Airbnb market data · 202612 months to September 2026
Madill, OK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Madill brought in $28,228 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Madill Airbnb Market at a Glance
Madill is priced below the Oklahoma average. Listings averaged $245 a night, about 13% less than that average of $280, and were booked on 36% of available nights, close to its 38% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.7 times as much as in January, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Madill is the 70th-largest of 79 Oklahoma markets AirROI tracks.
Browse the live Madill Airbnb market See Every Madill ListingRevenue
How Much Do Airbnb Hosts Make in Madill?
Gross bookings per Madill listing averaged $28,228 over the 12 months to September 2026 (Oklahoma average: $31,850), before cleaning, platform and management costs and taxes.
In a typical year, the average Madill listing brings in $4,350 in July, its best month, and $1,630 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Madill's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,170+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $3,840 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $2,230 a month.
- Entry-level properties (bottom 25%) earn $1,230 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Madill Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,480 | 28.9% | $231 | $83 | 42 days | 1.9 nights |
| Oct 2025 | $3,518 | 47.1% | $238 | $113 | 29 days | 4.8 nights |
| Nov 2025 | $3,532 | 38.9% | $235 | $118 | 73 days | 3.1 nights |
| Dec 2025 | $3,414 | 37.8% | $232 | $110 | 22 days | 2.4 nights |
| Jan 2026 | $2,393 | 37.0% | $225 | $77 | 12 days | 6.1 nights |
| Feb 2026 | $2,316 | 30.5% | $216 | $83 | 15 days | 1.8 nights |
| Mar 2026 | $3,597 | 36.8% | $220 | $116 | 23 days | 2.4 nights |
| Apr 2026 | $2,412 | 33.8% | $223 | $80 | 26 days | 4.8 nights |
| May 2026 | $2,213 | 35.5% | $251 | $71 | 20 days | 2.5 nights |
| Jun 2026 | $3,567 | 49.6% | $252 | $119 | 20 days | 3.1 nights |
| Jul 2026 | $5,241 | 54.7% | $260 | $169 | 29 days | 6.1 nights |
| Aug 2026 | $2,325 | 29.0% | $230 | $75 | 17 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Madill home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Madill Profitable?
Yes, when it's run well. The average Madill Airbnb took in $28,228 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,540 a month.
Cleaning it yourself keeps the $3,110 a year guests pay in cleaning fees, for about $1,720 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Madill Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,118 | $43,330 |
| Cleaning fees guests pay11% of Madill bookings | $3,110 | $5,360 |
| Gross bookings | $28,228 | $48,690 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Madill listings on Simplified Pricing, 3% for the rest | −$4,380 | −$7,550 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,110 | −$5,360 |
| Utilities and internetAbout 5% of bookings | −$1,410 | −$2,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$560 | −$970 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$850 | −$1,460 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$10,730 | −$18,190 |
| Left for housing costs, then profit | $17,498about $1,460 a month | $30,500about $2,540 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Madill Airbnb Profit
The estimate starts from Madill's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Madill home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Madill's Top Earners Get There
- More nights booked. The busiest quarter of Madill listings are booked on 51% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,690 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $270 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,510 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,350, against $1,630 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Madill listings average 4.83 stars, and 36% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,060 a month, against $2,350 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Madill?
Madill listings were booked on 36% of the nights they were open over the past year, 2 percentage points below the Oklahoma average (38%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 26% in September to 52% in July.
Across Madill's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July is usually the busiest month in Madill, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Madill?
The average nightly rate in Madill, known as ADR (average daily rate), was $245 over the past year, about 13% below the Oklahoma average of $280 and about 23% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in June and July at about $245 and bottom out in September and November at about $210.
Across Madill's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $330+ a night, about twice the median.
- Strong performers (top 25%) charge $270 or more, about $100 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $115 or less, about two-thirds of the median.
July rates run 17% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $245 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Madill?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Madill it averaged $96 over the past year, from about $53 in a typical January to about $140 in a typical July.
Across Madill's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $170+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $118 or more, about $45 a night above the median.
- Typical properties (median) earn about $73 per open night.
- Entry-level properties (bottom 25%) earn $35 or less, about half of the median.
July RevPAR is about 2.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $96 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Madill
With only 22 active listings, the monthly pattern in Madill is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Madill
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Madill in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,630 |
| February | $1,730 |
| March | $3,120 |
| April | $2,180 |
| May | $2,270 |
| June | $2,980 |
| July | $4,350 |
| August | $2,190 |
| September | $1,740 |
| October | $2,620 |
| November | $2,780 |
| December | $2,840 |
How Far in Advance Do Guests Book Airbnb in Madill?
Guests book Madill stays 22 days ahead on average (about three weeks). November stays are booked furthest out, about 55 days ahead, and January stays closest to arrival, about 12 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 22 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Madill
None of the 22 active listings in Madill display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Madill.
Neighborhoods
Best Neighborhoods for Airbnb in Madill
AirROI's area guide picks eight Madill neighborhoods that draw short-term rental guests, led by Lake Texoma, Downtown Madill and Henrietta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Texoma | A popular destination for water sports and outdoor activities. Attracts families and groups looking to enjoy the lake and nearby parks. | Lake Texoma State Park, Cross Timbers State Park, Texoma Marina, V.T. Farris Park, Highport Marina, Texoma Golf Club |
| Downtown Madill | The heart of Madill with local shops, restaurants, and community events. Ideal for travelers wanting to experience local culture and amenities. | Madill Historical Museum, Kiamichi Mountains, local dining options, Madill City Park, seasonal events and festivals |
| Henrietta | A nearby town with historical sites and small-town charm. Appeals to those seeking a quiet getaway while being close to nature. | Wilbarger Creek Park, Henrietta Main Street District, Veterans Memorial, local antique shops |
| Marietta | A charming town known for its close-knit community and rich history. Great for visitors who enjoy small-town vibes and local events. | Marietta Square, local festivals, charming cafes, Antique shops |
| Ravia | A serene area close to nature, perfect for a peaceful retreat. It’s great for visitors who want to escape the city bustle. | nearby lakes, local parks, hiking trails |
| Sardis Lake | A beautiful area offering fishing, boating, and hiking. Excellent for those who enjoy the outdoors and nature activities. | Sardis Lake, Sardis Lake State Park, fishing spots, camping areas |
| Byng | A small town with a warm community and local charm, perfect for travelers looking for a break from urban life. | Byng Cemetery, local events, community parks |
| Oklahoma's Chickasaw Nation | Rich in culture and history, making it a unique location for visitors interested in Native American heritage and experiences. | Chickasaw Cultural Center, Lake of the Arbuckles, Natural Springs, local events and markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Madill vs. Nearby Airbnb Markets
Madill out-earns every one of the eight nearby markets in the table, all within 47 km; the best of them, Whitesboro, averaged about 13% less per listing. Ardmore was the busiest, booked on 43% of nights against 36% in Madill.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mead 15 km | 93 | $13,857 | $179 | 27% |
| Kingston 17 km | 209 | $22,637 | $277 | 27% |
| Pottsboro 27 km | 176 | $20,747 | $255 | 26% |
| Gordonville 27 km | 36 | $17,193 | $202 | 27% |
| Durant 30 km | 46 | $19,739 | $170 | 37% |
| Denison 35 km | 151 | $16,924 | $184 | 34% |
| Ardmore 41 km | 45 | $24,289 | $174 | 43% |
| Whitesboro 47 km | 31 | $24,584 | $256 | 36% |
Other Airbnb Markets in Oklahoma
- Broken Bow Airbnb data 3,167 listings
- Oklahoma City Airbnb data 1,616 listings
- Tulsa Airbnb data 1,243 listings
- Norman Airbnb data 473 listings
- Stillwater Airbnb data 393 listings
- Lawton Airbnb data 335 listings
- Edmond Airbnb data 227 listings
- Broken Arrow Airbnb data 172 listings
See all 79 Oklahoma Airbnb markets
Markets Similar to Madill
Markets elsewhere in the United States with a similar nightly rate and occupancy to Madill:
- Sebring Airbnb data FL · $245/night · 36.2%
- Waynesville Airbnb data NC · $244/night · 36.2%
- Hot Springs Airbnb data SD · $250/night · 36.3%
- Brownwood Airbnb data TX · $249/night · 36.5%
- Bokeelia Airbnb data FL · $239/night · 36.3%
- Long Beach Airbnb data MS · $242/night · 36.7%
FAQ
Madill Airbnb FAQ
How much do Airbnb hosts make in Madill?
An active Madill Airbnb grossed $28,228 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,840 or more in a typical month.
How much can I make on Airbnb in Madill?
It depends most on the home's size, location and how it's run. The middle half of Madill listings earn between $1,230 and $3,840 in a typical month, and the top tenth $6,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Madill?
Listings in Madill were booked on 36% of available nights over the past year. That compares with 38% for the Oklahoma average. July is usually the busiest month.
How much does an Airbnb cost per night in Madill?
The average booked night in Madill cost $245 before fees. Half of listings charge between $115 and $270, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Madill?
None of the active Madill listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Madill?
Yes, when it's run well. The average Madill Airbnb grossed $28,228 in the 12 months to September 2026, 11% below the Oklahoma average of $31,850, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,498 a year (about $1,460 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,540 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Madill?
July usually pays best, averaging $4,350 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Madill?
Each night a Madill listing was open to book earned $96 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $170 or more.
How far in advance do guests book Airbnbs in Madill?
Madill stays were booked 22 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Madill?
The average Madill Airbnb stay lasted 3.7 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Madill rated?
Guests rate Madill Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Madill?
Lake Texoma, Downtown Madill and Henrietta draw the most short-term rental interest in Madill. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Madill?
AirROI counted 22 active Airbnb listings in Madill as of September 2026. The closest tracked market is Mead, 15 km away.
How much are Airbnb cleaning fees in Madill?
In Madill, about nine in ten listings add a cleaning fee, and the typical fee is about $82.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Madill from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.