Franklin Township, New Jersey Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Franklin Township, New Jersey? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,898 per year — at a $161 nightly rate, 42.4% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 56 active listings, Franklin Township is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 60.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Franklin Township?
In Franklin Township, the headline Airbnb metrics are $21,898 in average annual revenue,42.4% occupancy, $161 ADR, and $77 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Franklin Township?
Understanding the monthly revenue variations for Airbnb listings in Franklin Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin Township is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,233+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,559 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin Township
What Is the Monthly Airbnb Occupancy Rate in Franklin Township?
Maximize your bookings by understanding the Franklin Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin Township:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin Township
What Is the Average Airbnb Nightly Rate in Franklin Township?
Effective short term rental pricing strategy in Franklin Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin Township typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Franklin Township
What Is the RevPAR for Airbnb in Franklin Township?
RevPAR in Franklin Township is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Franklin Township
RevPAR Insights for Franklin Township
- The average RevPAR in Franklin Township is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($23) is $153, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Franklin Township benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Franklin Township?
Franklin Township's peak Airbnb season falls in June, August, July, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, August, July)
- Revenue averages $3,507 per month
- Occupancy rates average 55.3%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,803 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $1,998 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $173
Seasonality Insights for Franklin Township
- The Airbnb seasonality pattern in Franklin Township shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin Township's highest earning potential, with monthly revenues climbing to $3,642, occupancy reaching 57.2%, and ADRs peaking at $187.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,973, occupancy could drop to 32.8%, and ADRs may adjust to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Franklin Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Franklin Township?
Low regulation and minimal registration activity in Franklin Township, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Franklin Township to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Franklin Township?
Franklin Township is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Park | A suburban area with a tight-knit community feel. Its convenient access to major highways and proximity to New Brunswick make it attractive for visitors. | Franklin Park Village Green, Duke Island Park, The Meadowlands, Central Jersey Regional Airport, The Appalachian Trail |
| Griggstown | Quaint village known for its historical charm and outdoor activities. Popular with nature lovers due to nearby parks and natural reserves. | Griggstown Native American Stone Tool Museum, Delaware and Raritan Canal State Park, Griggstown Quarries, State Theatre New Jersey |
| East Millstone | Small and quiet community with historic homes and a peaceful atmosphere. Ideal for those looking to escape the busyness of city life. | Millstone River, East Millstone Historic District, Catherine's Park, Robert Wood Johnson Reserve |
| Kingston | Charming village straddling Somerset and Middlesex counties, known for its character and community vibe. Close to several universities, attracting visitors. | Kingston Historic District, Titusville Playhouse, Gourmet food shops, D&R Canal State Park |
| Somerset | A larger township that combines suburban life with convenient access to major highways for easy commuting and tourism. | Colonial Park, Somerset County Park Commission, The New Jersey Convention and Exposition Center, Green Acres Trail |
| Ten Mile Run | Quiet residential area with family-friendly environments and outdoor spaces. Ideal for guests looking for a tranquil stay near urban conveniences. | Ten Mile Run Park, Donaldson Park, Local farms, Ten Mile Run Trail |
| New Brunswick | A lively city with a vibrant arts scene, great nightlife, and educational institutions. Highly sought after by students and visitors. | Rutgers University, State Theatre New Jersey, New Brunswick Cultural Center, The Stress Factory Comedy Club |
| Franklin Township | A diverse township with a variety of communities and amenities. Offers visitors a mix of suburban comfort and cultural experiences. | Franklin Township Public Library, Franklin Park Conservatory, Local breweries and wineries, Historic sites and parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Franklin Township offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Franklin Township?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin Township
- The Franklin Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.8% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin Township, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Franklin Township Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin Township
- The dominant room capacity in Franklin Township is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 39.3% of the active Airbnb listings in Franklin Township, indicating a high concentration in these sizes.
Franklin Township Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin Township
- The most common guest capacity trend in Franklin Township vacation rentals is listings accommodating 2 guests (19.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Franklin Township STR market, accounting for 28.5% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin Township.
- On average, properties in Franklin Township are equipped to host 2.1 guests.
How Do Listings in Franklin Township Compare on Quality?
Listing quality in Franklin Township can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Franklin Township
- At 28.7 photos per listing on average, Franklin Township hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Franklin Township averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Franklin Township?
Amenity Prevalence
Amenity Insights for Franklin Township
- Essential amenities in Franklin Township that guests expect include: Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin Township: Air conditioning, Heating, Wifi.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin Township to stay competitive.
Which Airbnb Amenities Boost Revenue in Franklin Township?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Franklin Township, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 89.3% | $24,108 | $3,479 | 592.9% |
Board gamesHigh opportunity | 8.9% | $95,492 | $14,683 | 550.4% |
Sound system | 14.3% | $70,691 | $13,766 | 413.5% |
Baking sheet | 17.9% | $63,545 | $12,844 | 394.7% |
Books and reading material | 16.1% | $63,046 | $14,018 | 349.7% |
Extra pillows and blankets | 60.7% | $31,511 | $7,041 | 347.5% |
High chairHigh opportunity | 8.9% | $74,677 | $16,724 | 346.5% |
Crib | 14.3% | $64,356 | $14,822 | 334.2% |
Private entrance | 50.0% | $35,453 | $8,343 | 324.9% |
Coffee | 37.5% | $41,934 | $9,876 | 324.6% |
Revenue Impact Insights for Franklin Township
- TV tops the revenue impact list with a 592.9% uplift — listings with this amenity earn $24,108 vs. $3,479 without it.
- High-opportunity amenities — Board games, High chair — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Board games — it has the best combination of high revenue impact and low market saturation in Franklin Township.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Franklin Township STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Township Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Franklin Township
- The typical guest profile for Airbnb in Franklin Township consists of primarily domestic travelers (89%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.3% of guests.
- Key international markets include United States (89.3%) and DC (1.6%).
- Top languages spoken are English (65.5%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Franklin Township?
Listings in Franklin Township average 4.84 out of 5 overall, with about 64.8 reviews per active listing and 41.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Franklin Township
- With an overall rating of 4.84, Franklin Township listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Franklin Township Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin Township
- The most common availability pattern in Franklin Township falls within the 271-366 days range, representing 55.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Franklin Township (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Franklin Township?
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin Township
- The overall average booking lead time for vacation rentals in Franklin Township is 29 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Franklin Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Franklin Township averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Franklin Township?
Guests in Franklin Township stay about 9.6 nights on average, generating roughly 1,092 reservations and 19.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Franklin Township
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Franklin Township
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (9.2 nights) and shorten in Dec (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Franklin Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
42.9% of total
2 Nights
8 listings
14.3% of total
3 Nights
3 listings
5.4% of total
4-6 Nights
1 listings
1.8% of total
7-29 Nights
7 listings
12.5% of total
30+ Nights
13 listings
23.2% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin Township is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.2%) caters to monthly stays (30+ nights) in Franklin Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Franklin Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin Township.
Franklin Township Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
19.6% of total
Moderate
27 listings
48.2% of total
Firm
16 listings
28.6% of total
Strict
2 listings
3.6% of total
Cancellation Policy Insights for Franklin Township
- The prevailing Airbnb cancellation policy trend in Franklin Township is Moderate, used by 48.2% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (32.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.2% market standard in Franklin Township.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin Township.
How Much Are Airbnb Cleaning Fees in Franklin Township?
Cleaning fees in Franklin Township are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Franklin Township
- 78.6% of listings charge a cleaning fee, making it standard practice in Franklin Township. Guests expect it and factor it into their booking decisions.
- The gap between the average ($151) and median ($38) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Franklin Township median of $38. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Franklin Township Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklin Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Luxurious Canal Estate
Entire Place • 5 bedrooms
Stunning Villa in Princeton, NJ
Entire Place • 5 bedrooms
Historic Canal Home on Nature Preserve
Entire Place • 4 bedrooms
Spacious 3-bed, 3-bath. Queen beds. Sleeps 6.
Entire Place • 3 bedrooms
Three bedrooms in 1770 Farm House
Entire Place • 3 bedrooms
Luxury 2 Bed | Resort-Style Pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Franklin Township?
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 2 | $264,926 | 288 | 4.89/5.0 |
| Ellen | 1 | $142,324 | 40 | 5.00/5.0 |
| Tobias | 3 | $119,143 | 70 | 5.00/5.0 |
| AVE Somerset | 2 | $89,720 | 245 | 4.91/5.0 |
| Boris | 2 | $69,908 | 188 | 4.96/5.0 |
| Karran | 1 | $66,185 | 10 | 4.90/5.0 |
| Kimberly | 1 | $47,764 | 69 | 4.94/5.0 |
| Freda | 1 | $41,194 | 74 | 4.85/5.0 |
| Raghu | 1 | $37,428 | 135 | 5.00/5.0 |
| Christina | 1 | $36,834 | 98 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin Township.
Who Are the Airbnb Hosts in Franklin Township?
Franklin Township is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Franklin Township
- With 64.3% Superhosts, Franklin Township has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Franklin Township averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Franklin Township's Airbnb Market Compare to Nearby Cities?
How does the Franklin Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Kingston, Franklin Township has 7 percentage points lower occupancy and about $323 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 11 | $8,418 | $724.87 | 42% |
| Town of Kingston | 11 | $6,318 | $484.39 | 49% |
| Berlin Township | 15 | $6,110 | $756.83 | 30% |
| Frankford Township | 11 | $5,959 | $518.97 | 41% |
| Town of Monroe | 22 | $5,905 | $738.07 | 36% |
| Stroud Township | 130 | $5,844 | $501.49 | 40% |
| Mount Pocono | 21 | $5,822 | $499.40 | 46% |
| Spring Lake Heights | 15 | $5,739 | $709.84 | 40% |
| Pocono Summit | 12 | $5,692 | $518.34 | 41% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
Frequently Asked Questions About Airbnb in Franklin Township
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Franklin Township.
How much do Airbnb hosts make in Franklin Township?
Franklin Township hosts earn about $21,898 per year on average, with an average nightly rate of $161 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Franklin Township, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Franklin Township market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Franklin Township?
The average Airbnb occupancy rate in Franklin Township is 42.4%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Franklin Township?
Listings in Franklin Township average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Franklin Township?
Franklin Township currently has about 56 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Franklin Township?
AirROI currently classifies the short-term rental regulation level in Franklin Township as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Franklin Township?
RevPAR in Franklin Township is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Franklin Township?
At 42.4% occupancy, Franklin Township can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,898, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Franklin Township?
The average booking lead time in Franklin Township is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Franklin Township?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Franklin Township include Franklin Park, Griggstown, East Millstone. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Franklin Township?
private_room listings make up 51.8% of the active supply in Franklin Township. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Franklin Township compare to nearby Airbnb markets?
Among neighboring markets, Freeland posts $101,012 in average annual revenue with 41.7% occupancy, compared to Franklin Township's $21,898 and 42.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Franklin Township?
The average Airbnb stay length in Franklin Township is about 9.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Franklin Township?
Airbnb listings in Franklin Township average 4.84 out of 5 overall. About 41.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Franklin Township?
TV and Board games are among the strongest revenue-linked amenities in Franklin Township. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Franklin Township?
Yes. About 78.6% of active Airbnb listings in Franklin Township charge a cleaning fee, and the average fee is $151. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Franklin Township?
A 64.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.