Beach Front w/ Amazing Views, Pool, Hot Tub, Dock Entire home · 7 bedrooms Rated 5.00 - Revenue
- $323,995
- Occupancy
- 38.9%
- Daily rate
- $1,899
Airbnb market data · 202612 months to September 2026
The average Airbnb in Waterford brought in $38,131 over the 12 months through September 2026, about 19% less than the Southeastern Connecticut Planning Region average of $47,159.
The short answer
Listings averaged $349 a night, about 7% lower than the Southeastern Connecticut Planning Region average of $375, and were booked on 41% of available nights, close to its 43%.
Timing matters: in July, usually the best month, the average listing earns about 3.7 times as much as in January, usually the slowest.
With 82 active listings, Waterford is the sixth-largest of 10 Southeastern Connecticut Planning Region markets AirROI tracks. From a year earlier, the number of active listings grew 19%.
Browse the live Waterford Airbnb market See Every Waterford ListingRevenue
Gross bookings per Waterford listing averaged $38,131 over the 12 months to September 2026 (Southeastern Connecticut Planning Region average: $47,159), before cleaning, platform and management costs and taxes.
In a typical year, the average Waterford listing brings in $8,730 in July, its best month, and $2,380 in January, its slowest. Both ends are close calls: July leads August by 5%, and January sits just 4% below February, so either pair can swap places in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,517 | 41.9% | $337 | $151 | 69 days | 4.3 nights |
| Oct 2025 | $4,583 | 38.1% | $328 | $148 | 49 days | 4.2 nights |
| Nov 2025 | $4,202 | 34.5% | $326 | $140 | 34 days | 2.6 nights |
| Dec 2025 | $3,021 | 26.4% | $325 | $97 | 47 days | 5.1 nights |
| Jan 2026 | $2,567 | 19.8% | $320 | $83 | 25 days | 2.9 nights |
| Feb 2026 | $2,758 | 34.4% | $316 | $99 | 29 days | 5 nights |
| Mar 2026 | $2,706 | 30.9% | $315 | $87 | 35 days | 6 nights |
| Apr 2026 | $3,530 | 43.2% | $325 | $118 | 45 days | 6.9 nights |
| May 2026 | $4,860 | 43.4% | $360 | $157 | 69 days | 3.5 nights |
| Jun 2026 | $5,970 | 52.3% | $375 | $199 | 64 days | 4.8 nights |
| Jul 2026 | $9,031 | 57.5% | $391 | $291 | 86 days | 4.2 nights |
| Aug 2026 | $8,600 | 64.9% | $380 | $277 | 72 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Waterford address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Waterford Airbnb took in $38,131 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,070 a month.
Cleaning it yourself keeps the $3,130 a year guests pay in cleaning fees, for about $2,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $35,001 | $67,030 |
| Cleaning fees guests pay8% of Waterford bookings | $3,130 | $6,000 |
| Gross bookings | $38,131 | $73,030 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Waterford listings on Simplified Pricing, 3% for the rest | −$5,390 | −$10,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,130 | −$6,000 |
| Utilities and internetAbout 5% of bookings | −$1,910 | −$3,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$760 | −$1,460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,140 | −$2,190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$12,900 | −$24,190 |
| Left for housing costs, then profit | $25,231about $2,100 a month | $48,840about $4,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Waterford's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Waterford home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,090 a month, against $3,180 for the average one.
Occupancy
Waterford listings were booked on 41% of the nights they were open over the past year, 2 percentage points below the Southeastern Connecticut Planning Region average (43%) and in line with the U.S. average. In a typical year, occupancy swings from 21% in January to 62% in August.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
August is usually the busiest month in Waterford, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Waterford, known as ADR (average daily rate), was $349 over the past year, about 7% below the Southeastern Connecticut Planning Region average of $375 and about 9% above the U.S. average of $320. In a typical year, rates peak in July and August at about $380 and bottom out in February and March at about $310.
Prices span a wide range: the top 10% charge about 4.1 times the rate of the bottom quarter.
July rates run 23% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Waterford it averaged $158 over the past year, from about $77 in a typical January to about $282 in a typical July.
Per open night, by tier:
July RevPAR is about 3.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Waterford has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 2.7 times as much a month in June through August as in December through February.
Average revenue by month in Waterford
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,380 |
| February | Low season | $2,480 |
| March | Low season | $3,140 |
| April | Low season | $4,160 |
| May | Shoulder season | $4,280 |
| June | High season | $5,580 |
| July | High season | $8,730 |
| August | High season | $8,350 |
| September | Shoulder season | $4,520 |
| October | Low season | $4,160 |
| November | Low season | $3,770 |
| December | Low season | $3,500 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $7,560 | 57% | $374 |
| Shoulder seasonMay, September | $4,400 | 41% | $341 |
| Low seasonOctober–April | $3,370 | 33% | $317 |
Guests book Waterford stays 60 days ahead on average (about nine weeks). July stays are booked furthest out, about 84 days ahead, and January stays closest to arrival, about 22 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 60 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 82 active listings in Waterford display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Waterford.
Neighborhoods
AirROI's area guide picks four Waterford neighborhoods that draw short-term rental guests, led by Waterford Beach, Mohegan Sun and Mystic. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Waterford Beach | A serene coastal area that attracts families and beach lovers. Known for its sandy shores and beautiful sunsets, it offers a relaxing getaway for visitors looking to experience the charm of Southeastern Connecticut. | Waterford Beach Park, Harkness Memorial State Park, Rocky Neck State Park, Niantic Bay Boardwalk, East Lyme, Old Lyme Art Academy |
| Mohegan Sun | One of the largest casinos in the U.S., Mohegan Sun is a major attraction for tourists looking for entertainment, gaming, and dining. It's a perfect spot for hosting short-term rentals for visitors to the casino and surrounding attractions. | Mohegan Sun Casino, Mohegan Sun Arena, The Shops at Mohegan Sun, World-class restaurants, Golf courses nearby |
| Mystic | An enchanting village known for its maritime heritage, Mystic is a popular tourist destination featuring the Mystic Seaport Museum and Mystic Aquarium. Its quaint shops and scenic waterfront make it a great location for Airbnb investments. | Mystic Seaport, Mystic Aquarium, Olde Mistick Village, Mystic River steamboat, Charles W. Morgan |
| Hebron | A charming town known for its rural character and community events. Hebron provides a peaceful retreat for families and visitors looking for a quieter Airbnb experience, surrounded by farms and natural beauty. | Hebron Historical Society, Northeast Utilities Nature Trail, Windham-Tolland 4-H Camp, Local farms, Hebron Historical Museum |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 82% of listings in Waterford, alongside 15 private-room listings (18%). Houses account for 80% of the stock; apartments and condos come next at 9%.
Mostly entire homes, with a private-room segment
Waterford Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.7% | 67 |
| Private room | 18.3% | 15 |
Houses dominate the property mix
Waterford Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 80.5% | 66 |
| Apartment/Condo | 8.5% | 7 |
| Cabin/Outdoor | 6.1% | 5 |
| Others | 3.7% | 3 |
| Hotel/Boutique | 1.2% | 1 |
Three-bedroom homes are the most common size in Waterford (31% of entire homes), followed by two-bedroom homes (25%). Shares are of the 67 entire homes that give a bedroom count; rented rooms are left out.
Waterford entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.0% | 4 |
| 1 bedroom | 20.9% | 14 |
| 2 bedrooms | 25.4% | 17 |
| 3 bedrooms | 31.3% | 21 |
| 4 bedrooms | 6.0% | 4 |
| 5+ bedrooms | 10.4% | 7 |
A typical one-bedroom home in Waterford earned $14,000 over the past year, against $37,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | $14,000 | $17,300 | $196 | 43% |
| 2 bedrooms | 17 | $35,200 | $36,700 | $262 | 46% |
| 3 bedrooms | 21 | $37,100 | $42,600 | $364 | 44% |
Waterford is a group-trip market: 30% of listings sleep eight or more guests, more than the share of the next most common size, six guests (23%). Shares are of the 70 listings with a guest capacity on file (85% of the market).
Waterford listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 21.4% | 15 |
| 4 guests | 21.4% | 15 |
| 5 guests | 2.9% | 2 |
| 6 guests | 22.9% | 16 |
| 7 guests | 1.4% | 1 |
| 8+ guests | 30.0% | 21 |
Waterford hosts set up an average of 3.3 beds per listing. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Waterford: 99% of listings offer it, and 66% have an outdoor dining area.
Share of Waterford listings with each common amenity
Guests
Waterford draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: New York is the largest source, at about 9% of reviews. English is spoken by 73% of guests, and Spanish by 14%.
97% of Waterford guests are domestic
Where guests who left reviews live
Where Waterford guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| New York | 8.6% |
| Boston | 2.4% |
| New Haven | 1.0% |
| West Hartford | 0.8% |
| Philadelphia | 0.8% |
Where Waterford guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.6% |
| United Kingdom | 0.8% |
| Germany | 0.8% |
| France | 0.3% |
Languages spoken by Waterford guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 72.9% |
| Spanish | 14.2% |
| French | 2.8% |
| German | 1.6% |
| Italian | 1.6% |
Waterford Airbnbs average 4.86 stars, and 59% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.95 for check-in.
Check-in scores highest in Waterford; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.89 |
| Communication | 4.91 |
| Location | 4.88 |
| Check-in | 4.95 |
| Value | 4.77 |
Booking patterns
Nearly nine in ten Waterford listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Waterford listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.3% | 38 |
| 181-270 days | 41.5% | 34 |
| 91-180 days | 11.0% | 9 |
| 31-90 days | 1.2% | 1 |
Days a year Waterford listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.2% | 1 |
| 181-270 days | 11.0% | 9 |
| 91-180 days | 42.7% | 35 |
| 31-90 days | 29.3% | 24 |
| 1-30 days | 15.9% | 13 |
The average Waterford booking lasts 4.8 nights, longest in April and shortest in January. Listings took about 24 bookings each over the year, some 1,850 in all. Nearly two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Waterford
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Waterford accept stays of one or two nights.
Minimum stay set by Waterford listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Waterford, used by 44% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 39% on Flexible or Moderate.
Cancellation policies of Waterford listings, from most to least flexible
Share of listings by the policy they use
More than three-quarters of Waterford listings charge a cleaning fee. The typical fee is about $145. Spread over the average stay of 4.8 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Waterford, a seven-bedroom home, took in $324,000 over the past year, about 8.5 times the city's average of $38,100. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Beach Front w/ Amazing Views, Pool, Hot Tub, Dock Entire home · 7 bedrooms Rated 5.00
Indoor Pool/Indoor Basketball Waterfront Oasis! Entire home · 5 bedrooms Rated 4.89
Expansive Ranch w/ Pool + Hot Tub close to Beach Entire home · 6 bedrooms Rated 4.95
Spacious Waterfront Getaway Entire home · 4 bedrooms Rated 5.00
Coastal New England Waterfront Home-The Reed House Entire home · 3 bedrooms Rated 4.96
Thames River Retreat · CT College+Casinos+USCGA Entire home · 5 bedrooms Rated 4.91 Only 7% of Waterford listings are classed as professionally managed, though 32% of listings have a co-host. 68% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 29% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 21 km, Montville (15 km away, 37 listings) earned the most per listing, about 50% more than Waterford. Groton was the busiest, booked on 45% of nights against 41% in Waterford.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New London 4 km | 99 | $35,621 | $321 | 40% |
| East Lyme 6 km | 108 | $47,560 | $378 | 43% |
| Groton 12 km | 230 | $53,439 | $411 | 45% |
| Old Lyme 13 km | 93 | $31,266 | $375 | 36% |
| Montville 15 km | 37 | $57,206 | $360 | 44% |
| Stonington 18 km | 293 | $48,697 | $368 | 43% |
| Norwich 21 km | 127 | $31,781 | $282 | 39% |
| Old Saybrook 21 km | 69 | $36,425 | $435 | 36% |
Markets elsewhere in the United States with a similar nightly rate and occupancy to Waterford:
FAQ
An active Waterford Airbnb grossed $38,131 on average in the 12 months to September 2026, according to AirROI's tracking of 82 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,600 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Waterford listings earn between $1,500 and $5,600 in a typical month, and the top tenth $9,360 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Waterford were booked on 41% of available nights over the past year. That compares with 43% for the Southeastern Connecticut Planning Region average. August is usually the busiest month.
The average booked night in Waterford cost $349 before fees. Half of listings charge between $160 and $380, so bedroom count and location move the price more than the average suggests.
None of the active Waterford listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Waterford Airbnb grossed $38,131 in the 12 months to September 2026, 19% below the Southeastern Connecticut Planning Region average of $47,159. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $25,231 a year (about $2,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,070 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $8,730 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Waterford listing was open to book earned $158 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $272 or more.
Waterford stays were booked 60 days (about nine weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Waterford Airbnb stay lasted 4.8 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Waterford Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Waterford Beach, Mohegan Sun and Mystic draw the most short-term rental interest in Waterford. The neighborhood guide explains what brings guests to each.
AirROI counted 82 active Airbnb listings in Waterford as of September 2026. The closest tracked market is New London, 4 km away.
In Waterford, more than three-quarters of listings add a cleaning fee, and the typical fee is about $145.
Method
Figures on this page cover 82 active Airbnb listings in Waterford from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.