Mackay Regional, Queensland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mackay Regional, Queensland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,239 per year — at a $156 nightly rate, 50.7% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 40 active listings, Mackay Regional is a micro-market where solid booking activity throughout the year. Supply grew 60.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mackay Regional?
In Mackay Regional, the headline Airbnb metrics are $23,239 in average annual revenue,50.7% occupancy, $156 ADR, and $76 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mackay Regional?
Understanding the monthly revenue variations for Airbnb listings in Mackay Regional is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mackay Regional is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mackay Regional across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,339+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,118 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,949 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,098, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mackay Regional
What Is the Monthly Airbnb Occupancy Rate in Mackay Regional?
Maximize your bookings by understanding the Mackay Regional STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mackay Regional:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mackay Regional
What Is the Average Airbnb Nightly Rate in Mackay Regional?
Effective short term rental pricing strategy in Mackay Regional involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mackay Regional typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Mackay Regional
What Is the RevPAR for Airbnb in Mackay Regional?
RevPAR in Mackay Regional is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $98 RevPAR.
- Best-in-class (Top 10%) achieve $116 RevPAR.
Average Monthly RevPAR Trend in Mackay Regional
RevPAR Insights for Mackay Regional
- The average RevPAR in Mackay Regional is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($116) and bottom 25% ($41) is $75, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mackay Regional benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $98+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mackay Regional?
Mackay Regional's peak Airbnb season falls in July, June, December, while the softest stretch is February, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, December)
- Revenue averages $2,747 per month
- Occupancy rates average 57.8%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,351 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $141
Low Season (February, March, November)
- Revenue drops to average $1,659 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $155
Seasonality Insights for Mackay Regional
- The Airbnb seasonality pattern in Mackay Regional shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mackay Regional's highest earning potential, with monthly revenues climbing to $2,934, occupancy reaching 61.2%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,469, occupancy could drop to 37.3%, and ADRs may adjust to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mackay Regional.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Mackay Regional seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Mackay Regional?
Low regulation and minimal registration activity in Mackay Regional, Queensland, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mackay Regional to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mackay Regional?
With a compact short-term rental market, Mackay Regional gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mackay City | The vibrant heart of Mackay, offering a mix of business and leisure opportunities. Ideal for visitors looking to explore local culture, shops, and dining. | Mackay Regional Botanic Gardens, Bluewater Lagoon, Artspace Mackay, Mackay Entertainment and Convention Centre, Caneland Central Shopping Centre |
| Eimeo | A picturesque seaside suburb known for its beautiful beaches and stunning views. Perfect for visitors seeking a relaxing getaway by the water. | Eimeo Beach, Lamberts Beach, Fortitude Valley Lookout, Wedge Island, Wreck Point Lookout |
| North Mackay | A growing residential area close to local amenities and schools, appealing to both long-term renters and families seeking accommodation. | Pioneer River, North Mackay Golf Club, Mackay Showgrounds, Botanic Gardens, Local parks |
| Slade Point | Located near pristine beaches, this area attracts those looking for a coastal lifestyle with great fishing and leisure activities. | Slade Point Beach, Bucasia Beach, Rainforest Reserve, Mackay Marina, Fishing spots |
| Dolphin Heads | A family-friendly beach area featuring a range of water activities and scenic views. Great for tourists who enjoy outdoor adventures. | Dolphin Heads Beach, Snorkeling, Fishing, Kayaking, The Dreamtime Cultural Centre |
| Sarina | A charming town south of Mackay, known for its sugar cane industry and rural lifestyle, ideal for visitors looking for a different experience. | Sarina Sugar Shed, Sarina Beach, Local markets, Cultural events, Nature walks |
| Walkerston | A suburb that offers a quiet, friendly community atmosphere while being close to Mackay. Suitable for those seeking peace while still being near the city. | Walkerston State School, Local Parks, Waverley Street Golf Course, Community Events, Nature Trails |
| Mackay Harbour | An emerging precinct that combines residential, retail, and recreational opportunities, perfect for those wanting a mix of experiences by the water. | Mackay Harbour, Harbour Beach, Restaurants and Cafes, Fishing Tours, Boat Charters |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mackay Regional offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mackay Regional?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mackay Regional
- The Mackay Regional Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mackay Regional, House properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 52.5% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Mackay Regional Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mackay Regional
- The dominant room capacity in Mackay Regional is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Mackay Regional, indicating a high concentration in these sizes.
- A significant 42.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mackay Regional.
Mackay Regional Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mackay Regional
- The most common guest capacity trend in Mackay Regional vacation rentals is listings accommodating 8+ guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Mackay Regional STR market, accounting for 42.5% of listings.
- 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mackay Regional.
- On average, properties in Mackay Regional are equipped to host 4.9 guests.
How Do Listings in Mackay Regional Compare on Quality?
Listing quality in Mackay Regional can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mackay Regional
- At 26.5 photos per listing on average, Mackay Regional hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mackay Regional averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mackay Regional?
Amenity Prevalence
Amenity Insights for Mackay Regional
- Popular amenities like Free parking on premises, Air conditioning, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mackay Regional to stay competitive.
Which Airbnb Amenities Boost Revenue in Mackay Regional?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mackay Regional, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 82.5% | $25,840 | $10,979 | 135.4% |
Iron | 70.0% | $27,532 | $13,224 | 108.2% |
Cooking basics | 82.5% | $25,052 | $14,696 | 70.5% |
Kitchen | 70.0% | $26,397 | $15,873 | 66.3% |
Oven | 42.5% | $30,085 | $18,179 | 65.5% |
Smoke alarm | 85.0% | $24,681 | $15,073 | 63.7% |
Stove | 57.5% | $27,618 | $17,316 | 59.5% |
Pack ’n play/Travel crib | 12.5% | $34,269 | $21,664 | 58.2% |
Wifi | 67.5% | $26,324 | $16,832 | 56.4% |
Dryer | 50.0% | $28,296 | $18,183 | 55.6% |
Revenue Impact Insights for Mackay Regional
- Washer tops the revenue impact list with a 135.4% uplift — listings with this amenity earn $25,840 vs. $10,979 without it.
- Washer, Cooking basics, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mackay Regional STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mackay Regional. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMackay Regional Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mackay Regional
- The typical guest profile for Airbnb in Mackay Regional consists of primarily domestic travelers (81%), often arriving from nearby Mackay, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 81.0% of guests.
- Key international markets include Australia (81%) and New Zealand (3.5%).
- Top languages spoken are English (71.3%) followed by German (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mackay and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mackay Regional?
Listings in Mackay Regional average 4.83 out of 5 overall, with about 57.7 reviews per active listing and 42.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mackay Regional
- With an overall rating of 4.83, Mackay Regional listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mackay Regional Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mackay Regional
- The most common availability pattern in Mackay Regional falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mackay Regional (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mackay Regional?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mackay Regional
- The overall average booking lead time for vacation rentals in Mackay Regional is 57 days.
- Guests book furthest in advance for stays during December (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (67 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Mackay Regional.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Mackay Regional averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mackay Regional?
Guests in Mackay Regional stay about 5.3 nights on average, generating roughly 1,160 reservations and 29 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mackay Regional
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mackay Regional
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (8.3 nights) and shorten in Oct (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mackay Regional Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
12.5% of total
2 Nights
13 listings
32.5% of total
3 Nights
7 listings
17.5% of total
4-6 Nights
2 listings
5% of total
30+ Nights
13 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mackay Regional is 2 Nights, adopted by 32.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Mackay Regional, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.5% of Mackay Regional hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (32.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mackay Regional.
Mackay Regional Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.5% of total
Flexible
13 listings
32.5% of total
Moderate
14 listings
35% of total
Firm
12 listings
30% of total
Cancellation Policy Insights for Mackay Regional
- The prevailing Airbnb cancellation policy trend in Mackay Regional is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Mackay Regional.
- Regularly review your cancellation policy against competitors and market demand shifts in Mackay Regional.
How Much Are Airbnb Cleaning Fees in Mackay Regional?
Cleaning fees in Mackay Regional are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mackay Regional
- About 57.5% of Mackay Regional listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($94) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mackay Regional median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mackay Regional Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mackay Regionalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Barralong, Where Two Waters Meet
Entire Place • 4 bedrooms
“Encanto House” Mackay. Pool, Beach, Fun
Entire Place • 3 bedrooms
Saltwater Villa @mackay_beach_abodes
Entire Place • 3 bedrooms
"The Deck" - Grasstree Beach Shacks
Entire Place • 2 bedrooms
Shambahla Creek Cottage - Rainforest Retreat
Entire Place • 3 bedrooms
4 Bedroom Family Beach House with Hot Tub.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mackay Regional?
Learn from the best! This table showcases top-performing Airbnb hosts in Mackay Regional based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Merey | 1 | $57,985 | 9 | 5.00/5.0 |
| Stacy | 1 | $55,194 | 53 | 4.89/5.0 |
| Kristine | 1 | $49,419 | 148 | 4.99/5.0 |
| Ginny | 2 | $39,932 | 99 | 4.87/5.0 |
| Tony | 1 | $38,821 | 79 | 4.91/5.0 |
| Gayle | 1 | $38,809 | 67 | 4.93/5.0 |
| Kelly | 1 | $36,032 | 24 | 4.96/5.0 |
| Karla | 1 | $33,659 | 98 | 5.00/5.0 |
| Shane | 1 | $33,341 | 225 | 4.86/5.0 |
| Melissa | 1 | $32,995 | 20 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mackay Regional.
Who Are the Airbnb Hosts in Mackay Regional?
Mackay Regional is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mackay Regional
- With 60.0% Superhosts, Mackay Regional has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mackay Regional averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mackay Regional
These are the highest-grossing professional property management operations in Mackay Regional, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ginny | 2 | $39,932 | $106 | 64.0% | 4.87/5 |
| Tony | 1 | $38,821 | $191 | 57.6% | 4.91/5 |
| Richard | 1 | $29,188 | $222 | 51.4% | 4.10/5 |
| Holiday | 1 | $24,188 | $233 | 29.6% | 4.38/5 |
Management Company Insights for Mackay Regional
- The leading management company, Ginny, operates 2 listings with $39,932 in gross revenue — a useful benchmark for what scale looks like in Mackay Regional.
- Top managers average 1 properties each, suggesting professional management in Mackay Regional still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.57/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mackay Regional's Airbnb Market Compare to Nearby Cities?
How does the Mackay Regional Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Airlie Beach, Mackay Regional has 1 percentage points higher occupancy and about $138 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Whitsunday Regional | 358 | $6,334 | $535.69 | 49% |
| Shute Harbour | 18 | $4,030 | $396.70 | 39% |
| Airlie Beach | 393 | $3,527 | $293.40 | 50% |
| Cannonvale | 73 | $2,319 | $207.77 | 46% |
| Mackay | 97 | $1,647 | $135.40 | 47% |
| Bowen | 20 | $1,370 | $143.66 | 38% |
Frequently Asked Questions About Airbnb in Mackay Regional
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mackay Regional.
How much do Airbnb hosts make in Mackay Regional?
Mackay Regional hosts earn about $23,239 per year on average, with an average nightly rate of $156 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Mackay Regional, Queensland, not the ceiling for the best operators. Source: AirROI 2026 data, Mackay Regional market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mackay Regional?
The average Airbnb occupancy rate in Mackay Regional is 50.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mackay Regional?
Listings in Mackay Regional average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mackay Regional?
Mackay Regional currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mackay Regional?
AirROI currently classifies the short-term rental regulation level in Mackay Regional as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mackay Regional?
RevPAR in Mackay Regional is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mackay Regional?
At 50.7% occupancy, Mackay Regional can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,239, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mackay Regional?
The average booking lead time in Mackay Regional is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mackay Regional?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mackay Regional include Mackay City, Eimeo, North Mackay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mackay Regional?
entire_home listings make up 100.0% of the active supply in Mackay Regional. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mackay Regional compare to nearby Airbnb markets?
Among neighboring markets, Whitsunday Regional posts $76,003 in average annual revenue with 48.5% occupancy, compared to Mackay Regional's $23,239 and 50.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mackay Regional?
The average Airbnb stay length in Mackay Regional is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mackay Regional?
Airbnb listings in Mackay Regional average 4.83 out of 5 overall. About 42.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mackay Regional?
Washer and Iron are among the strongest revenue-linked amenities in Mackay Regional. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mackay Regional?
Yes. About 57.5% of active Airbnb listings in Mackay Regional charge a cleaning fee, and the average fee is $94. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mackay Regional?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.