Airbnb market data · 202512 months to August 2025
Nocona, TX Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Nocona brought in $16,008 over the 12 months through August 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Nocona run through August 2025.
The short answer
Nocona Airbnb Market at a Glance
Listings averaged $174 a night and were booked on 31% of available nights.
May, the best month, brought in about 77% more per listing than September, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Nocona is the 440th-largest of 450 Texas markets AirROI tracks.
Browse the live Nocona Airbnb market See Every Nocona ListingRevenue
How Much Do Airbnb Hosts Make in Nocona?
Gross bookings per Nocona listing averaged $16,008 over the 12 months to August 2025 (Texas average: $28,688), before cleaning, platform and management costs and taxes.
The average Nocona listing brought in $2,420 in May, its best month, and $1,370 in September, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Nocona's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,120+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn $2,420 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,300 a month.
- Entry-level properties (bottom 25%) earn $740 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.8 times what September did
Average revenue per active listing, by month
Nocona Airbnb Data by Month
Latest 12 months in the August 2025 data.
May led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $1,368 | 31.0% | $172 | 20 days |
| Oct 2024 | $1,440 | 28.5% | $172 | 19 days |
| Nov 2024 | $1,857 | 40.8% | $173 | 19 days |
| Dec 2024 | $1,509 | 32.3% | $173 | 19 days |
| Jan 2025 | $1,628 | 32.8% | $170 | 23 days |
| Feb 2025 | $1,895 | 29.8% | $169 | 18 days |
| Mar 2025 | $2,366 | 40.2% | $171 | 30 days |
| Apr 2025 | $1,762 | 33.3% | $175 | 21 days |
| May 2025 | $2,420 | 41.1% | $181 | 25 days |
| Jun 2025 | $2,046 | 35.7% | $190 | 34 days |
| Jul 2025 | $2,368 | 32.3% | $187 | 47 days |
| Aug 2025 | $2,065 | 31.5% | $184 | 29 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Nocona listing earns about $1,300 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Nocona Profitable?
Yes, when it's run well. The average Nocona Airbnb took in $16,008 in the 12 months to August 2025, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Nocona Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $16,008 | $29,810 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,480 | −$4,620 |
| Utilities and internetAbout 5% of bookings | −$800 | −$1,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$320 | −$600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$480 | −$890 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,320 | −$7,840 |
| Left for housing costs, then profit | $11,688about $970 a month | $21,970about $1,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Nocona Airbnb Profit
The estimate starts from Nocona's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nocona home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Nocona's Top Earners Get There
- More nights booked. The busiest quarter of Nocona listings are booked on 47% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of $155 adds about $1,570 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $195 a night or more, against a median of $155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,600 a year.
- Open for the busy months. May brought the average listing about $2,420, against $1,370 in September, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,480 a month, against $1,330 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Nocona?
Nocona listings were booked on 31% of the nights they were open over the past year, 7 percentage points below the Texas average (38%) and 10 points below the U.S. average (41%). Occupancy climbs to 41% in May and falls to 28% in October.
Across Nocona's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
May was the busiest month in Nocona, October the quietest
Share of open nights booked, by month
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Nocona?
The average nightly rate in Nocona, known as ADR (average daily rate), was $174 over the past year, about 37% below the Texas average of $275 and about 48% below the U.S. average of $335. Rates peak in June and July at about $190 and bottom out in January and February at about $170.
Across Nocona's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $345+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $195 or more, about $40 above the median.
- Typical properties (median) charge about $155 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 18% below the median.
June rates ran 13% above February's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Nocona
With only 18 active listings, the monthly pattern in Nocona is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Nocona?
Guests book Nocona stays 21 days ahead on average (about three weeks). July stays are booked furthest out, about 47 days ahead, and February stays closest to arrival, about 18 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Nocona
None of the 18 active listings in Nocona display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Nocona.
Neighborhoods
Best Neighborhoods for Airbnb in Nocona
AirROI's area guide picks eight Nocona neighborhoods that draw short-term rental guests, led by Nocona Lake, Historic Nocona and Nocona Golf Club. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nocona Lake | A serene location for nature lovers, Nocona Lake offers fishing, boating, and outdoor recreational activities. It's a great choice for families and those looking to escape the city hustle. | Nocona Lake Park, Fishing and Boating, Walking Trails, Picnic Areas |
| Historic Nocona | Charming historic district with unique architecture and local shops, making it attractive for visitors interested in history and local culture. | Nocona Historic Museum, Local Art Galleries, Boutique Shops, Cafes and Restaurants |
| Nocona Golf Club | Perfect for golf enthusiasts, this area provides access to well-maintained golf courses and social events, appealing to both golfers and vacationers. | Nocona Golf Club, Golf Tournaments, Clubhouse Events, Scenic Views |
| Muenster | Just a short drive away, Muenster is known for its German heritage and local festivals, providing a different cultural experience. | Muenster Germanfest, Historic Churches, Local Eateries, Muenster City Park |
| Bowie, Texas | A nearby town with a variety of shops and restaurants, offering more options for travelers and residents alike. | Bowie City Park, Historic Main Street, Shopping District, Dining Options |
| Lake Jefferson | Another natural getaway, Lake Jefferson is great for fishing, camping, and enjoying the outdoors, appealing to nature enthusiasts. | Lake Jefferson Park, Fishing Spots, Camping Facilities, Nature Trails |
| Higgins | A small, quiet town with a friendly atmosphere, ideal for those looking for cheap and cozy Airbnb options away from crowded tourist spots. | Local Community Events, Small Town Charm, Nearby Natural Areas |
| Chico, Texas | A quaint town nearby offering a unique escape with local shops and beautiful scenery, perfect for weekend getaways. | Chico Chamber of Commerce, Scenic Trails, Local Parks, Charming Shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Nocona vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 79 km, Valley View (67 km away, 35 listings) earned the most per listing, about four times as much as Nocona. Ardmore and Wichita Falls were the busiest, each booked on 45% of nights against 31% in Nocona.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Saint Jo 16 km | 35 | $19,971 | $270 | 26% |
| Thackerville 51 km | 35 | $27,653 | $246 | 35% |
| Gainesville 56 km | 58 | $26,361 | $315 | 28% |
| Ardmore 64 km | 47 | $25,694 | $185 | 45% |
| Valley View 67 km | 35 | $63,747 | $479 | 40% |
| Whitesboro 69 km | 31 | $27,573 | $274 | 36% |
| Wichita Falls 78 km | 227 | $17,061 | $138 | 45% |
| Gordonville 79 km | 36 | $18,209 | $214 | 27% |
Other Airbnb Markets in Texas
- Houston Airbnb data 9,231 listings
- Austin Airbnb data 8,722 listings
- San Antonio Airbnb data 5,462 listings
- Dallas Airbnb data 4,869 listings
- Galveston Airbnb data 3,902 listings
- Port Aransas Airbnb data 2,553 listings
- South Padre Island Airbnb data 2,447 listings
- Fredericksburg Airbnb data 2,204 listings
See all 450 Texas Airbnb markets
Markets Similar to Nocona
Markets elsewhere in the United States with a similar nightly rate and occupancy to Nocona:
- Mountain View Airbnb data AR · $173/night · 32.0%
- Bisbee Airbnb data AZ · $177/night · 34.1%
- Valdosta Airbnb data GA · $192/night · 32.3%
- Snellville Airbnb data GA · $190/night · 33.0%
- Beattyville Airbnb data KY · $163/night · 33.6%
- Palmdale Airbnb data CA · $158/night · 32.9%
FAQ
Nocona Airbnb FAQ
How much do Airbnb hosts make in Nocona?
An active Nocona Airbnb grossed $16,008 on average in the 12 months to August 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,420 or more in a typical month.
How much can I make on Airbnb in Nocona?
It depends most on the home's size, location and how it's run. The middle half of Nocona listings earn between $740 and $2,420 in a typical month, and the top tenth $4,120 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Nocona?
Listings in Nocona were booked on 31% of available nights over the past year. That compares with 38% for the Texas average. May was the busiest month.
How much does an Airbnb cost per night in Nocona?
The average booked night in Nocona cost $174 before fees. Half of listings charge between $130 and $195, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Nocona?
None of the active Nocona listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Nocona?
Yes, when it's run well. The average Nocona Airbnb grossed $16,008 in the 12 months to August 2025, 44% below the Texas average of $28,688, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,688 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,830 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Nocona?
May paid best over the past year, at $2,420 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Nocona?
Nocona stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Nocona?
Nocona Lake, Historic Nocona and Nocona Golf Club draw the most short-term rental interest in Nocona. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Nocona?
AirROI counted 18 active Airbnb listings in Nocona as of August 2025. The closest tracked market is Saint Jo, 16 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Nocona from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.