Rustic Elegance on the Clark Fork River Entire home · 4 bedrooms Rated 5.00 - Revenue
- $77,746
- Occupancy
- 24.4%
- Daily rate
- $679
Airbnb market data · 202612 months to October 2026
The average Airbnb in Plains brought in $18,725 over the 12 months through October 2026, about 57% less than the Montana average of $43,340.
The short answer
Rates and bookings both trail the Montana average. Listings averaged $198 a night and were booked on 34% of available nights, against $380 and 45% for the Montana average.
Timing matters: in July, usually the best month, the average listing earns about 3.4 times as much as in February, usually the slowest. With only 30 active listings, a few bookings can reorder the months.
With 30 active listings, Plains is the 55th-largest of 85 Montana markets AirROI tracks.
Browse the live Plains Airbnb market See Every Plains ListingRevenue
Gross bookings per Plains listing averaged $18,725 over the 12 months to October 2026 (Montana average: $43,340), before cleaning, platform and management costs and taxes.
In a typical year, the average Plains listing brings in $3,920 in July, its best month, and $1,140 in February, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.4 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,452 | 32.9% | $191 | $79 | 32 days | 3.5 nights |
| Nov 2025 | $1,405 | 25.8% | $189 | $47 | 36 days | 2.4 nights |
| Dec 2025 | $1,538 | 28.6% | $186 | $50 | 23 days | 2.7 nights |
| Jan 2026 | $1,598 | 32.0% | $183 | $52 | 51 days | 6.5 nights |
| Feb 2026 | $902 | 19.5% | $184 | $32 | 23 days | 2.2 nights |
| Mar 2026 | $1,820 | 30.2% | $186 | $59 | 22 days | 4.5 nights |
| Apr 2026 | $1,353 | 24.1% | $190 | $45 | 51 days | 2.5 nights |
| May 2026 | $1,884 | 31.1% | $196 | $61 | 28 days | 3.8 nights |
| Jun 2026 | $2,771 | 45.5% | $196 | $92 | 48 days | 3.4 nights |
| Jul 2026 | $4,262 | 51.3% | $196 | $137 | 67 days | 5 nights |
| Aug 2026 | $3,042 | 44.6% | $197 | $98 | 39 days | 3 nights |
| Sep 2026 | $2,971 | 48.9% | $189 | $99 | 49 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Plains market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Plains Airbnb took in $18,725 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,040 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,770 a month.
Cleaning it yourself keeps the $1,420 a year guests pay in cleaning fees, for about $1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,305 | $29,130 |
| Cleaning fees guests pay8% of Plains bookings | $1,420 | $2,400 |
| Gross bookings | $18,725 | $31,530 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Plains listings on Simplified Pricing, 3% for the rest | −$2,670 | −$4,490 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,420 | −$2,400 |
| Utilities and internetAbout 5% of bookings | −$940 | −$1,580 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$630 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$560 | −$950 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,240 | −$10,330 |
| Left for housing costs, then profit | $12,485about $1,040 a month | $21,200about $1,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Plains's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Plains home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,630 a month, against $1,560 for the average one.
Occupancy
Plains listings were booked on 34% of the nights they were open over the past year, 11 percentage points below the Montana average (45%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 25% in November to 50% in July.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
July is usually the busiest month in Plains, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Plains, known as ADR (average daily rate), was $198 over the past year, about 48% below the Montana average of $380 and about 41% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and August at about $195 and bottom out in November and December at about $175.
The top 10% charge about 2.5 times the rate of the bottom quarter.
August rates run 10% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $198 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Plains it averaged $72 over the past year, from about $41 in a typical February to about $126 in a typical July.
Per open night, by tier:
July RevPAR is about 3.1 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
With only 30 active listings, the monthly pattern in Plains is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Plains
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,450 |
| February | $1,140 |
| March | $1,880 |
| April | $1,520 |
| May | $2,120 |
| June | $2,570 |
| July | $3,920 |
| August | $3,160 |
| September | $2,950 |
| October | $1,970 |
| November | $1,340 |
| December | $1,380 |
Guests book Plains stays 42 days ahead on average (about six weeks). September stays are booked furthest out, about 67 days ahead, and February stays closest to arrival, about 17 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
None of the 30 active listings in Plains display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Plains.
Neighborhoods
AirROI's area guide picks eight Plains neighborhoods that draw short-term rental guests, led by Downtown Plains, Plains State Park and Pine Hill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Plains | The heart of Plains offering accessibility to shops, local restaurants, and community events. Ideal for guests looking to experience local culture and community spirit. | Plains Historical Museum, Riverside Park, Local Art Galleries, Annual Plains Art Festival |
| Plains State Park | A scenic area known for its outdoor recreational opportunities including hiking, fishing, and wildlife viewing. Great for nature lovers and adventure seekers. | Hiking Trails, Fishing Spots, Wildlife Viewing Areas, Picnic Areas |
| Pine Hill | A residential neighborhood known for its quiet atmosphere and scenic views. Perfect for guests wanting a more relaxed stay away from busy areas. | Peaceful Parks, Scenic Overlooks, Nature Trails |
| Libby Dam | A unique area not too far from Plains featuring stunning views and outdoor activities. Suitable for guests interested in nature and photography. | Libby Dam, Kootenai River, Fishing and Boating |
| Clark Fork River | Known for its beautiful river views and fishing opportunities, this area attracts both adventurers and leisure seekers looking to enjoy water activities. | Fishing, Kayaking, Scenic Views, Walking Trails |
| Thompson Falls | Nearby town offering additional attractions and amenities, ideal for guests looking to explore more than just Plains. Provides access to shopping and dining. | Thompson Falls State Park, Historic Thompson Falls Dam, Local Restaurants and Shops |
| Noxon Reservoir | A picturesque area suitable for water activities and camping. Great for families and groups looking for outdoor fun. | Boating, Camping Sites, Picnic Areas |
| Swan Valley | Swan Valley is a bit of a drive but offers stunning landscapes and a calm atmosphere. It attracts those who enjoy exploring Montana's natural beauty. | Glacier National Park (accessible), Scenic Drives, Hiking and Exploring |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 80% of listings in Plains, alongside 6 private-room listings (20%). Houses are the most common property type at 53%, about twice the share of cabins and other outdoor stays (27%).
Mostly entire homes, with a private-room segment
Plains Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.0% | 24 |
| Private room | 20.0% | 6 |
Listings by property type
Plains Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 53.3% | 16 |
| Cabin/Outdoor | 26.7% | 8 |
| Unique stay | 10.0% | 3 |
| Hotel/Boutique | 3.3% | 1 |
| Others | 3.3% | 1 |
| Apartment/Condo | 3.3% | 1 |
The most common size among Plains's 23 entire homes with a bedroom count is one bedroom (8 homes).
Plains entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 34.8% | 8 |
| 2 bedrooms | 26.1% | 6 |
| 3 bedrooms | 17.4% | 4 |
| 4 bedrooms | 13.0% | 3 |
| 5+ bedrooms | 8.7% | 2 |
The most common capacity in Plains is four guests (42% of listings), and 54% of listings sleep six or more. Shares are of the 24 listings with a guest capacity on file (80% of the market).
Plains listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 4.2% | 1 |
| 4 guests | 41.7% | 10 |
| 6 guests | 25.0% | 6 |
| 7 guests | 8.3% | 2 |
| 8+ guests | 20.8% | 5 |
Plains hosts set up an average of 2.9 beds per listing, close to one bed per bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Plains: 57% of listings have one, and 40% have a fireplace.
Share of Plains listings with each common amenity
Guests
Plains draws mostly domestic guests: 96% of those who left reviews live in the United States. No single city dominates: Missoula is the largest source, at about 5% of reviews.
96% of Plains guests are domestic
Where guests who left reviews live
Where Plains guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Missoula | 5.4% |
| Spokane | 5.0% |
| Seattle | 4.1% |
| Bozeman | 3.2% |
| Kalispell | 2.7% |
Where Plains guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 95.6% |
| United Kingdom | 1.3% |
| Canada | 1.3% |
| Norway | 0.4% |
| Germany | 0.4% |
Languages spoken by Plains guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.3% |
| Spanish | 7.5% |
| French | 2.5% |
| Hindi | 2.5% |
| Italian | 1.3% |
Plains Airbnbs average 4.89 stars, and 70% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Communication scores highest in Plains; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.86 |
| Communication | 4.96 |
| Location | 4.88 |
| Check-in | 4.94 |
| Value | 4.84 |
Booking patterns
Nearly all Plains listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Plains listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 50.0% | 15 |
| 181-270 days | 46.7% | 14 |
| 91-180 days | 3.3% | 1 |
Days a year Plains listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.3% | 1 |
| 91-180 days | 46.7% | 14 |
| 31-90 days | 33.3% | 10 |
| 1-30 days | 16.7% | 5 |
The average Plains booking lasts 3.6 nights, longest in March and shortest in February. Listings took about 18 bookings each over the year. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Plains
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Plains accept stays of one or two nights.
Minimum stay set by Plains listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Plains, used by 40% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than three-quarters of listings offer Flexible or Moderate terms, against 20% on Firm or stricter ones.
Cancellation policies of Plains listings, from most to least flexible
Share of listings by the policy they use
More than four in ten Plains listings charge a cleaning fee. The typical fee is about $115. Spread over the average stay of 3.6 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Plains, a four-bedroom home, took in $77,700 over the past year, about 4.2 times the city's average of $18,700.
Rustic Elegance on the Clark Fork River Entire home · 4 bedrooms Rated 5.00
Charming 1904 Farm House Entire home · 5 bedrooms Rated 5.00
Montana High Country Cabin Entire home · 1 bedroom Rated 4.97
Cute 2 bed 2 bath suite w/ jetted tub & Kitchen Entire home · 2 bedrooms Rated 4.67
Cozy Cottage near the river! Entire home · 3 bedrooms Rated 4.87
Riverfront Cabin Entire home · 3 bedrooms Rated 4.95 Fewer than 1% of Plains listings are classed as professionally managed. 83% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 92 km, Lakeside (79 km away) earned the most per listing, about 2.5 times as much as Plains. Lakeside and Somers were the busiest, each booked on 45% of nights against 34% in Plains.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hot Springs 25 km | 36 | $11,666 | $151 | 27% |
| Superior 33 km | 34 | $33,077 | $380 | 40% |
| Polson 64 km | 137 | $37,985 | $394 | 44% |
| Wallace 76 km | 58 | $24,254 | $200 | 36% |
| Lakeside 79 km | 128 | $47,702 | $431 | 45% |
| Somers 83 km | 80 | $45,843 | $473 | 45% |
| Bigfork 90 km | 322 | $32,207 | $385 | 43% |
| Kellogg 92 km | 89 | $24,514 | $193 | 40% |
See all 85 Montana Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Plains:
FAQ
An active Plains Airbnb grossed $18,725 on average in the 12 months to October 2026, according to AirROI's tracking of 30 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,010 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Plains listings earn between $825 and $3,010 in a typical month, and the top tenth $4,070 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Plains were booked on 34% of available nights over the past year. That compares with 45% for the Montana average. July is usually the busiest month.
The average booked night in Plains cost $198 before fees. Half of listings charge between $125 and $225, so bedroom count and location move the price more than the average suggests.
None of the active Plains listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Plains Airbnb grossed $18,725 in the 12 months to October 2026, 57% below the Montana average of $43,340. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,485 a year (about $1,040 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,770 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,920 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Plains listing was open to book earned $72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $121 or more.
Plains stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Plains Airbnb stay lasted 3.6 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Plains Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Downtown Plains, Plains State Park and Pine Hill draw the most short-term rental interest in Plains. The neighborhood guide explains what brings guests to each.
AirROI counted 30 active Airbnb listings in Plains as of October 2026. The closest tracked market is Hot Springs, 25 km away.
In Plains, more than four in ten listings add a cleaning fee, and the typical fee is about $115.
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 525 Airbnb stays in Plains, MT in the 12 months to October 2026, which counts bookings and not tourists. See Montana tourism statistics.
Method
Figures on this page cover 30 active Airbnb listings in Plains from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.