Airbnb market data · 202612 months to May 2026
Princeton, WV Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Princeton brought in $12,222 over the 12 months through May 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Princeton run through May 2026.
The short answer
Princeton Airbnb Market at a Glance
Listings averaged $128 a night and were booked on 35% of available nights.
August, the best month, brought in about 41% more per listing than February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Princeton is the 57th-largest of 70 West Virginia markets AirROI tracks.
Browse the live Princeton Airbnb market See Every Princeton ListingRevenue
How Much Do Airbnb Hosts Make in Princeton?
Gross bookings per Princeton listing averaged $12,222 over the 12 months to May 2026 (West Virginia average: $30,486), before cleaning, platform and management costs and taxes.
The average Princeton listing brought in $2,260 in August, its best month, and $1,600 in February, its slowest. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
Across Princeton's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,630+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn $2,700 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $1,410 a month.
- Entry-level properties (bottom 25%) earn $695 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.4 times what February did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Princeton Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue. Nightly rates peaked in April and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,969 | 37.4% | $108 | $66 | 46 days | 7.7 nights |
| Jul 2025 | $2,212 | 53.9% | $108 | $71 | 31 days | 5.6 nights |
| Aug 2025 | $2,262 | 39.9% | $111 | $73 | 53 days | 2.3 nights |
| Sep 2025 | $1,610 | 30.8% | $113 | $54 | 42 days | 6.8 nights |
| Oct 2025 | $2,170 | 47.3% | $116 | $70 | 52 days | 4.5 nights |
| Nov 2025 | $1,622 | 38.2% | $112 | $54 | 36 days | 3.1 nights |
| Dec 2025 | $2,248 | 47.1% | $115 | $73 | 25 days | 3.1 nights |
| Jan 2026 | $2,239 | 44.5% | $125 | $72 | 15 days | 3.1 nights |
| Feb 2026 | $1,601 | 29.8% | $126 | $57 | 22 days | 2.4 nights |
| Mar 2026 | $2,202 | 43.0% | $126 | $71 | 13 days | 8.1 nights |
| Apr 2026 | $2,172 | 36.7% | $128 | $72 | 33 days | 6 nights |
| May 2026* | $1,673 | 31.8% | $131 | $54 | 35 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Princeton listing earns about $1,410 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Princeton Profitable?
Yes, when it's run well. The average Princeton Airbnb took in $12,222 in the 12 months to May 2026, and run by its owner at everyday costs, about $690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,340 a month.
Cleaning it yourself keeps the $1,010 a year guests pay in cleaning fees, for about $780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Princeton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,212 | $21,410 |
| Cleaning fees guests pay8% of Princeton bookings | $1,010 | $1,930 |
| Gross bookings | $12,222 | $23,340 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Princeton listings on Simplified Pricing, 3% for the rest | −$1,480 | −$2,820 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,010 | −$1,930 |
| Utilities and internetAbout 5% of bookings | −$610 | −$1,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$240 | −$470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$370 | −$700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$120 | −$120 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$3,890 | −$7,270 |
| Left for housing costs, then profit | $8,332about $690 a month | $16,070about $1,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Princeton Airbnb Profit
The estimate starts from Princeton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Princeton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Princeton's Top Earners Get There
- More nights booked. The busiest quarter of Princeton listings are booked on 61% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,170 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $150 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,120 a year.
- Open for the busy months. August brought the average listing about $2,260, against $1,600 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Princeton listings average 4.74 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,950 a month, against $1,020 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Princeton?
Princeton listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the West Virginia average (39%) and 6 points below the U.S. average (41%). Occupancy climbs to 54% in July and falls to 30% in February.
Across Princeton's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 48 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July was the busiest month in Princeton, February the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Princeton?
The average nightly rate in Princeton, known as ADR (average daily rate), was $128 over the past year, about 53% below the West Virginia average of $275 and about 62% below the U.S. average of $335. Rates peak in April at about $130 and bottom out in June and July at about $110.
Across Princeton's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $175+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge $150 or more, about $35 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $66 or less, about 56% of the median.
April rates ran 19% above June's
Average nightly rate (ADR), by month
Dashed: May data incomplete. The 12-month ADR of $128 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Princeton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Princeton it averaged $48 over the past year. Counting only the listings booked in each month, it ran from about $54 in September to about $73 in August.
Across Princeton's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $70+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $65 or more, about $30 a night above the median.
- Typical properties (median) earn about $33 per open night.
- Entry-level properties (bottom 25%) earn $22 or less, about two-thirds of the median.
August RevPAR was about 1.4 times September's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete. The 12-month RevPAR of $48 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Princeton
With only 22 active listings, the monthly pattern in Princeton is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Princeton?
Guests book Princeton stays 35 days ahead on average (about five weeks). August stays are booked furthest out, about 53 days ahead, and March stays closest to arrival, about 13 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete.
Permits
Airbnb Permits and Registration in Princeton
None of the 22 active listings in Princeton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Princeton.
Neighborhoods
Best Neighborhoods for Airbnb in Princeton
AirROI's area guide picks six Princeton neighborhoods that draw short-term rental guests, led by Downtown Princeton, Lake Shawnee and Princeton Pike. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Princeton | The vibrant center of Princeton, featuring local shops, restaurants, and easy access to nearby attractions. Perfect for guests wanting to experience the local culture and community. | Princeton Railroad Museum, Princeton Library, Princeton Farmer's Market, Historic Mercer Street, Dining options like The Dish and The Freez |
| Lake Shawnee | A picturesque lake area offering outdoor activities like fishing, kayaking, and hiking. Ideal for nature lovers and those seeking a peaceful retreat. | Lake Shawnee, Shawnee Park, Fishing and boating opportunities, Scenic hiking trails, Wildlife watching |
| Princeton Pike | A quiet residential area offering a suburban feel with easy access to downtown Princeton. Attracts families and those looking for a calm environment. | Princeton Community Center, Parks and playgrounds, Local schools, Quiet streets and family-friendly atmosphere |
| Camp Creek State Park | A beautiful state park with trails and wildlife, perfect for outdoor enthusiasts and those looking for adventure. | Camping and hiking trails, Nature observation, Picnicking areas, Fishing spots |
| Mercer County | A broader county area that encompasses various attractions and activities, appealing to those wanting a wider range of experiences. | Pocahontas Exhibition Mine, The Basin Bridge, Golfing and outdoor sports, Local events and festivals |
| Glenwood Park | A quaint neighborhood known for its parks and recreation areas. Family-friendly atmosphere attracts visitors seeking a welcoming community. | Glenwood Park, Playgrounds and sports facilities, Community events, Picnic areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Princeton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Radford (55 km away, 42 listings) earned the most per listing, about 3.3 times as much as Princeton. Beckley was the busiest, booked on 45% of nights against 35% in Princeton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bluefield 18 km | 37 | $17,545 | $169 | 38% |
| Bramwell 20 km | 38 | $18,613 | $227 | 32% |
| Ghent 24 km | 34 | $29,671 | $306 | 32% |
| Bristol 30 km | 268 | $22,337 | $220 | 38% |
| Hinton 37 km | 56 | $16,621 | $193 | 34% |
| Beckley 45 km | 36 | $17,598 | $149 | 45% |
| Tazewell 48 km | 40 | $12,448 | $177 | 26% |
| Radford 55 km | 42 | $39,879 | $355 | 40% |
Other Airbnb Markets in West Virginia
- Snowshoe Airbnb data 658 listings
- Davis Airbnb data 327 listings
- Fayetteville Airbnb data 213 listings
- Morgantown Airbnb data 187 listings
- Harpers Ferry Airbnb data 171 listings
- Berkeley Springs Airbnb data 165 listings
- Huntington Airbnb data 135 listings
- Hedgesville Airbnb data 133 listings
See all 70 West Virginia Airbnb markets
Markets Similar to Princeton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Princeton:
- Dover Airbnb data DE · $131/night · 35.4%
- Killeen Airbnb data TX · $134/night · 36.0%
- Pharr Airbnb data TX · $132/night · 36.5%
- Lancaster Airbnb data CA · $129/night · 37.8%
- Hartford Airbnb data CT · $123/night · 37.2%
- Upper Darby Airbnb data PA · $133/night · 32.9%
FAQ
Princeton Airbnb FAQ
How much do Airbnb hosts make in Princeton?
An active Princeton Airbnb grossed $12,222 on average in the 12 months to May 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,700 or more in a typical month.
How much can I make on Airbnb in Princeton?
It depends most on the home's size, location and how it's run. The middle half of Princeton listings earn between $695 and $2,700 in a typical month, and the top tenth $4,630 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Princeton?
Listings in Princeton were booked on 35% of available nights over the past year. That compares with 39% for the West Virginia average. July was the busiest month.
How much does an Airbnb cost per night in Princeton?
The average booked night in Princeton cost $128 before fees. Half of listings charge between $66 and $150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Princeton?
None of the active Princeton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Princeton?
Yes, when it's run well. The average Princeton Airbnb grossed $12,222 in the 12 months to May 2026, 60% below the West Virginia average of $30,486, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,332 a year (about $690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,340 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Princeton?
August paid best over the past year, at $2,260 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Princeton?
Each night a Princeton listing was open to book earned $48 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $70 or more.
How far in advance do guests book Airbnbs in Princeton?
Princeton stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Princeton?
The average Princeton Airbnb stay lasted 7.4 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Princeton rated?
Guests rate Princeton Airbnbs 4.74 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Princeton?
Downtown Princeton, Lake Shawnee and Princeton Pike draw the most short-term rental interest in Princeton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Princeton?
AirROI counted 22 active Airbnb listings in Princeton as of May 2026. The closest tracked market is Bluefield, 18 km away.
How much are Airbnb cleaning fees in Princeton?
In Princeton, nearly two-thirds of listings add a cleaning fee, and the typical fee is about $50.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Princeton from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.