Clayton, New Mexico Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Clayton, New Mexico? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,324 per year — at a $140 nightly rate, 40.8% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Clayton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 110.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Clayton?
In Clayton, the headline Airbnb metrics are $19,324 in average annual revenue,40.8% occupancy, $140 ADR, and $58 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Clayton?
Understanding the monthly revenue variations for Airbnb listings in Clayton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clayton is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clayton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,499+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $748, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clayton
What Is the Monthly Airbnb Occupancy Rate in Clayton?
Maximize your bookings by understanding the Clayton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clayton:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clayton
What Is the Average Airbnb Nightly Rate in Clayton?
Effective short term rental pricing strategy in Clayton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clayton typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Clayton
What Is the RevPAR for Airbnb in Clayton?
RevPAR in Clayton is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Clayton
RevPAR Insights for Clayton
- The average RevPAR in Clayton is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($29) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Clayton benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Clayton?
Clayton's peak Airbnb season falls in December, September, August, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, September, August)
- Revenue averages $2,282 per month
- Occupancy rates average 50.8%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,868 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $137
Low Season (January, February, April)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $138
Seasonality Insights for Clayton
- The Airbnb seasonality pattern in Clayton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clayton's highest earning potential, with monthly revenues climbing to $2,311, occupancy reaching 52.3%, and ADRs peaking at $151.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,150, occupancy could drop to 25.4%, and ADRs may adjust to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clayton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Clayton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Clayton?
Low regulation and minimal registration activity in Clayton, New Mexico, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Clayton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Clayton?
With a compact short-term rental market, Clayton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Clayton Lake State Park | A scenic spot perfect for outdoor enthusiasts, providing fishing, hiking, and camping opportunities. Ideal for travelers looking to experience nature and wildlife in a tranquil setting. | Clayton Lake, Dinosaur Trackways, Fishing, Camping, Picnicking |
| Navajo Lake | A popular destination for fishing and water sports. Attracts visitors seeking outdoor adventure and relaxation by the water during summer months. | Navajo Lake State Park, Water activities, Fishing, Boating, Camping |
| Historic Downtown Clayton | The heart of Clayton with charming shops and restaurants, providing a taste of local culture. A great area for visitors looking to explore local history and enjoy dining. | Clayton Historic Museum, Local boutiques, Restaurants and cafes, Art galleries |
| Capulin Volcano National Monument | An extinct volcano offering hiking trails and panoramic views. An attractive location for those interested in geology and stunning landscapes. | Hiking trails, Visitor center, Scenic viewpoints |
| Sugarite Canyon State Park | A beautiful park known for its hiking trails and scenic views. Ideal for nature lovers and hikers looking for a peaceful getaway. | Hiking, Wildlife viewing, Picnicking, Scenic landscapes |
| Mountainhome Lake | A serene lake setting perfect for relaxation and fishing, attracting visitors looking for a peaceful retreat. | Fishing, Picnicking, Kayaking |
| Ute Lake State Park | A popular spot for water sports and camping, making it a great destination for families and outdoor enthusiasts. | Ute Lake, Fishing, Boating, Camping |
| Local Wineries | Clayton is near several local wineries offering tastings and tours, a unique attraction for wine lovers. | Wine tastings, Tours of vineyards |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Clayton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Clayton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clayton
- The Clayton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clayton, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Clayton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clayton
- The dominant room capacity in Clayton is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 90.5% of the active Airbnb listings in Clayton, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Clayton is particularly well-suited for individuals or couples.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clayton.
Clayton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clayton
- The most common guest capacity trend in Clayton vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Clayton STR market, accounting for 57.1% of listings.
- 38.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clayton.
- On average, properties in Clayton are equipped to host 4.8 guests.
How Do Listings in Clayton Compare on Quality?
Listing quality in Clayton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Clayton
- At 33.1 photos per listing on average, Clayton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Clayton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Clayton?
Amenity Prevalence
Amenity Insights for Clayton
- Essential amenities in Clayton that guests expect include: Wifi, Hot water, Coffee maker, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clayton: Wifi, Hot water, Coffee maker, Microwave, Free parking on premises.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clayton to stay competitive.
Which Airbnb Amenities Boost Revenue in Clayton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Clayton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 66.7% | $24,493 | $8,985 | 172.6% |
Wine glasses | 71.4% | $23,465 | $8,971 | 161.6% |
Toaster | 71.4% | $23,465 | $8,971 | 161.6% |
Hangers | 38.1% | $31,253 | $11,983 | 160.8% |
Fire extinguisher | 71.4% | $23,318 | $9,338 | 149.7% |
Iron | 61.9% | $24,640 | $10,686 | 130.6% |
Cooking basics | 76.2% | $22,299 | $9,804 | 127.4% |
Carbon monoxide alarm | 57.1% | $25,222 | $11,459 | 120.1% |
Room-darkening shades | 33.3% | $30,038 | $13,966 | 115.1% |
Cleaning products | 66.7% | $23,506 | $10,959 | 114.5% |
Revenue Impact Insights for Clayton
- Baking sheet tops the revenue impact list with a 172.6% uplift — listings with this amenity earn $24,493 vs. $8,985 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Clayton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clayton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClayton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Clayton
- The typical guest profile for Airbnb in Clayton consists of primarily domestic travelers (99%), often arriving from nearby Fort Worth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Mexico (0.5%).
- Top languages spoken are English (78.5%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Worth and Albuquerque.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Clayton?
Listings in Clayton average 4.94 out of 5 overall, with about 139.7 reviews per active listing and 76.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Clayton
- With an overall rating of 4.94, Clayton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Location (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 76.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Clayton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clayton
- The most common availability pattern in Clayton falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clayton (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Clayton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Clayton
- The overall average booking lead time for vacation rentals in Clayton is 33 days.
- Guests book furthest in advance for stays during August (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Clayton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Clayton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Clayton?
Guests in Clayton stay about 3 nights on average, generating roughly 534 reservations and 25.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Clayton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Clayton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (8.8 nights) and shorten in Jun (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Clayton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
95.2% of total
7-29 Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Clayton is 1 Night, adopted by 95.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Clayton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.2% of Clayton hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clayton.
Clayton Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
66.7% of total
Moderate
5 listings
23.8% of total
Firm
2 listings
9.5% of total
Cancellation Policy Insights for Clayton
- The prevailing Airbnb cancellation policy trend in Clayton is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 90.5% of listings offering Flexible or Moderate policies. This suggests guests in Clayton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Clayton.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Clayton.
How Much Are Airbnb Cleaning Fees in Clayton?
Cleaning fees in Clayton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Clayton
- About 52.4% of Clayton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $38 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Clayton median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Clayton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Claytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hacienda de Los Montoya's
Entire Place • 3 bedrooms
904 Maple
Entire Place • 3 bedrooms
Cozy Retreat too on Walnut St. (no cleaning fee)
Entire Place • 3 bedrooms
Cozy retreat on Walnut Street/no cleaning fee
Entire Place • 3 bedrooms
A colorful house
Entire Place • 1 bedroom
Weekend Get Away
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Clayton?
Learn from the best! This table showcases top-performing Airbnb hosts in Clayton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moises | 8 | $95,571 | 115 | 4.96/5.0 |
| Betty Jean | 2 | $89,001 | 116 | 4.88/5.0 |
| Craig Or Debbie | 2 | $64,205 | 1345 | 4.97/5.0 |
| Sharon | 2 | $31,660 | 163 | 5.00/5.0 |
| Blanca | 1 | $27,501 | 341 | 4.99/5.0 |
| Cesar | 1 | $26,037 | 154 | 4.84/5.0 |
| April | 1 | $23,833 | 151 | 4.93/5.0 |
| Carolyn | 1 | $22,888 | 226 | 4.78/5.0 |
| Lance | 2 | $17,539 | 309 | 4.88/5.0 |
| Rustin | 1 | $7,564 | 14 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clayton.
Who Are the Airbnb Hosts in Clayton?
Clayton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Clayton
- With 85.7% Superhosts, Clayton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 95.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 61.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Clayton averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Clayton's Airbnb Market Compare to Nearby Cities?
How does the Clayton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Walsenburg, Clayton has 4 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Logan | 13 | $2,961 | $285.13 | 44% |
| Rye | 16 | $1,842 | $239.56 | 39% |
| Walsenburg | 26 | $1,318 | $152.57 | 45% |
| Trinidad | 73 | $1,251 | $136.95 | 39% |
| Weston | 15 | $1,209 | $175.76 | 33% |
| Tucumcari | 15 | $982 | $140.13 | 28% |
| La Junta | 30 | $868 | $94.62 | 36% |
| Raton | 29 | $834 | $132.00 | 29% |
| Cimarron | 11 | $819 | $154.14 | 30% |
| Springer | 11 | $443 | $113.04 | 21% |
Frequently Asked Questions About Airbnb in Clayton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Clayton.
How much do Airbnb hosts make in Clayton?
Clayton hosts earn about $19,324 per year on average, with an average nightly rate of $140 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Clayton, New Mexico, not the ceiling for the best operators. Source: AirROI 2026 data, Clayton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Clayton?
The average Airbnb occupancy rate in Clayton is 40.8%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Clayton?
Listings in Clayton average $140 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Clayton?
Clayton currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Clayton?
AirROI currently classifies the short-term rental regulation level in Clayton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Clayton?
RevPAR in Clayton is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Clayton?
At 40.8% occupancy, Clayton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,324, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Clayton?
The average booking lead time in Clayton is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Clayton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Clayton include Clayton Lake State Park, Navajo Lake, Historic Downtown Clayton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Clayton?
entire_home listings make up 100.0% of the active supply in Clayton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Clayton compare to nearby Airbnb markets?
Among neighboring markets, Logan posts $35,534 in average annual revenue with 44.0% occupancy, compared to Clayton's $19,324 and 40.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Clayton?
The average Airbnb stay length in Clayton is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Clayton?
Airbnb listings in Clayton average 4.94 out of 5 overall. About 76.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Clayton?
Baking sheet and Wine glasses are among the strongest revenue-linked amenities in Clayton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Clayton?
Yes. About 52.4% of active Airbnb listings in Clayton charge a cleaning fee, and the average fee is $38. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Clayton?
A 85.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.