Airbnb market data · 202612 months to October 2026
Rocheport, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rocheport brought in $27,047 over the 12 months through October 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Rocheport Airbnb Market at a Glance
Rocheport earns on price rather than volume. Listings averaged $323 a night and were booked on 34% of available nights, against $270 and 38% for the Missouri average.
Timing matters: in October, usually the best month, the average listing earns about 3.1 times as much as in February, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Rocheport is the 89th-largest of 127 Missouri markets AirROI tracks.
Browse the live Rocheport Airbnb market See Every Rocheport ListingRevenue
How Much Do Airbnb Hosts Make in Rocheport?
Gross bookings per Rocheport listing averaged $27,047 over the 12 months to October 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
In a typical year, the average Rocheport listing brings in $4,100 in October, its best month, and $1,320 in February, its slowest. January runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rocheport's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,780+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $3,190 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,060 a month.
- Entry-level properties (bottom 25%) earn $1,180 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 3.1 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rocheport Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,406 | 48.2% | $316 | $142 | 88 days | 1.7 nights |
| Nov 2025 | $3,866 | 46.2% | $315 | $129 | 84 days | 2.2 nights |
| Dec 2025 | $1,878 | 26.5% | $311 | $61 | 32 days | 2.6 nights |
| Jan 2026 | $1,400 | 17.9% | $304 | $45 | 104 days | 4.5 nights |
| Feb 2026 | $964 | 15.6% | $299 | $34 | 62 days | 3.2 nights |
| Mar 2026 | $2,720 | 32.1% | $301 | $88 | 71 days | 2.7 nights |
| Apr 2026 | $1,935 | 30.0% | $304 | $64 | 49 days | 1.8 nights |
| May 2026 | $3,281 | 44.8% | $300 | $106 | 105 days | 1.8 nights |
| Jun 2026 | $3,148 | 45.1% | $326 | $105 | 61 days | 1.8 nights |
| Jul 2026 | $2,543 | 32.0% | $316 | $82 | 69 days | 3.5 nights |
| Aug 2026 | $2,346 | 31.2% | $310 | $76 | 52 days | 3.1 nights |
| Sep 2026 | $2,981 | 42.0% | $309 | $99 | 66 days | 1.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Rocheport address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Rocheport Profitable?
Yes, when it's run well. The average Rocheport Airbnb took in $27,047 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,270 a month.
Cleaning it yourself keeps the $2,430 a year guests pay in cleaning fees, for about $1,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rocheport Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $24,617 | $38,090 |
| Cleaning fees guests pay9% of Rocheport bookings | $2,430 | $3,750 |
| Gross bookings | $27,047 | $41,840 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Rocheport listings on Simplified Pricing, 3% for the rest | −$4,060 | −$6,280 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,430 | −$3,750 |
| Utilities and internetAbout 5% of bookings | −$1,350 | −$2,090 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$540 | −$840 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$810 | −$1,260 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$270 | −$270 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$9,600 | −$14,630 |
| Left for housing costs, then profit | $17,447about $1,450 a month | $27,210about $2,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rocheport Airbnb Profit
The estimate starts from Rocheport's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rocheport home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rocheport's Top Earners Get There
- More nights booked. The busiest quarter of Rocheport listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $2,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $280 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,460 a year.
- Open for the busy months. In a typical year, October brings the average listing about $4,100, against $1,320 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rocheport listings average 4.93 stars, and 77% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,490 a month, against $2,250 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rocheport?
Rocheport listings were booked on 34% of the nights they were open over the past year, 4 percentage points below the Missouri average (38%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 19% in January to 51% in October.
Across Rocheport's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 63%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
October is usually the busiest month in Rocheport, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Rocheport?
The average nightly rate in Rocheport, known as ADR (average daily rate), was $323 over the past year, about 20% above the Missouri average of $270 and about the same as the U.S. average ($335). In a typical year, rates peak in June at about $330 and bottom out in October and December at about $300.
Across Rocheport's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $840+ a night, about 4.2 times the median.
- Strong performers (top 25%) charge $280 or more, about $80 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $145 or less, about three-quarters of the median.
June rates run 10% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Rocheport?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rocheport it averaged $87 over the past year, from about $44 in a typical January to about $132 in a typical October.
Across Rocheport's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $178+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $101 or more, about $25 a night above the median.
- Typical properties (median) earn about $74 per open night.
- Entry-level properties (bottom 25%) earn $46 or less, about 62% of the median.
October RevPAR is about three times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Rocheport
With only 26 active listings, the monthly pattern in Rocheport is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in October and bottom out in February.
Average revenue by month in Rocheport
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Rocheport in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,380 |
| February | $1,320 |
| March | $2,470 |
| April | $2,070 |
| May | $3,610 |
| June | $3,140 |
| July | $2,690 |
| August | $2,910 |
| September | $3,890 |
| October | $4,100 |
| November | $3,330 |
| December | $1,930 |
How Far in Advance Do Guests Book Airbnb in Rocheport?
Guests book Rocheport stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 106 days ahead, and December stays closest to arrival, about 35 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Rocheport
None of the 26 active listings in Rocheport display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rocheport.
Neighborhoods
Best Neighborhoods for Airbnb in Rocheport
AirROI's area guide picks eight Rocheport neighborhoods that draw short-term rental guests, led by Historic Downtown Rocheport, Les Bourgeois Vineyards and Rocheport Riverfront. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown Rocheport | Charming small town vibes with beautiful historic architecture and proximity to the Katy Trail. Ideal for visitors looking for a quaint experience with local shops and dining. | Katy Trail State Park, Wine Cellars, Historic Rocheport, Rocheport Farmers Market |
| Les Bourgeois Vineyards | Set on the bluffs above the Missouri River, this vineyard is a popular spot for wine tasting and enjoying scenic views. Attracts couples and wine enthusiasts. | Les Bourgeois Winery, Scenic Overlook, Wine Tastings, Picnic Areas |
| Rocheport Riverfront | A picturesque area along the river, perfect for nature lovers and outdoor activities. Great for fishing, hiking, and enjoying river views. | Missouri River, Fishing Spots, Hiking Trails, Scenic Views |
| Nearby Columbia | As a larger city, Columbia offers more urban attractions, restaurants, and entertainment, making it a great day trip option for Rocheport visitors. | University of Missouri, Columbia Art League, Mizzou Botanic Garden, Local Restaurants |
| Les Bourgeois Taproom | Popular for its craft beers and laid-back atmosphere, this taproom draws visitors looking for a relaxed environment and local brews. | Craft Beer Selection, Live Music Events, Rooftop Views |
| Katy Trail Access Points | The Katy Trail is one of the longest rails-to-trails projects in the US, attracting bikers and nature enthusiasts. Easy access points increase tourist traffic. | Biking, Running, Scenic Nature Trails |
| Rocheport Community Park | A community area where families and friends gather, hosting various local events; perfect for those looking for community-driven experiences. | Playgrounds, Picnic Areas, Community Events |
| Proximity to Jefferson City | Being within driving distance to the state's capital provides additional attractions and activities for visitors, enhancing Rocheport's appeal as a lodging option. | State Capitol Building, Missouri State Museum, Parks and Recreational Areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rocheport vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 89 km, Gravois Mills (86 km away) earned the most per listing, about 41% more than Rocheport. Jefferson City was the busiest, booked on 44% of nights against 34% in Rocheport.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Columbia 20 km | 347 | $23,998 | $227 | 41% |
| Jefferson City 56 km | 99 | $21,179 | $167 | 44% |
| Sedalia 66 km | 85 | $18,827 | $153 | 42% |
| Eldon 79 km | 38 | $24,605 | $309 | 32% |
| Rocky Mount 83 km | 117 | $34,657 | $416 | 34% |
| Gravois Mills 86 km | 148 | $38,268 | $434 | 36% |
| Lake Ozark 87 km | 456 | $28,848 | $363 | 32% |
| Village of Four Seasons 89 km | 180 | $20,868 | $291 | 31% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- St. Louis Airbnb data 1,974 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Hollister Airbnb data 390 listings
- Kimberling City Airbnb data 384 listings
See all 127 Missouri Airbnb markets
Markets Similar to Rocheport
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rocheport:
- Greenville Airbnb data ME · $319/night · 33.8%
- Galveston Airbnb data TX · $334/night · 34.1%
- Westport Airbnb data WA · $315/night · 34.5%
- Vernon Township Airbnb data NJ · $327/night · 34.9%
- Jasper Airbnb data GA · $329/night · 33.6%
- Custer Township Airbnb data MI · $323/night · 33.0%
FAQ
Rocheport Airbnb FAQ
How much do Airbnb hosts make in Rocheport?
An active Rocheport Airbnb grossed $27,047 on average in the 12 months to October 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,190 or more in a typical month.
How much can I make on Airbnb in Rocheport?
It depends most on the home's size, location and how it's run. The middle half of Rocheport listings earn between $1,180 and $3,190 in a typical month, and the top tenth $4,780 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rocheport?
Listings in Rocheport were booked on 34% of available nights over the past year. That compares with 38% for the Missouri average. October is usually the busiest month.
How much does an Airbnb cost per night in Rocheport?
The average booked night in Rocheport cost $323 before fees. Half of listings charge between $145 and $280; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Rocheport?
None of the active Rocheport listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rocheport?
Yes, when it's run well. The average Rocheport Airbnb grossed $27,047 in the 12 months to October 2026, 9% below the Missouri average of $29,798, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,447 a year (about $1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,270 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Rocheport?
October usually pays best, averaging $4,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rocheport?
Each night a Rocheport listing was open to book earned $87 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $178 or more.
How far in advance do guests book Airbnbs in Rocheport?
Rocheport stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Rocheport?
The average Rocheport Airbnb stay lasted 2.4 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Rocheport rated?
Guests rate Rocheport Airbnbs 4.93 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Rocheport?
Historic Downtown Rocheport, Les Bourgeois Vineyards and Rocheport Riverfront draw the most short-term rental interest in Rocheport. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rocheport?
AirROI counted 26 active Airbnb listings in Rocheport as of October 2026. The closest tracked market is Columbia, 20 km away.
How much are Airbnb cleaning fees in Rocheport?
In Rocheport, 54% of listings add a cleaning fee. The median fee is $75, and some higher fees lift the average to $116.
How many tourists visit Rocheport, MO?
All of Missouri had 43.2 million visitors in 2025, Missouri Division of Tourism reports. AirROI estimates 733 Airbnb stays in Rocheport, MO in the 12 months to October 2026, which counts bookings and not tourists. See Missouri tourism statistics.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Rocheport from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.