Airbnb market data · 202612 months to September 2026
Preston, CT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Preston brought in $44,613 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Preston Airbnb Market at a Glance
Bookings in Preston trail the Southeastern Connecticut Planning Region average, at prices about 10% lower. Listings averaged $338 a night and were booked on 36% of available nights, against $375 and 43% for the Southeastern Connecticut Planning Region average.
Timing matters: in August, usually the best month, the average listing earns about 3.4 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Preston is the ninth-largest of 10 Southeastern Connecticut Planning Region markets AirROI tracks.
Browse the live Preston Airbnb market See Every Preston ListingRevenue
How Much Do Airbnb Hosts Make in Preston?
Gross bookings per Preston listing averaged $44,613 over the 12 months to September 2026 (Southeastern Connecticut Planning Region average: $47,159), before cleaning, platform and management costs and taxes.
In a typical year, the average Preston listing brings in $7,670 in August, its best month, and $2,240 in February, its slowest. Both ends are close calls: August leads July by 4%, and February sits just 5% below January, so either pair can swap places in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Preston's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,780+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $6,220 or more, roughly $2,400 a month above the median.
- Typical properties (median) earn about $3,830 a month.
- Entry-level properties (bottom 25%) earn $1,830 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Preston Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,877 | 48.5% | $312 | $163 | 55 days | 2.2 nights |
| Oct 2025 | $4,423 | 41.9% | $310 | $143 | 55 days | 3.9 nights |
| Nov 2025 | $4,224 | 42.9% | $311 | $141 | 47 days | 4.7 nights |
| Dec 2025 | $3,431 | 30.6% | $320 | $111 | 42 days | 2.2 nights |
| Jan 2026 | $1,926 | 19.5% | $312 | $62 | 34 days | 2.4 nights |
| Feb 2026 | $2,203 | 23.7% | $301 | $79 | 32 days | 2.2 nights |
| Mar 2026 | $2,446 | 24.5% | $300 | $79 | 36 days | 1.8 nights |
| Apr 2026 | $2,484 | 23.0% | $306 | $83 | 44 days | 2 nights |
| May 2026 | $4,716 | 38.9% | $345 | $152 | 66 days | 3 nights |
| Jun 2026 | $6,698 | 55.6% | $366 | $223 | 71 days | 3 nights |
| Jul 2026 | $7,703 | 47.8% | $395 | $248 | 103 days | 2.9 nights |
| Aug 2026 | $7,299 | 50.1% | $391 | $235 | 88 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Preston home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Preston Profitable?
Yes, when it's run well. The average Preston Airbnb took in $44,613 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,480 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,060 a month.
Cleaning it yourself keeps the $3,590 a year guests pay in cleaning fees, for about $2,780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Preston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $41,023 | $66,600 |
| Cleaning fees guests pay8% of Preston bookings | $3,590 | $5,820 |
| Gross bookings | $44,613 | $72,420 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Preston listings on Simplified Pricing, 3% for the rest | −$6,150 | −$9,990 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,590 | −$5,820 |
| Utilities and internetAbout 5% of bookings | −$2,230 | −$3,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$890 | −$1,450 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,340 | −$2,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$450 | −$450 |
| Permit and registrationWhere one is required | −$220 | −$220 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,870 | −$23,720 |
| Left for housing costs, then profit | $29,743about $2,480 a month | $48,700about $4,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Preston Airbnb Profit
The estimate starts from Preston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Preston home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Preston's Top Earners Get There
- More nights booked. The busiest quarter of Preston listings are booked on 50% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $295 adds about $2,940 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $410 a night or more, against a median of $295. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,100 a year.
- Open for the busy months. In a typical year, August brings the average listing about $7,670, against $2,240 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Preston listings average 4.87 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,040 a month, against $3,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Preston?
Preston listings were booked on 36% of the nights they were open over the past year, 7 percentage points below the Southeastern Connecticut Planning Region average (43%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 26% in February to 58% in August.
Across Preston's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August is usually the busiest month in Preston, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Preston?
The average nightly rate in Preston, known as ADR (average daily rate), was $338 over the past year, about 10% below the Southeastern Connecticut Planning Region average of $375 and about 6% above the U.S. average of $320. In a typical year, rates peak in July and August at about $370 and bottom out in February and March at about $295.
Across Preston's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $545+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge $410 or more, about $120 above the median.
- Typical properties (median) charge about $295 a night.
- Entry-level properties (bottom 25%) charge $215 or less, about three-quarters of the median.
July rates run 26% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $338 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Preston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Preston it averaged $137 over the past year, from about $76 in a typical January to about $247 in a typical August.
Across Preston's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $247+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $175 or more, about $30 a night above the median.
- Typical properties (median) earn about $145 per open night.
- Entry-level properties (bottom 25%) earn $52 or less, about a third of the median.
August RevPAR is about 3.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Preston
With only 22 active listings, the monthly pattern in Preston is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Preston
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Preston in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,340 |
| February | $2,240 |
| March | $2,810 |
| April | $2,930 |
| May | $4,440 |
| June | $5,780 |
| July | $7,380 |
| August | $7,670 |
| September | $4,400 |
| October | $4,180 |
| November | $4,230 |
| December | $3,760 |
How Far in Advance Do Guests Book Airbnb in Preston?
Guests book Preston stays 54 days ahead on average (about eight weeks). July stays are booked furthest out, about 93 days ahead, and January stays closest to arrival, about 29 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Preston
None of the 22 active listings in Preston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Preston.
Neighborhoods
Best Neighborhoods for Airbnb in Preston
AirROI's area guide picks five Preston neighborhoods that draw short-term rental guests, led by Mystic, Essex and Niantic. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Mystic | A charming seaside village known for its vibrant maritime history, Mystic is a favorite among tourists due to its scenic waterfront, historic sites, and family-friendly attractions. | Mystic Seaport, Mystic Aquarium, Olde Mistick Village, Charles W. Morgan, Mystic River Park |
| Essex | A picturesque town known for its stunning riverfront and quaint downtown area, offering visitors a glimpse of New England charm with boutique shops and dining. | Connecticut River Museum, Essex Village, The Black Seal, Gillette Castle State Park, Cockaponset State Forest |
| Niantic | This coastal gem is known for its beautiful beaches and charming boardwalk, making it a hotspot in the summer for beachgoers and families. | Niantic Bay Boardwalk, Jordan Cove, East Lyme Town Beach, McCook Point Park, Niantic Children's Museum |
| Lyme | A small town with a strong artistic community, Lyme is known for its beautiful landscapes and the Lyme Art Association, perfect for those seeking a retreat in nature. | Gilead Hill Historic District, Lyme Art Association, Connecticut River Valley, Higganum Reservoir State Park, Selden Creek |
| Colchester | A family-friendly town with a rich history, Colchester offers parks and recreational activities, making it attractive for visitors looking for a quiet stay. | Colchester Historical Society, Haddam Neck Fair, George T. Wright House, Bacon Academy, Colchester Fish & Game Club |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Preston vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Montville (12 km away, 37 listings) earned the most per listing, about 28% more than Preston. Groton was the busiest, booked on 45% of nights against 36% in Preston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Norwich 8 km | 127 | $31,781 | $282 | 39% |
| Montville 12 km | 37 | $57,206 | $360 | 44% |
| Stonington 17 km | 293 | $48,697 | $368 | 43% |
| Groton 18 km | 230 | $53,439 | $411 | 45% |
| New London 21 km | 99 | $35,621 | $321 | 40% |
| Waterford 23 km | 82 | $38,131 | $349 | 41% |
| Westerly 24 km | 176 | $43,444 | $498 | 40% |
| East Lyme 28 km | 108 | $47,560 | $378 | 43% |
Markets Similar to Preston
Markets elsewhere in the United States with a similar nightly rate and occupancy to Preston:
- Wimberley Airbnb data TX · $338/night · 35.3%
- Bethlehem Airbnb data NH · $337/night · 35.3%
- Granby Airbnb data CO · $337/night · 34.9%
- Dillon Airbnb data CO · $340/night · 36.3%
- Lexington Airbnb data VA · $344/night · 35.2%
- Town of Middletown Airbnb data NY · $330/night · 36.1%
FAQ
Preston Airbnb FAQ
How much do Airbnb hosts make in Preston?
An active Preston Airbnb grossed $44,613 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,220 or more in a typical month.
How much can I make on Airbnb in Preston?
It depends most on the home's size, location and how it's run. The middle half of Preston listings earn between $1,830 and $6,220 in a typical month, and the top tenth $8,780 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Preston?
Listings in Preston were booked on 36% of available nights over the past year. That compares with 43% for the Southeastern Connecticut Planning Region average. August is usually the busiest month.
How much does an Airbnb cost per night in Preston?
The average booked night in Preston cost $338 before fees. Half of listings charge between $215 and $410, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Preston?
None of the active Preston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Preston?
Yes, when it's run well. The average Preston Airbnb grossed $44,613 in the 12 months to September 2026, 5% below the Southeastern Connecticut Planning Region average of $47,159, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $29,743 a year (about $2,480 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,060 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Preston?
August usually pays best, averaging $7,670 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Preston?
Each night a Preston listing was open to book earned $137 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $247 or more.
How far in advance do guests book Airbnbs in Preston?
Preston stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Preston?
The average Preston Airbnb stay lasted 2.9 nights over the past year. A listing took 29 reservations over the year on average.
How are Airbnbs in Preston rated?
Guests rate Preston Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Preston?
Mystic, Essex and Niantic draw the most short-term rental interest in Preston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Preston?
AirROI counted 22 active Airbnb listings in Preston as of September 2026. The closest tracked market is Norwich, 8 km away.
How much are Airbnb cleaning fees in Preston?
In Preston, nearly all listings add a cleaning fee, and the typical fee is about $143.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Preston from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.