Historic Silver Beach house in downtown St Joe Entire home · 6 bedrooms Rated 4.87 - Revenue
- $175,784
- Occupancy
- 54.9%
- Daily rate
- $747
Airbnb market data · 202612 months to October 2026
The average Airbnb in Saint Joseph brought in $42,124 over the 12 months through October 2026, about 15% more than the Michigan average of $36,729.
Part of Lake Michigan
The short answer
Rates in Saint Joseph run ahead of the Michigan average, with bookings close to it. Listings averaged $397 a night and were booked on 41% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 6.6 times as much as in February, usually the slowest.
With 69 active listings, Saint Joseph is the 64th-largest of 386 Michigan markets AirROI tracks. From a year earlier, the number of active listings grew 5%.
Browse the live Saint Joseph Airbnb market See Every Saint Joseph ListingRevenue
Gross bookings per Saint Joseph listing averaged $42,124 over the 12 months to October 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.
In a typical year, the average Saint Joseph listing brings in $12,500 in July, its best month, and $1,890 in February, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.6 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,320 | 42.9% | $395 | $139 | 46 days | 2.8 nights |
| Nov 2025 | $3,886 | 43.0% | $373 | $130 | 43 days | 3.9 nights |
| Dec 2025 | $2,890 | 32.0% | $375 | $93 | 29 days | 6.7 nights |
| Jan 2026 | $2,476 | 27.1% | $369 | $80 | 13 days | 5.9 nights |
| Feb 2026 | $1,796 | 26.3% | $362 | $64 | 17 days | 4.3 nights |
| Mar 2026 | $2,391 | 25.3% | $361 | $77 | 25 days | 4.1 nights |
| Apr 2026 | $3,216 | 34.3% | $364 | $107 | 24 days | 7.6 nights |
| May 2026 | $5,268 | 41.3% | $404 | $170 | 44 days | 5.9 nights |
| Jun 2026 | $8,248 | 49.8% | $440 | $275 | 71 days | 6.9 nights |
| Jul 2026 | $13,711 | 71.1% | $459 | $442 | 116 days | 5 nights |
| Aug 2026 | $10,068 | 59.1% | $443 | $325 | 104 days | 4.5 nights |
| Sep 2026 | $6,545 | 47.7% | $393 | $218 | 90 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Saint Joseph address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Saint Joseph Airbnb took in $42,124 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,280 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,530 a month.
Cleaning it yourself keeps the $4,440 a year guests pay in cleaning fees, for about $2,650 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,970 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $37,684 | $57,900 |
| Cleaning fees guests pay11% of Saint Joseph bookings | $4,440 | $6,830 |
| Gross bookings | $42,124 | $64,730 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Saint Joseph listings on Simplified Pricing, 3% for the rest | −$5,460 | −$8,390 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,440 | −$6,830 |
| Utilities and internetAbout 5% of bookings | −$2,110 | −$3,240 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$840 | −$1,290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,260 | −$1,940 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$420 | −$420 |
| Permit and registrationWhere one is required | −$210 | −$210 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$14,740 | −$22,320 |
| Left for housing costs, then profit | $27,384about $2,280 a month | $42,410about $3,530 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Saint Joseph's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saint Joseph home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $5,390 a month, against $3,510 for the average one.
Occupancy
Saint Joseph listings were booked on 41% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. In a typical year, occupancy swings from 27% in February to 71% in July.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July is usually the busiest month in Saint Joseph, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Saint Joseph, known as ADR (average daily rate), was $397 over the past year, about 17% above the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in July at about $455 and bottom out in February and November at about $350.
The top 10% charge about 2.8 times the rate of the bottom quarter.
July rates run 30% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saint Joseph it averaged $190 over the past year, from about $67 in a typical February to about $402 in a typical July.
Per open night, by tier:
July RevPAR is about 6 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $190 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Saint Joseph has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 4.2 times as much a month in June through August as in December through February.
Average revenue by month in Saint Joseph
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,340 |
| February | Low season | $1,890 |
| March | Low season | $2,600 |
| April | Low season | $3,630 |
| May | Shoulder season | $5,270 |
| June | High season | $8,130 |
| July | High season | $12,500 |
| August | High season | $9,460 |
| September | High season | $5,700 |
| October | Low season | $4,110 |
| November | Low season | $3,670 |
| December | Low season | $3,010 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | $8,940 | 56% | $433 |
| Shoulder seasonMay | $5,270 | 37% | $402 |
| Low seasonOctober–April | $3,040 | 34% | $355 |
Guests book Saint Joseph stays 64 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 122 days ahead, and January stays closest to arrival, about 16 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 69 active listings in Saint Joseph display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Saint Joseph.
Neighborhoods
AirROI's area guide picks eight Saint Joseph neighborhoods that draw short-term rental guests, led by Downtown Saint Joseph, Silver Beach and Saint Joseph River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Saint Joseph | A vibrant area near the waterfront, perfect for tourists looking for dining, shopping, and entertainment. Close to beaches and cultural attractions. | Silver Beach, Saint Joseph Lighthouse, Whirlpool Compass Fountain, North Pier Brewing Company, Lake Michigan College |
| Silver Beach | Known for its beautiful sandy shores and family-friendly atmosphere, Silver Beach is a prime spot for vacationers seeking leisure and recreation. | Silver Beach County Park, Whirlpool Compass Fountain, Saint Joseph North Pier, Lighthouse Place Premium Outlets |
| Saint Joseph River | The scenic river area offers opportunities for boating and riverside parks, attracting those who appreciate nature and outdoor activities. | Saint Joseph River, Riverwalk, Tiscornia Park, Harbor Shores Golf Club |
| Harbor Shores | A golf resort community with a range of amenities, perfect for those looking for a luxurious getaway, and close to the beach. | Harbor Shores Golf Club, Lake Michigan, Dockside Cafe, Berrien County History Center |
| Lincoln Township | A suburban area with access to beautiful beaches, parks, and family-friendly entertainment options. Ideal for longer stays and relaxation. | Lakeland Athletic Club, Love Creek County Park, Riverside Park |
| Niles Avenue | This area offers a mix of local businesses, and is a short distance from downtown, catering to diverse tourist needs. | Niles Avenue Plaza, local restaurants and shops, art galleries |
| Wells Street | A quaint neighborhood known for its local shops and proximity to the riverfront, attracting visitors looking for a charming stay. | Wells Street Beach, local cafes, Saint Joseph City Parks |
| Coloma | Just a short drive from Saint Joseph, Coloma offers picturesque landscapes and vineyards, attracting those interested in wine and rural retreats. | Contessa Wine Cellars, Coloma Township Park, Local orchards and farms |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 90% of listings in Saint Joseph, ahead of hotel rooms at 10%. Houses are the most common property type at 55%, about 1.6 times the share of apartments and condos (35%).
Listings by room type
Saint Joseph Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 89.9% | 62 |
| Hotel room | 10.1% | 7 |
Listings by property type
Saint Joseph Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 55.1% | 38 |
| Apartment/Condo | 34.8% | 24 |
| Hotel/Boutique | 10.1% | 7 |
Most Saint Joseph homes are built for groups: 59% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (37%). Shares are of the 59 entire homes that give a bedroom count; rented rooms are left out.
Saint Joseph entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.7% | 1 |
| 1 bedroom | 11.9% | 7 |
| 2 bedrooms | 27.1% | 16 |
| 3 bedrooms | 37.3% | 22 |
| 4 bedrooms | 15.3% | 9 |
| 5+ bedrooms | 6.8% | 4 |
A typical two-bedroom home in Saint Joseph earned $37,900 over the past year, against $49,300 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 16 | $37,900 | $41,300 | $290 | 49% |
| 3 bedrooms | 22 | $49,300 | $47,200 | $422 | 41% |
Saint Joseph is a group-trip market: 35% of listings sleep eight or more guests, about 1.7 times the share of the next most common size, two guests (20%).
Saint Joseph listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 20.3% | 14 |
| 3 guests | 2.9% | 2 |
| 4 guests | 14.5% | 10 |
| 5 guests | 7.2% | 5 |
| 6 guests | 17.4% | 12 |
| 7 guests | 2.9% | 2 |
| 8+ guests | 34.8% | 24 |
Saint Joseph hosts set up an average of 3.8 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Saint Joseph: 43% of listings offer it, and 64% offer self check-in.
Share of Saint Joseph listings with each common amenity
Guests
Saint Joseph draws mostly domestic guests: 98% of those who left reviews live in the United States. Chicago alone accounts for 11% of reviews.
98% of Saint Joseph guests are domestic
Where guests who left reviews live
Where Saint Joseph guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 10.9% |
| Indianapolis | 6.4% |
| Cincinnati | 2.9% |
| Columbus | 1.9% |
| Ann Arbor | 1.6% |
Where Saint Joseph guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.1% |
| United Kingdom | 0.6% |
| Brazil | 0.6% |
| Colombia | 0.3% |
Languages spoken by Saint Joseph guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 84.4% |
| Spanish | 6.7% |
| Portuguese | 2.2% |
| Hebrew | 1.1% |
| Polish | 1.1% |
Saint Joseph Airbnbs average 4.89 stars, and 64% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.95 for host communication and location.
Communication and location score highest in Saint Joseph; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.87 |
| Communication | 4.95 |
| Location | 4.95 |
| Check-in | 4.92 |
| Value | 4.76 |
Booking patterns
Nearly nine in ten Saint Joseph listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Saint Joseph listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.6% | 37 |
| 181-270 days | 34.8% | 24 |
| 91-180 days | 8.7% | 6 |
| 31-90 days | 2.9% | 2 |
Days a year Saint Joseph listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.9% | 2 |
| 181-270 days | 10.1% | 7 |
| 91-180 days | 33.3% | 23 |
| 31-90 days | 30.4% | 21 |
| 1-30 days | 23.2% | 16 |
The average Saint Joseph booking lasts 6.1 nights, longest in January and shortest in October. Listings took about 22 bookings each over the year, some 1,460 in all. Nearly two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Saint Joseph
Average nights per booking, by month of stay
Two-year average by calendar month.
49% of listings in Saint Joseph accept stays of one or two nights; the most common minimum is two nights. A smaller group, 10%, takes only stays of 30 nights or more.
Minimum stay set by Saint Joseph listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Saint Joseph, used by 55% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly eight in ten listings use Firm or stricter terms, against 17% on Flexible or Moderate.
Cancellation policies of Saint Joseph listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Saint Joseph listings charge a cleaning fee. The typical fee is $230, and some higher fees lift the average to $429. Spread over the average stay of 6.1 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Saint Joseph, a six-bedroom home, took in $176,000 over the past year, about 4.2 times the city's average of $42,100. Three of the six listings below have five or more bedrooms; the other three have two and three bedrooms.
Historic Silver Beach house in downtown St Joe Entire home · 6 bedrooms Rated 4.87
Silver Beach Inn: Cup & Saucer Entire home · 3 bedrooms Rated 5.00
"The Hamilton" at Silver Beach Entire home · 5 bedrooms Rated 4.97
On The River! Assn Pool, Hot Tub Entire home · 5 bedrooms Rated 4.83
Luxury Waterfront Condo Entire home · 2 bedrooms Rated 4.96
Silver Beach Inn: The Saucer Entire home · 2 bedrooms Rated 5.00 Professional management companies run 17% of Saint Joseph listings and owners run the rest, though 28% of listings have a co-host. 62% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 80% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 22 km, Stevensville (11 km away, 34 listings) earned the most per listing, about 57% more than Saint Joseph. Lake Michigan Beach was the busiest, booked on 46% of nights against 41% in Saint Joseph.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Benton Harbor 4 km | 38 | $43,381 | $397 | 45% |
| Lincoln Charter Township 9 km | 53 | $52,427 | $414 | 43% |
| Stevensville 11 km | 34 | $66,283 | $491 | 42% |
| Lake Michigan Beach 15 km | 77 | $45,129 | $394 | 46% |
| Coloma Charter Township 20 km | 41 | $49,019 | $475 | 40% |
| Lake Charter Township 20 km | 70 | $54,992 | $521 | 42% |
| Bridgman 20 km | 46 | $36,934 | $363 | 42% |
| Watervliet Township 22 km | 30 | $36,472 | $348 | 39% |
See all 386 Michigan Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Saint Joseph:
FAQ
An active Saint Joseph Airbnb grossed $42,124 on average in the 12 months to October 2026, according to AirROI's tracking of 69 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,930 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Saint Joseph listings earn between $2,390 and $6,930 in a typical month, and the top tenth $10,600 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Saint Joseph were booked on 41% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
The average booked night in Saint Joseph cost $397 before fees. Half of listings charge between $240 and $480, so bedroom count and location move the price more than the average suggests.
None of the active Saint Joseph listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Saint Joseph Airbnb grossed $42,124 in the 12 months to October 2026, 15% above the Michigan average of $36,729. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,384 a year (about $2,280 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,530 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $12,500 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Saint Joseph listing was open to book earned $190 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $393 or more.
Saint Joseph stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Saint Joseph Airbnb stay lasted 6.1 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Saint Joseph Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Downtown Saint Joseph, Silver Beach and Saint Joseph River draw the most short-term rental interest in Saint Joseph. The neighborhood guide explains what brings guests to each.
AirROI counted 69 active Airbnb listings in Saint Joseph as of October 2026. The closest tracked market is Benton Harbor, 4 km away.
In Saint Joseph, nearly eight in ten listings add a cleaning fee. The median fee is $230, and some higher fees lift the average to $429.
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 1,459 Airbnb stays in Saint Joseph, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
Figures on this page cover 69 active Airbnb listings in Saint Joseph from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.