Highlands, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Highlands, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,120 per year — at a $340 nightly rate, 39.8% occupancy, and a $146 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Highlands is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 39.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Highlands?
In Highlands, the headline Airbnb metrics are $36,120 in average annual revenue,39.8% occupancy, $340 ADR, and $146 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Highlands?
Understanding the monthly revenue variations for Airbnb listings in Highlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highlands is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highlands
What Is the Monthly Airbnb Occupancy Rate in Highlands?
Maximize your bookings by understanding the Highlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highlands:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highlands
What Is the Average Airbnb Nightly Rate in Highlands?
Effective short term rental pricing strategy in Highlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highlands typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $555+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $392 or more.
- Typical properties (Median) charge around $264 per night.
- Entry-level properties (Bottom 25%) earn around $205 per night.
Average Daily Rate (ADR) Trend by Month in Highlands
What Is the RevPAR for Airbnb in Highlands?
RevPAR in Highlands is currently $146. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $79 RevPAR.
- Typical properties (Median) generate $118 RevPAR.
- Strong performers (Top 25%) earn $167 RevPAR.
- Best-in-class (Top 10%) achieve $261 RevPAR.
Average Monthly RevPAR Trend in Highlands
RevPAR Insights for Highlands
- The average RevPAR in Highlands is $146. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($261) and bottom 25% ($79) is $182, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Highlands benchmarks. If your RevPAR falls below the median of $118, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $167+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Highlands?
Highlands's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $6,839 per month
- Occupancy rates average 54.1%
- Daily rates average $369
Shoulder Season
- Revenue averages $3,439 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $326
Low Season (February, March, April)
- Revenue drops to average $2,663 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $309
Seasonality Insights for Highlands
- Airbnb seasonality in Highlands is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Highlands's highest earning potential, with monthly revenues climbing to $7,823, occupancy reaching 62.6%, and ADRs peaking at $372.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,484, occupancy could drop to 25.4%, and ADRs may adjust to $308.
- Lower occupancy paired with meaningful seasonality means hosts in Highlands need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Highlands, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Highlands?
Low regulation and minimal registration activity in Highlands, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Highlands to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Highlands?
With a compact short-term rental market, Highlands gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Highlands Historic District | Charming neighborhood with a rich history and picturesque streets. Attracts visitors interested in culture and history, perfect for immersive stays. | Highlands Historical Society, Twin Lights Historic Site, Sea Bright Beach, Navesink River, Mount Mitchill Scenic Overlook |
| Hudson Avenue | Vibrant waterfront area with scenic views of the water and easy access to recreational activities. Popular for its laid-back atmosphere and natural beauty. | Gateway National Recreation Area, Highlands Marina, Seastreak Ferry, Harbor Delight Fishing Charters |
| Twin Lights Scenic Overlook | Stunning landmark offering breathtaking views of the Atlantic coast and New York City skyline. Popular spot for tourists and photographers. | Twin Lights State Historic Site, Highlands Nature Sanctuary, Oceanic Bridge, Sandy Hook |
| Highlands Beach | A tranquil beach area ideal for families and beachgoers. Attracts those looking for a relaxing getaway by the sea. | Highlands Municipal Beach, Gunnison Beach, Sandy Hook Bay, local seafood restaurants |
| Bayshore Trail | Beautiful coastal trail perfect for walking, biking, and enjoying the scenery. Ideal for outdoor enthusiasts and nature lovers. | Bayshore Waterfront Park, Henry Hudson Trail, local wildlife viewing spots |
| Greenwood Lake | A picturesque lake area that draws visitors for its water activities and camping opportunities. Great for families and nature experiences. | Greenwood Lake, local parks, fishing spots |
| Local Breweries and Wineries | Emerging scene with local craft breweries and wineries that attracts tourists and locals alike, providing unique experiences and tastings. | Carton Brewing Company, First Avenue Park, local wine tours |
| Local Arts and Culture Venues | Home to various local events, art galleries, and cultural performances. Attracts those interested in arts and community engagements. | Arts Council of the Bayshore, local artist studios, community festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Highlands offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Highlands?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highlands
- The Highlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highlands, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Highlands Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highlands
- The dominant room capacity in Highlands is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Highlands, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highlands.
Highlands Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highlands
- The most common guest capacity trend in Highlands vacation rentals is listings accommodating 4 guests (21.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Highlands STR market, accounting for 41.3% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highlands.
- On average, properties in Highlands are equipped to host 4.2 guests.
How Do Listings in Highlands Compare on Quality?
Listing quality in Highlands can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Highlands
- At 38.8 photos per listing on average, Highlands hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Highlands averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Highlands?
Amenity Prevalence
Amenity Insights for Highlands
- Essential amenities in Highlands that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Heating, Carbon monoxide alarm, Hot water, Coffee maker, Microwave, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highlands: TV, Wifi, Air conditioning, Smoke alarm, Heating, Carbon monoxide alarm, Hot water, Coffee maker, Microwave, Refrigerator.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning, Heating, Carbon monoxide alarm, Hot water, Coffee maker, Microwave, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highlands to stay competitive.
Which Airbnb Amenities Boost Revenue in Highlands?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Highlands, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 87.0% | $40,045 | $9,954 | 302.3% |
Dishes and silverware | 89.1% | $38,944 | $12,958 | 200.5% |
Hair dryer | 89.1% | $38,705 | $14,925 | 159.3% |
Sound system | 10.9% | $71,095 | $31,855 | 123.2% |
Dryer | 56.5% | $47,469 | $21,367 | 122.2% |
Stove | 76.1% | $41,527 | $18,915 | 119.6% |
Oven | 78.3% | $40,837 | $19,140 | 113.4% |
Washer | 58.7% | $45,850 | $22,293 | 105.7% |
Bikes | 23.9% | $56,408 | $29,744 | 89.6% |
Children’s books and toys | 17.4% | $58,939 | $31,316 | 88.2% |
Revenue Impact Insights for Highlands
- Kitchen tops the revenue impact list with a 302.3% uplift — listings with this amenity earn $40,045 vs. $9,954 without it.
- Kitchen, Dishes and silverware, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Highlands STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighlands Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Highlands
- The typical guest profile for Airbnb in Highlands consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and DC (1.6%).
- Top languages spoken are English (67.7%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Highlands?
Listings in Highlands average 4.91 out of 5 overall, with about 71.4 reviews per active listing and 54.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Highlands
- With an overall rating of 4.91, Highlands listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Highlands Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highlands
- The most common availability pattern in Highlands falls within the 181-270 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highlands (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Highlands?
Average Booking Lead Time by Month
Booking Lead Time Insights for Highlands
- The overall average booking lead time for vacation rentals in Highlands is 48 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Highlands.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Highlands averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Highlands?
Guests in Highlands stay about 5.6 nights on average, generating roughly 973 reservations and 21.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Highlands
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Highlands
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (11.7 nights) and shorten in Sep (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Highlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
21.7% of total
2 Nights
7 listings
15.2% of total
3 Nights
5 listings
10.9% of total
4-6 Nights
3 listings
6.5% of total
7-29 Nights
3 listings
6.5% of total
30+ Nights
18 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Highlands is 30+ Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.1%) caters to monthly stays (30+ nights) in Highlands, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.1% of Highlands hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highlands.
Highlands Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.2% of total
Limited
2 listings
4.3% of total
Flexible
4 listings
8.7% of total
Moderate
8 listings
17.4% of total
Firm
19 listings
41.3% of total
Strict
12 listings
26.1% of total
Cancellation Policy Insights for Highlands
- The prevailing Airbnb cancellation policy trend in Highlands is Firm, used by 41.3% of listings.
- A majority (67.4%) of hosts in Highlands utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Highlands.
- Regularly review your cancellation policy against competitors and market demand shifts in Highlands.
How Much Are Airbnb Cleaning Fees in Highlands?
Cleaning fees in Highlands are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Highlands
- 89.1% of listings charge a cleaning fee, making it standard practice in Highlands. Guests expect it and factor it into their booking decisions.
- The gap between the average ($152) and median ($125) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Highlands median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Highlands Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Oceanfront Family/Executive Retreat
Entire Place • 9 bedrooms
Stylish Home w King Beds, Walk to Beach & Downtown
Entire Place • 4 bedrooms
NJ Paradise Tiki Hut: 5 mins to the beach!
Entire Place • 4 bedrooms
Group-Friendly NJShoreHouse near Beach & NYC Ferry
Entire Place • 3 bedrooms
Highlands beach house
Entire Place • 4 bedrooms
Surfside Beach house w ocean & NYC skyline views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Highlands?
Learn from the best! This table showcases top-performing Airbnb hosts in Highlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronald | 4 | $150,414 | 419 | 4.96/5.0 |
| Kara | 1 | $136,964 | 29 | 4.83/5.0 |
| Kat | 1 | $122,440 | 88 | 4.99/5.0 |
| Shawn | 1 | $93,757 | 68 | 4.90/5.0 |
| Franco | 2 | $87,317 | 94 | 4.86/5.0 |
| Cherisse | 1 | $80,383 | 65 | 5.00/5.0 |
| Alain | 1 | $77,362 | 12 | 5.00/5.0 |
| Mia | 2 | $75,533 | 57 | 4.93/5.0 |
| Bronwyn | 3 | $74,601 | 388 | 4.96/5.0 |
| Loredana | 1 | $68,541 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highlands.
Who Are the Airbnb Hosts in Highlands?
Highlands is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Highlands
- With 58.7% Superhosts, Highlands has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Highlands averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Highlands's Airbnb Market Compare to Nearby Cities?
How does the Highlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Highlands has 9 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Sag Harbor | 15 | $6,214 | $1281.77 | 40% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Town of Southampton | 1,183 | $5,535 | $1042.68 | 33% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Barnegat Light | 16 | $5,330 | $704.41 | 46% |
| Monmouth Beach | 13 | $5,222 | $800.60 | 41% |
Frequently Asked Questions About Airbnb in Highlands
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Highlands.
How much do Airbnb hosts make in Highlands?
Highlands hosts earn about $36,120 per year on average, with an average nightly rate of $340 and RevPAR of $146. Those figures describe the typical revenue environment for active listings in Highlands, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Highlands market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Highlands?
The average Airbnb occupancy rate in Highlands is 39.8%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Highlands?
Listings in Highlands average $340 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Highlands?
Highlands currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Highlands?
AirROI currently classifies the short-term rental regulation level in Highlands as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Highlands?
RevPAR in Highlands is about $146. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Highlands?
Occupancy of 39.8% means Highlands is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,120, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Highlands?
The average booking lead time in Highlands is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Highlands?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Highlands include Highlands Historic District, Hudson Avenue, Twin Lights Scenic Overlook. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Highlands?
entire_home listings make up 84.8% of the active supply in Highlands. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Highlands compare to nearby Airbnb markets?
Among neighboring markets, Town of Kingston posts $75,813 in average annual revenue with 48.8% occupancy, compared to Highlands's $36,120 and 39.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Highlands?
The average Airbnb stay length in Highlands is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Highlands?
Airbnb listings in Highlands average 4.91 out of 5 overall. About 54.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Highlands?
Kitchen and Dishes and silverware are among the strongest revenue-linked amenities in Highlands. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Highlands?
Yes. About 89.1% of active Airbnb listings in Highlands charge a cleaning fee, and the average fee is $152. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Highlands?
A 58.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.