Olive’s Place·New 3 Bed Home near Snowshoe Entire home · 3 bedrooms Rated 5.00 - Revenue
- $65,866
- Occupancy
- 85.4%
- Daily rate
- $208
Airbnb market data · 202612 months to October 2026
The average Airbnb in Marlinton brought in $18,445 over the 12 months through October 2026, about 39% less than the West Virginia average of $30,486.
The short answer
Rates and bookings both trail the West Virginia average. Listings averaged $185 a night and were booked on 34% of available nights, against $275 and 39% for the West Virginia average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in April, usually the slowest.
With 86 active listings, Marlinton is the 12th-largest of 70 West Virginia markets AirROI tracks. From a year earlier, average revenue fell 3% while the number of active listings grew 25%.
Browse the live Marlinton Airbnb market See Every Marlinton ListingRevenue
Gross bookings per Marlinton listing averaged $18,445 over the 12 months to October 2026 (West Virginia average: $30,486), before cleaning, platform and management costs and taxes.
In a typical year, the average Marlinton listing brings in $2,620 in July, its best month, and $1,320 in April, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what April does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,634 | 50.0% | $175 | $85 | 63 days | 2.8 nights |
| Nov 2025 | $1,752 | 34.4% | $176 | $58 | 43 days | 3.9 nights |
| Dec 2025 | $2,189 | 37.6% | $179 | $71 | 32 days | 3.9 nights |
| Jan 2026 | $2,270 | 36.0% | $181 | $73 | 23 days | 2.8 nights |
| Feb 2026 | $1,983 | 34.9% | $181 | $71 | 22 days | 2.7 nights |
| Mar 2026 | $1,613 | 31.0% | $172 | $52 | 25 days | 3.7 nights |
| Apr 2026 | $1,284 | 22.9% | $172 | $43 | 65 days | 2.7 nights |
| May 2026 | $1,648 | 30.5% | $173 | $53 | 64 days | 3.4 nights |
| Jun 2026 | $2,326 | 40.7% | $182 | $78 | 73 days | 3.4 nights |
| Jul 2026 | $2,642 | 44.8% | $180 | $85 | 74 days | 5.2 nights |
| Aug 2026 | $1,952 | 34.3% | $178 | $63 | 78 days | 3.7 nights |
| Sep 2026 | $2,542 | 44.8% | $176 | $85 | 55 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Marlinton address, run it through the short-term rental calculator.
Profit
Yes, when it's run well. The average Marlinton Airbnb took in $18,445 in the 12 months to October 2026, and run by its owner at everyday costs, about $960 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,610 a month.
Cleaning it yourself keeps the $2,060 a year guests pay in cleaning fees, for about $1,130 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $820 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,385 | $27,180 |
| Cleaning fees guests pay11% of Marlinton bookings | $2,060 | $3,430 |
| Gross bookings | $18,445 | $30,610 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Marlinton listings on Simplified Pricing, 3% for the rest | −$2,750 | −$4,570 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,060 | −$3,430 |
| Utilities and internetAbout 5% of bookings | −$920 | −$1,530 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$920 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,920 | −$11,330 |
| Left for housing costs, then profit | $11,525about $960 a month | $19,280about $1,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Marlinton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marlinton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,550 a month, against $1,540 for the average one.
Occupancy
Marlinton listings were booked on 34% of the nights they were open over the past year, 5 percentage points below the West Virginia average (39%) and 7 points below the U.S. average (41%). In a typical year, occupancy climbs to 51% in October and falls to 27% in April.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
October is usually the busiest month in Marlinton, April the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Marlinton, known as ADR (average daily rate), was $185 over the past year, about 33% below the West Virginia average of $275 and about 45% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and July at about $180 and bottom out in October and November at about $150.
The top 10% charge about 1.8 times the rate of the bottom quarter.
June rates run 18% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $185 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marlinton it averaged $64 over the past year, from about $44 in a typical April to about $84 in a typical July.
Per open night, by tier:
July RevPAR is about twice April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Marlinton has two high seasons, January and June–October, which makes it a moderately seasonal market. Business is slowest from March to May and slows again in November.
Average revenue by month in Marlinton
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $2,340 |
| February | Shoulder season | $1,980 |
| March | Low season | $1,430 |
| April | Low season | $1,320 |
| May | Low season | $1,690 |
| June | High season | $2,270 |
| July | High season | $2,620 |
| August | High season | $2,160 |
| September | High season | $2,290 |
| October | High season | $2,390 |
| November | Low season | $1,680 |
| December | Shoulder season | $2,070 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJanuary, June–October | $2,350 | 44% | $170 |
| Shoulder seasonFebruary, December | $2,020 | 39% | $165 |
| Low seasonMarch–May, November | $1,530 | 31% | $165 |
Guests book Marlinton stays 53 days ahead on average (about eight weeks). July stays are booked furthest out, about 73 days ahead, and February stays closest to arrival, about 21 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 86 active listings in Marlinton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Marlinton.
Neighborhoods
AirROI's area guide picks eight Marlinton neighborhoods that draw short-term rental guests, led by Downtown Marlinton, Watoga State Park and Snowshoe Mountain. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Marlinton | The heart of Marlinton, offering charming local shops, restaurants, and easy access to outdoor activities. Ideal for visitors who want to explore the local culture and community. | Marlinton Railroad Depot, Greenbrier River Trail, Marlinton City Park, local dining options, historic buildings |
| Watoga State Park | A beautiful state park located just outside Marlinton, popular for nature lovers and outdoor enthusiasts. It attracts visitors looking for camping, hiking, and fishing experiences. | Watoga State Park, Lake Sherwood, hiking trails, wildlife viewing, picnic areas |
| Snowshoe Mountain | A premier ski resort near Marlinton, known for its winter sports and summer mountain biking. A great location for year-round outdoor adventure lovers. | Snowshoe Ski Resort, Mountain biking trails, winter sports activities, Scenic views, Alpine Lake |
| Greenbrier River | Offering serene views and recreational opportunities, this area attracts those looking for river activities like fishing and kayaking, as well as peaceful retreats. | Greenbrier River, fishing spots, kayaking, scenic trails, local wildlife |
| Highland Scenic Highway | A scenic byway that offers breathtaking views of the Appalachian Mountains, popular for travelers seeking picturesque drives and hiking. | Highland Scenic Highway, Bald Knob overlook, hiking trails, nature photography, camping spots |
| Cranberry Wilderness | A remote wilderness area known for its rugged terrain and beautiful landscapes, perfect for those looking for a back-to-nature experience. | Cranberry Glades Botanical Area, hiking trails, wild camping, moorland ecosystems, birdwatching |
| Pocahontas County Historical Society | A rich historical area where visitors can learn about local history, culture, and heritage, appealing to history buffs and families. | Historical exhibits, local artifacts, community events, heritage preservation, guided tours |
| Local Farms and Villages | Surrounding Marlinton, these areas offer farm experiences and community events, perfect for tourists interested in agritourism and local produce. | local farmer's markets, community events, cider mills, U-pick farms, farm tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 80% of listings in Marlinton, alongside 17 private-room listings (20%). Cabins and other outdoor stays make up 31% of listings, ahead of houses (24%).
Mostly entire homes, with a private-room segment
Marlinton Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 80.2% | 69 |
| Private room | 19.8% | 17 |
Cabins lead the property mix
Marlinton Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 31.4% | 27 |
| House | 24.4% | 21 |
| Hotel/Boutique | 20.9% | 18 |
| Apartment/Condo | 19.8% | 17 |
| Others | 3.5% | 3 |
Two-bedroom homes are the most common size in Marlinton (42% of entire homes), followed by one-bedroom homes (40%). Shares are of the 67 entire homes that give a bedroom count; rented rooms are left out.
Marlinton entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 40.3% | 27 |
| 2 bedrooms | 41.8% | 28 |
| 3 bedrooms | 9.0% | 6 |
| 4 bedrooms | 7.5% | 5 |
| 5+ bedrooms | 1.5% | 1 |
A typical one-bedroom home in Marlinton earned $16,800 over the past year, against $22,400 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 27 | $16,800 | $18,800 | $167 | 36% |
| 2 bedrooms | 28 | $22,400 | $23,400 | $188 | 41% |
Most Marlinton listings are sized for couples and small families: 61% sleep four guests or fewer, and just 8% take eight or more.
Marlinton listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 23.8% | 20 |
| 3 guests | 3.6% | 3 |
| 4 guests | 33.3% | 28 |
| 5 guests | 11.9% | 10 |
| 6 guests | 16.7% | 14 |
| 7 guests | 2.4% | 2 |
| 8+ guests | 8.3% | 7 |
Marlinton hosts set up an average of 2.6 beds per listing. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Marlinton: 94% of listings offer it, and 65% have a patio or balcony.
Share of Marlinton listings with each common amenity
Guests
Marlinton draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Richmond is the largest source, at about 4% of reviews. English is spoken by 74% of guests, and Spanish by 10%.
97% of Marlinton guests are domestic
Where guests who left reviews live
Where Marlinton guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Richmond | 3.5% |
| Rainelle | 2.5% |
| Washington | 2.3% |
| Morgantown | 1.8% |
| Pittsburgh | 1.6% |
Where Marlinton guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.4% |
| Canada | 0.3% |
| Mexico | 0.1% |
| Japan | 0.1% |
Languages spoken by Marlinton guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 74.0% |
| Spanish | 10.1% |
| French | 4.1% |
| Portuguese | 2.7% |
| Chinese | 1.4% |
Marlinton Airbnbs average 4.88 stars, and 63% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81. Listings here carry long review histories, about 81 reviews each on average.
Check-in scores highest in Marlinton; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.89 |
| Communication | 4.92 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.81 |
Booking patterns
86% of Marlinton listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Marlinton listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.3% | 45 |
| 181-270 days | 33.7% | 29 |
| 91-180 days | 12.8% | 11 |
| 31-90 days | 1.2% | 1 |
Days a year Marlinton listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 2 |
| 181-270 days | 11.6% | 10 |
| 91-180 days | 37.2% | 32 |
| 31-90 days | 37.2% | 32 |
| 1-30 days | 11.6% | 10 |
The average Marlinton booking lasts 3.6 nights, longest in November and shortest in April. Listings took about 25 bookings each over the year, some 2,170 in all. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Marlinton
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Marlinton accept stays of one or two nights.
Minimum stay set by Marlinton listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Marlinton, used by 45% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 30% on Firm or stricter ones.
Cancellation policies of Marlinton listings, from most to least flexible
Share of listings by the policy they use
Nearly seven in ten Marlinton listings charge a cleaning fee. The typical fee is about $75. Spread over the average stay of 3.6 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Marlinton, a three-bedroom home, took in $65,900 over the past year, about 3.6 times the city's average of $18,400. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Olive’s Place·New 3 Bed Home near Snowshoe Entire home · 3 bedrooms Rated 5.00
Guesthouse on Lonesome Hollow: Hot Tub & Mtn Views Entire home · 1 bedroom Rated 5.00
Historic Pre-Civil War Cabin w/Hot Tub & Fireplace Entire home · 1 bedroom Rated 4.96
Loring Cabin Entire home · 4 bedrooms Rated 4.89
Historic Secluded Log Cabin near Snowshoe Mountain Entire home · 2 bedrooms Rated 4.97
Mason Jar Cabin Rustic mountain getaway Entire home · 2 bedrooms Rated 4.96 Only 13% of Marlinton listings are classed as professionally managed, though 29% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
4 management companies run five or more active Airbnb listings in Marlinton, and companies run 17% of its Airbnb homes. Evolve is the largest, with 8 listings and an average guest rating of 4.82; the next largest are Jerell, Jerell and Mountain Tavern Suites.
The four largest run 32% of Marlinton's Airbnb homes
Share of Marlinton's Airbnb homes each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in West Virginia, ranked by homes, guest rating and growth.
Nearby markets
Of the eight nearby markets in the table, all within 69 km, Hot Springs (34 km away, 32 listings) earned the most per listing, about 2.7 times as much as Marlinton. Lewisburg was the busiest, booked on 43% of nights against 34% in Marlinton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hillsboro 18 km | 31 | $21,564 | $181 | 38% |
| Slaty Fork 21 km | 56 | $47,327 | $455 | 33% |
| Snowshoe 22 km | 658 | $36,817 | $442 | 33% |
| Hot Springs 34 km | 32 | $50,412 | $400 | 40% |
| Covington 49 km | 30 | $33,748 | $331 | 31% |
| Clifton Forge 52 km | 31 | $20,435 | $215 | 33% |
| Lewisburg 57 km | 57 | $30,731 | $222 | 43% |
| Mount Nebo 69 km | 57 | $32,426 | $252 | 40% |
See all 70 West Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Marlinton:
FAQ
An active Marlinton Airbnb grossed $18,445 on average in the 12 months to October 2026, according to AirROI's tracking of 86 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,890 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Marlinton listings earn between $877 and $2,890 in a typical month, and the top tenth $4,230 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Marlinton were booked on 34% of available nights over the past year. That compares with 39% for the West Virginia average. October is usually the busiest month.
The average booked night in Marlinton cost $185 before fees. Half of listings charge between $140 and $205, so bedroom count and location move the price more than the average suggests.
None of the active Marlinton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Marlinton Airbnb grossed $18,445 in the 12 months to October 2026, 39% below the West Virginia average of $30,486. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,525 a year (about $960 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,610 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,620 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Marlinton listing was open to book earned $64 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $108 or more.
Marlinton stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Marlinton Airbnb stay lasted 3.6 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Marlinton Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
Downtown Marlinton, Watoga State Park and Snowshoe Mountain draw the most short-term rental interest in Marlinton. The neighborhood guide explains what brings guests to each.
AirROI counted 86 active Airbnb listings in Marlinton as of October 2026. The closest tracked market is Hillsboro, 18 km away.
In Marlinton, nearly seven in ten listings add a cleaning fee, and the typical fee is about $75.
All of West Virginia had 77.2 million visitors in 2024, the West Virginia Department of Tourism reports. AirROI estimates 2,173 Airbnb stays in Marlinton, WV in the 12 months to October 2026, which counts bookings and not tourists. See West Virginia tourism statistics.
Method
Figures on this page cover 86 active Airbnb listings in Marlinton from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.