Martin, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Martin, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,997 per year — at a $148 nightly rate, 45.8% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Martin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 47.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Martin?
In Martin, the headline Airbnb metrics are $20,997 in average annual revenue,45.8% occupancy, $148 ADR, and $66 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Martin?
Understanding the monthly revenue variations for Airbnb listings in Martin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martin is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,653+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,788 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,918 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martin
What Is the Monthly Airbnb Occupancy Rate in Martin?
Maximize your bookings by understanding the Martin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martin:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martin
What Is the Average Airbnb Nightly Rate in Martin?
Effective short term rental pricing strategy in Martin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martin typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Martin
What Is the RevPAR for Airbnb in Martin?
RevPAR in Martin is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $96 RevPAR.
Average Monthly RevPAR Trend in Martin
RevPAR Insights for Martin
- The average RevPAR in Martin is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($96) and bottom 25% ($49) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Martin benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Martin?
Martin's peak Airbnb season falls in December, October, July, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, October, July)
- Revenue averages $2,415 per month
- Occupancy rates average 50.4%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,145 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,683 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $152
Seasonality Insights for Martin
- The Airbnb seasonality pattern in Martin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martin's highest earning potential, with monthly revenues climbing to $2,596, occupancy reaching 54.4%, and ADRs peaking at $154.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,509, occupancy could drop to 32.1%, and ADRs may adjust to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Martin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Martin?
Low regulation and minimal registration activity in Martin, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Martin?
With a compact short-term rental market, Martin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Martin | The heart of Martin, offering access to local shops, dining, and entertainment. A bustling area for visitors looking to explore the town's unique offerings and community events. | University of Tennessee at Martin, Martin Parks and Recreation, Local dining options, Homecoming events, Broadway Productions |
| Paris Landing State Park | A scenic location near Kentucky Lake, ideal for nature lovers and outdoor enthusiasts. This area attracts visitors looking for camping, fishing, and hiking experiences. | Kentucky Lake, Fishing and boating, Picnic areas, Nature trails, Wildlife watching |
| Martin City Center | Centrally located with convenient access to local amenities, making it a desirable spot for travelers looking to stay in a vibrant community. | Local shops, Dine-in restaurants, Martin Community Center, Cultural events |
| Shady Acres | A family-friendly neighborhood close to parks and schools, ideal for families visiting the area or attending events at the university. | Community parks, Family-oriented events, Local restaurants |
| University Area | Close to the University of Tennessee at Martin, making it popular for visiting families, students, and university events. | University events, Campus tours, Local cafes |
| Kentucky Lake Area | A popular destination for vacationers seeking water activities and outdoor adventures, perfect for Airbnb hosting during the summer. | Boating and skiing, Fishing tournaments, Scenic views, Camping sites |
| Historical District | Rich in history with beautiful old homes and buildings, this area attracts visitors interested in the heritage and culture of Martin. | Historic homes, Local museums, Walking tours |
| Rural Retreats | Surrounding Martin, these rural areas provide peaceful getaways for guests seeking tranquility and outdoor experiences away from the hustle and bustle. | Scenic drives, Hiking trails, Apple orchards, Fishing spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Martin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Martin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martin
- The Martin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martin, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 8.0%) offer potential for unique stay experiences.
Martin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martin
- The dominant room capacity in Martin is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.0% of the active Airbnb listings in Martin, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martin.
Martin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martin
- The most common guest capacity trend in Martin vacation rentals is listings accommodating 6 guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Martin STR market, accounting for 56.0% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martin.
- On average, properties in Martin are equipped to host 5.2 guests.
How Do Listings in Martin Compare on Quality?
Listing quality in Martin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Martin
- At 21.3 photos per listing on average, Martin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Martin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Martin?
Amenity Prevalence
Amenity Insights for Martin
- Essential amenities in Martin that guests expect include: Free parking on premises, Heating, TV, Wifi, Smoke alarm, Hot water, Air conditioning, Microwave, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martin: Free parking on premises, Heating, TV, Wifi, Smoke alarm, Hot water, Air conditioning, Microwave, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: Free parking on premises, Heating, Microwave, Coffee maker, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martin to stay competitive.
Which Airbnb Amenities Boost Revenue in Martin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Martin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 60.0% | $25,902 | $13,639 | 89.9% |
Pets allowed | 24.0% | $29,557 | $18,293 | 61.6% |
Shampoo | 80.0% | $22,680 | $14,263 | 59.0% |
Outdoor furniture | 48.0% | $25,278 | $17,044 | 48.3% |
Clothing storage | 56.0% | $24,503 | $16,534 | 48.2% |
Long term stays allowed | 60.0% | $24,113 | $16,323 | 47.7% |
Blender | 36.0% | $26,285 | $18,022 | 45.8% |
Board games | 20.0% | $27,860 | $19,281 | 44.5% |
Coffee | 68.0% | $23,238 | $16,234 | 43.1% |
Toaster | 56.0% | $24,187 | $16,937 | 42.8% |
Revenue Impact Insights for Martin
- Baking sheet tops the revenue impact list with a 89.9% uplift — listings with this amenity earn $25,902 vs. $13,639 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Martin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Martin
- The typical guest profile for Airbnb in Martin consists of primarily domestic travelers (99%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Turkey (0.4%).
- Top languages spoken are English (81.9%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Martin?
Listings in Martin average 4.93 out of 5 overall, with about 112.5 reviews per active listing and 76.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Martin
- With an overall rating of 4.93, Martin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.98), while Value (4.91) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 76.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Martin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martin
- The most common availability pattern in Martin falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martin (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Martin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Martin
- The overall average booking lead time for vacation rentals in Martin is 47 days.
- Guests book furthest in advance for stays during October (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (68 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Martin.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Martin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Martin?
Guests in Martin stay about 3.3 nights on average, generating roughly 835 reservations and 33.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Martin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Martin
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (3.9 nights) and shorten in Apr (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Martin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
10 listings
40% of total
30+ Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Martin is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Martin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Martin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of Martin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martin.
Martin Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
40% of total
Moderate
6 listings
24% of total
Firm
8 listings
32% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Martin
- The prevailing Airbnb cancellation policy trend in Martin is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (36.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Martin.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martin.
How Much Are Airbnb Cleaning Fees in Martin?
Cleaning fees in Martin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Martin
- 72.0% of listings charge a cleaning fee, making it standard practice in Martin. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $71 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Martin median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Martin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gated Country Retreat with Lakeview
Entire Place • 3 bedrooms
Andrelle’s Place:5BR near UT Martin & Discovery Pk
Entire Place • 5 bedrooms
Country Cottage Home on 2 Acres Close to UTM
Entire Place • 1 bedroom
The Maplemere
Entire Place • 4 bedrooms
The "Peach House" in Martin Close to UTM
Entire Place • 3 bedrooms
Main Street Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Martin?
Learn from the best! This table showcases top-performing Airbnb hosts in Martin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrelle | 2 | $59,530 | 257 | 4.99/5.0 |
| Misty | 1 | $50,766 | 151 | 4.99/5.0 |
| Monica | 2 | $37,155 | 227 | 4.92/5.0 |
| Lisa | 2 | $36,661 | 120 | 4.82/5.0 |
| Lisa | 1 | $33,723 | 246 | 4.93/5.0 |
| Clint | 2 | $33,289 | 293 | 4.98/5.0 |
| Tori | 1 | $33,183 | 175 | 4.92/5.0 |
| Suzanne | 1 | $30,120 | 122 | 4.99/5.0 |
| Warner | 1 | $29,247 | 30 | 5.00/5.0 |
| Denise | 2 | $28,331 | 240 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martin.
Who Are the Airbnb Hosts in Martin?
Martin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Martin
- With 96.0% Superhosts, Martin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Martin averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Martin's Airbnb Market Compare to Nearby Cities?
How does the Martin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Makanda, Martin has 4 percentage points lower occupancy and about $108 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pegram | 18 | $3,690 | $268.05 | 45% |
| Pleasant View | 15 | $3,616 | $322.76 | 38% |
| Creal Springs | 27 | $3,493 | $335.14 | 40% |
| Kingston Springs | 33 | $3,194 | $264.72 | 44% |
| Makanda | 19 | $3,132 | $256.10 | 50% |
| Marion | 10 | $3,058 | $360.24 | 30% |
| Goreville | 36 | $3,046 | $259.33 | 42% |
| Cadiz | 125 | $2,847 | $334.48 | 34% |
| Marion | 61 | $2,809 | $247.59 | 45% |
| Dickson | 28 | $2,624 | $206.56 | 46% |
Frequently Asked Questions About Airbnb in Martin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martin.
How much do Airbnb hosts make in Martin?
Martin hosts earn about $20,997 per year on average, with an average nightly rate of $148 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Martin, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Martin market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Martin?
The average Airbnb occupancy rate in Martin is 45.8%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Martin?
Listings in Martin average $148 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Martin?
Martin currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Martin?
AirROI currently classifies the short-term rental regulation level in Martin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Martin?
RevPAR in Martin is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Martin?
At 45.8% occupancy, Martin can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,997, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Martin?
The average booking lead time in Martin is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Martin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martin include Downtown Martin, Paris Landing State Park, Martin City Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Martin?
entire_home listings make up 100.0% of the active supply in Martin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Martin compare to nearby Airbnb markets?
Among neighboring markets, Pegram posts $44,278 in average annual revenue with 45.0% occupancy, compared to Martin's $20,997 and 45.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Martin?
The average Airbnb stay length in Martin is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Martin?
Airbnb listings in Martin average 4.93 out of 5 overall. About 76.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Martin?
Baking sheet and Pets allowed are among the strongest revenue-linked amenities in Martin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Martin?
Yes. About 72.0% of active Airbnb listings in Martin charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Martin?
A 96.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.