Summerset, South Dakota Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Summerset, South Dakota? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $17,248 per year — at a $425 nightly rate, 35.6% occupancy, and a N/A RevPAR.
With just 18 active listings, Summerset is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Summerset?
In Summerset, the headline Airbnb metrics are $17,248 in average annual revenue,35.6% occupancy, $425 ADR, and $0 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Summerset?
Understanding the monthly revenue variations for Airbnb listings in Summerset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Summerset is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Summerset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,963+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,991 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Summerset
What Is the Monthly Airbnb Occupancy Rate in Summerset?
Maximize your bookings by understanding the Summerset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Summerset:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Summerset
What Is the Average Airbnb Nightly Rate in Summerset?
Effective short term rental pricing strategy in Summerset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Summerset typically peaks in February and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $735+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $614 or more.
- Typical properties (Median) charge around $339 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Summerset
What Is the RevPAR for Airbnb in Summerset?
RevPAR in Summerset is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Summerset
RevPAR Insights for Summerset
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Summerset benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Summerset?
Summerset's peak Airbnb season falls in July, June, August, while the softest stretch is January, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $5,421 per month
- Occupancy rates average 43.3%
- Daily rates average $406
Shoulder Season
- Revenue averages $2,049 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $406
Low Season (January, April, November)
- Revenue drops to average $1,284 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $391
Seasonality Insights for Summerset
- Airbnb seasonality in Summerset is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Summerset's highest earning potential, with monthly revenues climbing to $7,767, occupancy reaching 57.3%, and ADRs peaking at $445.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,259, occupancy could drop to 23.4%, and ADRs may adjust to $381.
- Lower occupancy paired with meaningful seasonality means hosts in Summerset need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Summerset, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Summerset?
Low regulation and minimal registration activity in Summerset, South Dakota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Summerset to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Summerset?
With a compact short-term rental market, Summerset gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of Summerset, featuring local shops, restaurants, and community events. A great place for visitors wanting to experience local culture and hospitality. | Summerset Community Park, Local Shops, Restaurants, Community Events |
| Black Hills | A scenic area near the famous Black Hills, perfect for outdoor enthusiasts and tourists looking to explore the natural beauty and attractions of South Dakota. | Mount Rushmore, Custer State Park, Crazy Horse Memorial, Hiking Trails |
| Rapid City | Nearby city that serves as a hub for tourists visiting South Dakota's attractions. Offers numerous amenities and accessibility to local hotspots. | Dinosaur Park, Rapid City Arts District, Main Street Square, Shopping and Dining Options |
| Pactola Lake | A popular destination for water activities and camping, attracting families and outdoor lovers looking for recreational opportunities. | Fishing, Boating, Hiking Trails, Scenic Views |
| Hill City | A charming town known for its arts community, dining, and proximity to various historic sites, making it a great destination for tourists. | Hill City Art Gallery, Historic Train Rides, Nearby Parks and Trails, Dining Options |
| Deadwood | Famous for its Old West history and nightlife, attracting those interested in gambling, shows, and historic tours. | Historic Deadwood, Gaming Casinos, Wild West Shows, Local Events |
| Keystone | Gateway to Mount Rushmore, perfect for tourists wanting a close view of the memorial and surrounding national parks. | Mount Rushmore National Memorial, Iron Mountain Road, Scenic Drives and Views |
| Custer | A historic town near Custer State Park, known for its rustic charm and outdoor adventures, appealing to nature lovers and explorers. | Custer State Park, Wildlife Viewing, Shopping and Dining, Historic Sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Summerset offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Summerset?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Summerset
- The Summerset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Summerset, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Summerset Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Summerset
- The dominant room capacity in Summerset is 5+ bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 72.2% of the active Airbnb listings in Summerset, indicating a high concentration in these sizes.
- A significant 77.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Summerset.
Summerset Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Summerset
- The most common guest capacity trend in Summerset vacation rentals is listings accommodating 8+ guests (72.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Summerset STR market, accounting for 83.3% of listings.
- 83.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Summerset.
- On average, properties in Summerset are equipped to host 6.4 guests.
What Amenities Do Airbnb Guests Expect in Summerset?
Amenity data is currently unavailable for Summerset.
Dive Deeper: Advanced Summerset STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Summerset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSummerset Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Summerset
- The typical guest profile for Airbnb in Summerset consists of primarily domestic travelers (85%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.5% of guests.
- Key international markets include United States (84.5%) and Canada (5.2%).
- Top languages spoken are English (68.2%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Summerset Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Summerset
- The most common availability pattern in Summerset falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Summerset (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Summerset?
Average Booking Lead Time by Month
Booking Lead Time Insights for Summerset
- The overall average booking lead time for vacation rentals in Summerset is 23 days.
- Guests book furthest in advance for stays during August (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Summerset.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Summerset averages to identify opportunities for dynamic pricing adjustments.
Summerset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
35.7% of total
2 Nights
5 listings
35.7% of total
3 Nights
2 listings
14.3% of total
4-6 Nights
1 listings
7.1% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Summerset is 1 Night, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Summerset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.7% of Summerset hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Summerset.
Summerset Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
22.2% of total
Moderate
4 listings
22.2% of total
Firm
4 listings
22.2% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for Summerset
- The prevailing Airbnb cancellation policy trend in Summerset is Strict, used by 33.3% of listings.
- A majority (55.5%) of hosts in Summerset utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Summerset.
- With 33.3% using Strict terms, this is a viable option in Summerset, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Summerset.
What Do the Top Airbnb Listings in Summerset Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Summersetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish 5 BR- LG Fenced Backyard and Playground
Entire Place • 5 bedrooms
Beautiful Large Home With Gorgeous Views
Entire Place • 6 bedrooms
Sturgis Motorcycle Rally Rental
Entire Place • 5 bedrooms
4 bedroom 3 bath cozy home, quiet neighborhood.
Entire Place • 4 bedrooms
Black Hills Retreat, Center of it all, Sleeps 12
Entire Place • 6 bedrooms
Cheerful 5-bedroom home with gas fire pit!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Summerset?
Learn from the best! This table showcases top-performing Airbnb hosts in Summerset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| J&J Hospitality | 1 | $42,994 | 47 | 4.96/5.0 |
| Christine | 1 | $41,693 | 25 | 4.92/5.0 |
| Bethany | 1 | $31,806 | 2 | Not Rated |
| Bryan | 1 | $24,483 | 16 | 4.81/5.0 |
| Breawna | 1 | $21,920 | 37 | 4.49/5.0 |
| Blake | 1 | $18,808 | 2 | Not Rated |
| Tyler | 1 | $17,759 | 17 | 4.94/5.0 |
| Savannah | 1 | $17,677 | 5 | 4.20/5.0 |
| JAckie | 1 | $17,610 | 18 | 4.72/5.0 |
| Holly | 1 | $14,721 | 468 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Summerset.
How Does Summerset's Airbnb Market Compare to Nearby Cities?
How does the Summerset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Keystone, Summerset has 14 percentage points lower occupancy and about $169 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 118 | $5,729 | $552.66 | 38% |
| Black Hawk | 22 | $3,037 | $296.35 | 46% |
| Nemo | 25 | $2,867 | $335.77 | 44% |
| Deadwood | 143 | $2,791 | $359.78 | 39% |
| Lead | 493 | $2,782 | $335.54 | 35% |
| Whitewood | 28 | $2,765 | $375.71 | 44% |
| Custer | 267 | $2,583 | $259.08 | 47% |
| Keystone | 92 | $2,472 | $256.22 | 50% |
| Rapid City | 642 | $2,363 | $236.49 | 50% |
| Spearfish | 163 | $2,337 | $268.94 | 45% |
Frequently Asked Questions About Airbnb in Summerset
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Summerset.
How much do Airbnb hosts make in Summerset?
Summerset hosts earn about $17,248 per year on average, with an average nightly rate of $425 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Summerset, South Dakota, not the ceiling for the best operators. Source: AirROI 2025 data, Summerset market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Summerset?
The average Airbnb occupancy rate in Summerset is 35.6%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Summerset?
Listings in Summerset average $425 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Summerset?
Summerset currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Summerset?
AirROI currently classifies the short-term rental regulation level in Summerset as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Summerset?
RevPAR in Summerset is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Summerset?
Occupancy of 35.6% means Summerset is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,248, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Summerset?
The average booking lead time in Summerset is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Summerset?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Summerset include Main Street, Black Hills, Rapid City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Summerset?
entire_home listings make up 83.3% of the active supply in Summerset. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Summerset compare to nearby Airbnb markets?
Among neighboring markets, Powder House Pass posts $68,754 in average annual revenue with 38.2% occupancy, compared to Summerset's $17,248 and 35.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Summerset?
July is the highest-revenue month in Summerset, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.