Airbnb market data · 202612 months to September 2026
Magna, UT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Magna brought in $13,421 over the 12 months through September 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Magna Airbnb Market at a Glance
Magna is priced below the Utah average. Listings averaged $126 a night, about 64% less than that average of $350, and were booked on 40% of available nights, close to its 40% occupancy.
Timing matters: in December, usually the best month, the average listing earns about 2.3 times as much as in November, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Magna is the 108th-largest of 127 Utah markets AirROI tracks.
Browse the live Magna Airbnb market See Every Magna ListingRevenue
How Much Do Airbnb Hosts Make in Magna?
Gross bookings per Magna listing averaged $13,421 over the 12 months to September 2026 (Utah average: $35,160), before cleaning, platform and management costs and taxes.
In a typical year, the average Magna listing brings in $2,110 in December, its best month, and $938 in November, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Magna's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,490+ a month, about four times the typical property.
- Strong performers (top 25%) earn $2,060 or more, roughly $930 a month above the median.
- Typical properties (median) earn about $1,130 a month.
- Entry-level properties (bottom 25%) earn $491 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 2.3 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Magna Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,530 | 40.3% | $119 | $51 | 28 days | 9.2 nights |
| Oct 2025 | $1,372 | 57.1% | $121 | $44 | 14 days | 8.1 nights |
| Nov 2025 | $938 | 33.3% | $120 | $31 | 19 days | 5.3 nights |
| Dec 2025 | $2,112 | 49.0% | $120 | $68 | 12 days | 6.3 nights |
| Jan 2026 | $1,315 | 30.2% | $118 | $42 | 18 days | 4.8 nights |
| Feb 2026 | $1,994 | 49.2% | $119 | $71 | 12 days | 9.1 nights |
| Mar 2026 | $1,850 | 48.6% | $115 | $60 | 20 days | 9.3 nights |
| Apr 2026 | $2,019 | 46.5% | $119 | $67 | 19 days | 7.4 nights |
| May 2026 | $2,223 | 43.7% | $136 | $72 | 34 days | 4.3 nights |
| Jun 2026 | $2,069 | 46.7% | $131 | $69 | 34 days | 11.5 nights |
| Jul 2026 | $1,942 | 51.0% | $133 | $63 | 49 days | 7.8 nights |
| Aug 2026 | $1,829 | 40.9% | $132 | $59 | 38 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Magna market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Magna Profitable?
Yes, when it's run well. The average Magna Airbnb took in $13,421 in the 12 months to September 2026, and run by its owner at everyday costs, about $760 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,410 a month.
Cleaning it yourself keeps the $1,110 a year guests pay in cleaning fees, for about $850 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $660 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Magna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $12,311 | $22,580 |
| Cleaning fees guests pay8% of Magna bookings | $1,110 | $2,040 |
| Gross bookings | $13,421 | $24,620 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Magna listings on Simplified Pricing, 3% for the rest | −$1,630 | −$2,990 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,110 | −$2,040 |
| Utilities and internetAbout 5% of bookings | −$670 | −$1,230 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$400 | −$740 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$4,280 | −$7,690 |
| Left for housing costs, then profit | $9,141about $760 a month | $16,930about $1,410 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Magna Airbnb Profit
The estimate starts from Magna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Magna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Magna's Top Earners Get There
- More nights booked. The busiest quarter of Magna listings are booked on 65% or more of their nights, against 44% for the median listing. Ten more booked nights a year at the median rate of $89 adds about $893 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $155 a night or more, against a median of $89. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,230 a year.
- Open for the busy months. In a typical year, December brings the average listing about $2,110, against $938 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Magna listings average 4.75 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,050 a month, against $1,120 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Magna?
Magna listings were booked on 40% of the nights they were open over the past year, in line with the Utah average and in line with the U.S. average. In a typical year, occupancy climbs to 57% in October and falls to 33% in November.
Across Magna's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 44% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
October is usually the busiest month in Magna, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Magna?
The average nightly rate in Magna, known as ADR (average daily rate), was $126 over the past year, about 64% below the Utah average of $350 and about 61% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in May and July at about $125 and bottom out in January and March at about $115.
Across Magna's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $275+ a night, about three times the median.
- Strong performers (top 25%) charge $155 or more, about $65 above the median.
- Typical properties (median) charge about $89 a night.
- Entry-level properties (bottom 25%) charge $48 or less, about half of the median.
July rates run 10% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $126 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Magna?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Magna it averaged $60 over the past year, from about $31 in a typical November to about $68 in a typical December.
Across Magna's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $175+ per open night, about 5.1 times the median.
- Strong performers (top 25%) earn $73 or more, about $40 a night above the median.
- Typical properties (median) earn about $34 per open night.
- Entry-level properties (bottom 25%) earn $16 or less, about half of the median.
December RevPAR is about 2.2 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $60 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Magna
With only 26 active listings, the monthly pattern in Magna is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in December and bottom out in November.
Average revenue by month in Magna
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Magna in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,360 |
| February | $1,750 |
| March | $1,550 |
| April | $1,380 |
| May | $1,850 |
| June | $1,810 |
| July | $1,850 |
| August | $1,820 |
| September | $1,530 |
| October | $1,370 |
| November | $938 |
| December | $2,110 |
How Far in Advance Do Guests Book Airbnb in Magna?
Guests book Magna stays 22 days ahead on average (about three weeks). July stays are booked furthest out, about 50 days ahead, and December stays closest to arrival, about 12 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 22 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Magna
None of the 26 active listings in Magna display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Magna.
Neighborhoods
Best Neighborhoods for Airbnb in Magna
AirROI's area guide picks seven Magna neighborhoods that draw short-term rental guests, led by Historic Magna, Copperton and Jordan River Parkway. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Magna | Charming area with rich history, local shops, and close access to outdoor activities. Attracts those interested in a quaint, community-oriented stay. | Magna Downtown Park, Salt Lake Valley View, Magnolia Park, Local historic buildings, Great walking trails |
| Copperton | Located near the Kennecott Copper Mine, this area offers unique attractions and outdoor activities including hiking and mining tours. Appeals to adventurous travelers. | Kennecott Utah Copper Mine, Copperton Park, Great hiking trails, Outdoor recreation areas, Nearby mountain views |
| Jordan River Parkway | Scenic area offering a variety of outdoor activities along the Jordan River. Popular with nature lovers and those looking for a tranquil environment. | Jordan River Parkway trail, Fishing spots, Picnic areas, Proximity to Salt Lake City, Local wildlife viewing |
| Deseret Peak | Known for its scenic views and outdoor adventures, including hiking and mountain biking. Ideal for visitors seeking outdoor experiences. | Deseret Peak Wilderness, Hiking trails, Mountain biking, Wildlife viewing, Scenic landscapes |
| Tooele Valley | Expansive valley with recreational activities and stunning mountain views. Attracts visitors looking for peaceful getaways. | Tooele Valley Museum, Murray Park, Outdoor recreation, Scenic drives, Pleasant hiking routes |
| Lake Point | A quiet area near the Great Salt Lake, offering natural beauty and solitude. Great for guests who enjoy lake activities and serene environments. | Great Salt Lake, Lake Point State Park, Fishing and boating activities, Scenic views, Tranquil atmosphere |
| Granger | A suburban neighborhood close to shopping centers and restaurants. Ideal for families and business travelers looking for easy access to urban amenities. | Granger Park, Local shopping areas, Community events, Proximity to schools and workplaces, Parks and recreational amenities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Magna vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, South Jordan (19 km away) earned the most per listing, about 2.1 times as much as Magna. South Salt Lake was the busiest, booked on 54% of nights against 40% in Magna.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| West Valley City 9 km | 167 | $16,023 | $137 | 43% |
| Taylorsville 13 km | 81 | $22,954 | $152 | 46% |
| West Jordan 14 km | 106 | $21,922 | $157 | 46% |
| South Salt Lake 17 km | 157 | $27,552 | $160 | 54% |
| Murray 18 km | 132 | $19,430 | $149 | 44% |
| South Jordan 19 km | 160 | $28,601 | $220 | 48% |
| Salt Lake City 19 km | 1,795 | $24,005 | $176 | 49% |
| Midvale 19 km | 101 | $22,251 | $160 | 48% |
Other Airbnb Markets in Utah
- Park City Airbnb data 4,079 listings
- Moab Airbnb data 1,076 listings
- Saint George Airbnb data 1,000 listings
- Hurricane Airbnb data 812 listings
- Washington Airbnb data 775 listings
- Garden City Airbnb data 660 listings
- Brian Head Airbnb data 556 listings
- Sandy Airbnb data 465 listings
See all 127 Utah Airbnb markets
Markets Similar to Magna
Markets elsewhere in the United States with a similar nightly rate and occupancy to Magna:
- Port Arthur Airbnb data TX · $132/night · 40.5%
- Toledo Airbnb data OH · $132/night · 40.4%
- Evansville Airbnb data IN · $133/night · 40.9%
- El Paso Airbnb data TX · $127/night · 42.2%
- Gaithersburg Airbnb data MD · $118/night · 39.9%
- Kingman Airbnb data AZ · $137/night · 40.1%
FAQ
Magna Airbnb FAQ
How much do Airbnb hosts make in Magna?
An active Magna Airbnb grossed $13,421 on average in the 12 months to September 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,060 or more in a typical month.
How much can I make on Airbnb in Magna?
It depends most on the home's size, location and how it's run. The middle half of Magna listings earn between $491 and $2,060 in a typical month, and the top tenth $4,490 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Magna?
Listings in Magna were booked on 40% of available nights over the past year. That compares with 40% for the Utah average. October is usually the busiest month.
How much does an Airbnb cost per night in Magna?
The average booked night in Magna cost $126 before fees. Half of listings charge between $48 and $155, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Magna?
None of the active Magna listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Magna?
Yes, when it's run well. The average Magna Airbnb grossed $13,421 in the 12 months to September 2026, 62% below the Utah average of $35,160, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,141 a year (about $760 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,410 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Magna?
December usually pays best, averaging $2,110 per active listing, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Magna?
Each night a Magna listing was open to book earned $60 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $175 or more.
How far in advance do guests book Airbnbs in Magna?
Magna stays were booked 22 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Magna?
The average Magna Airbnb stay lasted 8.6 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Magna rated?
Guests rate Magna Airbnbs 4.75 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Magna?
Historic Magna, Copperton and Jordan River Parkway draw the most short-term rental interest in Magna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Magna?
AirROI counted 26 active Airbnb listings in Magna as of September 2026. The closest tracked market is West Valley City, 9 km away.
How much are Airbnb cleaning fees in Magna?
In Magna, nearly nine in ten listings add a cleaning fee. The median fee is $63, and some higher fees lift the average to $109.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Magna from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.