Woodbridge Township, New Jersey Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Woodbridge Township, New Jersey? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $10,179 per year — at a $190 nightly rate, 36.1% occupancy, and a $59 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 31 active listings, Woodbridge Township is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 24.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Woodbridge Township?

In Woodbridge Township, the headline Airbnb metrics are $10,179 in average annual revenue,36.1% occupancy, $190 ADR, and $59 in RevPAR, and guests book about 33 days in advance.

Avg. Daily Rate (ADR)(?)
$190
The average rental revenue earned for an occupied room per day in Woodbridge Township.
Occupancy Rate(?)
36.1%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$10,179
Average annual income for an Airbnb listing in Woodbridge Township. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$59
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
60.7%
Strong growth (60.7%) vs. last year.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
33 days
How far in advance guests typically book in Woodbridge Township. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Woodbridge Township.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Woodbridge Township.
Airbnb Data API
Access this data programmatically. 22 endpoints, 20M+ properties, 190+ countries.
API Access

How Much Do Airbnb Hosts Earn Monthly in Woodbridge Township?

Understanding the monthly revenue variations for Airbnb listings in Woodbridge Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woodbridge Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woodbridge Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,227 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,284 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Woodbridge Township

What Is the Monthly Airbnb Occupancy Rate in Woodbridge Township?

Maximize your bookings by understanding the Woodbridge Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woodbridge Township:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Woodbridge Township

What Is the Average Airbnb Nightly Rate in Woodbridge Township?

Effective short term rental pricing strategy in Woodbridge Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woodbridge Township typically peaks in April and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Woodbridge Township

What Is the RevPAR for Airbnb in Woodbridge Township?

RevPAR in Woodbridge Township is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $27 RevPAR.
  • Typical properties (Median) generate $46 RevPAR.
  • Strong performers (Top 25%) earn $84 RevPAR.
  • Best-in-class (Top 10%) achieve $118 RevPAR.

Average Monthly RevPAR Trend in Woodbridge Township

RevPAR Insights for Woodbridge Township

  • The average RevPAR in Woodbridge Township is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($118) and bottom 25% ($27) is $91, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Woodbridge Township benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

Get Live Woodbridge Township Market Intelligence 👇

Discover Woodbridge Township Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

When Is the Peak Season for Airbnb in Woodbridge Township?

Woodbridge Township's peak Airbnb season falls in July, August, December, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, December)
  • Revenue averages $2,367 per month
  • Occupancy rates average 47.6%
  • Daily rates average $186
Shoulder Season
  • Revenue averages $1,663 per month
  • Occupancy maintains around 41.8%
  • Daily rates hold near $173
Low Season (January, February, April)
  • Revenue drops to average $916 per month
  • Occupancy decreases to average 24.8%
  • Daily rates adjust to average $236

Seasonality Insights for Woodbridge Township

  • Airbnb seasonality in Woodbridge Township is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Woodbridge Township's highest earning potential, with monthly revenues climbing to $2,909, occupancy reaching 55.6%, and ADRs peaking at $239.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $697, occupancy could drop to 23.2%, and ADRs may adjust to $157.
  • Lower occupancy paired with meaningful seasonality means hosts in Woodbridge Township need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Woodbridge Township, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Woodbridge Township?

Low regulation and minimal registration activity in Woodbridge Township, New Jersey, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Woodbridge Township to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Woodbridge Township?

With a compact short-term rental market, Woodbridge Township gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Woodbridge Township
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Colonia
A family-friendly neighborhood with good schools and parks. It offers residential charm and convenient access to commuter train stations for easy travel to New York City.
Colonia Country Club, Carteret Park, Woodbridge Center, Lakeview Park, Colonia Golf and Recreation Association
Iselin
Diverse community with a strong Asian influence and a vibrant dining scene. Close to major highways, making it a great base for travelers exploring New Jersey and New York.
Edison Memorial Tower, Woodbridge Community Center, Iselin Park, Merrick Park, Shopping at Menlo Park Mall
Avenel
A growing suburban area that's appealing to families and commuters alike. Proximity to major highways and the Jersey Turnpike makes it convenient for travel.
Avenel Park, Raritan Bay, Shark River Park, Great Kills Park, Woodbridge Community Center
Woodbridge
The historic heart of Woodbridge Township with rich history and community events. It offers easy access to public transport and is close to shopping and dining.
Woodbridge Downtown, Woodbridge Railroad Station, Pope John Paul II Parish, Parker Press Park, Woodbridge Center Mall
Fords
A small, residential neighborhood that is popular due to its quiet streets and local amenities. It’s ideal for short-term rentals due to its proximity to larger towns.
Fords Park, The Fords Theatre, Downtown Fords shops, Local restaurants, Parks and recreation areas
Port Reading
A quiet, residential area that's ideal for families. Its suburban feel and access to parks make it attractive for longer stays.
Port Reading Sports Complex, Local hiking trails, Raritan Bay, Parks and recreational areas, Historic sites
Carteret
A revitalizing town with ongoing development projects, offering affordability and good access to transportation options, making it attractive to renters and guests.
Carteret Park, Carteret Recreational Center, Local dining options, Raritan River waterfront, Waterfront parks
Keasbey
A small community that offers easy access to highways and is close to business districts, appealing to those visiting for work or events in nearby areas.
Keasbey Park, Local conveniences, Proximity to major highways, Woodbridge Center, Nearby industrial parks

With 8 distinct neighborhoods showing meaningful short-term rental activity, Woodbridge Township offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Woodbridge Township?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Woodbridge Township

  • The Woodbridge Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.7% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 29% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Woodbridge Township, House properties are the most common (45.2%), reflecting the local real estate landscape.
  • Houses represent a significant 45.2% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, unique stays, others, hotel/boutique (combined 12.8%) offer potential for unique stay experiences.

Woodbridge Township Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Woodbridge Township

  • The dominant room capacity in Woodbridge Township is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 54.9% of the active Airbnb listings in Woodbridge Township, indicating a high concentration in these sizes.
  • A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Woodbridge Township.

Woodbridge Township Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Woodbridge Township

  • The most common guest capacity trend in Woodbridge Township vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Woodbridge Township STR market, accounting for 48.4% of listings.
  • On average, properties in Woodbridge Township are equipped to host 3.2 guests.

How Do Listings in Woodbridge Township Compare on Quality?

Listing quality in Woodbridge Township can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
16.7
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
12.9%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Woodbridge Township

  • The average of 16.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
  • 12.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Woodbridge Township averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Woodbridge Township?

Amenity Prevalence

Amenity Insights for Woodbridge Township

  • Essential amenities in Woodbridge Township that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Woodbridge Township: Air conditioning, Wifi, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Air conditioning, Heating.
  • Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Woodbridge Township to stay competitive.

Which Airbnb Amenities Boost Revenue in Woodbridge Township?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Woodbridge Township, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Microwave
83.9%$11,730$2,113455.0%
Bed linens
83.9%$11,401$3,825198.1%
Books and reading material
16.1%$22,090$7,889180.0%
Dishes and silverware
80.6%$11,561$4,422161.4%
Hot water kettle
41.9%$15,563$6,291147.4%
Coffee
41.9%$15,452$6,371142.5%
Exterior security cameras on property
45.2%$14,814$6,362132.9%
Shampoo
80.6%$11,394$5,116122.7%
Freezer
54.8%$13,315$6,372109.0%
Hair dryer
51.6%$13,413$6,73099.3%

Revenue Impact Insights for Woodbridge Township

  • Microwave tops the revenue impact list with a 455.0% uplift — listings with this amenity earn $11,730 vs. $2,113 without it.
  • Microwave, Bed linens, Dishes and silverware, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Woodbridge Township STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woodbridge Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Woodbridge Township Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Woodbridge Township

  • The typical guest profile for Airbnb in Woodbridge Township consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.9% of guests.
  • Key international markets include United States (91.9%) and Canada (3.6%).
  • Top languages spoken are English (67.1%) followed by Spanish (9.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Philadelphia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Woodbridge Township?

Listings in Woodbridge Township average 4.84 out of 5 overall, with about 38.9 reviews per active listing and 16.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Woodbridge Township

  • With an overall rating of 4.84, Woodbridge Township listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.91), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 16.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 16.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Woodbridge Township Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Woodbridge Township

  • The most common availability pattern in Woodbridge Township falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Woodbridge Township (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Woodbridge Township?

Average Booking Lead Time by Month

Booking Lead Time Insights for Woodbridge Township

  • The overall average booking lead time for vacation rentals in Woodbridge Township is 33 days.
  • Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (48 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Woodbridge Township.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Woodbridge Township averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Woodbridge Township?

Guests in Woodbridge Township stay about 5.8 nights on average, generating roughly 381 reservations and 12.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 6:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Woodbridge Township

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Woodbridge Township

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 12.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Apr (10.6 nights) and shorten in Aug (2.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 6:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Woodbridge Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.2%)

1 Night

14 listings

45.2% of total

3 Nights (6.5%)

3 Nights

2 listings

6.5% of total

4-6 Nights (3.2%)

4-6 Nights

1 listings

3.2% of total

7-29 Nights (9.7%)

7-29 Nights

3 listings

9.7% of total

30+ Nights (35.5%)

30+ Nights

11 listings

35.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Woodbridge Township is 1 Night, adopted by 45.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (35.5%) caters to monthly stays (30+ nights) in Woodbridge Township, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.2% of Woodbridge Township hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 35.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woodbridge Township.

Woodbridge Township Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days (6.5%)

Super Strict 60 Days

2 listings

6.5% of total

Flexible (12.9%)

Flexible

4 listings

12.9% of total

Moderate (32.3%)

Moderate

10 listings

32.3% of total

Firm (45.2%)

Firm

14 listings

45.2% of total

Strict

1 listings

3.2% of total

Cancellation Policy Insights for Woodbridge Township

  • The prevailing Airbnb cancellation policy trend in Woodbridge Township is Firm, used by 45.2% of listings.
  • There's a relatively balanced mix between guest-friendly (45.2%) and stricter (48.4%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 45.2% market standard in Woodbridge Township.
  • Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Woodbridge Township.

How Much Are Airbnb Cleaning Fees in Woodbridge Township?

Cleaning fees in Woodbridge Township are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$152
Median Cleaning Fee
$99
Listings Charging a Fee
80.6%
Fee as Revenue Share
10.9%

Cleaning Fee Insights for Woodbridge Township

  • 80.6% of listings charge a cleaning fee, making it standard practice in Woodbridge Township. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($152) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Woodbridge Township median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Woodbridge Township Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Woodbridge Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Gumball Bungalow Est. 1886 | 2BR Home

The Gumball Bungalow Est. 1886 | 2BR Home

Entire Place • 2 bedrooms

$41,536
Revenue
44.1%
Occupancy
$255.32
Daily Rate
The Gumball Bungalow Est. 1886 | 1BR Home

The Gumball Bungalow Est. 1886 | 1BR Home

Entire Place • 1 bedroom

$31,426
Revenue
40.2%
Occupancy
$221.62
Daily Rate
Entire Home in Woodbridge Twp

Entire Home in Woodbridge Twp

Entire Place • 2 bedrooms

$30,752
Revenue
74.1%
Occupancy
$118.80
Daily Rate
3Br-APT 1st FL near NYC Train/mall/Rutgers/JFK Med

3Br-APT 1st FL near NYC Train/mall/Rutgers/JFK Med

Entire Place • 3 bedrooms

$23,963
Revenue
57.7%
Occupancy
$148.15
Daily Rate
Downstairs Living Area- Near NYC+EWR

Downstairs Living Area- Near NYC+EWR

Private Room • 2 bedrooms

$22,117
Revenue
54.9%
Occupancy
$108.04
Daily Rate
True gem in a historical home

True gem in a historical home

Entire Place • 1 bedroom

$20,009
Revenue
65.6%
Occupancy
$109.41
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Woodbridge Township?

Learn from the best! This table showcases top-performing Airbnb hosts in Woodbridge Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Woodbridge Township by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sean2$72,962405.00/5.0
Urban6$43,632284.92/5.0
Kisha1$30,7521404.98/5.0
Sai1$23,963474.66/5.0
Yvette1$22,1172864.77/5.0
Bramble House1$20,009684.82/5.0
Jennifer1$14,908654.94/5.0
Sophia1$13,6731374.38/5.0
Rosalia1$12,531914.95/5.0
Grace1$11,46844.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woodbridge Township.

Who Are the Airbnb Hosts in Woodbridge Township?

Woodbridge Township has a relatively balanced host base.

Superhosts
38.7%
Professional Management
0.0%
Cohosted Listings
22.6%
Instant Book Enabled
0.0%
Simplified Pricing
45.2%

Host Profile Insights for Woodbridge Township

  • A 38.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 45.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 22.6% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Woodbridge Township averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Woodbridge Township's Airbnb Market Compare to Nearby Cities?

How does the Woodbridge Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Mount Pocono, Woodbridge Township has 10 percentage points lower occupancy and about $306 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Woodbridge Township — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Freeland11$7,910$723.2641%
Pocono Summit12$6,039$511.3741%
Mount Pocono21$5,949$496.1446%
Berlin Township15$5,833$768.9330%
Town of Monroe22$5,758$727.5136%
Frankford Township11$5,755$519.1540%
Stroud Township129$5,732$501.5039%
Town of Kingston12$5,699$462.8146%
Hilltown Township10$5,634$588.7539%
Spring Lake Heights15$5,551$705.0238%

Frequently Asked Questions About Airbnb in Woodbridge Township

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Woodbridge Township.

How much do Airbnb hosts make in Woodbridge Township?

Woodbridge Township hosts earn about $10,179 per year on average, with an average nightly rate of $190 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in Woodbridge Township, New Jersey, not the ceiling for the best operators. Source: AirROI 2026 data, Woodbridge Township market, May 2025 to April 2026.

What is the average Airbnb occupancy rate in Woodbridge Township?

The average Airbnb occupancy rate in Woodbridge Township is 36.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Woodbridge Township?

Listings in Woodbridge Township average $190 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Woodbridge Township?

Woodbridge Township currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Woodbridge Township?

AirROI currently classifies the short-term rental regulation level in Woodbridge Township as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Woodbridge Township?

RevPAR in Woodbridge Township is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Woodbridge Township?

Occupancy of 36.1% means Woodbridge Township is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,179, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Woodbridge Township?

The average booking lead time in Woodbridge Township is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Woodbridge Township?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Woodbridge Township include Colonia, Iselin, Avenel. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Woodbridge Township?

entire_home listings make up 67.7% of the active supply in Woodbridge Township. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Woodbridge Township compare to nearby Airbnb markets?

Among neighboring markets, Freeland posts $94,916 in average annual revenue with 41.1% occupancy, compared to Woodbridge Township's $10,179 and 36.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Woodbridge Township?

The average Airbnb stay length in Woodbridge Township is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Woodbridge Township?

Airbnb listings in Woodbridge Township average 4.84 out of 5 overall. About 16.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Woodbridge Township?

Microwave and Bed linens are among the strongest revenue-linked amenities in Woodbridge Township. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Woodbridge Township?

Yes. About 80.6% of active Airbnb listings in Woodbridge Township charge a cleaning fee, and the average fee is $152. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Woodbridge Township?

At 38.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Woodbridge Township. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access