Nickajack Lake Private Waterfront Retreat Entire home · 4 bedrooms Rated 4.92 - Revenue
- $104,216
- Occupancy
- 47.8%
- Daily rate
- $592
Airbnb market data · 202612 months to September 2026
The average Airbnb in Whitwell brought in $35,503 over the 12 months through September 2026, about 16% less than the Tennessee average of $42,043.
The short answer
Whitwell is priced below the Tennessee average. Listings averaged $238 a night, about 26% less than that average of $320, and were booked on 43% of available nights, close to its 42% occupancy.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Whitwell is the 89th-largest of 167 Tennessee markets AirROI tracks. From a year earlier, average revenue rose 42% while the number of active listings grew 12%.
Browse the live Whitwell Airbnb market See Every Whitwell ListingRevenue
Gross bookings per Whitwell listing averaged $35,503 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Whitwell listing brings in $5,030 in July, its best month, and $2,450 in January, its slowest. June runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,973 | 39.7% | $212 | $99 | 37 days | 2.8 nights |
| Oct 2025 | $4,295 | 52.1% | $218 | $139 | 70 days | 3.2 nights |
| Nov 2025 | $3,183 | 39.6% | $217 | $106 | 48 days | 2.6 nights |
| Dec 2025 | $4,244 | 47.6% | $216 | $137 | 41 days | 4.2 nights |
| Jan 2026 | $3,114 | 40.3% | $203 | $100 | 25 days | 6 nights |
| Feb 2026 | $3,155 | 47.7% | $205 | $113 | 24 days | 4.3 nights |
| Mar 2026 | $4,691 | 55.2% | $216 | $151 | 53 days | 4.1 nights |
| Apr 2026 | $4,007 | 51.8% | $212 | $134 | 38 days | 3.3 nights |
| May 2026 | $3,866 | 42.2% | $225 | $125 | 56 days | 2.7 nights |
| Jun 2026 | $5,050 | 56.0% | $226 | $168 | 37 days | 3.7 nights |
| Jul 2026 | $5,788 | 56.8% | $227 | $187 | 47 days | 4 nights |
| Aug 2026 | $3,364 | 39.6% | $214 | $109 | 41 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Whitwell home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Whitwell Airbnb took in $35,503 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,840 a month.
Cleaning it yourself keeps the $4,370 a year guests pay in cleaning fees, for about $2,210 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,590 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $31,133 | $63,980 |
| Cleaning fees guests pay12% of Whitwell bookings | $4,370 | $8,970 |
| Gross bookings | $35,503 | $72,950 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Whitwell listings on Simplified Pricing, 3% for the rest | −$4,900 | −$10,070 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,370 | −$8,970 |
| Utilities and internetAbout 5% of bookings | −$1,780 | −$3,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$710 | −$1,460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,070 | −$2,190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$360 | −$360 |
| Permit and registrationWhere one is required | −$180 | −$180 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$13,370 | −$26,880 |
| Left for housing costs, then profit | $22,133about $1,840 a month | $46,070about $3,840 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Whitwell's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Whitwell home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,080 a month, against $2,960 for the average one.
Occupancy
Whitwell listings were booked on 43% of the nights they were open over the past year, in line with the Tennessee average and 2 percentage points above the U.S. average (41%). In a typical year, occupancy swings from 36% in January to 61% in October.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
October is usually the busiest month in Whitwell, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Whitwell, known as ADR (average daily rate), was $238 over the past year, about 26% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates peak in June and July at about $220 and bottom out in December at about $185.
Prices span a wide range: the top 10% charge about 4.4 times the rate of the bottom quarter.
June rates run 20% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $238 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Whitwell it averaged $113 over the past year, from about $79 in a typical January to about $162 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 37 active listings, the monthly pattern in Whitwell is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Whitwell
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,450 |
| February | $2,600 |
| March | $4,190 |
| April | $3,020 |
| May | $3,540 |
| June | $4,870 |
| July | $5,030 |
| August | $3,490 |
| September | $2,640 |
| October | $4,350 |
| November | $3,150 |
| December | $3,530 |
Guests book Whitwell stays 41 days ahead on average (about six weeks). October stays are booked furthest out, about 60 days ahead, and February stays closest to arrival, about 25 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 37 active listings in Whitwell display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Whitwell.
Neighborhoods
AirROI's area guide picks seven Whitwell neighborhoods that draw short-term rental guests, led by Cumberland Mountains, Whitwell Lake and Fall Creek Falls State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cumberland Mountains | Breathtaking scenery and ample outdoor activities make this area a prime spot for nature lovers and adventure seekers. The Cumberland Mountains offer hiking, fishing, and beautiful vistas, appealing to both tourists and locals. | Cumberland Gap National Historical Park, South Cumberland State Park, Chattanooga Riverwalk, Nickajack Lake, Prentice Cooper State Forest |
| Whitwell Lake | A serene destination located near a beautiful lake, perfect for families looking for a peaceful retreat. Offers fishing, boating, and picnicking opportunities, attracting weekend visitors and vacationers. | Whitwell Lake, Fishing spots, Hiking trails, Picnic areas, Campgrounds |
| Fall Creek Falls State Park | As one of Tennessee's most popular state parks, it draws visitors who are eager to explore its stunning waterfalls and hiking trails. Great for outdoor enthusiasts and families seeking recreational activities. | Fall Creek Falls, Cane Creek Falls, hiking trails, camping amenities, picnic areas |
| Dunlap | A small town with charm, offering visitors a taste of local culture and history. Hosts festivals and events, and provides an authentic Tennessee experience. | Piney Creek Falls, Dunlap City Park, Local craft shops, Annual events, Scenic drives |
| Graysville | A quiet town with potential for rustic retreats, appealing to those looking for a tranquil getaway in a traditional setting. | Local history sites, Scenic nature views, Country roads, Fishing spots, Peaceful small-town life |
| Tennessee River | Rich in natural beauty and water-based activities, this area attracts outdoor enthusiasts for kayaking, fishing, and natural exploration. | Tennessee River access points, Fishing spots, Bird watching, Scenic views, Historical sites along the river |
| Rugby | A historical site with unique Victorian architecture attracting visitors interested in history and culture, making it a quaint destination for a getaway. | Historic Rugby, The Rugby Museum, Victorian architecture, Nature trails, Local events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Whitwell is an entire home: 97% of listings, with private rooms at 3%. Houses (43%) and cabins and other outdoor stays (43%) split the stock almost evenly.
Nearly all listings rent the whole place
Whitwell Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.3% | 36 |
| Private room | 2.7% | 1 |
Houses and cabins split the stock
Whitwell Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.2% | 16 |
| Cabin/Outdoor | 43.2% | 16 |
| Unique stay | 8.1% | 3 |
| Apartment/Condo | 2.7% | 1 |
| Hotel/Boutique | 2.7% | 1 |
One- and two-bedroom homes are equally common in Whitwell (28% of entire homes each), and 44% have three or more bedrooms. Shares are of the 32 entire homes that give a bedroom count; rented rooms are left out.
Whitwell entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 28.1% | 9 |
| 2 bedrooms | 28.1% | 9 |
| 3 bedrooms | 28.1% | 9 |
| 4 bedrooms | 12.5% | 4 |
| 5+ bedrooms | 3.1% | 1 |
The most common capacity in Whitwell is four guests or eight or more (28% of listings each), and 56% of listings sleep six or more.
Whitwell listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 8.3% | 3 |
| 4 guests | 27.8% | 10 |
| 5 guests | 8.3% | 3 |
| 6 guests | 22.2% | 8 |
| 7 guests | 5.6% | 2 |
| 8+ guests | 27.8% | 10 |
Whitwell hosts set up an average of 3.1 beds per listing. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Whitwell: 76% of listings have one, and 51% have a waterfront setting.
Share of Whitwell listings with each common amenity
Guests
Whitwell draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 6% of reviews. English is spoken by 85% of guests, and Spanish by 11%.
98% of Whitwell guests are domestic
Where guests who left reviews live
Where Whitwell guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Nashville | 6.2% |
| Atlanta | 2.3% |
| Clarksville | 1.3% |
| Knoxville | 1.3% |
| Franklin | 1.3% |
Where Whitwell guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.0% |
| Brazil | 0.3% |
| United Kingdom | 0.3% |
| Spain | 0.3% |
| South Africa | 0.3% |
Languages spoken by Whitwell guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.0% |
| Spanish | 10.6% |
| Hebrew | 0.9% |
| American Sign Language | 0.9% |
| Hindi | 0.9% |
Whitwell Airbnbs average 4.86 stars, and 62% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for check-in. Listings here carry long review histories, about 89 reviews each on average.
Check-in scores highest in Whitwell; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.84 |
| Communication | 4.91 |
| Location | 4.81 |
| Check-in | 4.92 |
| Value | 4.76 |
Booking patterns
Nearly three-quarters of Whitwell listings are open to guests more than 180 days a year, but only 27% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Whitwell listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 37.8% | 14 |
| 181-270 days | 35.1% | 13 |
| 91-180 days | 18.9% | 7 |
| 31-90 days | 8.1% | 3 |
Days a year Whitwell listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 8.1% | 3 |
| 181-270 days | 18.9% | 7 |
| 91-180 days | 37.8% | 14 |
| 31-90 days | 10.8% | 4 |
| 1-30 days | 24.3% | 9 |
The average Whitwell booking lasts 3.6 nights, longest in March and shortest in November. Listings took about 31 bookings each over the year, some 1,150 in all. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Whitwell
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in Whitwell accept stays of one or two nights.
Minimum stay set by Whitwell listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Whitwell, used by 51% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Whitwell listings, from most to least flexible
Share of listings by the policy they use
86% of Whitwell listings charge a cleaning fee. The typical fee is $100, and some higher fees lift the average to $178. Spread over the average stay of 3.6 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Whitwell, a four-bedroom home, took in $104,000 over the past year, about three times the city's average of $35,500.
Nickajack Lake Private Waterfront Retreat Entire home · 4 bedrooms Rated 4.92
Canyon Cove - Lakefront, Private dock, Hot Tub Entire home · 3 bedrooms Rated 4.94
Kingfisher Cabin-a PMI Scenic City rental Entire home · 3 bedrooms Rated 4.82
Blue Heron Lake House Entire home · 4 bedrooms Rated 4.91
Luxury River Cabin: Hot Tub, Decks, Amazing Views Entire home · 2 bedrooms Rated 4.90
Tennessee Riverfront Cottage w/HOT TUB on 3 acres Entire home · 4 bedrooms Rated 4.85 Only 14% of Whitwell listings are classed as professionally managed, though 57% of listings have a co-host. 84% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 26 km, Lookout Mountain (21 km away, 96 listings) earned the most per listing, about 15% more than Whitwell. Bryant was the busiest, booked on 57% of nights against 43% in Whitwell.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Signal Mountain 15 km | 46 | $36,230 | $215 | 47% |
| Chattanooga 19 km | 1,081 | $29,289 | $199 | 45% |
| Bryant 20 km | 33 | $37,961 | $212 | 57% |
| Lookout Mountain 21 km | 96 | $40,728 | $296 | 45% |
| Wildwood 22 km | 62 | $35,139 | $239 | 46% |
| Trenton 25 km | 77 | $34,397 | $259 | 41% |
| East Ridge 26 km | 33 | $25,825 | $164 | 46% |
| Rossville 26 km | 83 | $34,219 | $219 | 46% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Whitwell:
FAQ
An active Whitwell Airbnb grossed $35,503 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,180 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Whitwell listings earn between $1,290 and $6,180 in a typical month, and the top tenth $8,350 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Whitwell were booked on 43% of available nights over the past year. That compares with 42% for the Tennessee average. October is usually the busiest month.
The average booked night in Whitwell cost $238 before fees. Half of listings charge between $100 and $300, so bedroom count and location move the price more than the average suggests.
None of the active Whitwell listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Whitwell Airbnb grossed $35,503 in the 12 months to September 2026, 16% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,133 a year (about $1,840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,840 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $5,030 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Whitwell listing was open to book earned $113 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $253 or more.
Whitwell stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Whitwell Airbnb stay lasted 3.6 nights over the past year. A listing took 31 reservations over the year on average.
Guests rate Whitwell Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Cumberland Mountains, Whitwell Lake and Fall Creek Falls State Park draw the most short-term rental interest in Whitwell. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Whitwell as of September 2026. The closest tracked market is Signal Mountain, 15 km away.
In Whitwell, 86% of listings add a cleaning fee. The median fee is $100, and some higher fees lift the average to $178.
Method
Figures on this page cover 37 active Airbnb listings in Whitwell from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.