Maurertown, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maurertown, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,188 per year — at a $254 nightly rate, 36.3% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Maurertown is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maurertown?
In Maurertown, the headline Airbnb metrics are $29,188 in average annual revenue,36.3% occupancy, $254 ADR, and $95 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maurertown?
Understanding the monthly revenue variations for Airbnb listings in Maurertown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maurertown is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maurertown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,653+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,510 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,445 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,173, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maurertown
What Is the Monthly Airbnb Occupancy Rate in Maurertown?
Maximize your bookings by understanding the Maurertown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maurertown:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maurertown
What Is the Average Airbnb Nightly Rate in Maurertown?
Effective short term rental pricing strategy in Maurertown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maurertown typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Maurertown
What Is the RevPAR for Airbnb in Maurertown?
RevPAR in Maurertown is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $183 RevPAR.
Average Monthly RevPAR Trend in Maurertown
RevPAR Insights for Maurertown
- The average RevPAR in Maurertown is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($183) and bottom 25% ($42) is $141, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maurertown benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maurertown?
Maurertown's peak Airbnb season falls in October, July, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, June)
- Revenue averages $4,153 per month
- Occupancy rates average 46.3%
- Daily rates average $268
Shoulder Season
- Revenue averages $3,107 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $251
Low Season (January, February, March)
- Revenue drops to average $2,508 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $245
Seasonality Insights for Maurertown
- The Airbnb seasonality pattern in Maurertown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maurertown's highest earning potential, with monthly revenues climbing to $4,444, occupancy reaching 50.4%, and ADRs peaking at $275.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,350, occupancy could drop to 27.0%, and ADRs may adjust to $226.
- Lower occupancy paired with meaningful seasonality means hosts in Maurertown need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Maurertown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Maurertown?
Low regulation and minimal registration activity in Maurertown, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maurertown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maurertown?
With a compact short-term rental market, Maurertown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shenandoah National Park | Breathtaking natural beauty with hiking, camping, and wildlife viewing. Attracts outdoor enthusiasts and families looking for adventure in nature. | Skyline Drive, Old Rag Mountain, Hawksbill Mountain, Swift Run Gap, Big Meadows, Dark Hollow Falls |
| Historic Woodward House | Charming historic home that offers a glimpse into the area's rich history. Popular with history buffs and those looking for unique lodging experiences. | Woodward House, Local museums, Civil War Trails, Historical landmarks |
| Cedar Creek and Belle Grove National Historical Park | Significant Civil War history combined with beautiful landscapes. Ideal for history lovers and educational tourism. | Belle Grove Plantation, Cedar Creek Battlefield, Interpretive trails, Visitor center, Historical programming |
| Local Wineries | Virginia's wine country, known for its beautiful vineyards and wine tastings. Attracts wine enthusiasts and couples looking for romantic getaways. | Wine tasting tours, Local vineyards, Scenic views, Wine festivals |
| Front Royal | Gateway to the Shenandoah National Park with charming downtown and outdoor activities. Appeals to families and nature lovers. | Front Royal Historic District, Shenandoah River, Warren County Fairgrounds, Local parks |
| Luray Caverns | Famous for its stunning limestone formations and underground tours. It attracts tourists seeking unique geological experiences. | Luray Caverns, Garden Maze, Luray Valley Museum, Skyline Caverns |
| Natural Bridge State Park | A natural wonder with hiking trails and beautiful views. It's great for tourists seeking outdoor activities and picturesque landscapes. | Natural Bridge, Cedar Creek Trail, Aylor's Overlook, Visitor center |
| Seasonal Festivals | Various local festivals throughout the year attract tourists and locals alike, boosting seasonal Airbnb interests. | Apple Blossom Festival, Virginia Renaissance Faire, Local farmers markets, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maurertown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maurertown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maurertown
- The Maurertown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maurertown, Outdoor/Unique properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Maurertown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maurertown
- The dominant room capacity in Maurertown is 2 bedrooms listings, making up 20% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.0% of the active Airbnb listings in Maurertown, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maurertown.
Maurertown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maurertown
- The most common guest capacity trend in Maurertown vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maurertown STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maurertown.
- On average, properties in Maurertown are equipped to host 4.7 guests.
How Do Listings in Maurertown Compare on Quality?
Listing quality in Maurertown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maurertown
- At 35.2 photos per listing on average, Maurertown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maurertown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maurertown?
Amenity Prevalence
Amenity Insights for Maurertown
- Essential amenities in Maurertown that guests expect include: Pets allowed, Free parking on premises, Outdoor furniture, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Bed linens, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maurertown: Pets allowed, Free parking on premises, Outdoor furniture, Heating, Air conditioning.
- Prioritize adding missing essentials: Pets allowed, Free parking on premises, Outdoor furniture, Heating, Air conditioning.
- Consider adding popular differentiators like Essentials or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maurertown to stay competitive.
Which Airbnb Amenities Boost Revenue in Maurertown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maurertown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 75.0% | $37,561 | $4,070 | 822.8% |
Patio or balcony | 75.0% | $35,473 | $10,332 | 243.3% |
Hot tub | 35.0% | $53,480 | $16,108 | 232.0% |
BBQ grill | 75.0% | $35,196 | $11,165 | 215.2% |
Ceiling fan | 65.0% | $38,191 | $12,467 | 206.3% |
Barbecue utensils | 55.0% | $41,210 | $14,495 | 184.3% |
Iron | 65.0% | $37,054 | $14,580 | 154.2% |
Long term stays allowed | 45.0% | $43,430 | $17,535 | 147.7% |
Baking sheet | 60.0% | $38,308 | $15,508 | 147.0% |
Indoor fireplace | 60.0% | $37,153 | $17,240 | 115.5% |
Revenue Impact Insights for Maurertown
- Oven tops the revenue impact list with a 822.8% uplift — listings with this amenity earn $37,561 vs. $4,070 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maurertown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maurertown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaurertown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maurertown
- The typical guest profile for Airbnb in Maurertown consists of primarily domestic travelers (90%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.5% of guests.
- Key international markets include United States (89.5%) and DC (7.2%).
- Top languages spoken are English (66.7%) followed by Spanish (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Alexandria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maurertown?
Listings in Maurertown average 4.92 out of 5 overall, with about 132.7 reviews per active listing and 65.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maurertown
- With an overall rating of 4.92, Maurertown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.99), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maurertown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maurertown
- The most common availability pattern in Maurertown falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maurertown (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maurertown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maurertown
- The overall average booking lead time for vacation rentals in Maurertown is 49 days.
- Guests book furthest in advance for stays during October (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Maurertown.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Maurertown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maurertown?
Guests in Maurertown stay about 3.4 nights on average, generating roughly 562 reservations and 28.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Maurertown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maurertown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (4.8 nights) and shorten in Apr (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maurertown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
10 listings
50% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Maurertown is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Maurertown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Maurertown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Maurertown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maurertown.
Maurertown Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
10% of total
Flexible
5 listings
25% of total
Moderate
5 listings
25% of total
Firm
6 listings
30% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Maurertown
- The prevailing Airbnb cancellation policy trend in Maurertown is Firm, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Maurertown.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maurertown.
How Much Are Airbnb Cleaning Fees in Maurertown?
Cleaning fees in Maurertown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maurertown
- 95.0% of listings charge a cleaning fee, making it standard practice in Maurertown. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $120 is close to the median ($115), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maurertown median of $115. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maurertown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maurertownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Bear Den - Mountain Cabin w/ Spectacular Views
Entire Place • 2 bedrooms
Riverfront A-Frame /Hot Tub/Fire Pit/Fast WiFi
Entire Place • 2 bedrooms
Idyllic Mtn Retreat w/ Hot Tub Near Shenandoah NP!
Entire Place • 6 bedrooms
Riverfront Retreat
Entire Place • 4 bedrooms
Stunning Shenandoah Riverfront Retreat
Entire Place • 4 bedrooms
MountainWaters-Mtn, River, Relax
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maurertown?
Learn from the best! This table showcases top-performing Airbnb hosts in Maurertown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 1 | $85,823 | 292 | 4.99/5.0 |
| Rigoberto | 1 | $73,440 | 147 | 4.86/5.0 |
| Evolve | 1 | $66,917 | 110 | 4.83/5.0 |
| Amber | 1 | $53,960 | 24 | 4.88/5.0 |
| Anthony | 1 | $52,525 | 242 | 4.90/5.0 |
| Angie | 1 | $40,865 | 110 | 4.95/5.0 |
| Jennifer | 1 | $36,208 | 72 | 4.94/5.0 |
| Olivia | 1 | $33,676 | 184 | 4.99/5.0 |
| Erin | 1 | $25,393 | 120 | 4.99/5.0 |
| Michael And Helen | 1 | $21,943 | 126 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maurertown.
Who Are the Airbnb Hosts in Maurertown?
Maurertown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Maurertown
- With 60.0% Superhosts, Maurertown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maurertown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maurertown
These are the highest-grossing professional property management operations in Maurertown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $66,917 | $660 | 26.1% | 4.83/5 |
| Brian And Sara | 1 | $17,144 | $540 | 24.3% | 4.59/5 |
Management Company Insights for Maurertown
- The leading management company, Evolve, operates 1 listings with $66,917 in gross revenue — a useful benchmark for what scale looks like in Maurertown.
- Top managers average 1 properties each, suggesting professional management in Maurertown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maurertown's Airbnb Market Compare to Nearby Cities?
How does the Maurertown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, Maurertown has 17 percentage points lower occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
| Skyland Estates | 14 | $4,860 | $297.34 | 53% |
| Mineral | 231 | $4,854 | $491.86 | 35% |
Frequently Asked Questions About Airbnb in Maurertown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maurertown.
How much do Airbnb hosts make in Maurertown?
Maurertown hosts earn about $29,188 per year on average, with an average nightly rate of $254 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Maurertown, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Maurertown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maurertown?
The average Airbnb occupancy rate in Maurertown is 36.3%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maurertown?
Listings in Maurertown average $254 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maurertown?
Maurertown currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maurertown?
AirROI currently classifies the short-term rental regulation level in Maurertown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maurertown?
RevPAR in Maurertown is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maurertown?
Occupancy of 36.3% means Maurertown is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,188, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maurertown?
The average booking lead time in Maurertown is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maurertown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maurertown include Shenandoah National Park, Historic Woodward House, Cedar Creek and Belle Grove National Historical Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maurertown?
entire_home listings make up 100.0% of the active supply in Maurertown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maurertown compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Maurertown's $29,188 and 36.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maurertown?
The average Airbnb stay length in Maurertown is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maurertown?
Airbnb listings in Maurertown average 4.92 out of 5 overall. About 65.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maurertown?
Oven and Patio or balcony are among the strongest revenue-linked amenities in Maurertown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maurertown?
Yes. About 95.0% of active Airbnb listings in Maurertown charge a cleaning fee, and the average fee is $120. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maurertown?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.