Heated magnesium pool, MTB, family & dog friendly Entire home · 4 bedrooms Rated 4.92 - Revenue
- A$96,247
- Occupancy
- 41.7%
- Daily rate
- A$713
Airbnb market data · 202612 months to September 2026
The average Airbnb in St Helens brought in A$37,756 over the 12 months through September 2026, about 16% less than the Tasmania average of A$44,866.
The short answer
Rates are in line with the Tasmania average, but bookings trail it. Listings averaged A$288 a night and were booked on 45% of available nights, against A$290 and 50% for the Tasmania average.
Timing matters: in January, usually the best month, the average listing earns about 3.1 times as much as in August, usually the slowest.
With 80 active listings, St Helens is the 12th-largest of 61 Tasmania markets AirROI tracks. From a year earlier, average revenue rose 18%.
Browse the live St Helens Airbnb market See Every St Helens ListingRevenue
Gross bookings per St Helens listing averaged A$37,756 over the 12 months to September 2026 (Tasmania average: A$44,866), before cleaning, platform and management costs and taxes.
In a typical year, the average St Helens listing brings in A$6,470 in January, its best month, and A$2,080 in August, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 3.1 times what August does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$3,530. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$2,681 | 41.4% | A$264 | A$89 | 54 days | 3.1 nights |
| Oct 2025 | A$3,298 | 44.8% | A$275 | A$106 | 68 days | 2 nights |
| Nov 2025 | A$3,716 | 47.6% | A$277 | A$124 | 78 days | 2.9 nights |
| Dec 2025 | A$5,656 | 58.1% | A$290 | A$182 | 80 days | 3.2 nights |
| Jan 2026 | A$6,935 | 71.5% | A$297 | A$224 | 82 days | 2.8 nights |
| Feb 2026 | A$4,311 | 56.2% | A$280 | A$154 | 64 days | 2.3 nights |
| Mar 2026 | A$4,689 | 55.8% | A$279 | A$151 | 52 days | 2.5 nights |
| Apr 2026 | A$3,866 | 44.1% | A$287 | A$129 | 59 days | 2.6 nights |
| May 2026 | A$2,917 | 31.1% | A$276 | A$94 | 40 days | 3.2 nights |
| Jun 2026 | A$2,866 | 35.4% | A$287 | A$96 | 37 days | 2.6 nights |
| Jul 2026 | A$3,363 | 32.8% | A$290 | A$108 | 42 days | 3.2 nights |
| Aug 2026 | A$2,092 | 26.7% | A$292 | A$67 | 42 days | 2.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one St Helens address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average St Helens Airbnb took in A$37,756 in the 12 months to September 2026, and run by its owner at everyday costs, about A$2,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$3,150 a month.
Cleaning it yourself keeps the A$3,130 a year guests pay in cleaning fees, for about A$2,330 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$1,780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$34,626 | A$52,300 |
| Cleaning fees guests pay8% of St Helens bookings | A$3,130 | A$4,720 |
| Gross bookings | A$37,756 | A$57,020 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of St Helens listings on Simplified Pricing, 3% for the rest | −A$5,440 | −A$8,210 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$3,130 | −A$4,720 |
| Utilities and internetAbout 5% of bookings | −A$1,890 | −A$2,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$760 | −A$1,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$1,130 | −A$1,710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$380 | −A$380 |
| Permit and registrationWhere one is required | −A$190 | −A$190 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −A$12,920 | −A$19,200 |
| Left for housing costs, then profit | A$24,836about A$2,070 a month | A$37,820about A$3,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from St Helens's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St Helens home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$4,750 a month, against A$3,150 for the average one.
Occupancy
St Helens listings were booked on 45% of the nights they were open over the past year, 5 percentage points below the Tasmania average (50%) and 2 points above the Australia average (43%). In a typical year, occupancy swings from 30% in August to 69% in January.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
January is usually the busiest month in St Helens, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in St Helens, known as ADR (average daily rate), was A$288 over the past year, about the same as the Tasmania average (A$290) and about 25% below the Australia average of A$385. In a typical year, rates peak in January at about A$300 and bottom out in September at about A$245.
The top 10% charge about 2.3 times the rate of the bottom quarter.
January rates run 24% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$272. The 12-month ADR of A$288 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St Helens it averaged A$128 over the past year, from about A$67 in a typical August to about A$209 in a typical January.
Per open night, by tier:
January RevPAR is about 3.1 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$116. The 12-month RevPAR of A$128 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
St Helens has one high season, December through March, which makes it a highly seasonal market. Business is slowest from May to October. A listing earns about 2.1 times as much a month in December through February as in June through August.
Average revenue by month in St Helens
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$3,530.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | A$6,470 |
| February | High season | A$4,130 |
| March | High season | A$4,300 |
| April | Shoulder season | A$3,680 |
| May | Low season | A$2,670 |
| June | Low season | A$2,460 |
| July | Low season | A$2,720 |
| August | Low season | A$2,080 |
| September | Low season | A$2,530 |
| October | Low season | A$3,010 |
| November | Shoulder season | A$3,350 |
| December | High season | A$4,950 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | A$4,970 | 59% | A$285 |
| Shoulder seasonApril, November | A$3,510 | 46% | A$269 |
| Low seasonMay–October | A$2,580 | 35% | A$265 |
Guests book St Helens stays 64 days ahead on average (about two months), so guests here plan well ahead. December stays are booked furthest out, about 85 days ahead, and June stays closest to arrival, about 33 days. A typical December booking is made in late September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
90% of the 80 active listings in St Helens display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St Helens.
Neighborhoods
AirROI's area guide picks five St Helens neighborhoods that draw short-term rental guests, led by St Helens, Freycinet National Park and Pyengana. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| St Helens | A charming coastal town known for its access to beautiful beaches, national parks, and local seafood. It's a popular destination for tourists seeking outdoor adventures and a relaxed atmosphere. | St Helens Beach, Bay of Fires, Freycinet National Park, St Helens Point Conservation Area, Binalong Bay, The Gardens |
| Freycinet National Park | A stunning national park known for its beautiful landscapes and hiking trails. An ideal area for nature enthusiasts and adventure-seekers. | Wineglass Bay, Hazards Beach, Freycinet Marine Farm, Cape Tourville Lighthouse, Freycinet Peninsula Track |
| Pyengana | Known for its cheese factory and scenic countryside, Pyengana is a quaint village that attracts visitors looking for gourmet experiences and local produce. | Pyengana Dairy, St Columba Falls, The Pub in the Paddock, Pyengana Mine, Scenic views of the North East Tasmania |
| Coastal Trail | The East Coast Coastal Trail is known for its breathtaking views and walking paths along the coast. It attracts hikers and outdoor enthusiasts. | East Coast Walking Track, St Helens to Binalong Bay Trail, Coastal Parks, Wildlife observation, Scenic lookouts |
| Marion Bay | A small coastal town offering beautiful beaches and close proximity to the stunning Marion Bay. Ideal for fishing and beach activities. | Marion Bay Beach, Southwest National Park, Fishing spots, Local markets, Scenic vistas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in St Helens, alongside 13 private-room listings (16%). Houses are the most common property type at 59%, about four times the share of hotels, guesthouses and B&Bs (15%).
Mostly entire homes, with a private-room segment
St Helens Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.8% | 67 |
| Private room | 16.3% | 13 |
Listings by property type
St Helens Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.8% | 47 |
| Hotel/Boutique | 15.0% | 12 |
| Cabin/Outdoor | 12.5% | 10 |
| Apartment/Condo | 10.0% | 8 |
| Others | 2.5% | 2 |
| Unique stay | 1.3% | 1 |
Two-bedroom homes are the most common size in St Helens (36% of entire homes), and 44% have three or more bedrooms. Shares are of the 66 entire homes that give a bedroom count; rented rooms are left out.
St Helens entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.5% | 1 |
| 1 bedroom | 18.2% | 12 |
| 2 bedrooms | 36.4% | 24 |
| 3 bedrooms | 28.8% | 19 |
| 4 bedrooms | 4.5% | 3 |
| 5+ bedrooms | 10.6% | 7 |
A typical one-bedroom home in St Helens earned A$18,500 over the past year, against A$48,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | A$18,500 | A$31,000 | A$248 | 41% |
| 2 bedrooms | 24 | A$29,500 | A$30,000 | A$238 | 49% |
| 3 bedrooms | 19 | A$48,900 | A$42,100 | A$305 | 46% |
The most common capacity in St Helens is six guests (23% of listings), and 46% of listings sleep six or more.
St Helens listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 21.5% | 17 |
| 3 guests | 5.1% | 4 |
| 4 guests | 20.3% | 16 |
| 5 guests | 7.6% | 6 |
| 6 guests | 22.8% | 18 |
| 7 guests | 3.8% | 3 |
| 8+ guests | 19.0% | 15 |
St Helens hosts set up an average of 3.3 beds per listing. Only 39% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in St Helens: 98% of listings offer it, and 85% have a washer.
Share of St Helens listings with each common amenity
Guests
Most St Helens guests are domestic, but a sizeable minority come from abroad: 20% of those who left reviews live outside Australia, led by visitors from the United Kingdom and the United States.
80% of St Helens guests are domestic
Where guests who left reviews live
Where St Helens guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hobart | 4.6% |
| Melbourne | 3.7% |
| Sydney | 3.1% |
| Launceston | 2.6% |
Where St Helens guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 80.4% |
| United Kingdom | 3.9% |
| United States | 3.5% |
| New Zealand | 1.8% |
| Singapore | 1.6% |
Languages spoken by St Helens guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 70.3% |
| French | 5.3% |
| Chinese | 5.1% |
| Spanish | 4.3% |
| German | 3.6% |
St Helens Airbnbs average 4.82 stars, and 51% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.73, against 4.92 for check-in. Listings here carry long review histories, about 125 reviews each on average.
Check-in scores highest in St Helens; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.85 |
| Communication | 4.88 |
| Location | 4.87 |
| Check-in | 4.92 |
| Value | 4.73 |
Booking patterns
Nearly three-quarters of St Helens listings are open to guests more than 180 days a year, but only 29% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year St Helens listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 31.3% | 25 |
| 181-270 days | 42.5% | 34 |
| 91-180 days | 21.3% | 17 |
| 31-90 days | 5.0% | 4 |
Days a year St Helens listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.0% | 4 |
| 181-270 days | 23.8% | 19 |
| 91-180 days | 41.3% | 33 |
| 31-90 days | 23.8% | 19 |
| 1-30 days | 6.3% | 5 |
Bookings in St Helens average 2 to 2.9 nights depending on the month, longest in May and shortest in October. Listings took about 35 bookings each over the year, some 2,770 in all. About six in ten listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in St Helens
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in St Helens accept stays of one or two nights.
Minimum stay set by St Helens listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in St Helens, used by 45% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 25% on Firm or stricter ones.
Cancellation policies of St Helens listings, from most to least flexible
Share of listings by the policy they use
More than half of St Helens listings charge a cleaning fee. The typical fee is A$71, and some higher fees lift the average to A$98. Spread over the average stay of about three nights, that adds roughly A$25 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in St Helens, a four-bedroom home, took in A$96,200 over the past year, about 2.5 times the city's average of A$37,800.
Heated magnesium pool, MTB, family & dog friendly Entire home · 4 bedrooms Rated 4.92
Incredible Views - Georges Bay Luxury Entire home · 5 bedrooms Rated 4.83
Humbug Bunk House & Hot Tub! Entire home · 3 bedrooms Rated 4.85
Greenstone Villas | Book the entire compound! Entire home · 6 bedrooms
Martha Vale Park - The Stables Entire home · 1 bedroom Rated 5.00
Swansong -Experience simple environmental living Entire home · 1 bedroom Rated 4.95 Only 10% of St Helens listings are classed as professionally managed, though 36% of listings have a co-host. 76% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 87 km, Coles Bay (87 km away) earned the most per listing, about 78% more than St Helens. Bicheno and Coles Bay were the busiest, each booked on 54% of nights against 45% in St Helens.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Stieglitz 4 km | 37 | A$33,878 | A$258 | 40% |
| Binalong Bay 9 km | 93 | A$45,405 | A$316 | 46% |
| Scamander 15 km | 38 | A$33,531 | A$261 | 42% |
| Break O'Day 19 km | 78 | A$49,674 | A$374 | 41% |
| Derby 43 km | 84 | A$35,313 | A$268 | 43% |
| Bicheno 61 km | 184 | A$57,641 | A$308 | 54% |
| Bridport 81 km | 65 | A$40,158 | A$338 | 42% |
| Coles Bay 87 km | 143 | A$67,190 | A$367 | 54% |
See all 61 Tasmania Airbnb markets
Markets elsewhere in Australia with a similar nightly rate and occupancy to St Helens:
FAQ
An active St Helens Airbnb grossed A$37,756 on average in the 12 months to September 2026, according to AirROI's tracking of 80 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$5,020 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of St Helens listings earn between A$2,200 and A$5,020 in a typical month, and the top tenth A$7,010 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in St Helens were booked on 45% of available nights over the past year. That compares with 50% for the Tasmania average. January is usually the busiest month.
The average booked night in St Helens cost A$288 before fees. Half of listings charge between A$195 and A$335, so bedroom count and location move the price more than the average suggests.
In St Helens, 90% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average St Helens Airbnb grossed A$37,756 in the 12 months to September 2026, 16% below the Tasmania average of A$44,866. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$24,836 a year (about A$2,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$3,150 a month. Check a specific home in the Airbnb estimator.
January usually pays best, averaging A$6,470 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a St Helens listing was open to book earned A$128 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$207 or more.
St Helens stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average St Helens Airbnb stay lasts about three nights. A listing took 35 reservations over the year on average.
Guests rate St Helens Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
St Helens, Freycinet National Park and Pyengana draw the most short-term rental interest in St Helens. The neighborhood guide explains what brings guests to each.
AirROI counted 80 active Airbnb listings in St Helens as of September 2026. The closest tracked market is Stieglitz, 4 km away.
In St Helens, more than half of listings add a cleaning fee. The median fee is A$71, and some higher fees lift the average to A$98.
Method
Figures on this page cover 80 active Airbnb listings in St Helens from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.