Airbnb market data · 202612 months to May 2026
Gloucester Township, NJ Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gloucester Township brought in $11,027 over the 12 months through May 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Gloucester Township run through May 2026.
The short answer
Gloucester Township Airbnb Market at a Glance
Listings averaged $264 a night and were booked on 28% of available nights.
Timing matters: in February, the best month, the average listing earned about 4.3 times as much as in January, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Gloucester Township is the 106th-largest of 128 New Jersey markets AirROI tracks.
Browse the live Gloucester Township Airbnb market See Every Gloucester Township ListingRevenue
How Much Do Airbnb Hosts Make in Gloucester Township?
Gross bookings per Gloucester Township listing averaged $11,027 over the 12 months to May 2026 (New Jersey average: $37,378), before cleaning, platform and management costs and taxes.
The average Gloucester Township listing brought in $3,010 in February, its best month, and $705 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Gloucester Township's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,970+ a month, about 4.5 times the typical property.
- Strong performers (top 25%) earn $2,650 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $1,110 a month.
- Entry-level properties (bottom 25%) earn $599 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about 4.3 times what January did
Average revenue per active listing, by month
Gloucester Township Airbnb Data by Month
Latest 12 months in the May 2026 data.
February led on revenue and nightly rate; bookings peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,518 | 26.7% | $226 | $51 | 62 days | 3.3 nights |
| Jul 2025 | $2,731 | 36.7% | $240 | $88 | 67 days | 4.4 nights |
| Aug 2025 | $2,238 | 35.7% | $226 | $72 | 53 days | 5.8 nights |
| Sep 2025 | $2,225 | 39.6% | $228 | $74 | 30 days | 5.6 nights |
| Oct 2025 | $1,369 | 32.3% | $236 | $44 | 61 days | 6.2 nights |
| Nov 2025 | $1,877 | 39.6% | $232 | $63 | 53 days | 5.4 nights |
| Dec 2025 | $1,576 | 36.1% | $233 | $51 | 8 days | 3.3 nights |
| Jan 2026 | $705 | 21.6% | $257 | $23 | 10 days | 3 nights |
| Feb 2026 | $3,006 | 39.0% | $282 | $107 | 12 days | 5.5 nights |
| Mar 2026 | $1,915 | 37.8% | $255 | $62 | 22 days | 4.9 nights |
| Apr 2026 | $2,112 | 43.4% | $271 | $70 | 6 days | 3.1 nights |
| May 2026 | $2,788 | 34.8% | $279 | $90 | 24 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Gloucester Township address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Gloucester Township Profitable?
Yes, when it's run well. The average Gloucester Township Airbnb took in $11,027 in the 12 months to May 2026, and run by its owner at everyday costs, about $660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,590 a month.
Cleaning it yourself keeps the $610 a year guests pay in cleaning fees, for about $710 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $570 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gloucester Township Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $10,417 | $24,770 |
| Cleaning fees guests pay6% of Gloucester Township bookings | $610 | $1,450 |
| Gross bookings | $11,027 | $26,220 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Gloucester Township listings on Simplified Pricing, 3% for the rest | −$1,210 | −$2,870 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$610 | −$1,450 |
| Utilities and internetAbout 5% of bookings | −$550 | −$1,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$220 | −$520 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$330 | −$790 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$110 | −$110 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$3,090 | −$7,110 |
| Left for housing costs, then profit | $7,937about $660 a month | $19,110about $1,590 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gloucester Township Airbnb Profit
The estimate starts from Gloucester Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gloucester Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gloucester Township's Top Earners Get There
- More nights booked. The busiest quarter of Gloucester Township listings are booked on 52% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,230 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $395 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,040 a year.
- Open for the busy months. February brought the average listing about $3,010, against $705 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gloucester Township listings average 4.56 stars, and 14% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,190 a month, against $920 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gloucester Township?
Gloucester Township listings were booked on 28% of the nights they were open over the past year, 14 percentage points below the New Jersey average (42%) and 13 points below the U.S. average (41%). Occupancy climbs to 43% in April and falls to 22% in January.
Across Gloucester Township's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
April was the busiest month in Gloucester Township, January the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gloucester Township?
The average nightly rate in Gloucester Township, known as ADR (average daily rate), was $264 over the past year, about 27% below the New Jersey average of $360 and about 21% below the U.S. average of $335. Rates peak in February and May at about $280 and bottom out in June and August at about $225.
Across Gloucester Township's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $545+ a night, about 4.4 times the median.
- Strong performers (top 25%) charge $395 or more, about $270 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $75 or less, about 61% of the median.
February rates ran 25% above August's
Average nightly rate (ADR), by month
The 12-month ADR of $264 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gloucester Township?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gloucester Township it averaged $58 over the past year, from about $23 in January to about $107 in February.
Across Gloucester Township's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $131+ per open night, about 3.7 times the median.
- Strong performers (top 25%) earn $67 or more, about $30 a night above the median.
- Typical properties (median) earn about $35 per open night.
- Entry-level properties (bottom 25%) earn $20 or less, about 56% of the median.
February RevPAR was about 4.7 times January's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $58 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Gloucester Township
With only 22 active listings, the monthly pattern in Gloucester Township is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Gloucester Township?
Guests book Gloucester Township stays 41 days ahead on average (about six weeks). July stays are booked furthest out, about 67 days ahead, and April stays closest to arrival, about 6 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gloucester Township
None of the 22 active listings in Gloucester Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gloucester Township.
Neighborhoods
Best Neighborhoods for Airbnb in Gloucester Township
AirROI's area guide picks eight Gloucester Township neighborhoods that draw short-term rental guests, led by Cherry Hill, Washington Township and Deptford Township. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cherry Hill | Close proximity to Philadelphia, popular among business travelers and tourists visiting the city. Features good shopping and dining options. | Garden State Discovery Museum, Cherry Hill Mall, Pennsauken Country Club, Cooper River Park, Historic Woodcrest |
| Washington Township | Suburban community with family-friendly amenities, parks, and schools. Attractive for families visiting the area or in need of temporary housing. | Washington Lake Park, Barclay Farmstead, Voorhees Town Center, Checkmate Park, Clementon Park & Splash World |
| Deptford Township | Offers a blend of shopping and suburban life, popular for those visiting the nearby area and looking for affordable stays. | Deptford Mall, Almonesson Lake Park, Rowan University, Arts and Crafts Festival, Local dining spots |
| Blackwood | A small suburban town with easy access to major highways and attractions in nearby Gloucester County. Great for travelers looking for a quieter setting. | Little Gloucester County Park, Blackwood Antique Mall, The Country Club, Local diners and cafes, Outdoor recreation areas |
| Clementon | Known for its amusement park and water park, attracting families and thrill-seekers. A good location for short-term rentals during peak summer season. | Clementon Park & Splash World, Clementon Lake Park, Outdoor sports facilities, Family-friendly dining, Local events |
| Lawnside | Historical town with a rich cultural background. Attracts visitors interested in history and culture, close to urban amenities. | Lawnside Historic District, Local museums, Outdoor parks, Cultural events, Cafes and shops |
| Haddonfield | Charming town known for its historic homes and shopping district. Popular with tourists looking for a quaint small-town experience. | Haddonfield Historic District, The Tinseltown Theater, Local artisanal shops, Coles Hill, Haddonfield Memorial High School |
| Echelon | A rapidly developing area with a mix of residential and commercial spaces. Suitable for travelers seeking modern amenities and convenience. | Echelon Mall, Local restaurants, Parks and recreation areas, Nearby shopping, Access to major routes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Gloucester Township vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Lower Merion Township (32 km away, 52 listings) earned the most per listing, about 4.1 times as much as Gloucester Township. Phoenixville was the busiest, booked on 50% of nights against 28% in Gloucester Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cherry Hill Township 13 km | 33 | $27,394 | $195 | 45% |
| Philadelphia 22 km | 4,591 | $25,260 | $210 | 41% |
| Upper Darby 27 km | 106 | $11,882 | $133 | 33% |
| Lower Merion Township 32 km | 52 | $45,226 | $353 | 47% |
| Wilmington 44 km | 276 | $15,550 | $169 | 41% |
| New Castle 49 km | 57 | $13,751 | $121 | 39% |
| Trenton 54 km | 58 | $9,743 | $141 | 32% |
| Phoenixville 55 km | 46 | $42,671 | $236 | 50% |
Other Airbnb Markets in New Jersey
- Jersey City Airbnb data 1,538 listings
- Newark Airbnb data 1,410 listings
- Wildwood Airbnb data 874 listings
- Ocean City Airbnb data 784 listings
- Atlantic City Airbnb data 745 listings
- Lower Township Airbnb data 582 listings
- Seaside Heights Airbnb data 550 listings
- North Bergen Airbnb data 512 listings
See all 128 New Jersey Airbnb markets
Markets Similar to Gloucester Township
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gloucester Township:
- Sulphur Airbnb data OK · $255/night · 27.6%
- Johnson City Airbnb data TX · $268/night · 28.6%
- Heber Springs Airbnb data AR · $257/night · 28.8%
- Pottsboro Airbnb data TX · $268/night · 25.9%
- Navajo County Airbnb data AZ · $258/night · 29.2%
- Mount Ida Airbnb data AR · $255/night · 25.7%
FAQ
Gloucester Township Airbnb FAQ
How much do Airbnb hosts make in Gloucester Township?
An active Gloucester Township Airbnb grossed $11,027 on average in the 12 months to May 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,650 or more in a typical month.
How much can I make on Airbnb in Gloucester Township?
It depends most on the home's size, location and how it's run. The middle half of Gloucester Township listings earn between $599 and $2,650 in a typical month, and the top tenth $4,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gloucester Township?
Listings in Gloucester Township were booked on 28% of available nights over the past year. That compares with 42% for the New Jersey average. April was the busiest month.
How much does an Airbnb cost per night in Gloucester Township?
The average booked night in Gloucester Township cost $264 before fees. Half of listings charge between $75 and $395, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gloucester Township?
None of the active Gloucester Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gloucester Township?
Yes, when it's run well. The average Gloucester Township Airbnb grossed $11,027 in the 12 months to May 2026, 70% below the New Jersey average of $37,378, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,937 a year (about $660 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,590 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gloucester Township?
February paid best over the past year, at $3,010 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Gloucester Township?
Each night a Gloucester Township listing was open to book earned $58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $131 or more.
How far in advance do guests book Airbnbs in Gloucester Township?
Gloucester Township stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gloucester Township?
The average Gloucester Township Airbnb stay lasted 3.6 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Gloucester Township rated?
Guests rate Gloucester Township Airbnbs 4.56 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Gloucester Township?
Cherry Hill, Washington Township and Deptford Township draw the most short-term rental interest in Gloucester Township. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gloucester Township?
AirROI counted 22 active Airbnb listings in Gloucester Township as of May 2026. The closest tracked market is Cherry Hill Township, 13 km away.
How much are Airbnb cleaning fees in Gloucester Township?
In Gloucester Township, more than three-quarters of listings add a cleaning fee, and the typical fee is about $90.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Gloucester Township from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.