Union, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Union, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,278 per year — at a $206 nightly rate, 39.8% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 66 active listings, Union is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 135.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Union?
In Union, the headline Airbnb metrics are $18,278 in average annual revenue,39.8% occupancy, $206 ADR, and $73 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Union?
Understanding the monthly revenue variations for Airbnb listings in Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,690+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,046 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,600 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $725, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union
What Is the Monthly Airbnb Occupancy Rate in Union?
Maximize your bookings by understanding the Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union
What Is the Average Airbnb Nightly Rate in Union?
Effective short term rental pricing strategy in Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Union
What Is the RevPAR for Airbnb in Union?
RevPAR in Union is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $117 RevPAR.
Average Monthly RevPAR Trend in Union
RevPAR Insights for Union
- The average RevPAR in Union is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($117) and bottom 25% ($31) is $86, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Union benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Union?
Union's peak Airbnb season falls in December, June, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, June, July)
- Revenue averages $3,182 per month
- Occupancy rates average 48.9%
- Daily rates average $212
Shoulder Season
- Revenue averages $2,678 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $211
Low Season (January, February, April)
- Revenue drops to average $1,750 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $212
Seasonality Insights for Union
- Airbnb seasonality in Union is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Union's highest earning potential, with monthly revenues climbing to $3,680, occupancy reaching 53.6%, and ADRs peaking at $248.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,305, occupancy could drop to 30.0%, and ADRs may adjust to $182.
- Lower occupancy paired with meaningful seasonality means hosts in Union need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Union, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Union?
Low regulation and minimal registration activity in Union, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Union to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Union?
Union is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Union Town Center | The heart of Union, offering a mix of shopping, dining, and community activities. It's easily accessible and attracts visitors who enjoy a suburban atmosphere with urban amenities. | Union Farmers Market, Kean University, Local cafes, Public parks, Shopping centers |
| Liberty Avenue | A vibrant street known for its diverse dining options and community events. This area is popular with both locals and visitors looking for authentic experiences. | Local restaurants, Cultural shops, Street fairs, Parks |
| Galloping Hill Golf Course | A well-known golf destination that attracts golfing enthusiasts and hosts various tournaments. This attracts guests who are looking for leisure and recreational activities. | Galloping Hill Golf Course, Scenic walking trails, Community events, Nearby parks |
| Crisis Garden Park | A peaceful community park that serves as a great spot for families and hosts various seasonal events. It's ideal for visitors seeking outdoor activities. | Playgrounds, Walking trails, Seasonal festivals, Picnic areas |
| Union County Performing Arts Center | A cultural hub in the region that hosts concerts, theater productions, and community events. A draw for those interested in arts and entertainment. | Concerts, Theater shows, Art exhibitions, Workshops |
| Hawk Rise Sanctuary | A nature reserve that attracts nature lovers and bird watchers. An oasis of calm in the suburban area, perfect for outdoor enthusiasts. | Walking trails, Wildlife watching, Community programs, Nature education events |
| Vauxhall Road area | Known for its quiet residential neighborhoods and family-friendly atmosphere. It's appealing for visitors looking for a suburban retreat close to the city. | Family parks, Local dining, Community events, Shopping areas |
| Local Sports Complex | A hub for various local sports and recreational activities. Attracts families and sports fans attending games and events. | Sports events, Community tournaments, Family-friendly activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Union offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Union?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union
- The Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Union, House properties are the most common (56.1%), reflecting the local real estate landscape.
- Houses represent a significant 56.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Union Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union
- The dominant room capacity in Union is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.0% of the active Airbnb listings in Union, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Union.
Union Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union
- The most common guest capacity trend in Union vacation rentals is listings accommodating 2 guests (19.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Union STR market, accounting for 31.8% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union.
- On average, properties in Union are equipped to host 2.9 guests.
How Do Listings in Union Compare on Quality?
Listing quality in Union can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Union
- At 23.5 photos per listing on average, Union hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 7.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Union averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Union?
Amenity Prevalence
Amenity Insights for Union
- Essential amenities in Union that guests expect include: Air conditioning, Smoke alarm, Wifi, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union: Air conditioning, Smoke alarm, Wifi, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union to stay competitive.
Which Airbnb Amenities Boost Revenue in Union?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Union, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire pit | 12.1% | $57,949 | $12,806 | 352.5% |
TV | 90.9% | $19,639 | $4,665 | 321.0% |
Bed linens | 72.7% | $23,044 | $5,567 | 314.0% |
Hair dryer | 74.2% | $22,634 | $5,720 | 295.7% |
Outdoor furniture | 24.2% | $40,888 | $11,043 | 270.3% |
Coffee maker | 77.3% | $21,885 | $6,013 | 264.0% |
Patio or balcony | 19.7% | $42,997 | $12,215 | 252.0% |
Wine glasses | 48.5% | $28,458 | $8,697 | 227.2% |
Barbecue utensils | 12.1% | $46,252 | $14,419 | 220.8% |
Toaster | 42.4% | $30,237 | $9,466 | 219.4% |
Revenue Impact Insights for Union
- Fire pit tops the revenue impact list with a 352.5% uplift — listings with this amenity earn $57,949 vs. $12,806 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Union STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Union
- The typical guest profile for Airbnb in Union consists of primarily domestic travelers (81%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.5% of guests.
- Key international markets include United States (80.5%) and United Kingdom (4.1%).
- Top languages spoken are English (48.6%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Saint Petersburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Union?
Listings in Union average 4.82 out of 5 overall, with about 58.9 reviews per active listing and 25.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Union
- With an overall rating of 4.82, Union listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.91), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Union Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union
- The most common availability pattern in Union falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Union (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Union?
Average Booking Lead Time by Month
Booking Lead Time Insights for Union
- The overall average booking lead time for vacation rentals in Union is 34 days.
- Guests book furthest in advance for stays during November (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Union.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Union averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Union?
Guests in Union stay about 7.1 nights on average, generating roughly 1,058 reservations and 16.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Union
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Union
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.6 nights) and shorten in Mar (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
24.2% of total
2 Nights
11 listings
16.7% of total
3 Nights
5 listings
7.6% of total
4-6 Nights
7 listings
10.6% of total
7-29 Nights
7 listings
10.6% of total
30+ Nights
20 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Union is 30+ Nights, adopted by 30.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Union, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.3% of Union hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union.
Union Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.5% of total
Flexible
15 listings
22.7% of total
Moderate
17 listings
25.8% of total
Firm
22 listings
33.3% of total
Strict
11 listings
16.7% of total
Cancellation Policy Insights for Union
- The prevailing Airbnb cancellation policy trend in Union is Firm, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.5%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Union.
- Regularly review your cancellation policy against competitors and market demand shifts in Union.
How Much Are Airbnb Cleaning Fees in Union?
Cleaning fees in Union are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Union
- 84.8% of listings charge a cleaning fee, making it standard practice in Union. Guests expect it and factor it into their booking decisions.
- The gap between the average ($195) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Union median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Union Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic country estate w/ pool & pool house!
Entire Place • 9 bedrooms
Cozy Carriage House on 22 private acres near NYC
Entire Place • 2 bedrooms
FIFA World Cup+3b/2b close NYC/EWR-Save +Parking
Entire Place • 3 bedrooms
2 Bed Apt | Quick Access to NYC
Entire Place • 2 bedrooms
The Deluxe Collection @ Union
Entire Place • 5 bedrooms
3 Bed Apt in Quiet Neighborhood
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Union?
Learn from the best! This table showcases top-performing Airbnb hosts in Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 1 | $232,821 | 58 | 4.91/5.0 |
| Nicole | 1 | $120,253 | 18 | 5.00/5.0 |
| Mara | 3 | $105,168 | 421 | 4.83/5.0 |
| AVE Union | 2 | $78,131 | 656 | 4.86/5.0 |
| Maxon | 5 | $72,630 | 17 | 4.59/5.0 |
| Ibrahiem | 1 | $42,642 | 55 | 5.00/5.0 |
| Pete | 1 | $38,260 | 50 | 4.94/5.0 |
| Luis | 2 | $37,921 | 96 | 4.83/5.0 |
| Lanre | 1 | $36,351 | 137 | 4.82/5.0 |
| Raquiel | 4 | $35,239 | 143 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union.
Who Are the Airbnb Hosts in Union?
Union is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Union
- With 59.1% Superhosts, Union has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 40.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Union averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Union's Airbnb Market Compare to Nearby Cities?
How does the Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Union has 9 percentage points lower occupancy and about $279 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 11 | $8,418 | $724.87 | 42% |
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Berlin Township | 15 | $6,110 | $756.83 | 30% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Stroud Township | 130 | $5,844 | $501.49 | 40% |
| Mount Pocono | 21 | $5,822 | $499.40 | 46% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Pocono Summit | 12 | $5,692 | $518.34 | 41% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
Frequently Asked Questions About Airbnb in Union
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Union.
How much do Airbnb hosts make in Union?
Union hosts earn about $18,278 per year on average, with an average nightly rate of $206 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Union, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Union market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Union?
The average Airbnb occupancy rate in Union is 39.8%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Union?
Listings in Union average $206 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Union?
Union currently has about 66 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Union?
AirROI currently classifies the short-term rental regulation level in Union as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Union?
RevPAR in Union is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Union?
Occupancy of 39.8% means Union is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,278, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Union?
The average booking lead time in Union is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Union?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Union include Union Town Center, Liberty Avenue, Galloping Hill Golf Course. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Union?
entire_home listings make up 63.6% of the active supply in Union. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Union compare to nearby Airbnb markets?
Among neighboring markets, Freeland posts $101,012 in average annual revenue with 41.7% occupancy, compared to Union's $18,278 and 39.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Union?
The average Airbnb stay length in Union is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Union?
Airbnb listings in Union average 4.82 out of 5 overall. About 25.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Union?
Fire pit and TV are among the strongest revenue-linked amenities in Union. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Union?
Yes. About 84.8% of active Airbnb listings in Union charge a cleaning fee, and the average fee is $195. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Union?
A 59.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.