Airbnb market data · 202612 months to September 2026
Martin, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Martin brought in $20,658 over the 12 months through September 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Martin Airbnb Market at a Glance
Martin is priced below the Tennessee average. Listings averaged $159 a night, about half that average of $320, and were booked on 44% of available nights, close to its 42% occupancy.
December, usually the best month, brings in about 40% more per listing than January, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Martin is the 113th-largest of 167 Tennessee markets AirROI tracks.
Browse the live Martin Airbnb market See Every Martin ListingRevenue
How Much Do Airbnb Hosts Make in Martin?
Gross bookings per Martin listing averaged $20,658 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Martin listing brings in $2,440 in December, its best month, and $1,740 in January, its slowest. Both ends are close calls: December leads July by 3%, and January sits just 4% below March, so either pair can swap places in a given year. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
Across Martin's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,900+ a month, about twice the typical property.
- Strong performers (top 25%) earn $2,880 or more, roughly $870 a month above the median.
- Typical properties (median) earn about $2,010 a month.
- Entry-level properties (bottom 25%) earn $1,130 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 1.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Martin Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, December is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,111 | 47.9% | $150 | $70 | 66 days | 2.8 nights |
| Oct 2025 | $2,226 | 50.6% | $149 | $72 | 95 days | 3 nights |
| Nov 2025 | $2,189 | 51.4% | $147 | $73 | 43 days | 3.3 nights |
| Dec 2025 | $2,475 | 54.4% | $145 | $80 | 40 days | 3.4 nights |
| Jan 2026 | $1,501 | 33.2% | $144 | $48 | 29 days | 4 nights |
| Feb 2026 | $1,684 | 39.3% | $145 | $60 | 21 days | 3.7 nights |
| Mar 2026 | $1,704 | 38.3% | $146 | $55 | 22 days | 2.6 nights |
| Apr 2026 | $2,096 | 44.4% | $150 | $70 | 82 days | 2.4 nights |
| May 2026 | $2,429 | 48.4% | $166 | $78 | 57 days | 4.3 nights |
| Jun 2026 | $2,389 | 43.2% | $169 | $80 | 30 days | 3.3 nights |
| Jul 2026 | $2,548 | 45.8% | $172 | $82 | 34 days | 7 nights |
| Aug 2026 | $2,462 | 47.6% | $172 | $79 | 54 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Martin market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Martin Profitable?
Yes, when it's run well. The average Martin Airbnb took in $20,658 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,550 a month.
Cleaning it yourself keeps the $2,370 a year guests pay in cleaning fees, for about $1,270 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Martin Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,288 | $26,140 |
| Cleaning fees guests pay11% of Martin bookings | $2,370 | $3,390 |
| Gross bookings | $20,658 | $29,530 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Martin listings on Simplified Pricing, 3% for the rest | −$3,020 | −$4,320 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,370 | −$3,390 |
| Utilities and internetAbout 5% of bookings | −$1,030 | −$1,480 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$410 | −$590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$890 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,760 | −$10,980 |
| Left for housing costs, then profit | $12,898about $1,070 a month | $18,550about $1,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Martin Airbnb Profit
The estimate starts from Martin's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Martin home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Martin's Top Earners Get There
- More nights booked. The busiest quarter of Martin listings are booked on 62% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,480 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $175 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,830 a year.
- Open for the busy months. In a typical year, December brings the average listing about $2,440, against $1,740 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Martin listings average 4.95 stars, and 86% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,460 a month, against $1,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Martin?
Martin listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the Tennessee average (42%) and 3 points above the U.S. average (41%). In a typical year, occupancy climbs to 53% in December and falls to 39% in January.
Across Martin's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
December is usually the busiest month in Martin, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Martin?
The average nightly rate in Martin, known as ADR (average daily rate), was $159 over the past year, about 50% below the Tennessee and U.S. averages (both about $320). In a typical year, rates peak in June and July at about $160 and bottom out in November and December at about $140.
Across Martin's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $205+ a night, about 38% above the median.
- Strong performers (top 25%) charge $175 or more, about $25 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $125 or less, about 16% below the median.
July rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $159 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Martin?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Martin it averaged $69 over the past year, from about $56 in a typical January to about $79 in a typical December.
Across Martin's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $112+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $86 or more, about $19 a night above the median.
- Typical properties (median) earn about $67 per open night.
- Entry-level properties (bottom 25%) earn $51 or less, about three-quarters of the median.
December RevPAR is about 1.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Martin
With only 29 active listings, the monthly pattern in Martin is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in December and bottom out in January.
Average revenue by month in Martin
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Martin in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,740 |
| February | $1,840 |
| March | $1,800 |
| April | $1,980 |
| May | $2,240 |
| June | $2,170 |
| July | $2,380 |
| August | $2,260 |
| September | $2,250 |
| October | $2,200 |
| November | $2,060 |
| December | $2,440 |
How Far in Advance Do Guests Book Airbnb in Martin?
Guests book Martin stays 54 days ahead on average (about eight weeks). October stays are booked furthest out, about 86 days ahead, and January stays closest to arrival, about 23 days. A typical October booking is made in late July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Martin
None of the 29 active listings in Martin display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Martin.
Neighborhoods
Best Neighborhoods for Airbnb in Martin
AirROI's area guide picks eight Martin neighborhoods that draw short-term rental guests, led by Downtown Martin, Paris Landing State Park and Martin City Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Martin | The heart of Martin, offering access to local shops, dining, and entertainment. A bustling area for visitors looking to explore the town's unique offerings and community events. | University of Tennessee at Martin, Martin Parks and Recreation, Local dining options, Homecoming events, Broadway Productions |
| Paris Landing State Park | A scenic location near Kentucky Lake, ideal for nature lovers and outdoor enthusiasts. This area attracts visitors looking for camping, fishing, and hiking experiences. | Kentucky Lake, Fishing and boating, Picnic areas, Nature trails, Wildlife watching |
| Martin City Center | Centrally located with convenient access to local amenities, making it a desirable spot for travelers looking to stay in a vibrant community. | Local shops, Dine-in restaurants, Martin Community Center, Cultural events |
| Shady Acres | A family-friendly neighborhood close to parks and schools, ideal for families visiting the area or attending events at the university. | Community parks, Family-oriented events, Local restaurants |
| University Area | Close to the University of Tennessee at Martin, making it popular for visiting families, students, and university events. | University events, Campus tours, Local cafes |
| Kentucky Lake Area | A popular destination for vacationers seeking water activities and outdoor adventures, perfect for Airbnb hosting during the summer. | Boating and skiing, Fishing tournaments, Scenic views, Camping sites |
| Historical District | Rich in history with beautiful old homes and buildings, this area attracts visitors interested in the heritage and culture of Martin. | Historic homes, Local museums, Walking tours |
| Rural Retreats | Surrounding Martin, these rural areas provide peaceful getaways for guests seeking tranquility and outdoor experiences away from the hustle and bustle. | Scenic drives, Hiking trails, Apple orchards, Fishing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Martin vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 84 km, Benton (80 km away, 46 listings) earned the most per listing, about 37% more than Martin. None of them fills more nights than Martin (44%); the busiest, Paducah, reached 39%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Springville 65 km | 80 | $12,200 | $171 | 28% |
| Murray 68 km | 106 | $19,666 | $199 | 34% |
| New Concord 72 km | 37 | $22,589 | $246 | 37% |
| Jackson 76 km | 172 | $15,320 | $172 | 37% |
| Camden 77 km | 35 | $10,516 | $163 | 26% |
| Benton 80 km | 46 | $28,232 | $265 | 37% |
| Paducah 83 km | 172 | $16,306 | $162 | 39% |
| Dover 84 km | 42 | $22,858 | $209 | 38% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Martin
Markets elsewhere in the United States with a similar nightly rate and occupancy to Martin:
- Springfield Airbnb data IL · $159/night · 43.2%
- Roanoke Airbnb data VA · $156/night · 43.6%
- Rosemead Airbnb data CA · $160/night · 43.1%
- Muncie Airbnb data IN · $154/night · 43.4%
- Hayward Airbnb data CA · $154/night · 43.4%
- Richmond Airbnb data CA · $152/night · 43.7%
FAQ
Martin Airbnb FAQ
How much do Airbnb hosts make in Martin?
An active Martin Airbnb grossed $20,658 on average in the 12 months to September 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,880 or more in a typical month.
How much can I make on Airbnb in Martin?
It depends most on the home's size, location and how it's run. The middle half of Martin listings earn between $1,130 and $2,880 in a typical month, and the top tenth $3,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Martin?
Listings in Martin were booked on 44% of available nights over the past year. That compares with 42% for the Tennessee average. December is usually the busiest month.
How much does an Airbnb cost per night in Martin?
The average booked night in Martin cost $159 before fees. Half of listings charge between $125 and $175, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Martin?
None of the active Martin listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Martin?
Yes, when it's run well. The average Martin Airbnb grossed $20,658 in the 12 months to September 2026, 51% below the Tennessee average of $42,043, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,898 a year (about $1,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,550 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Martin?
December usually pays best, averaging $2,440 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Martin?
Each night a Martin listing was open to book earned $69 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $112 or more.
How far in advance do guests book Airbnbs in Martin?
Martin stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Martin?
The average Martin Airbnb stay lasted 3.6 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Martin rated?
Guests rate Martin Airbnbs 4.95 out of 5 on average. Guests score accuracy highest and value lowest.
What are the best neighborhoods for Airbnb in Martin?
Downtown Martin, Paris Landing State Park and Martin City Center draw the most short-term rental interest in Martin. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Martin?
AirROI counted 29 active Airbnb listings in Martin as of September 2026. The closest tracked market is Springville, 65 km away.
How much are Airbnb cleaning fees in Martin?
In Martin, more than eight in ten listings add a cleaning fee, and the typical fee is about $69.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Martin from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.