Westover, West Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Westover, West Virginia? Based on AirROI's 2026 dataset (February 2025 – January 2026), the short answer is $22,198 per year — at a $179 nightly rate, 48.4% occupancy, and a N/A RevPAR.
With just 19 active listings, Westover is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Westover?
In Westover, the headline Airbnb metrics are $22,198 in average annual revenue,48.4% occupancy, $179 ADR, and $0 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Westover?
Understanding the monthly revenue variations for Airbnb listings in Westover is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westover is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westover across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,031 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,904 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,061, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westover
What Is the Monthly Airbnb Occupancy Rate in Westover?
Maximize your bookings by understanding the Westover STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westover:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westover
What Is the Average Airbnb Nightly Rate in Westover?
Effective short term rental pricing strategy in Westover involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westover typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Westover
What Is the RevPAR for Airbnb in Westover?
RevPAR in Westover is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Westover
RevPAR Insights for Westover
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Westover benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Westover?
Westover's peak Airbnb season falls in December, August, March, while the softest stretch is January, February, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, March)
- Revenue averages $3,083 per month
- Occupancy rates average 54.8%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,358 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $175
Low Season (January, February, May)
- Revenue drops to average $1,773 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $168
Seasonality Insights for Westover
- Airbnb seasonality in Westover is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Westover's highest earning potential, with monthly revenues climbing to $3,150, occupancy reaching 68.5%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,329, occupancy could drop to 31.7%, and ADRs may adjust to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westover.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Westover, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Westover?
Low regulation and minimal registration activity in Westover, West Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Westover to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Westover?
With a compact short-term rental market, Westover gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morgantown | The heart of Morgantown, close to West Virginia University, making it ideal for students and university-related visitors. | West Virginia University, Morgantown History Museum, Monongalia County Ballpark, Caperton Trail, Art Museum of WVU |
| Suncrest | A residential neighborhood popular with families and health professionals, close to the medical center, offering a suburban feel with easy access to the city. | Morgantown Mall, Suncrest Town Centre, WVU Medicine, Suncrest Park, Local dining options |
| Star City | A rapidly growing area adjacent to Morgantown, known for its community vibe and access to parks, great for families and travelers. | Star City Park, Deckers Creek Trail, Morgantown Golf Club, Local shops and cafes |
| Westover | A neighboring town to Morgantown, providing affordable housing options and proximity to the university and local attractions. | Westover Park, West Virginia Botanic Garden, Local restaurants, Short drive to Morgantown |
| Cheat Lake | A scenic area popular for outdoor activities, ideal for travelers seeking nature and recreation, with beautiful lake views. | Cheat Lake Park, Coopers Rock State Forest, hiking trails, boating and fishing opportunities |
| Brandonville | A small, quaint community with scenic views, attracting travelers looking for a quiet retreat and nature experiences. | Brandonville Historic District, Scenic Drives, Local nature trails |
| Point Marion | Close to the Pennsylvania border, this area offers a small-town feel with access to the Monongahela River and recreational activities. | Monongahela River, Point Marion Borough Park, Local eateries |
| Grafton | A little further out, Grafton offers charming small-town vibes which may appeal to those wanting a peaceful getaway while being a short drive from Morgantown. | Grafton National Cemetery, Anna Jarvis Birthplace Museum, Local parks and walking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Westover offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Westover?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westover
- The Westover Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westover, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Westover Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westover
- The dominant room capacity in Westover is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Westover, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westover.
Westover Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westover
- The most common guest capacity trend in Westover vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Westover STR market, accounting for 47.4% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westover.
- On average, properties in Westover are equipped to host 4.2 guests.
What Amenities Do Airbnb Guests Expect in Westover?
Amenity Prevalence
Amenity Insights for Westover
- Essential amenities in Westover that guests expect include: Heating, Kitchen, Cooking basics, Wifi, Air conditioning, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westover: Heating, Kitchen, Cooking basics, Wifi, Air conditioning, TV, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westover to stay competitive.
Dive Deeper: Advanced Westover STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westover. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestover Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Westover
- The typical guest profile for Airbnb in Westover consists of primarily domestic travelers (94%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and DC (4.2%).
- Top languages spoken are English (76.5%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Westover Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westover
- The most common availability pattern in Westover falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westover (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Westover?
Average Booking Lead Time by Month
Booking Lead Time Insights for Westover
- The overall average booking lead time for vacation rentals in Westover is 50 days.
- Guests book furthest in advance for stays during September (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Westover.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Westover averages to identify opportunities for dynamic pricing adjustments.
Westover Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
3 listings
15.8% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Westover is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Westover, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Westover hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westover.
Westover Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.3% of total
Super Strict 30 Days
1 listings
5.3% of total
Flexible
2 listings
10.5% of total
Moderate
7 listings
36.8% of total
Firm
5 listings
26.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Westover
- The prevailing Airbnb cancellation policy trend in Westover is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (47.3%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Westover.
- Regularly review your cancellation policy against competitors and market demand shifts in Westover.
What Do the Top Airbnb Listings in Westover Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westoverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Almost Heaven Away From Home
Entire Place • 2 bedrooms
Westover Retreat-5BR -Near everything
Entire Place • 5 bedrooms
Westover Cottage-5bdrm-Close to Everything
Entire Place • 5 bedrooms
Modern Home Away From Home Near WVU & Attractions
Entire Place • 4 bedrooms
The Morgantown Adventure House
Entire Place • 3 bedrooms
Private Townhouse Morgantown
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Westover?
Learn from the best! This table showcases top-performing Airbnb hosts in Westover based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Damien | 2 | $85,231 | 34 | 4.86/5.0 |
| Kelli | 1 | $63,344 | 166 | 5.00/5.0 |
| Mary | 2 | $38,974 | 83 | 4.83/5.0 |
| Anthony | 1 | $33,622 | 38 | 4.92/5.0 |
| Gabriel | 1 | $27,847 | 55 | 4.87/5.0 |
| Chris | 1 | $24,136 | 106 | 4.85/5.0 |
| Ray | 2 | $22,568 | 61 | 4.73/5.0 |
| Mary Beth | 1 | $22,190 | 65 | 4.92/5.0 |
| Meghan | 1 | $21,204 | 58 | 4.57/5.0 |
| Toni | 1 | $20,122 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westover.
How Does Westover's Airbnb Market Compare to Nearby Cities?
How does the Westover Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, Westover has 7 percentage points lower occupancy and about $102 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 83 | $6,156 | $431.72 | 45% |
| Bentonville | 23 | $5,372 | $420.82 | 51% |
| Bumpass | 120 | $4,851 | $553.01 | 33% |
| Shenandoah | 104 | $4,778 | $354.44 | 47% |
| Skyland Estates | 14 | $4,649 | $280.30 | 55% |
| Castleton | 11 | $4,646 | $528.43 | 30% |
| Stanley | 103 | $4,550 | $324.33 | 48% |
| Wardensville | 33 | $4,485 | $267.00 | 54% |
| Rileyville | 66 | $4,225 | $294.93 | 48% |
| Shenandoah Shores | 15 | $4,219 | $421.31 | 38% |
Frequently Asked Questions About Airbnb in Westover
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Westover.
How much do Airbnb hosts make in Westover?
Westover hosts earn about $22,198 per year on average, with an average nightly rate of $179 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Westover, West Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Westover market, February 2025 to January 2026.
What is the average Airbnb occupancy rate in Westover?
The average Airbnb occupancy rate in Westover is 48.4%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Westover?
Listings in Westover average $179 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Westover?
Westover currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Westover?
AirROI currently classifies the short-term rental regulation level in Westover as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Westover?
RevPAR in Westover is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Westover?
At 48.4% occupancy, Westover can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,198, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Westover?
The average booking lead time in Westover is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Westover?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Westover include Downtown Morgantown, Suncrest, Star City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Westover?
entire_home listings make up 94.7% of the active supply in Westover. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Westover compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $73,868 in average annual revenue with 44.9% occupancy, compared to Westover's $22,198 and 48.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Westover?
December is the highest-revenue month in Westover, while February is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-01-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.