Portales, New Mexico Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-05-04

How much can you earn on Airbnb in Portales, New Mexico? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $11,669 per year — at a $93 nightly rate, 41.0% occupancy, and a $41 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 19 active listings, Portales is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

Browse Live Portales Airbnb Market

Search by revenue, occupancy & neighborhood on an interactive map

Open Atlas

Table of Contents [hide] [show]

What Are the Key Airbnb Metrics in Portales?

In Portales, the headline Airbnb metrics are $11,669 in average annual revenue,41.0% occupancy, $93 ADR, and $41 in RevPAR, and guests book about 31 days in advance.

Avg. Daily Rate (ADR)(?)

$93

The average rental revenue earned for an occupied room per day in Portales.

Occupancy Rate(?)

41.0%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$11,669

Average annual income for an Airbnb listing in Portales. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$41

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

3.5%

Positive growth (3.5%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

31 days

How far in advance guests typically book in Portales. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

June

The month with the highest average earnings, indicating peak season in Portales.

Lowest Revenue Month(?)

March

The month with the lowest average earnings, indicating the low season in Portales.

Airbnb Data API

Access this data programmatically. 22 endpoints, 20M+ properties, 190+ countries.

API Access

How Much Do Airbnb Hosts Earn Monthly in Portales?

Understanding the monthly revenue variations for Airbnb listings in Portales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portales is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portales across different performance tiers:

Best-in-class properties (Top 10%) achieve $3,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $2,196 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,076 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Portales

What Is the Monthly Airbnb Occupancy Rate in Portales?

Maximize your bookings by understanding the Portales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portales:

Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 40%.
Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Portales

What Is the Average Airbnb Nightly Rate in Portales?

Effective short term rental pricing strategy in Portales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portales typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
Typical properties (Median) charge around $89 per night.
Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Portales

What Is the RevPAR for Airbnb in Portales?

RevPAR in Portales is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $24 RevPAR.
Typical properties (Median) generate $38 RevPAR.
Strong performers (Top 25%) earn $59 RevPAR.
Best-in-class (Top 10%) achieve $87 RevPAR.

Average Monthly RevPAR Trend in Portales

RevPAR Insights for Portales

The average RevPAR in Portales is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($87) and bottom 25% ($24) is $63, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Portales benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

Get Live Portales Market Intelligence 👇

🏠

Explore Real-time Analytics

When Is the Peak Season for Airbnb in Portales?

Portales's peak Airbnb season falls in June, November, July, while the softest stretch is March, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (June, November, July)

Revenue averages $1,876 per month
Occupancy rates average 50.9%
Daily rates average $92

Shoulder Season

Revenue averages $1,399 per month
Occupancy maintains around 42.0%
Daily rates hold near $98

Low Season (March, September, October)

Revenue drops to average $1,164 per month
Occupancy decreases to average 37.4%
Daily rates adjust to average $96

Seasonality Insights for Portales

Airbnb seasonality in Portales is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Portales's highest earning potential, with monthly revenues climbing to $2,155, occupancy reaching 55.3%, and ADRs peaking at $108.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,057, occupancy could drop to 36.2%, and ADRs may adjust to $84.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portales.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Portales, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Portales?

Low regulation and minimal registration activity in Portales, New Mexico, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portales to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Portales?

With a compact short-term rental market, Portales gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Portales
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Downtown Portales	The heart of Portales, offering local shops, restaurants, and a community vibe. Attracts visitors for local events and access to leisure activities.	Portales Historical Museum, Lily Park, Portales Municipal Golf Course, local farmers market, annual festivals
Portales City Park	A lovely neighborhood surrounding the expansive City Park, perfect for families and outdoor enthusiasts. Appeals to tourists looking for a relaxed stay in nature.	Portales City Park, Parks and Recreation facilities, Picnic areas, Walking trails, Community events
Eastern New Mexico University	Home to a public university that attracts students, faculty, and event visitors. Great for short-term stays related to educational purposes.	ENMU campus events, Greyhound Arena, Cultural events, Student activities, Sporting events
North Main Street	A commercial area with easy access to restaurants and shopping, popular for visitors who want convenience and local flavor.	Local dining options, Shopping centers, Convenience to main highways, Community events
Salmon Park	A peaceful neighborhood with a family-friendly atmosphere. Great for those looking for long-term stays or family vacations.	Salmon Park, Playgrounds, Walking paths, Community centers, Local gatherings
Liberal, Kansas (nearby)	Close proximity to Portales, this area attracts visitors seeking additional amenities and activities, such as shopping and dining.	Local shopping, Dining options, Annual events, Cultural sites
Cannon Air Force Base	Military base nearby attracts visiting families and friends of service members, providing a steady demand for short-term accommodations.	Base events, Military family gatherings, Air shows, Community engagement
Regional Attractions	Surrounding areas offer unique attractions such as natural parks and historical sites, ideal for tourists looking to explore New Mexico.	Carlsbad Caverns, Capulin Volcano, Bitter Lake National Wildlife Refuge, Historical landmarks, Scenic roads

With 8 distinct neighborhoods showing meaningful short-term rental activity, Portales offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Portales?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Portales

The Portales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Portales, House properties are the most common (73.7%), reflecting the local real estate landscape.
Houses represent a significant 73.7% portion, catering likely to families or larger groups.
The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Portales Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Portales

The dominant room capacity in Portales is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Portales, indicating a high concentration in these sizes.

Portales Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Portales

The most common guest capacity trend in Portales vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
Properties designed for 4 guests and 6 guests dominate the Portales STR market, accounting for 47.3% of listings.
15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portales.
On average, properties in Portales are equipped to host 3.2 guests.

How Do Listings in Portales Compare on Quality?

Listing quality in Portales can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

14.4

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.1

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

15.8%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Portales

The average of 14.4 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
15.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Portales averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Portales?

Amenity Prevalence

Amenity Insights for Portales

Essential amenities in Portales that guests expect include: Air conditioning, Hot water, TV, Wifi. Lacking these (any) could significantly impact bookings.
Popular amenities like Smoke alarm, Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Portales: Air conditioning, Hot water, TV, Wifi.
Prioritize adding missing essentials: Air conditioning.
Consider adding popular differentiators like Smoke alarm or Microwave to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Portales to stay competitive.

Which Airbnb Amenities Boost Revenue in Portales?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Portales, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Hair dryer	63.2%	$16,193	$3,914	313.7%
Bathtub	63.2%	$16,035	$4,184	283.2%
Dishwasher	36.8%	$20,967	$6,245	235.7%
Kitchen	73.7%	$14,172	$4,660	204.1%
Oven	68.4%	$14,767	$4,957	197.9%
Cooking basics	73.7%	$14,041	$5,026	179.4%
Iron	63.2%	$15,152	$5,699	165.9%
Patio or balcony	26.3%	$19,065	$9,028	111.2%
Carbon monoxide alarm	47.4%	$15,859	$7,898	100.8%
Dining table	57.9%	$14,660	$7,557	94.0%

Revenue Impact Insights for Portales

Hair dryer tops the revenue impact list with a 313.7% uplift — listings with this amenity earn $16,193 vs. $3,914 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Portales STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Portales Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Portales

The typical guest profile for Airbnb in Portales consists of primarily domestic travelers (98%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
Domestic travelers account for 97.8% of guests.
Key international markets include United States (97.8%) and Italy (1.1%).
Top languages spoken are English (80.7%) followed by Spanish (10.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Albuquerque and Las Cruces.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Portales?

Listings in Portales average 4.94 out of 5 overall, with about 46.9 reviews per active listing and 73.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Portales

With an overall rating of 4.94, Portales listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Communication (4.97), while Location (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
73.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Portales Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Portales

The most common availability pattern in Portales falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Portales (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Portales?

Average Booking Lead Time by Month

Booking Lead Time Insights for Portales

The overall average booking lead time for vacation rentals in Portales is 31 days.
Guests book furthest in advance for stays during December (average 60 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (34 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Portales.
For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
Monitor your own booking lead times against these Portales averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Portales?

Guests in Portales stay about 7.8 nights on average, generating roughly 305 reservations and 16.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Portales

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Portales

Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
16.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Oct (9.5 nights) and shorten in Aug (3.6 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Portales Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.4%)

1 Night

9 listings

47.4% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

7-29 Nights (5.3%)

7-29 Nights

1 listings

5.3% of total

30+ Nights (21.1%)

30+ Nights

4 listings

21.1% of total

Key Insights

The most prevalent minimum stay requirement in Portales is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (73.7%) of the Portales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (21.1%) caters to monthly stays (30+ nights) in Portales, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 47.4% of Portales hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portales.

Portales Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (21.1%)

Moderate

4 listings

21.1% of total

Firm (42.1%)

Firm

8 listings

42.1% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Portales

The prevailing Airbnb cancellation policy trend in Portales is Firm, used by 42.1% of listings.
A majority (57.9%) of hosts in Portales utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 42.1% market standard in Portales.
Regularly review your cancellation policy against competitors and market demand shifts in Portales.

How Much Are Airbnb Cleaning Fees in Portales?

Cleaning fees in Portales are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$75

Median Cleaning Fee

$60

Listings Charging a Fee

94.7%

Fee as Revenue Share

10.0%

Cleaning Fee Insights for Portales

94.7% of listings charge a cleaning fee, making it standard practice in Portales. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $75 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

Price your cleaning fee competitively against the Portales median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$93.64

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Portales?

Learn from the best! This table showcases top-performing Airbnb hosts in Portales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Portales by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Evolve	3	$69,689	102	4.84/5.0
Melissa	2	$40,409	32	4.97/5.0
Doniell	1	$24,728	19	5.00/5.0
Tina	2	$21,770	116	4.96/5.0
Loretta	3	$19,362	152	4.98/5.0
Juan	1	$17,163	131	4.95/5.0
Mik	1	$14,628	90	5.00/5.0
Ernestine	2	$6,057	99	4.97/5.0
Seago	3	$4,313	83	4.83/5.0
Lynn	1	$3,593	67	4.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portales.

Who Are the Airbnb Hosts in Portales?

Portales is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

100.0%

Professional Management

15.8%

Cohosted Listings

47.4%

Instant Book Enabled

0.0%

Simplified Pricing

73.7%

Host Profile Insights for Portales

With 100.0% Superhosts, Portales has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 47.4% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Portales averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Portales

These are the highest-grossing professional property management operations in Portales, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Portales
Company	Listings	Revenue	ADR	Occ.	Rating
Evolve	3	$69,689	$163	46.1%	4.84/5

Management Company Insights for Portales

The leading management company, Evolve, operates 3 listings with $69,689 in gross revenue — a useful benchmark for what scale looks like in Portales.
Top managers average 3 properties each, suggesting professional management in Portales still operates at a relatively boutique scale.
Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Portales's Airbnb Market Compare to Nearby Cities?

How does the Portales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Clovis, Portales has 7 percentage points lower occupancy and about $52 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Portales — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Logan	13	$3,034	$279.71	46%
Clovis	46	$1,809	$144.41	48%
Roswell	100	$1,745	$182.98	41%
Tucumcari	15	$941	$137.41	29%

Frequently Asked Questions About Airbnb in Portales

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portales.

How much do Airbnb hosts make in Portales?

Portales hosts earn about $11,669 per year on average, with an average nightly rate of $93 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Portales, New Mexico, not the ceiling for the best operators. Source: AirROI 2026 data, Portales market, May 2025 to April 2026.

What is the average Airbnb occupancy rate in Portales?

The average Airbnb occupancy rate in Portales is 41.0%. June is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Portales?

Listings in Portales average $93 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Portales?

Portales currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Portales?

AirROI currently classifies the short-term rental regulation level in Portales as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Portales?

RevPAR in Portales is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Portales?

At 41.0% occupancy, Portales can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,669, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Portales?

The average booking lead time in Portales is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Portales?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portales include Downtown Portales, Portales City Park, Eastern New Mexico University. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Portales?

entire_home listings make up 73.7% of the active supply in Portales. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Portales compare to nearby Airbnb markets?

Among neighboring markets, Logan posts $36,413 in average annual revenue with 45.6% occupancy, compared to Portales's $11,669 and 41.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Portales?

The average Airbnb stay length in Portales is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Portales?

Airbnb listings in Portales average 4.94 out of 5 overall. About 73.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Portales?

Hair dryer and Bathtub are among the strongest revenue-linked amenities in Portales. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Portales?

Yes. About 94.7% of active Airbnb listings in Portales charge a cleaning fee, and the average fee is $75. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Portales?

A 100.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.