation and minimal registration activity in Hopkins, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hopkins to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hopkins?
With a compact short-term rental market, Hopkins gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hopkins | A vibrant urban center with shopping, dining, and entertainment options. Great for guests looking for convenience and access to local attractions. | Hopkins Center for the Arts, Mainstreet, Local restaurants and cafes, Hopkins Historical Society, Parks and recreational areas |
| Lake Minnesota | A scenic area with outdoor recreational opportunities. Perfect for families and nature lovers looking to enjoy water activities and hiking trails. | Shady Oak Beach, Nano Brewing Company, Parks along the lake, Biking trails, Scenic views of the lake |
| Westview | A suburban neighborhood with a strong community feel, ideal for families looking for a quiet stay near urban amenities. | Westview Park, Nearby shopping centers, Family-friendly restaurants, Community events, Accessible transit |
| Cedar Lake Park | A picturesque location with nature trails and beautiful lake views, appealing to outdoor enthusiasts. | Cedar Lake, Walking and biking trails, Picnic areas, Wildlife watching, Outdoor sports facilities |
| Eden Prairie | Neighboring city with ample amenities, great for business travelers and families, close to many attractions in the metro area. | Eden Prairie Center, The Purgatory Creek Park, Local golf courses, Shopping and dining options, Easy access to major highways |
| Shady Oak | A neighborhood close to Hopkins schools and parks, ideal for families or long-term stays. | Parks for kids and adults, Local libraries, Community activities, Quiet residential feel, Nearby shopping |
| Old Hopkins | Rich in history with charming older homes and a quaint downtown area. Attracts guests interested in local history and culture. | Historical buildings, Local art shops, Cafes and local eateries, Community events, Proximity to downtown |
| Minnehaha Creek Area | A scenic area known for its natural beauty, great for guests looking to explore the outdoors and enjoy peaceful surroundings. | Minnehaha Creek trails, Nature parks, Wildflower viewing, Outdoor recreational activities, Photography spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hopkins offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hopkins?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hopkins
- The Hopkins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hopkins, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Hopkins Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hopkins
- The dominant room capacity in Hopkins is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Hopkins, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hopkins.
Hopkins Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hopkins
- The most common guest capacity trend in Hopkins vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Hopkins STR market, accounting for 38.9% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hopkins.
- On average, properties in Hopkins are equipped to host 4.3 guests.
How Do Listings in Hopkins Compare on Quality?
Listing quality in Hopkins can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hopkins
- At 31 photos per listing on average, Hopkins hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hopkins averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hopkins?
Amenity Prevalence
Amenity Insights for Hopkins
- Essential amenities in Hopkins that guests expect include: Heating, Air conditioning, Smoke alarm, Hot water, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hopkins: Heating, Air conditioning, Smoke alarm, Hot water, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hopkins to stay competitive.
Which Airbnb Amenities Boost Revenue in Hopkins?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hopkins, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 61.1% | $31,792 | $12,339 | 157.6% |
Freezer | 72.2% | $29,000 | $11,818 | 145.4% |
Toaster | 72.2% | $28,798 | $12,343 | 133.3% |
Outdoor dining area | 50.0% | $32,388 | $16,067 | 101.6% |
BBQ grill | 27.8% | $37,307 | $19,197 | 94.3% |
Outdoor furniture | 55.6% | $30,891 | $15,898 | 94.3% |
Blender | 38.9% | $33,821 | $18,122 | 86.6% |
Wine glasses | 50.0% | $31,549 | $16,906 | 86.6% |
Indoor fireplace | 38.9% | $33,322 | $18,440 | 80.7% |
Hot water kettle | 61.1% | $28,374 | $17,711 | 60.2% |
Revenue Impact Insights for Hopkins
- Baking sheet tops the revenue impact list with a 157.6% uplift — listings with this amenity earn $31,792 vs. $12,339 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hopkins STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hopkins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHopkins Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hopkins
- The typical guest profile for Airbnb in Hopkins consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (1.6%).
- Top languages spoken are English (67.7%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hopkins?
Listings in Hopkins average 4.88 out of 5 overall, with about 79.1 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hopkins
- With an overall rating of 4.88, Hopkins listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hopkins Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hopkins
- The most common availability pattern in Hopkins falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hopkins (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hopkins?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hopkins
- The overall average booking lead time for vacation rentals in Hopkins is 44 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Hopkins.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Hopkins averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hopkins?
Guests in Hopkins stay about 8.9 nights on average, generating roughly 385 reservations and 21.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hopkins
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hopkins
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (12.6 nights) and shorten in Nov (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hopkins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
5 listings
27.8% of total
7-29 Nights
4 listings
22.2% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hopkins is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Hopkins, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Hopkins hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hopkins.
Hopkins Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
50% of total
Moderate
6 listings
33.3% of total
Firm
2 listings
11.1% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Hopkins
- The prevailing Airbnb cancellation policy trend in Hopkins is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Hopkins may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Hopkins.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hopkins.
How Much Are Airbnb Cleaning Fees in Hopkins?
Cleaning fees in Hopkins are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hopkins
- 88.9% of listings charge a cleaning fee, making it standard practice in Hopkins. Guests expect it and factor it into their booking decisions.
- The gap between the average ($283) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hopkins median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hopkins Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hopkinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exquisite 5BR, 4.5BA Home 8 miles from Minneapolis
Entire Place • 5 bedrooms
Minnetonka House on the Prairie
Entire Place • 4 bedrooms
Peaceful 3BR w/ Garage, Workspace & Trail Access
Entire Place • 3 bedrooms
Hopkins Scandinavian Simplicity Entire House
Entire Place • 2 bedrooms
Private, Quiet & Convenient Creekside Hideaway
Entire Place • 3 bedrooms
Cozy 2 BR Basement Unit near Downtown Hopkins
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hopkins?
Learn from the best! This table showcases top-performing Airbnb hosts in Hopkins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $64,649 | 47 | 5.00/5.0 |
| Allison | 1 | $56,028 | 59 | 4.97/5.0 |
| Mari | 1 | $51,594 | 15 | 5.00/5.0 |
| Kelly | 1 | $42,815 | 15 | 4.87/5.0 |
| Rick | 1 | $32,725 | 181 | 4.98/5.0 |
| Emily | 2 | $32,684 | 72 | 4.82/5.0 |
| Leigh | 1 | $27,621 | 40 | 4.98/5.0 |
| Brian | 2 | $25,452 | 102 | 4.63/5.0 |
| Scott & Jenny | 1 | $24,178 | 37 | 4.97/5.0 |
| Danielle | 1 | $23,883 | 73 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hopkins.
Who Are the Airbnb Hosts in Hopkins?
Hopkins is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hopkins
- With 66.7% Superhosts, Hopkins has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hopkins averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hopkins's Airbnb Market Compare to Nearby Cities?
How does the Hopkins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mound, Hopkins has 0 percentage points higher occupancy and about $249 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,318 | $491.24 | 46% |
| Shoreview | 13 | $5,053 | $443.35 | 50% |
| Wayzata | 20 | $4,793 | $436.65 | 48% |
| Forest Lake | 25 | $4,724 | $411.44 | 48% |
| Mound | 13 | $4,627 | $461.16 | 53% |
| Town of Georgetown | 17 | $4,546 | $621.88 | 35% |
| Excelsior | 23 | $4,343 | $431.37 | 45% |
| Andover | 15 | $4,168 | $312.56 | 46% |
| Town of Saint Joseph | 11 | $4,161 | $372.90 | 42% |
| Burnsville | 30 | $4,073 | $302.55 | 46% |
Frequently Asked Questions About Airbnb in Hopkins
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hopkins.
How much do Airbnb hosts make in Hopkins?
Hopkins hosts earn about $24,227 per year on average, with an average nightly rate of $212 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Hopkins, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Hopkins market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Hopkins?
The average Airbnb occupancy rate in Hopkins is 53.0%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hopkins?
Listings in Hopkins average $212 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hopkins?
Hopkins currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hopkins?
AirROI currently classifies the short-term rental regulation level in Hopkins as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hopkins?
RevPAR in Hopkins is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hopkins?
At 53.0% occupancy, Hopkins can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,227, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hopkins?
The average booking lead time in Hopkins is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hopkins?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hopkins include Downtown Hopkins, Lake Minnesota, Westview. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hopkins?
entire_home listings make up 83.3% of the active supply in Hopkins. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hopkins compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $75,812 in average annual revenue with 46.0% occupancy, compared to Hopkins's $24,227 and 53.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hopkins?
The average Airbnb stay length in Hopkins is about 8.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hopkins?
Airbnb listings in Hopkins average 4.88 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hopkins?
Baking sheet and Freezer are among the strongest revenue-linked amenities in Hopkins. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hopkins?
Yes. About 88.9% of active Airbnb listings in Hopkins charge a cleaning fee, and the average fee is $283. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hopkins?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.