Sumter, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sumter, South Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,338 per year — at a $160 nightly rate, 46.7% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 80 active listings, Sumter is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sumter?
In Sumter, the headline Airbnb metrics are $19,338 in average annual revenue,46.7% occupancy, $160 ADR, and $73 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sumter?
Understanding the monthly revenue variations for Airbnb listings in Sumter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumter is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,401 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,184, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sumter
What Is the Monthly Airbnb Occupancy Rate in Sumter?
Maximize your bookings by understanding the Sumter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumter:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sumter
What Is the Average Airbnb Nightly Rate in Sumter?
Effective short term rental pricing strategy in Sumter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumter typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Sumter
What Is the RevPAR for Airbnb in Sumter?
RevPAR in Sumter is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $125 RevPAR.
Average Monthly RevPAR Trend in Sumter
RevPAR Insights for Sumter
- The average RevPAR in Sumter is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($125) and bottom 25% ($29) is $96, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sumter benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sumter?
Sumter's peak Airbnb season falls in October, July, September, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, September)
- Revenue averages $2,940 per month
- Occupancy rates average 57.3%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,504 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $151
Low Season (January, February, April)
- Revenue drops to average $2,157 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $151
Seasonality Insights for Sumter
- The Airbnb seasonality pattern in Sumter shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sumter's highest earning potential, with monthly revenues climbing to $3,181, occupancy reaching 59.8%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,075, occupancy could drop to 41.6%, and ADRs may adjust to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sumter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sumter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sumter?
Low regulation and minimal registration activity in Sumter, South Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sumter to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sumter?
Sumter is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sumter | The bustling heart of Sumter, offering easy access to shops, restaurants, and local attractions. It's ideal for visitors looking for convenience and urban amenities. | Sumter County Museum, Drew Park, Palmetto Park, The Sumter Opera House, Local dining options |
| Shaw Air Force Base | Proximity to Shaw Air Force Base attracts military personnel and their families, as well as contractors and support staff. A steady stream of visitors ensures a reliable rental market. | Shaw Air Force Base, Local parks, Community events, Golf courses in the area |
| Cotton Hill | A quiet suburban neighborhood with family-friendly amenities and parks. Appeals to families and longer-term renters looking for a comfortable stay. | Children's Park, Local schools, Access to outdoor activities, Community centers |
| Lake Murray | Located a short drive from Sumter, Lake Murray is popular for its recreational activities, attracting tourists looking for water sports and nature experiences. | Lake Murray Dam, Boating and fishing opportunities, Public parks, Scenic views |
| Sumter National Forest | A natural area that offers hiking, camping, and outdoor activities, making it appealing for nature lovers and those looking for a tranquil getaway. | Hiking trails, Wildlife viewing, Camping spots, Picnic areas |
| Historic District | The historic architecture and charm of Sumter's Historic District attract visitors interested in culture and heritage, making it a great spot for Airbnb hosting. | Historic homes, Museums, Art galleries, Local festivals |
| Coney Island Park | A popular local park that offers recreational facilities, drawing visitors who are looking for outdoor activities and family-friendly options. | Playgrounds, Walking trails, Picnic areas, Sports facilities |
| Northeast Sumter | A growing residential area with new developments and accessibility to shopping and dining. Ideal for guests looking for modern convenience and local culture. | Shopping centers, Local restaurants, Parks, Schools |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sumter offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sumter?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sumter
- The Sumter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sumter, House properties are the most common (90%), reflecting the local real estate landscape.
- Houses represent a significant 90% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.0%) offer potential for unique stay experiences.
Sumter Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sumter
- The dominant room capacity in Sumter is 3 bedrooms listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.8% of the active Airbnb listings in Sumter, indicating a high concentration in these sizes.
- A significant 51.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sumter.
Sumter Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sumter
- The most common guest capacity trend in Sumter vacation rentals is listings accommodating 6 guests (28.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Sumter STR market, accounting for 47.5% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumter.
- On average, properties in Sumter are equipped to host 4.5 guests.
How Do Listings in Sumter Compare on Quality?
Listing quality in Sumter can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sumter
- At 26.8 photos per listing on average, Sumter hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sumter averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sumter?
Amenity Prevalence
Amenity Insights for Sumter
- Essential amenities in Sumter that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sumter: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sumter to stay competitive.
Which Airbnb Amenities Boost Revenue in Sumter?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sumter, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
CribHigh opportunity | 6.3% | $40,318 | $17,940 | 124.7% |
Washer | 91.3% | $20,265 | $9,671 | 109.5% |
Barbecue utensils | 26.3% | $30,951 | $15,205 | 103.6% |
Free street parking | 26.3% | $28,430 | $16,102 | 76.6% |
Extra pillows and blankets | 68.8% | $22,165 | $13,120 | 68.9% |
Ethernet connection | 11.3% | $30,271 | $17,952 | 68.6% |
Bed linens | 83.8% | $20,619 | $12,740 | 61.8% |
Fire pit | 23.8% | $27,269 | $16,868 | 61.7% |
Baking sheet | 45.0% | $24,018 | $15,510 | 54.9% |
Dryer | 88.8% | $20,137 | $13,035 | 54.5% |
Revenue Impact Insights for Sumter
- Crib tops the revenue impact list with a 124.7% uplift — listings with this amenity earn $40,318 vs. $17,940 without it.
- High-opportunity amenities — Crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Washer, Bed linens, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in Sumter.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sumter STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSumter Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sumter
- The typical guest profile for Airbnb in Sumter consists of primarily domestic travelers (95%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Germany (0.9%).
- Top languages spoken are English (80.8%) followed by Spanish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Sumter.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sumter?
Listings in Sumter average 4.86 out of 5 overall, with about 54.5 reviews per active listing and 41.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sumter
- With an overall rating of 4.86, Sumter listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sumter Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sumter
- The most common availability pattern in Sumter falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sumter (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sumter?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sumter
- The overall average booking lead time for vacation rentals in Sumter is 24 days.
- Guests book furthest in advance for stays during October (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (30 days avg.) sees the longest lead times, while Spring (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Sumter.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Sumter averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sumter?
Guests in Sumter stay about 7.8 nights on average, generating roughly 1,550 reservations and 19.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sumter
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sumter
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (9.9 nights) and shorten in Mar (5.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sumter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
15% of total
2 Nights
35 listings
43.8% of total
3 Nights
2 listings
2.5% of total
4-6 Nights
9 listings
11.3% of total
7-29 Nights
4 listings
5% of total
30+ Nights
18 listings
22.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sumter is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.5%) caters to monthly stays (30+ nights) in Sumter, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Sumter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (43.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumter.
Sumter Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.5% of total
Flexible
17 listings
21.3% of total
Moderate
26 listings
32.5% of total
Firm
26 listings
32.5% of total
Strict
9 listings
11.3% of total
Cancellation Policy Insights for Sumter
- The prevailing Airbnb cancellation policy trend in Sumter is Moderate, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Sumter.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sumter.
How Much Are Airbnb Cleaning Fees in Sumter?
Cleaning fees in Sumter are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sumter
- 81.3% of listings charge a cleaning fee, making it standard practice in Sumter. Guests expect it and factor it into their booking decisions.
- The gap between the average ($242) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sumter median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sumter Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jasmine Manor *Special Rates* Nurses & Military
Entire Place • 6 bedrooms
Hidden Gem! *Special Rates* Military & Nurses
Entire Place • 6 bedrooms
3 bd, 2ba, near ShawAFB, Game Rm
Entire Place • 3 bedrooms
The Moise Manor
Entire Place • 3 bedrooms
Carolina Manor
Entire Place • 5 bedrooms
Vibevilla
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sumter?
Learn from the best! This table showcases top-performing Airbnb hosts in Sumter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Capital | 5 | $260,372 | 220 | 4.71/5.0 |
| Gabriel | 4 | $104,605 | 283 | 4.82/5.0 |
| Terrance | 4 | $84,673 | 213 | 4.95/5.0 |
| Ashleigh | 2 | $70,771 | 204 | 4.90/5.0 |
| Russell & Lesa | 2 | $68,535 | 581 | 4.99/5.0 |
| Caroline | 2 | $68,485 | 109 | 4.92/5.0 |
| Camille | 1 | $54,322 | 106 | 4.99/5.0 |
| Tavares | 1 | $52,545 | 38 | 4.97/5.0 |
| Gabriela | 3 | $48,944 | 235 | 4.94/5.0 |
| Nicole | 1 | $44,182 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumter.
Who Are the Airbnb Hosts in Sumter?
Sumter is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sumter
- With 66.3% Superhosts, Sumter has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sumter averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sumter
These are the highest-grossing professional property management operations in Sumter, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $5,399 | $396 | 28.1% | 5.00/5 |
Management Company Insights for Sumter
- The leading management company, Evolve, operates 1 listings with $5,399 in gross revenue — a useful benchmark for what scale looks like in Sumter.
- Top managers average 1 properties each, suggesting professional management in Sumter still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sumter's Airbnb Market Compare to Nearby Cities?
How does the Sumter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Sumter has 6 percentage points lower occupancy and about $153 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Isle of Palms | 1,012 | $7,321 | $764.81 | 42% |
| Folly Beach | 901 | $7,179 | $604.47 | 46% |
| Sullivan's Island | 22 | $6,805 | $899.23 | 39% |
| Talahi Island | 41 | $6,021 | $368.19 | 50% |
| Charleston | 1,839 | $5,628 | $408.29 | 52% |
| Okatie | 10 | $5,565 | $527.26 | 42% |
| Kiawah Island | 625 | $4,596 | $647.38 | 33% |
| Mount Pleasant | 452 | $4,456 | $312.67 | 53% |
| Whitemarsh Island | 81 | $4,438 | $321.10 | 48% |
| Tybee Island | 1,354 | $4,357 | $437.68 | 41% |
Frequently Asked Questions About Airbnb in Sumter
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sumter.
How much do Airbnb hosts make in Sumter?
Sumter hosts earn about $19,338 per year on average, with an average nightly rate of $160 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Sumter, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Sumter market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sumter?
The average Airbnb occupancy rate in Sumter is 46.7%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sumter?
Listings in Sumter average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sumter?
Sumter currently has about 80 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sumter?
AirROI currently classifies the short-term rental regulation level in Sumter as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sumter?
RevPAR in Sumter is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sumter?
At 46.7% occupancy, Sumter can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,338, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sumter?
The average booking lead time in Sumter is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sumter?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sumter include Downtown Sumter, Shaw Air Force Base, Cotton Hill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sumter?
entire_home listings make up 78.8% of the active supply in Sumter. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sumter compare to nearby Airbnb markets?
Among neighboring markets, Isle of Palms posts $87,848 in average annual revenue with 42.1% occupancy, compared to Sumter's $19,338 and 46.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sumter?
The average Airbnb stay length in Sumter is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sumter?
Airbnb listings in Sumter average 4.86 out of 5 overall. About 41.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sumter?
Crib and Washer are among the strongest revenue-linked amenities in Sumter. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sumter?
Yes. About 81.3% of active Airbnb listings in Sumter charge a cleaning fee, and the average fee is $242. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sumter?
A 66.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.