Cozy Home Away From Home - Ardmore Entire home · 4 bedrooms Rated 5.00 - Revenue
- $92,443
- Occupancy
- 55.3%
- Daily rate
- $430
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ardmore brought in $24,289 over the 12 months through September 2026, about 24% less than the Oklahoma average of $31,850.
The short answer
Ardmore is cheaper but busier than the Oklahoma average. Listings averaged $174 a night and were booked on 43% of available nights, against $280 and 38% for the Oklahoma average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest. With only 45 active listings, a few bookings can reorder the months.
With 45 active listings, Ardmore is the 35th-largest of 79 Oklahoma markets AirROI tracks. From a year earlier, the number of active listings grew 32%.
Browse the live Ardmore Airbnb market See Every Ardmore ListingRevenue
Gross bookings per Ardmore listing averaged $24,289 over the 12 months to September 2026 (Oklahoma average: $31,850), before cleaning, platform and management costs and taxes.
In a typical year, the average Ardmore listing brings in $4,070 in July, its best month, and $1,700 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,665 | 45.5% | $164 | $89 | 53 days | 3.3 nights |
| Oct 2025 | $3,232 | 54.1% | $165 | $104 | 45 days | 3.7 nights |
| Nov 2025 | $2,572 | 49.5% | $164 | $86 | 37 days | 4.1 nights |
| Dec 2025 | $2,103 | 43.4% | $163 | $68 | 36 days | 3.5 nights |
| Jan 2026 | $1,672 | 37.0% | $155 | $54 | 17 days | 5.9 nights |
| Feb 2026 | $2,324 | 52.7% | $151 | $83 | 20 days | 7.1 nights |
| Mar 2026 | $2,675 | 48.6% | $156 | $86 | 26 days | 7.1 nights |
| Apr 2026 | $2,567 | 47.0% | $160 | $86 | 43 days | 4.3 nights |
| May 2026 | $3,209 | 48.4% | $185 | $104 | 39 days | 5.3 nights |
| Jun 2026 | $3,766 | 52.5% | $193 | $126 | 48 days | 4.6 nights |
| Jul 2026 | $4,417 | 55.7% | $198 | $142 | 47 days | 3.8 nights |
| Aug 2026 | $3,139 | 43.4% | $203 | $101 | 29 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ardmore address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Ardmore Airbnb took in $24,289 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,250 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,980 a month.
Cleaning it yourself keeps the $3,280 a year guests pay in cleaning fees, for about $1,530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,009 | $32,860 |
| Cleaning fees guests pay14% of Ardmore bookings | $3,280 | $5,130 |
| Gross bookings | $24,289 | $37,990 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Ardmore listings on Simplified Pricing, 3% for the rest | −$3,160 | −$4,940 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,280 | −$5,130 |
| Utilities and internetAbout 5% of bookings | −$1,210 | −$1,900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$490 | −$760 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$730 | −$1,140 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$240 | −$240 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$9,230 | −$14,230 |
| Left for housing costs, then profit | $15,059about $1,250 a month | $23,760about $1,980 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Ardmore's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ardmore home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,170 a month, against $2,020 for the average one.
Occupancy
Ardmore listings were booked on 43% of the nights they were open over the past year, 5 percentage points above the Oklahoma average (38%) and 2 points above the U.S. average (41%). In a typical year, occupancy climbs to 56% in June and falls to 36% in January.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
June is usually the busiest month in Ardmore, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ardmore, known as ADR (average daily rate), was $174 over the past year, about 38% below the Oklahoma average of $280 and about 46% below the U.S. average of $320. In a typical year, rates peak in July and August at about $180 and bottom out in February at about $150.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 22% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ardmore it averaged $80 over the past year, from about $55 in a typical January to about $131 in a typical July.
Per open night, by tier:
July RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $80 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 45 active listings, the monthly pattern in Ardmore is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Ardmore
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,700 |
| February | $2,130 |
| March | $2,480 |
| April | $2,320 |
| May | $3,090 |
| June | $3,690 |
| July | $4,070 |
| August | $2,860 |
| September | $2,580 |
| October | $2,990 |
| November | $2,600 |
| December | $2,230 |
Guests book Ardmore stays 37 days ahead on average (about five weeks). July stays are booked furthest out, about 52 days ahead, and January stays closest to arrival, about 18 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 45 active listings in Ardmore display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Ardmore.
Neighborhoods
AirROI's area guide picks eight Ardmore neighborhoods that draw short-term rental guests, led by Downtown Ardmore, Lake Murray and Ardmore's Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Ardmore | The vibrant heart of Ardmore, featuring a mix of historical charm and modern amenities. Great for visitors who want to experience local shops, restaurants, and cultural events. | Ardmore Main Street, Greater Southwest Historical Museum, Rose Petals Floral & Gifts, Ardmore Convention Center, Local Dining Options |
| Lake Murray | A picturesque area known for its outdoor recreational activities, Lake Murray attracts families and nature lovers. Ideal for those looking to enjoy water sports and hiking. | Lake Murray State Park, Beaver Creek, Marina, Fishing Spots, Hiking Trails |
| Ardmore's Historic District | This area is rich in history and charming architecture, drawing visitors interested in the cultural heritage of Ardmore. It offers unique stays in historic homes. | Historic Walks, Local Art Galleries, Antique Shops, Cultural Festivals, Community Events |
| Oklahoma's Arbuckle Mountains | An outdoor paradise located near Ardmore, attracting visitors who enjoy nature and hiking. Perfect for those seeking adventure in a serene environment. | Arbuckle Wilderness, Turner Falls Park, Hiking Trails, Natural Springs, Scenic Views |
| West Broadway | A lively street lined with shops, dining, and entertainment options. This central location is ideal for tourists wanting to explore Ardmore's local scene. | Shopping Outlets, Local Breweries, Restaurants, Movie Theater, Live Music Venues |
| Carter County | A broader region encompassing Ardmore, featuring various attractions and activities, perfect for larger groups or families looking for local experiences. | Local Parks, Museums, Outdoor Festivals, Community Activities, Sports Events |
| Historic Santa Fe Depot | A landmark with historic significance that attracts visitors interested in train history and architecture. Hosts events and is a focal point for local culture. | Santa Fe Depot Museum, Train Rides, Art Installations, Community Gatherings, Historical Tours |
| St. Mary’s Catholic Church area | An area known for its beautiful architecture and tranquil environment. Suitable for visitors looking for a peaceful stay while being close to local attractions. | St. Mary’s Catholic Church, Community Parks, Quiet Streets, Local Cafés, Historic Sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Ardmore is an entire home: 98% of listings, with private rooms at 2%. Houses are the most common property type at 67%, about 3.7 times the share of cabins and other outdoor stays (18%).
Nearly all listings rent the whole place
Ardmore Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.8% | 44 |
| Private room | 2.2% | 1 |
Listings by property type
Ardmore Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 66.7% | 30 |
| Cabin/Outdoor | 17.8% | 8 |
| Apartment/Condo | 11.1% | 5 |
| Hotel/Boutique | 4.4% | 2 |
Most Ardmore homes are built for groups: 57% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (36%).
Ardmore entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.3% | 1 |
| 1 bedroom | 18.2% | 8 |
| 2 bedrooms | 22.7% | 10 |
| 3 bedrooms | 36.4% | 16 |
| 4 bedrooms | 20.5% | 9 |
A typical two-bedroom home in Ardmore earned $14,400 over the past year, against $33,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 10 | $14,400 | $13,000 | $126 | 40% |
| 3 bedrooms | 16 | $33,300 | $34,200 | $199 | 52% |
Ardmore is a group-trip market: 34% of listings sleep eight or more guests, about 1.9 times the share of the next most common size, four guests (18%).
Ardmore listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 9.1% | 4 |
| 3 guests | 9.1% | 4 |
| 4 guests | 18.2% | 8 |
| 5 guests | 6.8% | 3 |
| 6 guests | 18.2% | 8 |
| 7 guests | 4.5% | 2 |
| 8+ guests | 34.1% | 15 |
Ardmore hosts set up an average of 3.4 beds per listing, close to one bed per bedroom. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Ardmore: 42% of listings have one, and 98% offer free parking on site.
Share of Ardmore listings with each common amenity
Guests
Ardmore draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Oklahoma City is the largest source outside Ardmore, at about 5% of reviews. English is spoken by 82% of guests, and Spanish by 13%.
99% of Ardmore guests are domestic
Where guests who left reviews live
Where Ardmore guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Oklahoma City | 5.1% |
| Dallas | 4.8% |
| Ardmore | 2.8% |
| Houston | 2.8% |
| Fort Worth | 2.5% |
Where Ardmore guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| Puerto Rico | 0.3% |
| Mexico | 0.3% |
| Netherlands | 0.3% |
| Austria | 0.3% |
Languages spoken by Ardmore guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 81.9% |
| Spanish | 13.4% |
| French | 2.0% |
| Russian | 0.7% |
| Korean | 0.7% |
Ardmore Airbnbs average 4.87 stars, and 62% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83. Listings here carry long review histories, about 89 reviews each on average.
Check-in scores highest in Ardmore; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.92 |
| Cleanliness | 4.85 |
| Communication | 4.93 |
| Location | 4.85 |
| Check-in | 4.94 |
| Value | 4.83 |
Booking patterns
About seven in ten Ardmore listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 29% of listings; blocked nights include any the host closes off.
Days a year Ardmore listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.4% | 20 |
| 181-270 days | 24.4% | 11 |
| 91-180 days | 26.7% | 12 |
| 31-90 days | 4.4% | 2 |
Days a year Ardmore listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.4% | 2 |
| 181-270 days | 26.7% | 12 |
| 91-180 days | 26.7% | 12 |
| 31-90 days | 28.9% | 13 |
| 1-30 days | 13.3% | 6 |
The average Ardmore booking lasts 5.6 nights, longest in February and shortest in September. Listings took about 28 bookings each over the year, some 1,270 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ardmore
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in Ardmore accept stays of one or two nights.
Minimum stay set by Ardmore listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Ardmore, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 40% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Ardmore listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Ardmore listings charge a cleaning fee. The typical fee is about $95. Spread over the average stay of 5.6 nights, that adds roughly $17 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Ardmore, a four-bedroom home, took in $92,400 over the past year, about 3.8 times the city's average of $24,300.
Cozy Home Away From Home - Ardmore Entire home · 4 bedrooms Rated 5.00
Meadow Lodge - 78 Acres & Lake @ Road Runner Ranch Entire home · 3 bedrooms Rated 4.91
Private 16 Acres By Lake Murray w/ Pool & Hot Tub Entire home · 3 bedrooms Rated 4.92
(The Executive Two Story) Where to stay when away Entire home · 4 bedrooms Rated 4.90
Honeybee Hill Entire home · 4 bedrooms Rated 4.92
Cozy Cabin in the Pines Entire home · 4 bedrooms Rated 4.98 Only 2% of Ardmore listings are classed as professionally managed, though 36% of listings have a co-host. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 27% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Ardmore earns about as much per listing as Thackerville, the top earner of the eight nearby markets in the table, all within 56 km. None of them fills more nights than Ardmore (43%); the busiest, Whitesboro, reached 36%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Davis 32 km | 53 | $16,158 | $201 | 27% |
| Sulphur 35 km | 99 | $16,968 | $238 | 27% |
| Thackerville 43 km | 35 | $25,285 | $231 | 34% |
| Gordonville 45 km | 36 | $17,193 | $202 | 27% |
| Kingston 47 km | 209 | $22,637 | $277 | 27% |
| Pottsboro 53 km | 176 | $20,747 | $255 | 26% |
| Whitesboro 54 km | 31 | $24,584 | $256 | 36% |
| Mead 56 km | 93 | $13,857 | $179 | 27% |
See all 79 Oklahoma Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Ardmore:
FAQ
An active Ardmore Airbnb grossed $24,289 on average in the 12 months to September 2026, according to AirROI's tracking of 45 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ardmore listings earn between $1,200 and $3,920 in a typical month, and the top tenth $5,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Ardmore were booked on 43% of available nights over the past year. That compares with 38% for the Oklahoma average. June is usually the busiest month.
The average booked night in Ardmore cost $174 before fees. Half of listings charge between $120 and $195, so bedroom count and location move the price more than the average suggests.
None of the active Ardmore listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Ardmore Airbnb grossed $24,289 in the 12 months to September 2026, 24% below the Oklahoma average of $31,850. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,059 a year (about $1,250 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,980 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $4,070 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ardmore listing was open to book earned $80 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $141 or more.
Ardmore stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ardmore Airbnb stay lasted 5.6 nights over the past year. A listing took 28 reservations over the year on average.
Guests rate Ardmore Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Ardmore, Lake Murray and Ardmore's Historic District draw the most short-term rental interest in Ardmore. The neighborhood guide explains what brings guests to each.
AirROI counted 45 active Airbnb listings in Ardmore as of September 2026. The closest tracked market is Davis, 32 km away.
In Ardmore, about nine in ten listings add a cleaning fee, and the typical fee is about $95.
Method
Figures on this page cover 45 active Airbnb listings in Ardmore from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.