Harrison, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Harrison, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $39,283 per year — at a $387 nightly rate, 38.3% occupancy, and a $141 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Harrison is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 72.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Harrison?
In Harrison, the headline Airbnb metrics are $39,283 in average annual revenue,38.3% occupancy, $387 ADR, and $141 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Harrison?
Understanding the monthly revenue variations for Airbnb listings in Harrison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrison is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,920 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,006 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,506, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrison
What Is the Monthly Airbnb Occupancy Rate in Harrison?
Maximize your bookings by understanding the Harrison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrison:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrison
What Is the Average Airbnb Nightly Rate in Harrison?
Effective short term rental pricing strategy in Harrison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrison typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $718+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $440 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Harrison
What Is the RevPAR for Airbnb in Harrison?
RevPAR in Harrison is currently $141. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $91 RevPAR.
- Strong performers (Top 25%) earn $178 RevPAR.
- Best-in-class (Top 10%) achieve $446 RevPAR.
Average Monthly RevPAR Trend in Harrison
RevPAR Insights for Harrison
- The average RevPAR in Harrison is $141. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($446) and bottom 25% ($49) is $397, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Harrison benchmarks. If your RevPAR falls below the median of $91, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $178+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Harrison?
Harrison's peak Airbnb season falls in June, July, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $5,961 per month
- Occupancy rates average 50.9%
- Daily rates average $299
Shoulder Season
- Revenue averages $4,273 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $333
Low Season (January, February, April)
- Revenue drops to average $2,721 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $332
Seasonality Insights for Harrison
- Airbnb seasonality in Harrison is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Harrison's highest earning potential, with monthly revenues climbing to $6,349, occupancy reaching 57.0%, and ADRs peaking at $382.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,532, occupancy could drop to 25.8%, and ADRs may adjust to $278.
- Lower occupancy paired with meaningful seasonality means hosts in Harrison need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Harrison, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Harrison?
Low regulation and minimal registration activity in Harrison, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Harrison to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Harrison?
With a compact short-term rental market, Harrison gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harrison Bay | A popular spot for nature lovers and families looking for outdoor activities, with access to the bay and parks. Great for guests looking for a tranquil getaway near water and nature. | Harrison Bay State Park, Harrison Harbor Marina, Tennessee River, Chickamauga Lake, Nature hiking trails |
| Chattanooga | Just a short drive away, Chattanooga offers vibrant city attractions, dining, and a rich history. This location is great for guests wanting a mix of urban and natural experiences. | Tennessee Aquarium, Lookout Mountain, Chattanooga Riverwalk, Hunter Museum of American Art, Walnut Street Bridge |
| Lake Chickamauga | An excellent location for fishing and boating enthusiasts. Visitors to this area are often looking for water sports and nature activities. | Lake Chickamauga, Park access, Fishing spots, Boating ramps, Nature trails |
| Collegedale | This suburban area offers a quieter setting with close access to the city, making it ideal for families and longer stays. | Enterprise South Nature Park, The Commons, Collegedale Church of God, Shopping centers, Trails |
| Ooltewah | A growing suburban area with a mix of residential and commercial spaces. Attractive for families and professionals working in nearby areas. | Ooltewah's parks, Golf courses, Local restaurants, Shopping areas, Community events |
| Apison | Known for its rural charm and close-knit community feel. Ideal for guests who want to escape the hustle and bustle of city life. | Local farms, Scenic views, Community parks, Nature trails, Peaceful atmosphere |
| Signal Mountain | A beautiful mountainous area offering stunning views and a peaceful environment. Attractive for those looking for a retreat. | Signal Mountain Park, Lookout views, Hiking trails, Picnic areas, Nature observation |
| Soddy-Daisy | A residential area that offers a balance of suburban living with easy access to outdoor activities, lakes, and parks. | Soddy Daisy Lake, Parks, Local shops, Outdoor recreational areas, Fishing spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Harrison offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Harrison?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrison
- The Harrison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harrison, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Harrison Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrison
- The dominant room capacity in Harrison is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 47.4% of the active Airbnb listings in Harrison, indicating a high concentration in these sizes.
- A significant 52.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harrison.
Harrison Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrison
- The most common guest capacity trend in Harrison vacation rentals is listings accommodating 8+ guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Harrison STR market, accounting for 63.2% of listings.
- 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrison.
- On average, properties in Harrison are equipped to host 6.0 guests.
How Do Listings in Harrison Compare on Quality?
Listing quality in Harrison can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Harrison
- At 40.9 photos per listing on average, Harrison hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Harrison averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Harrison?
Amenity Prevalence
Amenity Insights for Harrison
- Essential amenities in Harrison that guests expect include: Heating, Free parking on premises, Microwave, Hot water, Smoke alarm, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrison: Heating, Free parking on premises, Microwave, Hot water, Smoke alarm, Air conditioning, TV.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrison to stay competitive.
Which Airbnb Amenities Boost Revenue in Harrison?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Harrison, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
First aid kit | 73.7% | $49,232 | $11,426 | 330.9% |
Ceiling fan | 63.2% | $53,525 | $14,869 | 260.0% |
Dryer | 73.7% | $47,181 | $17,170 | 174.8% |
Private entrance | 68.4% | $48,908 | $18,428 | 165.4% |
Outdoor furniture | 68.4% | $48,210 | $19,941 | 141.8% |
Blender | 47.4% | $56,785 | $23,531 | 141.3% |
BBQ grill | 57.9% | $51,396 | $22,627 | 127.1% |
Clothing storage | 57.9% | $51,361 | $22,676 | 126.5% |
Board games | 42.1% | $57,206 | $26,248 | 117.9% |
Exterior security cameras on property | 42.1% | $55,619 | $27,402 | 103.0% |
Revenue Impact Insights for Harrison
- First aid kit tops the revenue impact list with a 330.9% uplift — listings with this amenity earn $49,232 vs. $11,426 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Harrison STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrison Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Harrison
- The typical guest profile for Airbnb in Harrison consists of primarily domestic travelers (96%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Netherlands (0.9%).
- Top languages spoken are English (68.4%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Harrison?
Listings in Harrison average 4.82 out of 5 overall, with about 36.9 reviews per active listing and 47.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Harrison
- With an overall rating of 4.82, Harrison listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Harrison Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrison
- The most common availability pattern in Harrison falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Harrison (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Harrison?
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrison
- The overall average booking lead time for vacation rentals in Harrison is 41 days.
- Guests book furthest in advance for stays during November (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Harrison.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Harrison averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Harrison?
Guests in Harrison stay about 4.6 nights on average, generating roughly 530 reservations and 27.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Harrison
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Harrison
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (7.5 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Harrison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
8 listings
42.1% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
9 listings
47.4% of total
Key Insights
- The most prevalent minimum stay requirement in Harrison is 30+ Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.4%) caters to monthly stays (30+ nights) in Harrison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.4% of Harrison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (42.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 47.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrison.
Harrison Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
5.3% of total
Flexible
7 listings
36.8% of total
Moderate
2 listings
10.5% of total
Firm
5 listings
26.3% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Harrison
- The prevailing Airbnb cancellation policy trend in Harrison is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (47.3%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Harrison.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrison.
How Much Are Airbnb Cleaning Fees in Harrison?
Cleaning fees in Harrison are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Harrison
- 84.2% of listings charge a cleaning fee, making it standard practice in Harrison. Guests expect it and factor it into their booking decisions.
- The gap between the average ($650) and median ($143) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Harrison median of $143. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Harrison Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Lake Chickamauga Retreat w/ Boat Dock!
Entire Place • 4 bedrooms
Casa de Lorie the ultimate vacation home
Entire Place • 5 bedrooms
Outdoor party time!
Entire Place • 5 bedrooms
Pet-Friendly Chattanooga Cabin w/ Hot Tub & Kayaks
Entire Place • 2 bedrooms
Lakeside Getaway
Entire Place • 5 bedrooms
Modern Retreat w/ Fire Pit Near Harrison Bay!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Harrison?
Learn from the best! This table showcases top-performing Airbnb hosts in Harrison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 4 | $317,571 | 218 | 4.73/5.0 |
| David | 1 | $106,718 | 26 | 4.92/5.0 |
| David | 2 | $94,184 | 12 | 4.79/5.0 |
| Brittney | 1 | $46,287 | 30 | 4.87/5.0 |
| Jenny | 1 | $34,279 | 155 | 5.00/5.0 |
| Donzell | 1 | $33,417 | 109 | 4.64/5.0 |
| Holden | 1 | $27,437 | 11 | 5.00/5.0 |
| ITrip Chattanooga | 1 | $25,171 | 28 | 5.00/5.0 |
| Lauren | 1 | $18,126 | 38 | 5.00/5.0 |
| Shannon | 1 | $15,859 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrison.
Who Are the Airbnb Hosts in Harrison?
Harrison leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Harrison
- A 42.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 31.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Harrison averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Harrison
These are the highest-grossing professional property management operations in Harrison, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 4 | $317,571 | $349 | 64.8% | 4.73/5 |
| ITrip Chattanooga | 1 | $25,171 | $413 | 21.8% | 5.00/5 |
| Enjoy Unique Stays | 1 | $4,027 | $130 | 21.2% | 4.55/5 |
Management Company Insights for Harrison
- The leading management company, Evolve, operates 4 listings with $317,571 in gross revenue — a useful benchmark for what scale looks like in Harrison.
- Top managers average 2 properties each, suggesting professional management in Harrison still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Harrison's Airbnb Market Compare to Nearby Cities?
How does the Harrison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Franklin, Harrison has 10 percentage points lower occupancy and about $79 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Waleska | 45 | $4,050 | $387.31 | 42% |
| Blue Ridge | 1,317 | $3,993 | $365.73 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
Frequently Asked Questions About Airbnb in Harrison
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Harrison.
How much do Airbnb hosts make in Harrison?
Harrison hosts earn about $39,283 per year on average, with an average nightly rate of $387 and RevPAR of $141. Those figures describe the typical revenue environment for active listings in Harrison, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Harrison market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Harrison?
The average Airbnb occupancy rate in Harrison is 38.3%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Harrison?
Listings in Harrison average $387 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Harrison?
Harrison currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Harrison?
AirROI currently classifies the short-term rental regulation level in Harrison as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Harrison?
RevPAR in Harrison is about $141. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Harrison?
Occupancy of 38.3% means Harrison is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $39,283, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Harrison?
The average booking lead time in Harrison is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Harrison?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Harrison include Harrison Bay, Chattanooga, Lake Chickamauga. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Harrison?
entire_home listings make up 94.7% of the active supply in Harrison. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Harrison compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to Harrison's $39,283 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Harrison?
The average Airbnb stay length in Harrison is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Harrison?
Airbnb listings in Harrison average 4.82 out of 5 overall. About 47.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Harrison?
First aid kit and Ceiling fan are among the strongest revenue-linked amenities in Harrison. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Harrison?
Yes. About 84.2% of active Airbnb listings in Harrison charge a cleaning fee, and the average fee is $650. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Harrison?
A 42.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.