Airbnb market data · 202612 months to September 2026
Harrison, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Harrison brought in $37,963 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Harrison Airbnb Market at a Glance
Harrison earns on price rather than volume. Listings averaged $370 a night and were booked on 39% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about 3.4 times as much as in January, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Harrison is the 143rd-largest of 167 Tennessee markets AirROI tracks.
Browse the live Harrison Airbnb market See Every Harrison ListingRevenue
How Much Do Airbnb Hosts Make in Harrison?
Gross bookings per Harrison listing averaged $37,963 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Harrison listing brings in $7,470 in July, its best month, and $2,220 in January, its slowest. February runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Harrison's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $9,720+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $5,290 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $3,530 a month.
- Entry-level properties (bottom 25%) earn $1,840 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Harrison Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,166 | 37.1% | $343 | $139 | 48 days | 5.1 nights |
| Oct 2025 | $5,378 | 57.0% | $349 | $173 | 39 days | 7.5 nights |
| Nov 2025 | $4,281 | 49.4% | $337 | $143 | 64 days | 3.6 nights |
| Dec 2025 | $4,231 | 44.6% | $342 | $136 | 43 days | 4.5 nights |
| Jan 2026 | $2,503 | 25.8% | $331 | $81 | 11 days | 2.9 nights |
| Feb 2026 | $2,681 | 34.2% | $323 | $96 | 16 days | 5.1 nights |
| Mar 2026 | $3,188 | 37.8% | $334 | $103 | 32 days | 4.8 nights |
| Apr 2026 | $3,106 | 35.9% | $337 | $104 | 33 days | 4.6 nights |
| May 2026 | $5,244 | 41.3% | $341 | $169 | 72 days | 3.2 nights |
| Jun 2026 | $7,079 | 57.9% | $348 | $236 | 60 days | 4.4 nights |
| Jul 2026 | $9,085 | 63.0% | $351 | $293 | 50 days | 4.2 nights |
| Aug 2026 | $5,271 | 44.9% | $332 | $170 | 36 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Harrison listing earns about $3,530 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Harrison Profitable?
Yes, when it's run well. The average Harrison Airbnb took in $37,963 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,990 a month.
Cleaning it yourself keeps the $4,850 a year guests pay in cleaning fees, for about $2,380 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,700 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Harrison Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $33,113 | $49,690 |
| Cleaning fees guests pay13% of Harrison bookings | $4,850 | $7,280 |
| Gross bookings | $37,963 | $56,970 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Harrison listings on Simplified Pricing, 3% for the rest | −$5,020 | −$7,540 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,850 | −$7,280 |
| Utilities and internetAbout 5% of bookings | −$1,900 | −$2,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$760 | −$1,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,140 | −$1,710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$14,240 | −$21,090 |
| Left for housing costs, then profit | $23,723about $1,980 a month | $35,880about $2,990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Harrison Airbnb Profit
The estimate starts from Harrison's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Harrison home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Harrison's Top Earners Get There
- More nights booked. The busiest quarter of Harrison listings are booked on 62% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of $205 adds about $2,050 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $430 a night or more, against a median of $205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,310 a year.
- Open for the busy months. In a typical year, July brings the average listing about $7,470, against $2,220 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Harrison listings average 4.82 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,750 a month, against $3,160 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Harrison?
Harrison listings were booked on 39% of the nights they were open over the past year, 3 percentage points below the Tennessee average (42%) and 2 points below the U.S. average (41%). In a typical year, occupancy swings from 31% in January to 59% in July.
Across Harrison's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July is usually the busiest month in Harrison, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Harrison?
The average nightly rate in Harrison, known as ADR (average daily rate), was $370 over the past year, about 16% above the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates peak in June and July at about $345 and bottom out in September and November at about $285.
Across Harrison's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $710+ a night, about 3.5 times the median.
- Strong performers (top 25%) charge $430 or more, about $230 above the median.
- Typical properties (median) charge about $205 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about two-thirds of the median.
July rates run 20% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $370 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Harrison?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Harrison it averaged $143 over the past year, from about $72 in a typical January to about $241 in a typical July.
Across Harrison's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $326+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn $180 or more, about $65 a night above the median.
- Typical properties (median) earn about $113 per open night.
- Entry-level properties (bottom 25%) earn $48 or less, about 43% of the median.
July RevPAR is about 3.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Harrison
With only 22 active listings, the monthly pattern in Harrison is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Harrison
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Harrison in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,220 |
| February | $2,230 |
| March | $2,870 |
| April | $2,940 |
| May | $4,690 |
| June | $6,720 |
| July | $7,470 |
| August | $5,570 |
| September | $4,100 |
| October | $4,680 |
| November | $4,200 |
| December | $4,150 |
How Far in Advance Do Guests Book Airbnb in Harrison?
Guests book Harrison stays 44 days ahead on average (about six weeks). May stays are booked furthest out, about 57 days ahead, and February stays closest to arrival, about 13 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Harrison
None of the 22 active listings in Harrison display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Harrison.
Neighborhoods
Best Neighborhoods for Airbnb in Harrison
AirROI's area guide picks five Harrison neighborhoods that draw short-term rental guests, led by Harrison Bay, Lake Chickamauga and Collegedale. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Harrison Bay | A popular spot for nature lovers and families looking for outdoor activities, with access to the bay and parks. Great for guests looking for a tranquil getaway near water and nature. | Harrison Bay State Park, Harrison Harbor Marina, Tennessee River, Chickamauga Lake, Nature hiking trails |
| Lake Chickamauga | An excellent location for fishing and boating enthusiasts. Visitors to this area are often looking for water sports and nature activities. | Lake Chickamauga, Park access, Fishing spots, Boating ramps, Nature trails |
| Collegedale | This suburban area offers a quieter setting with close access to the city, making it ideal for families and longer stays. | Enterprise South Nature Park, The Commons, Collegedale Church of God, Shopping centers, Trails |
| Ooltewah | A growing suburban area with a mix of residential and commercial spaces. Attractive for families and professionals working in nearby areas. | Ooltewah's parks, Golf courses, Local restaurants, Shopping areas, Community events |
| Apison | Known for its rural charm and close-knit community feel. Ideal for guests who want to escape the hustle and bustle of city life. | Local farms, Scenic views, Community parks, Nature trails, Peaceful atmosphere |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Harrison vs. Nearby Airbnb Markets
Harrison earns about as much per listing as Signal Mountain, the top earner of the eight nearby markets in the table, all within 36 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Soddy-Daisy 14 km | 42 | $26,529 | $218 | 40% |
| Cleveland 22 km | 161 | $18,907 | $163 | 40% |
| East Ridge 22 km | 33 | $25,825 | $164 | 46% |
| Chattanooga 22 km | 1,081 | $29,289 | $199 | 45% |
| Signal Mountain 24 km | 46 | $36,230 | $215 | 47% |
| Ringgold 27 km | 45 | $25,161 | $203 | 44% |
| Rossville 29 km | 83 | $34,219 | $219 | 46% |
| Whitwell 36 km | 37 | $35,503 | $238 | 43% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Townsend Airbnb data 477 listings
- Cosby Airbnb data 461 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Harrison
Markets elsewhere in the United States with a similar nightly rate and occupancy to Harrison:
- Murrieta Airbnb data CA · $369/night · 38.2%
- Town of Wawarsing Airbnb data NY · $368/night · 38.2%
- Pacific City Airbnb data OR · $359/night · 38.8%
- Saranac Lake Airbnb data NY · $366/night · 38.1%
- Garden City Beach Airbnb data SC · $371/night · 39.6%
- Mexico Beach Airbnb data FL · $358/night · 38.6%
FAQ
Harrison Airbnb FAQ
How much do Airbnb hosts make in Harrison?
An active Harrison Airbnb grossed $37,963 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,290 or more in a typical month.
How much can I make on Airbnb in Harrison?
It depends most on the home's size, location and how it's run. The middle half of Harrison listings earn between $1,840 and $5,290 in a typical month, and the top tenth $9,720 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Harrison?
Listings in Harrison were booked on 39% of available nights over the past year. That compares with 42% for the Tennessee average. July is usually the busiest month.
How much does an Airbnb cost per night in Harrison?
The average booked night in Harrison cost $370 before fees. Half of listings charge between $130 and $430, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Harrison?
None of the active Harrison listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Harrison?
Yes, when it's run well. The average Harrison Airbnb grossed $37,963 in the 12 months to September 2026, 10% below the Tennessee average of $42,043, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,723 a year (about $1,980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,990 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Harrison?
July usually pays best, averaging $7,470 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Harrison?
Each night a Harrison listing was open to book earned $143 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $326 or more.
How far in advance do guests book Airbnbs in Harrison?
Harrison stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Harrison?
The average Harrison Airbnb stay lasted 5.4 nights over the past year. A listing took 26 reservations over the year on average.
How are Airbnbs in Harrison rated?
Guests rate Harrison Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Harrison?
Harrison Bay, Lake Chickamauga and Collegedale draw the most short-term rental interest in Harrison. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Harrison?
AirROI counted 22 active Airbnb listings in Harrison as of September 2026. The closest tracked market is Soddy-Daisy, 14 km away.
How much are Airbnb cleaning fees in Harrison?
In Harrison, 86% of listings add a cleaning fee. The median fee is $220, and some higher fees lift the average to $320.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Harrison from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.