Airbnb market data · 202612 months to May 2026
Molalla, OR Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Molalla brought in $14,791 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Molalla run through May 2026.
The short answer
Molalla Airbnb Market at a Glance
Listings averaged $153 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.5 times as much as in November, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Molalla is the 131st-largest of 144 Oregon markets AirROI tracks.
Browse the live Molalla Airbnb market See Every Molalla ListingRevenue
How Much Do Airbnb Hosts Make in Molalla?
Gross bookings per Molalla listing averaged $14,791 over the 12 months to May 2026 (Oregon average: $38,495), before cleaning, platform and management costs and taxes.
The average Molalla listing brought in $2,720 in August, its best month, and $1,110 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Molalla's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,060+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $2,370 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,260 a month.
- Entry-level properties (bottom 25%) earn $824 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.5 times what November did
Average revenue per active listing, by month
Molalla Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,836 | 38.1% | $152 | $61 | 83 days | 2.5 nights |
| Jul 2025 | $2,327 | 50.1% | $149 | $75 | 51 days | 1.8 nights |
| Aug 2025 | $2,720 | 59.4% | $153 | $88 | 61 days | 2.2 nights |
| Sep 2025 | $2,154 | 46.1% | $150 | $72 | 63 days | 2.1 nights |
| Oct 2025 | $1,795 | 39.8% | $150 | $58 | 68 days | 2.5 nights |
| Nov 2025 | $1,108 | 28.2% | $149 | $37 | 35 days | 2.9 nights |
| Dec 2025 | $1,136 | 27.7% | $151 | $37 | 37 days | 1.9 nights |
| Jan 2026 | $1,336 | 35.1% | $153 | $43 | 32 days | 8.4 nights |
| Feb 2026 | $1,628 | 31.0% | $154 | $58 | 24 days | 3.3 nights |
| Mar 2026 | $1,171 | 25.8% | $154 | $38 | 33 days | 2.9 nights |
| Apr 2026 | $1,900 | 37.2% | $156 | $63 | 45 days | 2.8 nights |
| May 2026 | $2,151 | 38.7% | $162 | $69 | 115 days | 2.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Molalla address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Molalla Profitable?
Yes, when it's run well. The average Molalla Airbnb took in $14,791 in the 12 months to May 2026, and run by its owner at everyday costs, about $780 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,470 a month.
Cleaning it yourself keeps the $1,680 a year guests pay in cleaning fees, for about $920 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $670 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Molalla Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $13,111 | $24,640 |
| Cleaning fees guests pay11% of Molalla bookings | $1,680 | $3,150 |
| Gross bookings | $14,791 | $27,790 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Molalla listings on Simplified Pricing, 3% for the rest | −$2,110 | −$3,960 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,680 | −$3,150 |
| Utilities and internetAbout 5% of bookings | −$740 | −$1,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$300 | −$560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$440 | −$830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$5,490 | −$10,110 |
| Left for housing costs, then profit | $9,301about $780 a month | $17,680about $1,470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Molalla Airbnb Profit
The estimate starts from Molalla's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Molalla home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Molalla's Top Earners Get There
- More nights booked. The busiest quarter of Molalla listings are booked on 50% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $170 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,310 a year.
- Open for the busy months. August brought the average listing about $2,720, against $1,110 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Molalla listings average 4.91 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,320 a month, against $1,230 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Molalla?
Molalla listings were booked on 37% of the nights they were open over the past year, 7 percentage points below the Oregon average (44%) and 4 points below the U.S. average (41%). Occupancy swings from 26% in March to 59% in August.
Across Molalla's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August was the busiest month in Molalla, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Molalla?
The average nightly rate in Molalla, known as ADR (average daily rate), was $153 over the past year, about 48% below the Oregon average of $295 and about 54% below the U.S. average of $335. Rates barely change through the year, staying between about $150 and $160.
Across Molalla's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $245+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $170 or more, about $35 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about three-quarters of the median.
Average nightly rate by month in Molalla
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Molalla?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Molalla it averaged $58 over the past year, from about $37 in December to about $88 in August.
Across Molalla's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $94+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $85 or more, about $40 a night above the median.
- Typical properties (median) earn about $44 per open night.
- Entry-level properties (bottom 25%) earn $34 or less, about three-quarters of the median.
August RevPAR was about 2.4 times December's
Revenue per open night (RevPAR), by month
Seasonality
Best and Worst Months for Airbnb in Molalla
With only 20 active listings, the monthly pattern in Molalla is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Molalla?
Guests book Molalla stays 52 days ahead on average (about seven weeks). May stays are booked furthest out, about 115 days ahead, and February stays closest to arrival, about 24 days. A typical May booking is made in mid-January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Molalla
None of the 20 active listings in Molalla display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Molalla.
Neighborhoods
Best Neighborhoods for Airbnb in Molalla
AirROI's area guide picks six Molalla neighborhoods that draw short-term rental guests, led by Molalla River Corridor, Downtown Molalla and Molalla Buckeroo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Molalla River Corridor | Beautiful natural surroundings and recreational opportunities such as fishing, kayaking, and hiking. Ideal for nature lovers and outdoor enthusiasts looking for a peaceful retreat. | Molalla River State Park, Memorial Park, kayaking opportunities, hiking trails, scenic views |
| Downtown Molalla | A cozy, small-town atmosphere with local shops and eateries. Attractive to visitors wanting to experience the charm of a tight-knit community. | Molalla Historical Society Museum, local cafes, community events, farmers market, craft fairs |
| Molalla Buckeroo | Famous for its annual rodeo, attracting visitors interested in Western culture and festivities. Great for seasonal tourism around the rodeo dates. | Molalla Buckeroo Rodeo, local festivals, Western-themed events, community gatherings |
| Kraemer Park | A family-friendly area with parks and recreational facilities, suitable for families looking for a comfortable stay during their visit. | Kraemer Park, playgrounds, walking trails, picnic areas, sports facilities |
| East Molalla | Characterized by rural charm and privacy, appealing to those looking for a tranquil getaway while still being near urban amenities. | farmland scenery, local wildlife, scenic rural roads, peaceful ambiance |
| Molalla Forest | A nature-filled area ideal for hiking and camping. Attracts outdoor adventurers and people seeking quiet time in nature. | Molalla River hiking trails, camping spots, natural landscapes, wildlife viewing |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Molalla vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 34 km, West Linn (26 km away, 50 listings) earned the most per listing, about 2.7 times as much as Molalla. Gladstone was the busiest, booked on 53% of nights against 37% in Molalla.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Silverton 18 km | 59 | $31,971 | $204 | 49% |
| Oregon City 25 km | 104 | $29,446 | $204 | 47% |
| West Linn 26 km | 50 | $40,594 | $282 | 49% |
| Gladstone 28 km | 34 | $30,663 | $194 | 53% |
| Tualatin 30 km | 30 | $21,507 | $205 | 44% |
| Lake Oswego 33 km | 99 | $40,013 | $265 | 48% |
| Milwaukie 33 km | 91 | $28,092 | $196 | 52% |
| Happy Valley 34 km | 66 | $27,822 | $240 | 42% |
Other Airbnb Markets in Oregon
- Portland Airbnb data 3,232 listings
- Bend Airbnb data 1,829 listings
- Eugene Airbnb data 1,338 listings
- Sunriver Airbnb data 1,260 listings
- Lincoln City Airbnb data 861 listings
- Seaside Airbnb data 662 listings
- Rockaway Beach Airbnb data 512 listings
- Beaverton Airbnb data 438 listings
See all 144 Oregon Airbnb markets
Markets Similar to Molalla
Markets elsewhere in the United States with a similar nightly rate and occupancy to Molalla:
- Jonesboro Airbnb data AR · $154/night · 36.7%
- Newark Airbnb data DE · $154/night · 38.2%
- Fort Smith Airbnb data AR · $156/night · 36.9%
- Lehigh Acres Airbnb data FL · $158/night · 37.1%
- Baytown Airbnb data TX · $159/night · 37.6%
- Jackson Airbnb data MS · $159/night · 37.0%
FAQ
Molalla Airbnb FAQ
How much do Airbnb hosts make in Molalla?
An active Molalla Airbnb grossed $14,791 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,370 or more in a typical month.
How much can I make on Airbnb in Molalla?
It depends most on the home's size, location and how it's run. The middle half of Molalla listings earn between $824 and $2,370 in a typical month, and the top tenth $4,060 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Molalla?
Listings in Molalla were booked on 37% of available nights over the past year. That compares with 44% for the Oregon average. August was the busiest month.
How much does an Airbnb cost per night in Molalla?
The average booked night in Molalla cost $153 before fees. Half of listings charge between $105 and $170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Molalla?
None of the active Molalla listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Molalla?
Yes, when it's run well. The average Molalla Airbnb grossed $14,791 in the 12 months to May 2026, 62% below the Oregon average of $38,495, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,301 a year (about $780 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,470 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Molalla?
August paid best over the past year, at $2,720 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Molalla?
Each night a Molalla listing was open to book earned $58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $94 or more.
How far in advance do guests book Airbnbs in Molalla?
Molalla stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Molalla?
The average Molalla Airbnb stay lasted 2.6 nights over the past year. A listing took 26 reservations over the year on average.
How are Airbnbs in Molalla rated?
Guests rate Molalla Airbnbs 4.91 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Molalla?
Molalla River Corridor, Downtown Molalla and Molalla Buckeroo draw the most short-term rental interest in Molalla. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Molalla?
AirROI counted 20 active Airbnb listings in Molalla as of May 2026. The closest tracked market is Silverton, 18 km away.
How much are Airbnb cleaning fees in Molalla?
In Molalla, about nine in ten listings add a cleaning fee. The median fee is $30, but a minority of much higher fees lifts the average to $70, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Molalla from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.