Airbnb market data · 202612 months to May 2026
West Windsor, NJ Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in West Windsor brought in $25,201 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for West Windsor run through May 2026.
The short answer
West Windsor Airbnb Market at a Glance
Listings averaged $200 a night and were booked on 41% of available nights.
July, the best month, brought in about 72% more per listing than October, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, West Windsor is the 118th-largest of 128 New Jersey markets AirROI tracks.
Browse the live West Windsor Airbnb market See Every West Windsor ListingRevenue
How Much Do Airbnb Hosts Make in West Windsor?
Gross bookings per West Windsor listing averaged $25,201 over the 12 months to May 2026 (New Jersey average: $37,378), before cleaning, platform and management costs and taxes.
The average West Windsor listing brought in $4,300 in July, its best month, and $2,500 in October, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across West Windsor's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $7,520+ a month, about three times the typical property.
- Strong performers (top 25%) earn $4,380 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $2,520 a month.
- Entry-level properties (bottom 25%) earn $1,260 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.7 times what October did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
West Windsor Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue. Nightly rates peaked in April and bookings in November, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $3,999 | 50.6% | $208 | $133 | 33 days | 5.1 nights |
| Jul 2025 | $4,295 | 55.3% | $195 | $139 | 32 days | 7.7 nights |
| Aug 2025 | $4,153 | 59.7% | $203 | $134 | 67 days | 9.2 nights |
| Sep 2025 | $2,980 | 47.8% | $194 | $99 | 35 days | 9.5 nights |
| Oct 2025 | $2,503 | 42.1% | $192 | $81 | 32 days | 8.1 nights |
| Nov 2025 | $3,466 | 60.0% | $192 | $116 | 40 days | 11.2 nights |
| Dec 2025 | $2,778 | 42.3% | $189 | $90 | 43 days | 6.1 nights |
| Jan 2026 | $2,765 | 34.6% | $189 | $89 | 11 days | 7.6 nights |
| Feb 2026 | $3,493 | 39.8% | $196 | $125 | 33 days | 9.4 nights |
| Mar 2026 | $3,884 | 55.9% | $205 | $125 | 27 days | 3.7 nights |
| Apr 2026 | $2,791 | 40.3% | $215 | $93 | 22 days | 3 nights |
| May 2026* | $3,556 | 32.0% | $262 | $115 | 116 days | 13.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical West Windsor listing earns about $2,520 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in West Windsor Profitable?
Yes, when it's run well. The average West Windsor Airbnb took in $25,201 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,640 a month.
Cleaning it yourself keeps the $1,440 a year guests pay in cleaning fees, for about $1,630 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,310 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
West Windsor Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,761 | $41,320 |
| Cleaning fees guests pay6% of West Windsor bookings | $1,440 | $2,510 |
| Gross bookings | $25,201 | $43,830 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of West Windsor listings on Simplified Pricing, 3% for the rest | −$2,800 | −$4,880 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,440 | −$2,510 |
| Utilities and internetAbout 5% of bookings | −$1,260 | −$2,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$880 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$760 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$7,140 | −$12,150 |
| Left for housing costs, then profit | $18,061about $1,510 a month | $31,680about $2,640 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own West Windsor Airbnb Profit
The estimate starts from West Windsor's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one West Windsor home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How West Windsor's Top Earners Get There
- More nights booked. The busiest quarter of West Windsor listings are booked on 65% or more of their nights, against 49% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,670 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $300 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,380 a year.
- Open for the busy months. July brought the average listing about $4,300, against $2,500 in October, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. West Windsor listings average 4.90 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,650 a month, against $2,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in West Windsor?
West Windsor listings were booked on 41% of the nights they were open over the past year, in line with the New Jersey average and in line with the U.S. average. Occupancy swings from 35% in January to 60% in November.
Across West Windsor's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 49% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
November was the busiest month in West Windsor, January the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in West Windsor?
The average nightly rate in West Windsor, known as ADR (average daily rate), was $200 over the past year, about 44% below the New Jersey average of $360 and about 40% below the U.S. average of $335. Rates peak in April at about $215 and bottom out in January and December at about $190.
Across West Windsor's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $365+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $300 or more, about $140 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $98 or less, about 59% of the median.
April rates ran 14% above December's
Average nightly rate (ADR), by month
Dashed: May data incomplete.
What Is the RevPAR for Airbnb in West Windsor?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In West Windsor it averaged $95 over the past year, from about $81 in October to about $139 in July.
Across West Windsor's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $200+ per open night, about 3.4 times the median.
- Strong performers (top 25%) earn $114 or more, about $55 a night above the median.
- Typical properties (median) earn about $59 per open night.
- Entry-level properties (bottom 25%) earn $32 or less, about 54% of the median.
July RevPAR was about 1.7 times October's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete. The 12-month RevPAR of $95 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in West Windsor
With only 20 active listings, the monthly pattern in West Windsor is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in October.
How Far in Advance Do Guests Book Airbnb in West Windsor?
Guests book West Windsor stays 57 days ahead on average (about eight weeks). August stays are booked furthest out, about 67 days ahead, and January stays closest to arrival, about 11 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in West Windsor
None of the 20 active listings in West Windsor display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in West Windsor.
Neighborhoods
Best Neighborhoods for Airbnb in West Windsor
AirROI's area guide picks seven West Windsor neighborhoods that draw short-term rental guests, led by West Windsor Township, Princeton Junction and Plainsboro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| West Windsor Township | A suburban area boasting excellent schools, parks, and family-friendly neighborhoods, making it ideal for families and longer stays. | Mercer County Park, Communiversity ArtsFest, West Windsor Arts Center, Pennsbury Manor, Hightstown Memorial Park |
| Princeton Junction | Close to the NJ Transit train station, connecting Jersey to New York City, making it attractive for commuters and visitors to Princeton University. | Princeton University, Albert Einstein's House, Princeton Battlefield State Park, Survival Park, McCarter Theatre Center |
| Plainsboro | Adjacent to West Windsor, offering modern amenities and proximity to major corporate offices like Novo Nordisk and the Johnson & Johnson campus. | Plainsboro Preserve, Princeton Healthcare System, Community Park, Plainsboro Library, Shopping and dining on Scudders Mill Road |
| Robbinsville | Fast-growing suburban town with a diverse community and family-oriented activities, known for its multicultural events. | Robbinsville Town Center, Foxmoor Park, Community Park, Historic Robbinsville Village |
| East Windsor | A neighboring area with affordable housing options, appealing to visitors who wish to explore the outskirts of Princeton and its surroundings. | East Windsor Township Park, Lauren Hill Park, Shopping areas on Route 130, Local eateries |
| Flemington | Historical town with charming shops and restaurants, perfect for those interested in exploring smaller suburban communities. | Flemington Car and Truck Country Mercury, Red Barn Flea Market, Lettice C. Carter Park, Tewksbury Historical Society, Round Valley Recreation Area |
| Rocky Hill | A small, picturesque borough offering a quiet lifestyle with proximity to larger towns, attracting those looking for a peaceful Airbnb stay. | Rocky Hill Historic District, Community Park, Nearby D&R Canal State Park, Scenic riverside walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
West Windsor vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Lambertville (27 km away, 65 listings) earned the most per listing, about 2.3 times as much as West Windsor. Princeton and Lambertville were the busiest, each booked on 46% of nights against 41% in West Windsor.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Princeton 6 km | 125 | $52,145 | $440 | 46% |
| Lawrence Township 9 km | 44 | $18,610 | $164 | 39% |
| Ewing Township 14 km | 45 | $11,945 | $125 | 35% |
| Trenton 15 km | 58 | $9,743 | $141 | 32% |
| Franklin Township 15 km | 80 | $20,871 | $183 | 40% |
| New Brunswick 26 km | 41 | $16,801 | $141 | 44% |
| Lambertville 27 km | 65 | $58,142 | $402 | 46% |
| New Hope 28 km | 41 | $34,759 | $311 | 35% |
Other Airbnb Markets in New Jersey
- Jersey City Airbnb data 1,538 listings
- Newark Airbnb data 1,410 listings
- Wildwood Airbnb data 874 listings
- Ocean City Airbnb data 784 listings
- Atlantic City Airbnb data 745 listings
- Lower Township Airbnb data 582 listings
- Seaside Heights Airbnb data 550 listings
- North Bergen Airbnb data 512 listings
See all 128 New Jersey Airbnb markets
Markets Similar to West Windsor
Markets elsewhere in the United States with a similar nightly rate and occupancy to West Windsor:
- Pflugerville Airbnb data TX · $196/night · 40.7%
- Winston-Salem Airbnb data NC · $195/night · 40.7%
- Visalia Airbnb data CA · $202/night · 41.0%
- Iona Airbnb data FL · $203/night · 41.0%
- Harrisonburg Airbnb data VA · $202/night · 40.1%
- New Port Richey Airbnb data FL · $194/night · 40.5%
FAQ
West Windsor Airbnb FAQ
How much do Airbnb hosts make in West Windsor?
An active West Windsor Airbnb grossed $25,201 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,380 or more in a typical month.
How much can I make on Airbnb in West Windsor?
It depends most on the home's size, location and how it's run. The middle half of West Windsor listings earn between $1,260 and $4,380 in a typical month, and the top tenth $7,520 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in West Windsor?
Listings in West Windsor were booked on 41% of available nights over the past year. That compares with 42% for the New Jersey average. November was the busiest month.
How much does an Airbnb cost per night in West Windsor?
The average booked night in West Windsor cost $200 before fees. Half of listings charge between $98 and $300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in West Windsor?
None of the active West Windsor listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in West Windsor?
Yes, when it's run well. The average West Windsor Airbnb grossed $25,201 in the 12 months to May 2026, 33% below the New Jersey average of $37,378, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,061 a year (about $1,510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,640 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in West Windsor?
July paid best over the past year, at $4,300 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in West Windsor?
Each night a West Windsor listing was open to book earned $95 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $200 or more.
How far in advance do guests book Airbnbs in West Windsor?
West Windsor stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in West Windsor?
The average West Windsor Airbnb stay lasted 8.7 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in West Windsor rated?
Guests rate West Windsor Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in West Windsor?
West Windsor Township, Princeton Junction and Plainsboro draw the most short-term rental interest in West Windsor. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in West Windsor?
AirROI counted 20 active Airbnb listings in West Windsor as of May 2026. The closest tracked market is Princeton, 6 km away.
How much are Airbnb cleaning fees in West Windsor?
In West Windsor, about nine in ten listings add a cleaning fee. The median fee is $70; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in West Windsor from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.