AtTheJoy - Luxury Oregon Wine Country Retreat Entire home · 7 bedrooms Rated 4.96 - Revenue
- $241,690
- Occupancy
- 19.9%
- Daily rate
- $3,724
Airbnb market data · 202612 months to September 2026
Salem, OR Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Salem brought in $22,097 over the 12 months through September 2026, about 38% less than the Oregon average of $35,882.
The short answer
Salem Airbnb Market at a Glance
Salem is priced below the Oregon average. Listings averaged $192 a night, about 33% less than that average of $285, and were booked on 45% of available nights, close to its 43% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest.
With 308 active listings, Salem is the 11th-largest of 144 Oregon markets AirROI tracks. From a year earlier, the number of active listings grew 9%.
Browse the live Salem Airbnb market
See Every Salem Listing
Revenue
How Much Do Airbnb Hosts Make in Salem?
Gross bookings per Salem listing averaged $22,097 over the 12 months to September 2026 (Oregon average: $35,882), before cleaning, platform and management costs and taxes.
In a typical year, the average Salem listing brings in $3,760 in August, its best month, and $1,720 in January, its slowest. July runs within 2% of August, so either can come out on top in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $5,530+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $3,690 or more, roughly $1,500 a month above the median.
- Typical properties (median) earn about $2,220 a month.
- Entry-level properties (bottom 25%) earn $1,150 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,720 $4,040 $1,660
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Salem Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,091 | 52.9% | $176 | $103 | 43 days | 5.6 nights |
| Oct 2025 | $2,746 | 50.6% | $173 | $89 | 38 days | 5.1 nights |
| Nov 2025 | $2,409 | 44.2% | $169 | $80 | 38 days | 4.8 nights |
| Dec 2025 | $2,496 | 43.0% | $170 | $81 | 30 days | 4.8 nights |
| Jan 2026 | $1,780 | 35.4% | $165 | $57 | 30 days | 6.6 nights |
| Feb 2026 | $2,065 | 39.9% | $165 | $74 | 32 days | 6.9 nights |
| Mar 2026 | $2,080 | 40.8% | $167 | $67 | 27 days | 5.9 nights |
| Apr 2026 | $2,337 | 44.7% | $169 | $78 | 37 days | 5.1 nights |
| May 2026 | $3,509 | 53.8% | $190 | $113 | 69 days | 5.4 nights |
| Jun 2026 | $3,629 | 59.0% | $201 | $121 | 65 days | 5.2 nights |
| Jul 2026 | $3,873 | 51.3% | $207 | $125 | 100 days | 4.8 nights |
| Aug 2026 | $4,043 | 61.5% | $201 | $130 | 47 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Salem market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Salem Profitable?
Yes, when it's run well. The average Salem Airbnb took in $22,097 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,050 a month.
Cleaning it yourself keeps the $2,160 a year guests pay in cleaning fees, for about $1,400 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,050 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Salem Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,937 | $33,180 |
| Cleaning fees guests pay10% of Salem bookings | $2,160 | $3,600 |
| Gross bookings | $22,097 | $36,780 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Salem listings on Simplified Pricing, 3% for the rest | −$2,780 | −$4,630 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,160 | −$3,600 |
| Utilities and internetAbout 5% of bookings | −$1,100 | −$1,840 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,470 | −$12,240 |
| Left for housing costs, then profit | $14,627about $1,220 a month | $24,540about $2,050 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Salem Airbnb Profit
The estimate starts from Salem's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salem home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Salem's Top Earners Get There
- More nights booked. The busiest quarter of Salem listings are booked on 68% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,990 a year.
- Open for the busy months. In a typical year, August brings the average listing about $3,760, against $1,720 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Salem listings average 4.89 stars, and 62% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,070 a month, against $1,840 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Salem?
Salem listings were booked on 45% of the nights they were open over the past year, 2 percentage points above the Oregon average (43%) and 4 points above the U.S. average (41%). In a typical year, occupancy climbs to 60% in August and falls to 37% in January.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
August is usually the busiest month in Salem, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 50% 62% 35%
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Salem?
The average nightly rate in Salem, known as ADR (average daily rate), was $192 over the past year, about 33% below the Oregon average of $285 and about 40% below the U.S. average of $320. In a typical year, rates peak in June and July at about $195 and bottom out in February and November at about $160.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $315+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $210 or more, about $75 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $87 or less, about two-thirds of the median.
July rates run 22% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $170 $207 $146
The 12-month ADR of $192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Salem?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salem it averaged $84 over the past year, from about $55 in a typical January to about $121 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $169+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn $109 or more, about $45 a night above the median.
- Typical properties (median) earn about $66 per open night.
- Entry-level properties (bottom 25%) earn $37 or less, about 57% of the median.
August RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $89 $130 $53
The 12-month RevPAR of $84 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Salem
Salem has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from November to April. A listing earns about 82% more a month in June through August than in December through February.
Average revenue by month in Salem
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,720 $3,760 $1,720
Revenue by month in Salem in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,720 |
| February | Low season | $2,000 |
| March | Low season | $2,170 |
| April | Low season | $2,200 |
| May | High season | $3,130 |
| June | High season | $3,540 |
| July | High season | $3,710 |
| August | High season | $3,760 |
| September | High season | $3,020 |
| October | Shoulder season | $2,640 |
| November | Low season | $2,380 |
| December | Low season | $2,330 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | $3,440 | 56% | $183 |
| Shoulder seasonOctober | $2,640 | 51% | $160 |
| Low seasonNovember–April | $2,130 | 44% | $160 |
How Far in Advance Do Guests Book Airbnb in Salem?
Guests book Salem stays 48 days ahead on average (about seven weeks). July stays are booked furthest out, about 89 days ahead, and January stays closest to arrival, about 25 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 43 days 100 days 19 days
The 12-month figure of 48 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Salem
None of the 308 active listings in Salem display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Salem.
Neighborhoods
Best Neighborhoods for Airbnb in Salem
AirROI's area guide picks seven Salem neighborhoods that draw short-term rental guests, led by Downtown Salem, South Salem and West Salem. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Salem | The heart of the city with access to government buildings, shops and dining options. Attracts both business travelers and tourists exploring local history. | Oregon State Capitol, Salem's Riverfront Park, Willamette University, Bush's Pasture Park, Salem Convention Center |
| South Salem | A family-friendly neighborhood with tranquil parks and good schools. Great for visitors looking for a suburban feel with easy access to amenities. | Minto-Brown Island Park, Woodmansee Park, South Salem High School, Shopping at Lancaster Mall, Kroc Center |
| West Salem | Offers beautiful views of the Willamette River and is close to nature trails. A perfect spot for visitors wanting outdoor activities while still being near the city. | Riverfront Park, Burlingham Park, Challenge Course at Salem, Willamette Valley Vineyards |
| North Salem | A diverse area with residential charm and close-knit community vibes, appealing to budget travelers and those looking for local experiences. | Kelley Park, North Salem High School, Shopping at Kroc Center |
| East Salem | A mostly residential area with a mix of shopping and recreational outdoor spaces, suitable for longer-term stays and families. | Cascades Gateway Park, Salem Golf Club, Eastgate Park |
| Salem Historic District | Rich in history and character, with preserved homes and landmarks. Attracts tourists interested in the local heritage and cultural experiences. | Historic Bush House Museum, Deepwood Museum & Gardens, Salem Pioneer Cemetery |
| Fairmount Hill | A scenic neighborhood known for its historic homes and proximity to parks. Ideal for those seeking a quiet retreat with nature-friendly activities. | Fairmount Park, Bush Pasture Park, Walks along the Willamette River |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Salem Airbnb Listings by Type and Size
Entire homes make up 80% of listings in Salem, but private rooms are a real segment: about one listing in five (19%) rents out a single room. Houses are the most common property type at 68%, about 6 times the share of apartments and condos (12%).
Mostly entire homes, with a private-room segment
Salem Airbnb listings by room type
- Entire home 80%
- Private room 19%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.2% | 247 |
| Private room | 18.8% | 58 |
| Hotel room | 1.0% | 3 |
Listings by property type
Salem Airbnb listings by property type
- House 68%
- Apartment/Condo 12%
- Hotel/Boutique 11%
- Others 7%
- Cabin/Outdoor 2%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 68.2% | 210 |
| Apartment/Condo | 11.7% | 36 |
| Hotel/Boutique | 11.0% | 34 |
| Others | 6.8% | 21 |
| Cabin/Outdoor | 1.9% | 6 |
| Unique stay | 0.3% | 1 |
How Many Bedrooms Do Airbnb Listings in Salem Have?
One-bedroom homes are the most common size in Salem (34% of entire homes), and 38% have three or more bedrooms. Shares are of the 240 entire homes that give a bedroom count; rented rooms are left out.
Salem entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
34%
26%
23%
10%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.5% | 6 |
| 1 bedroom | 33.8% | 81 |
| 2 bedrooms | 26.3% | 63 |
| 3 bedrooms | 23.3% | 56 |
| 4 bedrooms | 10.4% | 25 |
| 5+ bedrooms | 3.8% | 9 |
What Each Home Size Earns in Salem
A typical one-bedroom home in Salem earned $13,700 over the past year, against $39,500 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 81 | $13,700 | $16,100 | $120 | 47% |
| 2 bedrooms | 63 | $18,300 | $22,200 | $184 | 46% |
| 3 bedrooms | 56 | $25,100 | $28,600 | $236 | 47% |
| 4 bedrooms | 25 | $39,500 | $43,900 | $392 | 44% |
How Many Guests Do Airbnbs in Salem Sleep?
The most common capacity in Salem is two or four guests (23% of listings each), and 38% of listings sleep six or more. Shares are of the 256 listings with a guest capacity on file (83% of the market).
Salem listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
2%
23%
8%
23%
5%
19%
3%
16%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.3% | 6 |
| 2 guests | 23.4% | 60 |
| 3 guests | 8.2% | 21 |
| 4 guests | 23.4% | 60 |
| 5 guests | 4.7% | 12 |
| 6 guests | 18.8% | 48 |
| 7 guests | 3.1% | 8 |
| 8+ guests | 16.0% | 41 |
How Salem Airbnb Listings Are Set Up
Salem hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 2.4
- Show exact location
- 30%
What Amenities Do Airbnb Listings in Salem Offer?
Self check-in is close to standard in Salem: 79% of listings offer it, and 63% have a backyard.
Share of Salem listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Salem
Listings in Salem with a themed room earned about 2.8 times as much a year, on average, as those without: $57,200 against $20,800. The gap is smaller for a children's playroom (about twice as much) and a hot tub (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Salem listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Theme room | 4% | $57,200 | $20,800 | +175% |
| Children's playroom | 5% | $43,300 | $21,100 | +105% |
| Hot tub | 8% | $41,200 | $20,400 | +102% |
| Piano | 5% | $38,400 | $21,300 | +80% |
| Sound system | 11% | $36,400 | $20,400 | +79% |
| Ping pong table | 5% | $37,800 | $21,300 | +77% |
| Hammock | 5% | $36,600 | $21,400 | +71% |
| Waterfront | 5% | $35,600 | $21,400 | +66% |
| Self check-in | 79% | $24,100 | $14,500 | +66% |
| Backyard | 63% | $25,800 | $15,600 | +65% |
Guests
Who Books Airbnbs in Salem?
Salem draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Portland is the largest source outside Salem, at about 6% of reviews. English is spoken by 73% of guests, and Spanish by 13%.
97% of Salem guests are domestic
Where guests who left reviews live
- Domestic 97%
- International 3%
Where Salem guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Portland | 6.3% |
| Seattle | 4.9% |
| Salem | 2.7% |
| Bend | 2.5% |
| Eugene | 1.6% |
Where Salem guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 96.8% |
| Canada | 0.7% |
| United Kingdom | 0.3% |
| France | 0.2% |
Languages spoken by Salem guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 72.6% |
| Spanish | 13.4% |
| French | 3.4% |
| German | 2.0% |
| Chinese | 1.0% |
What Are Airbnb Guest Ratings in Salem?
Salem Airbnbs average 4.89 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84. Listings here carry long review histories, about 102 reviews each on average.
Communication and check-in score highest in Salem; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.89 |
| Communication | 4.94 |
| Location | 4.85 |
| Check-in | 4.94 |
| Value | 4.84 |
Booking patterns
How Guests Book in Salem: Stays, Rules and Fees
More than three-quarters of Salem listings are open to guests more than 180 days a year, but only 25% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Salem listings are open to guests
Share of listings by days a year
- 271-366 days 43%
- 181-270 days 34%
- 91-180 days 19%
- 31-90 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 43.2% | 133 |
| 181-270 days | 33.8% | 104 |
| 91-180 days | 18.5% | 57 |
| 31-90 days | 4.5% | 14 |
Days a year Salem listings are booked or blocked
Share of listings by days a year
- 271-366 days 6%
- 181-270 days 19%
- 91-180 days 33%
- 31-90 days 23%
- 1-30 days 19%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.5% | 17 |
| 181-270 days | 19.2% | 59 |
| 91-180 days | 32.8% | 101 |
| 31-90 days | 23.4% | 72 |
| 1-30 days | 19.2% | 59 |
What Is the Average Length of Stay for Airbnb in Salem?
The average Salem booking lasts 7.2 nights, longest in January and shortest in July. Listings took about 23 bookings each over the year, some 7,020 in all. Nearly half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Salem
Average nights per booking, by month of stay
Average 5.6 nights 7.3 nights 4.7 nights
Two-year average by calendar month.
Salem Airbnb Minimum Stay Requirements
About six in ten listings in Salem accept stays of one or two nights. A smaller group, 9%, takes only stays of 30 nights or more.
Minimum stay set by Salem listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Salem?
Firm is the most common cancellation policy in Salem, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Salem listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Salem?
85% of Salem listings charge a cleaning fee. The typical fee is $117; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 7.2 nights, that adds roughly $16 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- $117
- Listings charging a fee
- 85.4%
- Share of gross revenue
- 9.8%
Top earners
Top-Earning Airbnbs and Hosts in Salem
The top-grossing Airbnb in Salem, a seven-bedroom home, took in $242,000 over the past year, about 11 times the city's average of $22,100. Three of the six listings below have five or more bedrooms; the other three have two and four bedrooms.
AtTheJoy - Luxury Oregon Wine Country Retreat Entire home · 7 bedrooms Rated 4.96 
Family Reunion Waterfowl Retreat Private room · 7 bedrooms Rated 4.93 - Revenue
- $137,096
- Occupancy
- 53.4%
- Daily rate
- $739
Zenith Vineyard Estate Entire home · 5 bedrooms Rated 5.00 - Revenue
- $127,422
- Occupancy
- 28.5%
- Daily rate
- $1,214
Cozy Modern Farmhouse - Sauna, Projector, 10 ppl! Entire home · 4 bedrooms Rated 5.00 - Revenue
- $109,733
- Occupancy
- 66.2%
- Daily rate
- $415
Downtown Salem Next to Bush Park Historical Home Entire home · 4 bedrooms Rated 4.95 - Revenue
- $98,997
- Occupancy
- 43.6%
- Daily rate
- $483
Historic Home Near Downtown Salem: Walk to Capitol Entire home · 2 bedrooms Rated 5.00 - Revenue
- $82,194
- Occupancy
- 75.0%
- Daily rate
- $276
Who Are the Top Airbnb Hosts in Salem?
Timothy is the top-grossing host in Salem, with $406,000 in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 18% of the market's 308 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Timothy | 4 | $406,111 | $101,528 | 4.95/5 | |
| Brandon | 6 | $250,326 | $41,721 | 4.93/5 | |
| Tim | 3 | $191,429 | $63,810 | 5.00/5 | |
| 4 | Ellen | 12 | $178,689 | $14,891 | 4.95/5 |
| 5 | Warren | 12 | $154,077 | $12,840 | 4.87/5 |
| 6 | Colleen | 1 | $137,096 | $137,096 | 4.93/5 |
| 7 | Jolie | 3 | $132,334 | $44,111 | 4.71/5 |
| 8 | Chris | 9 | $131,594 | $14,622 | 4.92/5 |
| 9 | Rishel | 3 | $114,278 | $38,093 | 4.86/5 |
| 10 | Mark And Svetlana | 3 | $105,726 | $35,242 | 4.98/5 |
Who Are the Airbnb Hosts in Salem?
Only 7% of Salem listings are classed as professionally managed, though 34% of listings have a co-host. 71% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 23% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
- Superhosts
- 71.4%
- Professional management
- 7.1%
- Cohosted listings
- 33.8%
- Instant Book enabled
- 23.4%
- Simplified Pricing
- 76.6%
Nearby markets
Salem vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 41 km, Dundee (39 km away, 73 listings) earned the most per listing, about 2.4 times as much as Salem. Silverton was the busiest, booked on 48% of nights against 45% in Salem.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Keizer 8 km | 38 | $28,844 | $230 | 41% |
| Independence 16 km | 34 | $23,901 | $239 | 41% |
| Silverton 29 km | 60 | $29,519 | $192 | 48% |
| Dayton 33 km | 45 | $30,215 | $333 | 33% |
| McMinnville 34 km | 154 | $39,412 | $289 | 43% |
| Albany 34 km | 111 | $26,822 | $216 | 42% |
| Dundee 39 km | 73 | $53,929 | $434 | 36% |
| Carlton 41 km | 58 | $39,038 | $390 | 36% |
Other Airbnb Markets in Oregon
- Portland Airbnb data 3,227 listings
- Bend Airbnb data 1,838 listings
- Eugene Airbnb data 1,325 listings
- Sunriver Airbnb data 1,259 listings
- Lincoln City Airbnb data 874 listings
- Seaside Airbnb data 670 listings
- Rockaway Beach Airbnb data 529 listings
- Beaverton Airbnb data 437 listings
See all 144 Oregon Airbnb markets
Markets Similar to Salem
Markets elsewhere in the United States with a similar nightly rate and occupancy to Salem:
- Eureka Airbnb data CA · $190/night · 45.1%
- Thornton Airbnb data CO · $195/night · 45.0%
- North Pole Airbnb data AK · $196/night · 45.2%
- Grand Rapids Airbnb data MI · $189/night · 45.4%
- Monterey Park Airbnb data CA · $198/night · 45.0%
- Chattanooga Airbnb data TN · $199/night · 45.1%
FAQ
Salem Airbnb FAQ
How much do Airbnb hosts make in Salem?
An active Salem Airbnb grossed $22,097 on average in the 12 months to September 2026, according to AirROI's tracking of 308 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,690 or more in a typical month.
How much can I make on Airbnb in Salem?
It depends most on the home's size, location and how it's run. The middle half of Salem listings earn between $1,150 and $3,690 in a typical month, and the top tenth $5,530 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Salem?
Listings in Salem were booked on 45% of available nights over the past year. That compares with 43% for the Oregon average. August is usually the busiest month.
How much does an Airbnb cost per night in Salem?
The average booked night in Salem cost $192 before fees. Half of listings charge between $87 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Salem?
None of the active Salem listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Salem?
Yes, when it's run well. The average Salem Airbnb grossed $22,097 in the 12 months to September 2026, 38% below the Oregon average of $35,882. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,627 a year (about $1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,050 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Salem?
August usually pays best, averaging $3,760 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Salem?
Each night a Salem listing was open to book earned $84 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $169 or more.
How far in advance do guests book Airbnbs in Salem?
Salem stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Salem?
The average Salem Airbnb stay lasted 7.2 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Salem rated?
Guests rate Salem Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Salem?
Downtown Salem, South Salem and West Salem draw the most short-term rental interest in Salem. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Salem?
AirROI counted 308 active Airbnb listings in Salem as of September 2026. The closest tracked market is Keizer, 8 km away.
How much are Airbnb cleaning fees in Salem?
In Salem, 85% of listings add a cleaning fee. The median fee is $117; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 308 active Airbnb listings in Salem from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.