Wilmington, Ohio Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wilmington, Ohio? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,767 per year — at a $171 nightly rate, 47.1% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 59 active listings, Wilmington is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 136.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wilmington?
In Wilmington, the headline Airbnb metrics are $24,767 in average annual revenue,47.1% occupancy, $171 ADR, and $81 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wilmington?
Understanding the monthly revenue variations for Airbnb listings in Wilmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilmington is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,270+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,147 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,261 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,534, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilmington
What Is the Monthly Airbnb Occupancy Rate in Wilmington?
Maximize your bookings by understanding the Wilmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilmington:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilmington
What Is the Average Airbnb Nightly Rate in Wilmington?
Effective short term rental pricing strategy in Wilmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilmington typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Wilmington
What Is the RevPAR for Airbnb in Wilmington?
RevPAR in Wilmington is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $57 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Wilmington
RevPAR Insights for Wilmington
- The average RevPAR in Wilmington is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($57) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wilmington benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wilmington?
Wilmington's peak Airbnb season falls in October, August, December, while the softest stretch is May, July, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, August, December)
- Revenue averages $3,002 per month
- Occupancy rates average 53.0%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,419 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $175
Low Season (May, July, November)
- Revenue drops to average $2,132 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $170
Seasonality Insights for Wilmington
- The Airbnb seasonality pattern in Wilmington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilmington's highest earning potential, with monthly revenues climbing to $3,426, occupancy reaching 60.7%, and ADRs peaking at $188.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,007, occupancy could drop to 40.4%, and ADRs may adjust to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wilmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wilmington?
Low regulation and minimal registration activity in Wilmington, Ohio, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wilmington to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wilmington?
Wilmington is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Wilmington's Historic District is known for its charming architecture and historical significance. It attracts visitors interested in history, culture, and local events. | Clinton County Historical Society, Wilmington College, Wilmington City Park, Jungle Jim's International Market, Bowstring Archery |
| Local Parks | Wilmington is home to several beautiful parks that appeal to families and outdoor enthusiasts. Nature lovers are drawn to the area's scenic beauty and recreational opportunities. | Alum Creek State Park, Lytle Park, Wilmington Conservation Club, Cowan Lake State Park, Cedar Ridge Metro Park |
| Downtown Wilmington | The downtown area is vibrant with local shops, restaurants, and cafes. It attracts both tourists and locals looking for community events and attractions. | Main Street Wilmington, Wilmington Public Library, Swan Creek Park, Clinton County Court House, local breweries |
| Wilmington College | The presence of Wilmington College draws students, families, and faculty, making it a prime location for accommodations. It has various events and activities that attract visitors. | Wilmington College events, student activities, local artist showcases, academic conferences, sporting events |
| Cultural Sites | Wilmington features various cultural sites that enhance its attraction to visitors seeking arts and culture experiences, such as galleries and performance spaces. | Murphy Theatre, Wilmette Playhouse, local art galleries, community arts events, music festivals |
| Agricultural Tours | Wilmington is surrounded by rural areas known for agriculture, attracting visitors interested in farm tours and local produce. Perfect for guests looking to experience rural Ohio life. | Farm tours, U-Pick farms, Clinton County Farmers Market, wine tours, local festivals |
| Outdoor Recreation Areas | With its close proximity to several outdoor recreation areas, Wilmington is ideal for adventure seekers and those interested in outdoor sports and activities. | Hiking trails, fishing spots, camping sites, scenic drives, biking paths |
| Family-Friendly Attractions | Wilmington is known for its family-friendly atmosphere with various activities and attractions suitable for guests traveling with children. | Local playgrounds, movie theaters, family events at local parks, interactive museums, seasonal festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wilmington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wilmington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilmington
- The Wilmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilmington, House properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 52.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Wilmington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilmington
- The dominant room capacity in Wilmington is 2 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.7% of the active Airbnb listings in Wilmington, indicating a high concentration in these sizes.
- A significant 35.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wilmington.
Wilmington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilmington
- The most common guest capacity trend in Wilmington vacation rentals is listings accommodating 6 guests (35.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Wilmington STR market, accounting for 52.5% of listings.
- 54.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilmington.
- On average, properties in Wilmington are equipped to host 5.2 guests.
How Do Listings in Wilmington Compare on Quality?
Listing quality in Wilmington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wilmington
- At 24.4 photos per listing on average, Wilmington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wilmington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wilmington?
Amenity Prevalence
Amenity Insights for Wilmington
- Essential amenities in Wilmington that guests expect include: Air conditioning, Smoke alarm, Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilmington: Air conditioning, Smoke alarm, Heating, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi, TV.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilmington to stay competitive.
Which Airbnb Amenities Boost Revenue in Wilmington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wilmington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 86.4% | $26,357 | $14,631 | 80.1% |
Refrigerator | 91.5% | $25,483 | $17,038 | 49.6% |
Drying rack for clothing | 10.2% | $34,516 | $23,664 | 45.9% |
Stove | 79.7% | $26,377 | $18,463 | 42.9% |
Dining table | 72.9% | $26,920 | $18,982 | 41.8% |
Backyard | 55.9% | $28,381 | $20,182 | 40.6% |
Bathtub | 61.0% | $27,579 | $20,367 | 35.4% |
Dryer | 83.1% | $25,898 | $19,226 | 34.7% |
Ethernet connection | 15.3% | $31,438 | $23,567 | 33.4% |
Dishwasher | 55.9% | $27,825 | $20,887 | 33.2% |
Revenue Impact Insights for Wilmington
- Washer tops the revenue impact list with a 80.1% uplift — listings with this amenity earn $26,357 vs. $14,631 without it.
- Washer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wilmington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilmington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wilmington
- The typical guest profile for Airbnb in Wilmington consists of primarily domestic travelers (98%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (1.1%).
- Top languages spoken are English (84.5%) followed by Spanish (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wilmington?
Listings in Wilmington average 4.85 out of 5 overall, with about 77.3 reviews per active listing and 59.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wilmington
- With an overall rating of 4.85, Wilmington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wilmington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilmington
- The most common availability pattern in Wilmington falls within the 181-270 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wilmington (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wilmington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilmington
- The overall average booking lead time for vacation rentals in Wilmington is 46 days.
- Guests book furthest in advance for stays during October (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Wilmington.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Wilmington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wilmington?
Guests in Wilmington stay about 5 nights on average, generating roughly 1,807 reservations and 30.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wilmington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wilmington
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (5.8 nights) and shorten in Oct (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wilmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
30.5% of total
2 Nights
31 listings
52.5% of total
3 Nights
1 listings
1.7% of total
30+ Nights
9 listings
15.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wilmington is 2 Nights, adopted by 52.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.0%) of the Wilmington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.3%) caters to monthly stays (30+ nights) in Wilmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.5% of Wilmington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilmington.
Wilmington Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.7% of total
Flexible
20 listings
33.9% of total
Moderate
20 listings
33.9% of total
Firm
18 listings
30.5% of total
Cancellation Policy Insights for Wilmington
- The prevailing Airbnb cancellation policy trend in Wilmington is Flexible, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (30.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.9% market standard in Wilmington.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilmington.
How Much Are Airbnb Cleaning Fees in Wilmington?
Cleaning fees in Wilmington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wilmington
- 83.1% of listings charge a cleaning fee, making it standard practice in Wilmington. Guests expect it and factor it into their booking decisions.
- The gap between the average ($98) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wilmington median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wilmington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home away from Home! Great for workers and family
Entire Place • 3 bedrooms
Long Lane Getaway
Entire Place • 6 bedrooms
Grand Historic Home-4 Mi to WEC!
Entire Place • 5 bedrooms
Bright, Beautiful, Brand new Home - Wilmington, Oh
Entire Place • 3 bedrooms
Brand New Equestrian getaway in Wilmington, Ohio
Entire Place • 3 bedrooms
New cozy home in Wilmington, Ohio
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wilmington?
Learn from the best! This table showcases top-performing Airbnb hosts in Wilmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 7 | $251,232 | 118 | 4.88/5.0 |
| Heath & Trish | 5 | $136,075 | 387 | 4.99/5.0 |
| Beth | 3 | $112,283 | 109 | 4.47/5.0 |
| Shelly | 4 | $110,446 | 319 | 4.84/5.0 |
| Colleen | 3 | $71,876 | 682 | 4.97/5.0 |
| Jessica | 6 | $61,611 | 91 | 4.68/5.0 |
| Taylor | 2 | $60,449 | 123 | 4.86/5.0 |
| Curt | 4 | $59,688 | 170 | 4.92/5.0 |
| Myron | 2 | $57,059 | 381 | 4.96/5.0 |
| Gregory | 1 | $54,342 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilmington.
Who Are the Airbnb Hosts in Wilmington?
Wilmington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wilmington
- With 84.7% Superhosts, Wilmington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 94.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wilmington averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Wilmington's Airbnb Market Compare to Nearby Cities?
How does the Wilmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Creola, Wilmington has 4 percentage points lower occupancy and about $247 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sugar Grove | 16 | $6,137 | $513.64 | 41% |
| Creola | 18 | $6,048 | $417.93 | 51% |
| Hocking County | 11 | $5,919 | $531.90 | 48% |
| Rockbridge | 227 | $5,296 | $412.23 | 44% |
| Berlin Township | 11 | $5,177 | $387.75 | 48% |
| Logan | 686 | $4,942 | $393.08 | 44% |
| Berne Township | 15 | $4,687 | $501.18 | 37% |
| Swan Township | 109 | $4,652 | $342.50 | 47% |
| Laurelville | 145 | $4,536 | $359.71 | 44% |
| South Bloomingville | 129 | $4,494 | $318.28 | 47% |
Frequently Asked Questions About Airbnb in Wilmington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wilmington.
How much do Airbnb hosts make in Wilmington?
Wilmington hosts earn about $24,767 per year on average, with an average nightly rate of $171 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Wilmington, Ohio, not the ceiling for the best operators. Source: AirROI 2026 data, Wilmington market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wilmington?
The average Airbnb occupancy rate in Wilmington is 47.1%. October is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wilmington?
Listings in Wilmington average $171 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wilmington?
Wilmington currently has about 59 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wilmington?
AirROI currently classifies the short-term rental regulation level in Wilmington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wilmington?
RevPAR in Wilmington is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wilmington?
At 47.1% occupancy, Wilmington can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,767, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wilmington?
The average booking lead time in Wilmington is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wilmington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wilmington include Historic District, Local Parks, Downtown Wilmington. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wilmington?
entire_home listings make up 98.3% of the active supply in Wilmington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wilmington compare to nearby Airbnb markets?
Among neighboring markets, Sugar Grove posts $73,640 in average annual revenue with 40.6% occupancy, compared to Wilmington's $24,767 and 47.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wilmington?
The average Airbnb stay length in Wilmington is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wilmington?
Airbnb listings in Wilmington average 4.85 out of 5 overall. About 59.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wilmington?
Washer and Refrigerator are among the strongest revenue-linked amenities in Wilmington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wilmington?
Yes. About 83.1% of active Airbnb listings in Wilmington charge a cleaning fee, and the average fee is $98. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wilmington?
A 84.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.